Thought Leadership Essays

ITL #359   Occasion management: the advisor’s way to building a successful relationship with the CEO

By: Kristian Eiberg 24/02/2020

The relationship between the CEO and the communications advisor seems unmanaged in practice, but the advisor can proactively demonstrate their professional value. By Kristian Eiberg.

ITL #358   Thailand: communications challenges for international brands and organisations

By: Karin Lohitnavy 17/02/2020

Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.

ITL #357   Authenticity and emotional branding: reputation must-haves in 2020

By: Lena Soh-Ng 10/02/2020

Companies that are open, genuine and communicate often have far stronger reputations. By Lena Soh-Ng.

ITL #356   Crisis management: a holding statement won’t hold for long

By: Gerry McCusker 03/02/2020

What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.