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Transcending digital borders: How the Arab World’s PR industry is gradually integrating modern social media tools with traditional PR practices

nternet penetration in the Arab World is projected to rise rapidly over the next couple of years. As a result, maximizing social media opportunities is increasingly important. By Nidal Abou Zaki.

Is the Brand Still King in the Middle East?

Some pundits have predicted the death of famous brands in the Middle East through a combination of anti-western feeling and the arrival of flexible newcomers. By Nidal Abou Zaki.
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