Thought Leadership Essays

ITL #91 Medicinal therapy: Big Pharma goes to counselling

By: Daniel Kent 23/09/2014

If the pharmaceutical industry were personified it would have bitter pills to swallow, might feel aggrieved at being so misunderstood and could benefit from a psychotherapy session, imagines Daniel Kent.

ITL #90 Leading, not just communicating: why economic literacy and business knowledge are vital for PR

By: David Remund 17/09/2014

Mastery of basic economics and finance is called for if PR practitioners truly wish to lead the organizations they serve. By David Remund.

ITL #89 How to start a movement: creating campaigns that change behaviour and influence public policy

By: Louise Robertshaw 10/09/2014

Organisations can harness ‘people power’ to lead a movement for social change. By Louise Robertshaw.

ITL #88 If you build it, they won’t come: why marketing strategy matters for startups

By: Mike Lemon 03/09/2014

Startup founders often concentrate intently on creation and development while marketing strategy gets pushed into the background. The result is little or no sales, and waste of time and money. Here’s how to refocus, says Mike Lemon.