Thought Leadership Essays

ITL #141 Handling globalized information: the first come, first served media strategy

By: Eleonora Leone 30/09/2015

Information today crosses borders at lightning speed, presenting organizations with major communications challenges. By Eleonora Leone.

ITL #140 Public relations and native advertising: hand in hand

By: Dale Lovell 21/09/2015

Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.

ITL #139 Storm warnings: developing a culture of foresight and responsiveness

By: Amybel Sánchez de Walther 14/09/2015

Being properly prepared for when crisis strikes is vital. A culture of foresight built on solid data gives communicators the best chance of avoiding reputational damage. By Amybel Sánchez de Walther

ITL #138 Ethics: an everyday consideration for all

By: Kirk Hazlett 07/09/2015

Trust provides the foundations for successful public relations. But in order for trust to be sustained, communicators must behave ethically. By Kirk Hazlett.