Thought Leadership Essays

ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

By: Mary Poliakova 12/06/2023

AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

ITL #497 Surviving economic turmoil: how financial companies can leverage PR

By: Mary Poliakova 31/10/2022

Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.