Thought Leadership Essays

Viewing posts from September, 2015

Handling globalized information: the first come, first served media strategy

Information today crosses borders at lightning speed, presenting organizations with major communications challenges. By Eleonora Leone.

Public relations and native advertising: hand in hand

Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.

Storm warnings: developing a culture of foresight and responsiveness

Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther

Ethics: an everyday consideration for all

Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.
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