Thought Leadership Essays

Viewing posts from April, 2021

ITL #419   Don’t ‘spray and pray’: slow and simple wins on social

To make a real impact on social at this time of great behavioural change you’ve got to understand your audience. By Katy Howell.

ITL #418 GWA winner's perspective: what is a leader without volunteering?

Success in the IPRA Golden World Awards' Global Contribution category provoked feelings of joy and pride, but when it comes to pro bono work it’s essential to understand why you are doing it. By Danijel Koletić.

ITL #417 The transformative power of blockchain: opportunities for Communicators

Blockchain is going to solve many business problems, including in PR. As an industry, we need to learn much more about it. By Philippe Borremans.

ITL #416   Diversity communications: a cultural obligation to educate society

Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.
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