Thought Leadership Essays

Viewing posts from February, 2021

ITL #410   Public relations: the profession that refuses to learn

The public relations discipline has emerged stronger from covid-19 but it needs to build on its legacy from the crisis with innovation in education, learning and development. By Stephen Waddington.

ITL #409 Decisive moment: CSR drives resilience for covid-19 recovery

The year of the pandemic may have been a watershed for CSR. But a gap remains between what people want companies to prioritize, and what companies do. By Daniel Silberhorn.

ITL #408   Effective China PR: five essential don’ts

Many businesses have misjudged the Chinese market. Here are five blunders to avoid. By Sally Maier-Yip.

ITL #407   Three months that changed everything: why Intel is doing better day by day

A global company, a dangerous time and five hard-won lessons in risk communication. By William Moss.
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