ITL #173 Stuck in a hiring rut: is PR creating its own skills crisis?

In order to thrive, PR must dispense with outdated talent parameters and hire more ‘T-shaped’ practitioners who possess wide-ranging skills alongside great depth of knowledge in one specific area. By Anne Costello.

New Age Crisis Communications

Handling a crisis in today’s era of social networking and video sharing websites requires a fresh approach, writes Anne Costello.
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