Thought Leadership Essays

Viewing posts from December, 2012

PR Measurement: the pursuit of consistent and credible metrics

At long last industry standards are emerging that will allow results to be reported in a more uniform way that will strengthen PR’s case. By Marianne Eisenmann.

A new approach to advocacy: Four global trends

International actors have discovered different routes for collaboration as a new generation of leaders has come to the fore. By Lutz Meyer.

Getting the best from an agency: crucial questions to pose in pursuit of added value

Appointing a suitable PR agency for your needs and managing the client-agency relationship adroitly will improve results. By Pavel Melnikov.
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