Thought Leadership Essays

Misunderstood in South Africa

By: Samantha Watt. 06/04/2008

Public Relations still struggles to gain respect in South Africa, argues Samantha Watt.

Small is Big

By: Lucy Siegel 06/04/2008

Lucy Siegel, president and CEO of Bridge Global Strategies, New York, has been elected president of Public Relations Boutiques International, the network which launched in January. Here she outlines the thinking behind this move.

Surveying New Zealand’s Unique Media Landscape

By: Peter Sherwin 06/04/2008

Grant Thornton uses two major annual surveys to boost its media coverage in New Zealand. Peter Sherwin provides the detail on how this is done.

The Art of Conversation

By: Leo Rayman 06/04/2008

Twenty-first century brand marketing and communications require us to be versed in the art of conversation not the art of war, says Leo Rayman.

Dresdner Ball Street

By: Ulrich Porwollik 06/04/2008

Germany’s Dresdner Bank has successfully linked football to financial trading through an online game. Ulrich Porwollik describes the communication activity surrounding the online platform that has helped turn football fans into brokerage customers.

Trust Me, The Citizen

By: Robert Phillips 06/04/2008

The latest wave of Edelman’s respected Trust Barometer research indicates how in the web 2.0 age of conversation, citizens feel more empowered to join forces and push for change. By Robert Phillips.

Bright Ideas Power PR at Toronto Hydro

By: Blair Peberdy 06/04/2008

PR is an enabler of corporate business strategy at Canadian electricity company Toronto Hydro. Blair Peberdy explains how it powers successful community relations activity during major infrastructure projects and lights up green programs.

Gulf PR Industry Booms

By: Jack Pearce 06/04/2008

Middle East PR veteran and chairman of MEPRA Jack Pearce says prospects will remain strong for the foreseeable future.

Life in China’s Consumer Fast Lane

By: John Orme 06/04/2008

John Orme, president of Shunya International, Porter Novelli’s new partner agency in China, has been living in Beijing for the last 12 months, developing the agency’s resource base to handle international and national client needs.

Sporting Scandals Threaten Brands

By: Bridget Marcou 06/04/2008

No organisation today is immune from a potential scandal, particularly if your brand is aligned in some way with the business of sport. Bridget Marcou offers guidance on keeping brand damage to a minimum in the event of a crisis.