Thought Leadership Essays

Viewing posts from September, 2023

ITL #543 Smart communication: building trust to help regional projects succeed

author"s portrait Local communities need to understand and feel a part of the projects that are planned in their neighborhoods. By Bosco Marti.

ITL #542   Mastering APAC's communication mosaic: key strategies for success

author"s portrait Embrace digital, ‘gloca-lization’ and diversity for successful communications in Asia Pacific. By Serina Tan

ITL #541 Pay-to-play for visibility: Navigating the media landscape where earned media is not the norm

author"s portrait If content is becoming paid for, what differentiates us from advertisers? By Rafiat Gawat.

ITL #540   Holistic measurement: Unveiling the true impact of public relations in the post-cookie era

author"s portrait Industry leaders are embracing measurement approaches that consider the entirety of the customer journey. By James Crawford.
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