If the pharmaceutical industry were personified it would have bitter pills to swallow, might feel aggrieved at being so misunderstood and could benefit from a psychotherapy session, imagines Daniel Kent.
Mastery of basic economics and finance is called for if PR practitioners truly wish to lead the organizations they serve. By David Remund.
Organisations can harness ‘people power’ to lead a movement for social change. By Louise Robertshaw.
Startup founders often concentrate intently on creation and development while marketing strategy gets pushed into the background. The result is little or no sales, and waste of time and money. Here’s how to refocus, says Mike Lemon.