Thought Leadership Essays

Viewing posts from August, 2014

Creativity 2.0: being more ‘uncreative’ to focus on creativity when it really counts

Today’s communications challenges call for a new creative approach. And there’s a useful 80:20 rule for prioritising creativity when it can make a difference, argues Andy Green.

Journey to opportunity: successful government and nonprofit capacity building requires strategic communication

Marrying an organization’s strategic goals with its communications efforts requires communicators to think critically. By Dionne Clemons.

A matter of principles: PR and the question of ethics

The subject of ethical concerns for PR practitioners is far from a straight-forward one, but recent comments from Harold Burson and the case of Scarlett Johansson and Oxfam are timely reminders that it’s an issue we must take very seriously. By Steve Howel
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