Thought Leadership Essays

ITL #47 Social media crisis: what’s your excuse for ignoring the danger?

By: Dennis Landsbert-Noon 28/10/2013

Many organisations still have their heads in the sand when it comes to social media crisis planning – and as a result are inviting damage to their reputation. By Dennis Landsbert-Noon and Marek Zaremba-Pike.

ITL #46 Gender imbalance: why is the female-dominated PR industry still led by men?

By: Elina Melgin 23/10/2013

Although women account for a significant majority of PR practitioners in many countries, men still occupy the lion’s share of top jobs. By Elina Melgin.

ITL #45 Rethinking CSR: Public Relations and the advance of meaning-making through the corporate persona

By: Burton St. John III 15/10/2013

There is a major role for PR to play in conveying the persona of an organization in a manner that allows it to claim it is immersed in the everyday life of its stakeholders. By Burton St. John III.

ITL #44 Crisis management planning: why a new reality demands a fresh approach

By: Jonathan Hemus 09/10/2013

Organisations must revisit five areas within their crisis planning to ensure they are well prepared to protect their reputation when threats arise. By Jonathan Hemus.

ITL #43 Banking on arts in Asia: how financial institutions are leveraging sponsorships into compelling PR platforms

By: Mike Bruhn 02/10/2013

Banks and other financial institutions in Asia have become increasingly discerning in carving out their own niches in arts sponsorship. By Mike Bruhn.