Thought Leadership Essays

ITL #437 From ‘Eau de Holiday’ to ‘Sunrise Chasers’: covid-19 unleashes PR creativity

Sitting on the IPRA Golden World Awards 2021 jury showed how covid-19 has brought the strongest sides of the PR industry to light. By Daniel Silberhorn.

ITL #409 Decisive moment: CSR drives resilience for covid-19 recovery

The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.

ITL #365 The covid-19 pandemic: lessons for the climate crisis

There’s much to be learnt from comparing the coronavirus and climate change crises. By Daniel Silberhorn.

ITL #331 Change leadership: the new thought leadership for climate challenge

Communicators have a vital role to play in building the partnerships needed to solve climate change issues. By Daniel Silberhorn.
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