Thought Leadership Essays

ITL #573 The fintech VC winter is here to stay: three crisis management lessons

author"s portrait In an unstable and brittle world, being prepared for shocks and crises is crucial. By Mary Poliakova.

ITL #528   Сooperate rather than compete: how PR pros should apply AI tools

author"s portrait AI is here to stay. Let’s cooperate rather than compete and maximise the benefits PR pros can get from the newest technologies. By Mary Poliakova

ITL #497 Surviving economic turmoil: how financial companies can leverage PR

author"s portrait Trying to navigate a crisis by sitting quietly and waiting it out without communicating is a faulty approach that hands an advantage to more forward thinking competitors. By Mary Poliakova.
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