Today’s communications challenges call for a new creative approach. And there’s a useful 80:20 rule for prioritising creativity when it can make a difference, argues Andy Green.
Marrying an organization’s strategic goals with its communications efforts requires communicators to think critically. By Dionne Clemons.
The subject of ethical concerns for PR practitioners is far from a straight-forward one, but recent comments from Harold Burson and the case of Scarlett Johansson and Oxfam are timely reminders that it’s an issue we must take very seriously. By Steve Howel