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Viewing posts from February, 2020

ITL #358   Thailand: communications challenges for international brands and organisations

Strong and sustained economic growth has made Thailand an attractive proposition for international brands. But while opportunities are rife, it’s not an easy market to crack. By Karin Lohitnavy.

ITL #357   Authenticity and emotional branding: reputation must-haves in 2020

Companies that are open, genuine and communicate often have far stronger reputations. By Lena Soh-Ng.

ITL #356   Crisis management: a holding statement won’t hold for long

What good is a holding statement in an age when people want quick fixes, instant answers and rapid responses? By Gerry McCusker.
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