Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #484 Hybrid working is here to stay: the stats back it up

By: James Lakie 01/08/2022

Businesses that fail to embrace new hybrid working models will become less competitive and may struggle when faced with emerging challenges. By James Lakie.

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ITL #483 A baker’s dozen: lessons about mentoring and mentorship

By: Ken Jacobs, PCC, CPC 25/07/2022

Mentorship can be hugely beneficial and there should be much more of it within PR. To get the most out of it, mentors and mentees must follow some important ground rules. By Ken Jacobs.

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ITL #482 It’s lonely at the top: helping CEOs perform

By: Nanne Bos 18/07/2022

Why do successful Chief Executive Officers experience loneliness, what effect can this have on their performance and that of their organisation – and what should the Communications Director do about it? By Nanne Bos.

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ITL #481 Listening in action for employees: internal comms during crisis

By: Shannon A. Bowen, PhD 11/07/2022

Research finds that organizations still don’t listen to their employees enough. And women feel less listened-to than their male counterparts. By Shannon A. Bowen.

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ITL #480 PR is NOT press relations: tackling misconceptions

By: Alain Grossbard 04/07/2022

The nature of public relations today is widely misunderstood. To paint a more accurate picture, IPRA has developed a series of communications about the value of public relations to society. By Alain Grossbard.

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ITL #479 An overused term: has PR devalued thought leadership?

By: Libby Howard 27/06/2022

True thought leadership is a powerful marketing tool but too often it’s a catch-all term for low-value content. By Libby Howard

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ITL #478 Public Affairs in Europe: a new, but no less challenging era

By: Ben Petter 20/06/2022

In the current geopolitical, political and economic context, it has become harder to develop compelling advocacy campaigns that deliver measurable business impact. By Ben Petter.

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ITL #477 What China expects: building corporate reputations in the world’s second largest economy

By: John Russell 13/06/2022

Given the size of its economy, growth trajectory and governance attributes, China obliges companies operating in its market to adjust to prevailing attitudes, norms, and processes. By John Russell.

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