Thought Leadership Essays

Viewing posts from December, 2012

ITL #8 PR Measurement: the pursuit of consistent and credible metrics

author"s portrait At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.

ITL #7 A new approach to advocacy: Four global trends

author"s portrait International actors have discovered different routes for collaboration as a new generation of leaders has come to the fore. By Lutz Meyer.

ITL #6 Getting the best from an agency: crucial questions to pose in pursuit of added value

author"s portrait Appointing a suitable PR agency for your needs and managing the client-agency relationship adroitly will improve results. By Pavel Melnikov.
Welcome to IPRA


Authors

Archive

July (5)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (13)
July (9)
April (15)
Follow IPRA: