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Winners 2017


Special prize: 2017 Grand Prix


Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Special prize: Global Contribution Award


Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

PR Agency: Mediators

Organisation: UNICEF

Entry:

Students movement against childhood diseases

Category: Business-to-business - Agency

1001 days

Country: South Africa

PR Agency: Atmosphere Communications

Organisation: Santam

Entry:

1001 days

Category: Business-to-business - Inhouse

Digital empowers

Country: United Kingdom

Organisation: Tata Consultancy Services

Entry:

Digital empowers

Category: Communication research - Agency

Philips future health index

Country: United Kingdom

PR Agency: FleishmanHillard Fishburn

Organisation: Philips

Entry:

Philips future health index

Category: Communication research - Agency

Rare Whisky 101: A dram fine investment

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Rare Whiskey 101

Category: Communication research - Inhouse (Special Award)

The impact of emotional intelligence

Country: Iran, Islamic Republic Of

Organisation: Mina Nazari and power sector organisations

Entry:

The impact of emotional intelligence

Category: Community relations - Agency

Mr.Sniff

Country: Japan

PR Agency: Dentsu inc.

Organisation: LOTTE Co., Ltd.

Entry:

Mr.Sniff

Category: Community relations - Inhouse

Unexpected courts

Country: Netherlands

Organisation: AkzoNobel

Entry:

Unexpected courts

Category: Consumer PR for an existing product - Agency

Johnnie Walker: ode to Lesvos

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Johnnie Walker

Entry:

Johnnie Walker: ode to Lesvos

Category: Consumer PR for an existing product - Agency

Kellogg’s Lubyatovo helps kids with all your heart

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard and Elefante

Organisation: Kellogg’s Lubyatovo

Entry:

Kellogg’s Lubyatovo helps kids with all your heart

Category: Corporate communications - Agency

Positioning Vodafone in Ghana

Country: Ghana

PR Agency: Global Media Alliance

Organisation: Vodafone Ghana

Entry:

Positioning Vodafone in Ghana

Category: Corporate communications - Inhouse

Exploring the space (Jelajah Angkasa)

Country: Indonesia

Organisation: PT Telekomunikasi Indonesia

Entry:

Exploring the space (Jelajah Angkasa)

Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Corporate responsibility - Agency

Richter’s women’s health week

Country: Russian Federation

PR Agency: CROS

Organisation: Gedeon Richter

Entry:

Richter’s women’s health week

Category: Corporate responsibility - Inhouse

Electronic awareness games

Country: United Arab Emirates

Organisation: Khalifa empowerment program for students

Entry:

Electronic awareness games

Category: Crisis management - Agency

A significant acquisition in troubled times

Country: Greece

PR Agency: V+O Greece

Organisation: Marinopoulos SA/ Sklavenitis SA Retail Industry

Entry:

A significant acquisition in troubled times

Category: Crisis management - Agency

Turning #treason into #victory

Country: Ukraine

PR Agency: Be-it Agency

Organisation: Coca-Cola

Entry:

Turning #treason into #victory

Category: Digital media relations - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: ActionAid UK

Category: Environmental - Agency

#beORANGE

Country: Japan

PR Agency: PR TIMES, Inc.

Organisation: #beORANGE

Entry:

#beORANGE

Category: Environmental - Inhouse

From farm to table

Country: Turkey

Organisation: Sütaş AS

Entry:

From farm to table

Category: Event management - Agency

#JaguarWorldFirst

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Jaguar Middle East and North Africa

Category: Event management - Inhouse

TNT super panalo day

Country: Philippines

Organisation: Smart Communications

Entry:

TNT super panalo day

Category: Financial services & investor relations - Agency

Preparing Takeaway.com for its listing

Country: Netherlands

PR Agency: Hill+Knowlton Strategies

Organisation: Takeaway.com

Entry:

Preparing Takeaway.com for its listing

Category: Financial services & investor relations - Inhouse

I'm more than my debt

Country: Romania

PR Agency: MSLGROUP The Practice

Organisation: KRUK

Entry:

I'm more than my debt

Category: Healthcare - Agency

I change history

Country: Peru

PR Agency: Orange 360

Organisation: Liga Contra el Cáncer

Entry:

I change history

Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

PR Agency: Mediators

Organisation: UNICEF

Entry:

Students movement against childhood diseases

Category: Healthcare - Inhouse

SHINE OS+

Country: Philippines

Organisation: Smart Communications

Entry:

SHINE OS+

Category: Integration of traditional & new media - Agency

TBE protection? Yes, of course!

Country: Germany

PR Agency: Cohn & Wolfe

Organisation: Pfizer

Entry:

TBE protection? Yes, of course!

Category: Integration of traditional & new media - Inhouse

SuedLink: Innovative public participation

Country: Germany

Organisation: TenneT TSO

Entry:

SuedLink: Innovative public participation

Category: Internal communications - Agency

Find your extraordinary in IKEA

Country: China

PR Agency: MSLGROUP

Organisation: IKEA

Entry:

Find your extraordinary in IKEA

Category: Internal communications - Inhouse

HEY! It's NTU

Country: Singapore

Organisation: Nanyang Technological University

Category: Internal communications - Inhouse

Westpac bicentenary: makes me feel proud

Country: Australia

Organisation: SFG

Entry:

Westpac bicentenary: makes me feel proud

Category: International PR campaign - Agency

Endless lives of glass

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: FEVE (European Container Glass Federation)

Category: Launch of a new product - Agency

Cartier nails down millennials

Country: China

PR Agency: Creation

Organisation: Cartier

Entry:

Cartier nails down millennials

Category: Launch of a new product - Agency

Where do babies come from?

Country: China

PR Agency: Weber Shandwick

Organisation: Warner Bros

Entry:

Where do babies come from?

Category: Launch of a new product - Inhouse

IT revolution

Country: Russian Federation

Organisation: New Cloud Technologies

Entry:

IT revolution

Category: Launch of a new service - Agency

Break-up insurance

Country: Japan

PR Agency: Dentsu

Organisation: Goodroom

Entry:

Break-up insurance

Category: Launch of a new service - Inhouse

SuedLink: innovative public participation

Country: Germany

Organisation: TenneT TSO

Entry:

SuedLink: innovative public participation

Category: Media relations - Agency

Sport at the service of humanity

Country: Italy

PR Agency: Edelman

Organisation: The Vatican

Entry:

Sport at the service of humanity

Category: Media relations - Agency

The future starts now

Country: Russian Federation

PR Agency: SPN Communications

Organisation: RVC

Entry:

The future starts now

Category: Media relations - Inhouse

SHE gender diversity

Country: United States

Organisation: State Street Corporation

Entry:

SHE gender diversity

Category: NGO campaign - Agency

#DontWaitDrive

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard and Elefante

Organisation: Avon Breast Cancer Crusade

Entry:

#DontWaitDrive

Category: NGO campaign - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: ActionAid UK

Category: NGO campaign - Agency

Second life toys

Country: Japan

PR Agency: Dentsu

Organisation: Green Ribbon Project

Entry:

Second life toys

Category: NGO campaign - Inhouse

Centre for crisis communication

Country: Nigeria

Organisation: Image Merchants Promotion

Entry:

Centre for crisis communication

Category: NGO campaign - Inhouse

Video memoria AMIA

Country: Argentina

Organisation: Romikin

Entry:

Video memoria AMIA

Category: PR on a shoestring - Agency

Break-up insurance

Country: Japan

PR Agency: Dentsu

Organisation: goodroom.co.,ltd.

Entry:

Break-up insurance

Category: PR on a shoestring - Inhouse

Neela's Home: spice up your life

Country: United Kingdom

Category: PR on a shoestring - Inhouse

On-the-go pants

Country: Philippines

Organisation: Campaigns & Grey

Entry:

On-the-go pants

Category: Public sector - Agency

Fur Out! canine idols

Country: Japan

PR Agency: Dentsu

Organisation: Akita Inu Tourism

Entry:

Fur Out! canine idols

Category: Public sector - Inhouse

The transformation kitchen

Country: Turkey

Organisation: Gaziosmanpasa Municipality

Entry:

The transformation kitchen

Category: Publications - Agency

From content to commerce

Country: Australia

PR Agency: Weber Shandwick

Organisation: ibis Hotels

Entry:

From content to commerce

Category: Publications - Inhouse

A real insight

Country: Austria

Organisation: Ineos

Entry:

A real insight

Category: Publications - Inhouse

HEY! It's NTU

Country: Singapore

Organisation: Nanyang Technological University

Category: Reputation & brand management online - Agency

SK-II dream again

Country: China

PR Agency: DeVries Global

Organisation: Procter & Gamble

Entry:

SK-II dream again

Category: Reputation & brand management online - Inhouse

Digital empowers

Country: United Kingdom

Organisation: Tata Consultancy Services

Entry:

Digital empowers

Category: Social media for PR - Agency

UNICEF, #EmergencyLessons

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: UNICEF

Category: Social media for PR - Agency

Where do babies come from?

Country: China

PR Agency: Weber Shandwick

Organisation: Warner Bros.

Entry:

Where do babies come from?

Category: Sponsorship - In house

Turkcell dialogue museum

Country: Turkey

Organisation: Turkcell

Entry:

Turkcell dialogue museum

Category: Technology - Agency

Mr.Sniff

Country: Japan

PR Agency: Dentsu

Organisation: LOTTE

Entry:

Mr.Sniff

Category: Technology - Inhouse

Sea hero quest

Country: Germany

Organisation: Deutsche Telekom

Entry:

Sea hero quest

Category: Travel & tourism – Agency

Fur Out! canine idols

Country: Japan

PR Agency: Dentsu

Organisation: Akita Inu Tourism

Entry:

Fur Out! canine idols

Winners 2016


Special prize: 2016 Grand Prix


Category: Consumer PR for an existing product - Agency

Philips breathless choir

Country: Ireland

PR Agency: FleishmanHillard / OneVoice Connect

Organisation: Royal Philips

Special prize: meeting a UN sustainable development goal


Category: Financial services & investor relations - Agency

Colour Me W

Country: Ghana

PR Agency: Strategic Communications Africa

Organisation: Access Bank

Entry:

Colour Me W

Category: Business-to-business - Inhouse

Crisis management innovation

Country: Japan

Organisation: Dentsu Public Relations

Entry:

Crisis management innovation

Category: Business-to-business - Inhouse

Raffles Arcade

Country: Turkey

Organisation: Zorlu Center

Entry:

Raffles Arcade

Category: Communication research - Agency

IKEA’s recipe for success

Country: China

PR Agency: MSLGROUP

Organisation: IKEA China

Entry:

IKEA’s recipe for success

Category: Community relations - Agency

Eksik olma (bless you/thank you)

Country: Turkey

PR Agency: Excel Communication / Perception Management

Organisation: Unilever Lipton

Entry:

Eksik olma (bless you/thank you)

Category: Community relations - Agency

Energy mathematics

Country: Macedonia, FYR

PR Agency: ImagePR

Organisation: EVN Macedonia

Category: Community relations - Agency

Go Show: the northernmost flashmob

Country: Russian Federation

PR Agency: SPN Communications

Organisation: Norilsk Nickel

Entry:

Go Show: the northernmost flashmob

Category: Community relations - Inhouse

Tree of heart - gönül ağacı

Country: Turkey

Organisation: OMV Petrol Ofisi

Entry:

Tree of heart - gönül ağacı

Category: Consumer PR for an existing product - Agency

DENZA: hitching a ride to fantastic reviews

Country: China

PR Agency: Weber Shandwick

Organisation: Shenzhen BYD Daimler

Entry:

DENZA: hitching a ride to fantastic reviews

Category: Consumer PR for an existing service - Agency

California walnuts: powering up Chinese millenials

Country: China

PR Agency: Weber Shandwick

Organisation: California Walnuts Commission

Entry:

California walnuts: powering up Chinese millenials

Category: Corporate communications - Agency

Saffolalife: protect her heart

Country: India

PR Agency: MSLGROUP

Organisation: Saffola Marico

Entry:

Saffolalife: protect her heart

Category: Corporate communications - Inhouse

NUS because

Country: Singapore

Organisation: National University of Singapore

Entry:

NUS because

Category: Corporate responsibility - Agency

Turning water into food

Country: Saudi Arabia

PR Agency: Memac Ogilvy and Mather

Organisation: Grohe

Entry:

Turning water into food

Category: Corporate responsibility - Agency

Women in science: the power to change the world

Country: Spain

PR Agency: Llorente & Cuenca

Organisation: L’Oréal

Entry:

Women in science: the power to change the world

Category: Corporate responsibility - Inhouse

TEB family academy for a financially fit nation

Country: Turkey

Organisation: TEB - Turk EkonomiI Bankasi

Entry:

TEB family academy for a financially fit nation

Category: Crisis management - Agency

Breastfeeding at McDonald’s amid the refugee crisis

Country: Hungary

PR Agency: Noguchi Porter Novelli

Organisation: McDonald's

Entry:

Breastfeeding at McDonald’s amid the refugee crisis

Category: Crisis management - Agency

Managing security information in the war on terror

Country: Nigeria

PR Agency: Image Merchants Promotion

Organisation: Office of the National Security Adviser

Entry:

Managing security information in the war on terror

Category: Digital media relations - Agency

Samsung photowalk

Country: India

PR Agency: Weber Shandwick

Organisation: Samsung

Entry:

Samsung photowalk

Category: Digital media relations - Inhouse

The biggest hackathon event in the world

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

The biggest hackathon event in the world

Category: Environmental - Agency

Earth To Paris

Country: France

PR Agency: Havas PR

Organisation: United Nations Foundation

Entry:

Earth To Paris

Category: Environmental - Inhouse

Pet Box

Country: Turkey

Organisation: Dogus Planet

Entry:

Pet Box

Category: Event management - Agency

ActionAid: washed away

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: ActionAid

Entry:

ActionAid: washed away

Category: Event management - Agency

Project Literacy: The alphabet of illiteracy

Country: United ingdom / Global

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Event management - Inhouse

Shell Eco-marathon

Country: Turkey

Organisation: Shell

Entry:

Shell Eco-marathon

Category: Financial services & investor relations - Agency

Relaxing rules on the management of expenses

Country: Japan

PR Agency: Inoue Public Relations

Organisation: Concur

Entry:

Relaxing rules on the management of expenses

Category: Financial services & investor relations - Inhouse

Russia Calling

Country: Russian Federation

Organisation: VTB Capital

Entry:

Russia Calling

Category: Integration of tradition & new media - Agency

KFC youth mini-football cup 2015

Country: Russian Federation

PR Agency: SPN Communications

Organisation: KFC

Entry:

KFC youth mini-football cup 2015

Category: Integration of tradition & new media - Agency

LEGO Russia official photographer of the year

Country: Russian Federation

PR Agency: Pro-Vision Communications

Organisation: LEGO

Entry:

LEGO Russia official photographer of the year

Category: Internal communications - Inhouse

NTU Singapore: secret biker

Country: Singapore

Organisation: Nanyang Technological University

Category: International PR campaign - Agency

EEMUSIC: energy efficient music culture

Country: Bulgaria

PR Agency: United Partners

Organisation: Intelligent Energy Europe Programme of the European Commission

Entry:

EEMUSIC: energy efficient music culture

Category: Launch of a new product - Agency

China goes bananas for Minions

Country: China

PR Agency: Weber Shandwick

Organisation: Universal Pictures International

Entry:

China goes bananas for Minions

Category: Launch of a new service - Agency

Djembe Insights

Country: Angola

PR Agency: Djembe Communications

Organisation: Djembe Communications

Entry:

Djembe Insights

Category: Launch of a new service - Inhouse

YLZ by Akmerkez

Country: Turkey

Organisation: Akmerkez

Entry:

YLZ by Akmerkez

Category: Media relations - Agency

Time to drink kefir

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard

Organisation: PepsiCo

Category: Media relations - Inhouse

Brand unification and launch of a new logo

Country: Turkey

Organisation: Turk Telekom

Entry:

Brand unification and launch of a new logo

Category: NGO campaign - Agency

Scientists as 21st century super-heroes

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard

Organisation: Global Energy Partnership

Entry:

Scientists as 21st century super-heroes

Category: NGO campaign - Agency

Sir David Attenborough’s Apollo program

Country: United Kingdom

PR Agency: Headland

Organisation: Global Apollo Program

Entry:

Sir David Attenborough’s Apollo program

Category: NGO campaign - Inhouse

1 Lira changes the world

Country: Turkey

Organisation: Marmara Forum

Entry:

1 Lira changes the world

Category: PR on a shoestring - Agency

Groundswell for South Africa’s first dance movie

Country: South Africa

PR Agency: PR Expert

Organisation: Coal Stove Pictures

Entry:

Groundswell for South Africa’s first dance movie

Category: Public affairs - Agency

SuperBus.com: a journey to Estonia

Country: Estonia

PR Agency: Alfa-Omega

Organisation: SuperBus.com

Entry:

SuperBus.com: a journey to Estonia

Category: Public sector - Agency

Roomie

Country: Netherlands

PR Agency: Hollander van der Mey

Organisation: Dutch Government

Entry:

Roomie

Category: Public sector - Inhouse

Awaking the sleepy water-awareness of the Dutch

Country: Netherlands

Organisation: Rijkswaterstaat - Ruimte voor de Rivier

Entry:

Awaking the sleepy water-awareness of the Dutch

Category: Public sector - Inhouse

Hope is Gaziosmanpaşa

Country: Turkey

Organisation: Gaziosmanpaşa Municipality

Entry:

Hope is Gaziosmanpaşa

Category: Publications - Agency

Djembe and Forbes Insights research

Country: Angola

PR Agency: Djembe Communications

Organisation: Forbes

Entry:

Djembe and Forbes Insights research

Category: Publications - Inhouse

Be the pioneer

Country: Korea

Organisation: SK Planet

Entry:

Be the pioneer

Category: Reputation & brand management online - Agency

A valentine from Adidas

Country: United Kingdom

PR Agency: Hill + Knowlton Strategies

Organisation: Adidas

Entry:

A valentine from Adidas

Category: Reputation & brand management online - Inhouse

Newmont bootcamp

Country: Indonesia

Organisation: Newmont Nusa Tenggara

Entry:

Newmont bootcamp

Category: Social media for PR - Agency

Smile.mvideo

Country: Russian Federation

PR Agency: CROS

Organisation: M.video

Entry:

Smile.mvideo

Category: Social media for PR - Inhouse

From social media to social CRM

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

From social media to social CRM

Category: Sponsorship - Agency

Restoration of the Chinese Palace

Country: Russian Federation

PR Agency: Navos Consultants

Organisation: Wintershall

Entry:

Restoration of the Chinese Palace

Category: Sponsorship - Inhouse

Those who see sound

Country: Turkey

Organisation: Turkcell

Entry:

Those who see sound

Category: Technology - Agency

Fitbit: find your fit

Country: Japan

PR Agency: MSLGROUP

Organisation: Fitbit

Entry:

Fitbit: find your fit

Category: Technology - Inhouse

Cepsa’s technological efficiency

Country: Spain

Organisation: Cepsa

Entry:

Cepsa’s technological efficiency

Category: Travel & tourism – Agency

Mara Live

Country: Kenya

PR Agency: Grayling

Organisation: Kenyan Ministry for Tourism

Entry:

Mara Live

Category: Travel & tourism – Inhouse

Accessible tourism: feeling historical replicas

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

Accessible tourism: feeling historical replicas

Winners 2015


Special prize: 2015 Grand Prix


Category: Financial services & investor relations - Agency

Sanlam one rand man

Country: South Africa

PR Agency: Atmosphere Communications / King James Group

Organisation: Sanlam

Special prize: meeting a UN sustainable development goal


Category: NGO campaign - Inhouse

Tackling homophobia in sport

Country: Australia

Organisation: Sydney Convicts Rugby Union Club

Category: Business-to-business - Agency

The DGC XFactor: how DGCX transformed its profile

Country: United Arab Emirates

PR Agency: Weber Shandwick

Organisation: Dubai Gold & Commodities Exchange (DGCX)

Category: Business-to-business - Inhouse

Red Riding Hood in the Emirates

Country: Germany

Organisation: Wintershall Holding

Category: Communication research - Agency

Exploring consumer mobility trends

Country: United States

PR Agency: Burson-Marsteller

Organisation: Bank of America

Category: Communication research - Agency

It's OK to spoil

Country: United States

PR Agency: MSLGROUP

Organisation: Netflix

Category: Communication research - Inhouse

Exporting Brazil

Country: Brazil

Organisation: Imagem Corporativa

Category: Community relations - Agency

Life is simple with Internet: creating shared value

Country: Turkey

PR Agency: Effect PR

Organisation: TTNET

Category: Community relations - Inhouse

Doon po sa amin

Country: Phillipines

Organisation: Smart Communications

Category: Consumer PR for an existing product - Agency

Bushmills Live

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Bushmills Irish Whiskey

Category: Consumer PR for an existing service - Agency

Zimowy Narodowy

Country: Poland

PR Agency: Testa Communications

Organisation: PL2012.plus

Category: Consumer PR for an existing service - Inhouse

Launch of RTA smart apps

Country: United Arab Emirates

Organisation: Dubai Roads and Transport Authority

Category: Corporate communications - Agency

Stabilisation and fightback

Country: United Kingdom

PR Agency: Lansons

Organisation: Co-op Bank

Category: Corporate communications - Inhouse

From telecom to Spark: a rebranding

Country: New Zealand

Organisation: Spark

Category: Corporate responsibility - Agency

Avon Crusade against breast cancer

Country: Argentina

PR Agency: Llorente & Cuenca

Organisation: Avon

Category: Corporate responsibility - Inhouse

Business and technical education

Country: Kosovo

Organisation: Limak Kosovo International Airport

Category: Crisis management - Agency

Pekabesko product ban in Republika Srpska

Country: Bosnia

PR Agency: Prime Communication

Organisation: Leburia komerc

Category: Digital media relations - Agency

Bushmills live

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Bushmills Irish Whiskey

Category: Digital media relations - Inhouse

Search Engine Optimisation for SurePayroll

Country: United States

Organisation: SurePayroll

Category: Environmental - Agency

Give a voice to Turkish tea

Country: Turkey

PR Agency: Excel Communications

Organisation: Unilever Lipton

Category: Event management - Agency

The wearable banana

Country: Japan

PR Agency: Dentsu Young & Rubicam / Dentsu Public Relations

Organisation: Dole

Category: Event management - Inhouse

Zorlu shopping mall Spring festival

Country: Turkey

Organisation: Zorlu Shopping Mall

Category: Healthcare - Agency

#Backie: when Swedes turned their back on cancer

Country: Sweden

PR Agency: Burson-Marsteller

Organisation: Euromelanoma

Category: Healthcare - Agency

Grab your brush!

Country: Hungary

PR Agency: Noguchi Porter Novelli

Organisation: Pfizer

Category: Integration of tradition & new media - Inhouse

Always on my mind

Country: China

Organisation: TaiKoo Hui (Guangzhou) Development

Category: Integration of traditional & new media - Agency

Give a voice to Turkish tea

Country: Turkey

PR Agency: Excel Communications

Organisation: Unilever Lipton

Category: Internal communications - Agency

Be the customer challenge

Country: United States

PR Agency: MSLGROUP

Organisation: Paypal

Category: International PR campaign - Agency

How climate broke through

Country: United States

PR Agency: Havas PR

Organisation: United Nations Foundation

Category: International PR campaign - Inhouse

Good spirited

Country: Bermuda

Organisation: Bacardi

Category: Launch of a new product - Agency

Denza #futurepartners

Country: China

PR Agency: Weber Shandwick

Organisation: Denza

Category: Launch of a new service - Agency

Whatsred hospitality 2.0

Country: Spain

PR Agency: Llorente & Cuenca

Organisation: Coca-Cola

Category: Launch of a new service - Inhouse

Getin Point: launch of the first self-service bank

Country: Poland

Organisation: Getin Noble Bank

Category: Media relations - Agency

K9 anti-poaching awareness

Country: South Africa

PR Agency: Burson-Marsteller

Organisation: Paramount Group

Category: Media relations - Inhouse

A press trip to Siberia

Country: Germany

Organisation: Wintershall Holding

Category: NGO campaign - Agency

The Taj must smile

Country: India

PR Agency: Weber Shandwick

Organisation: FHI360

Category: NGO campaign - Agency

The game is on for women

Country: Poland

PR Agency: Practum Consulting

Organisation: Foundation Pilka jest Piekna / Federation of Amazon Clubs

Category: NGO campaign - Inhouse

Tackling homophobia in sport

Country: Australia

Organisation: Sydney Convicts Rugby Union Club

Category: PR on a shoestring - Agency

The empty shop

Country: South Africa

PR Agency: Weber Shandwick

Organisation: Sandton City Shopping Centre

Category: Public affairs - Agency

Amending the public procurement act

Country: Poland

PR Agency: Genesis PR

Organisation: Lewiatan

Category: Public sector - Agency

The Taj must smile

Country: Hong Kong

PR Agency: Weber Shandwick

Organisation: FHI360

Category: Public sector - Inhouse

Walk with the Mayor

Country: Croatia

Organisation: City of Sibenik

Category: Publications - Agency

One country, one team

Country: Russia

PR Agency: SPN Communications

Organisation: The Russian Olympic Committee

Category: Publications - Inhouse

COM-MUNI-CAT-ING: Bridging the PR communication gap

Country: Japan

Organisation: Dentsu Public Relations

Category: Reputation & brand management online - Agency

The power to incite

Country: United States

PR Agency: Weber Shandwick

Organisation: Ricoh Americas

Category: Social Media for PR - Agency

Always #LikeAGirl

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Social Media for PR - Agency

Kindle voyage

Country: China

PR Agency: Weber Shandwick

Organisation: DENZA

Category: Sponsorship - Agency

The wearable banana

Country: Japan

PR Agency: Dentsu Young & Rubicam / Dentsu Public Relations

Organisation: Dole

Category: Sponsorship - Inhouse

Painting life back into a mature sponsorship

Country: New Zealand

Organisation: ANZ

Category: Technology - Agency

#IAmAGamer

Country: Poland

PR Agency: Sarota PR

Organisation: Saphire Technology

Category: Technology - Inhouse

A German forest in the Gulf

Country: Germany

Organisation: Wintershall Holdings

Category: Travel & tourism - Agency

DSS apprenticeship program

Country: United Arab Emirates

PR Agency: Traccs

Organisation: Dubai Festivals and Retail

Winners 2014


Special prize: 2014 Grand Prix


Category: Corporate communications - Inhouse

A global university on the rise

Country: Singapore

Organisation: Nanyang Technological University

Special prize: meeting progress in digital inclusion within the EU


Category: Corporate responsibility - Agency

Always: improving young women's literacy

Country: Bulgaria

PR Agency: United Partners

Organisation: Procter & Gamble

Special prize: meeting a UN sustainable development goal


Category: Consumer PR for an existing service - Inhouse

Hobby clubs

Country: Turkey

Organisation: Garanti Pension and Life

Category: Business-to-business - Agency

Airbus comfort

Country: United Kingdom

PR Agency: Good Relations

Organisation: Airbus

Category: Business-to-business - Inhouse

Gold reserve

Country: Russian Federation

Organisation: CROS

Category: Communication research - Agency

Putting the M(anchester) in MBA

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Manchester Business School

Category: Community relations - Agency

Everyone can become an entrepreneur

Country: Romania

PR Agency: Graffiti BBDO

Organisation: OMV Petrom Romania

Category: Community relations - Inhouse

Get off the podium, talk on equal terms

Country: Germany

PR Agency: Navos Consultants

Organisation: TenneT TSO

Category: Consumer PR for an existing product - Agency

For breath that sizzles! Scope bacon

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Consumer PR for an existing service - Agency

Ken Delmar paper towel Picasso

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Consumer PR for an existing service - Agency

Peruvian press is the future

Country: Peru

PR Agency: Llorente & Cuenca

Organisation: Sociedad de Empresas Periodísticas del Perú

Category: Corporate communications - Agency

Thank your teacher

Country: India

PR Agency: Weber Shandwick

Organisation: Pearson

Category: Crisis management - Agency

Baby Infant Formula: food contamination scare

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Danone Nutricia

Category: Crisis management - Inhouse

Courage to talk on equal terms in a crisis

Country: Germany

Organisation: TenneT TSO

Category: Digital media relations - Agency

Halloween treats gone wrong

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Digital media relations - Agency

Ken Delmar paper towel Picasso

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Environmental - Agency

Moving action on climate to the forefront

Country: United States

PR Agency: Havas PR

Organisation: United Nations Foundation

Category: Event management - Agency

Launching Brazuca to the world

Country: United Kingdom

PR Agency: Hill+Knowlton Strategies

Organisation: Adidas

Category: Event management - Agency

MuzArteria 2013

Country: Russian Federation

PR Agency: SPN COMMUNICATIONS

Organisation: Ministry of Public Health of Russia

Category: Event management - Agency

Streets of Spain

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Campo Viejo

Category: Event management - Inhouse

Please please me New Year merriment

Country: Turkey

Organisation: Kanyon Shopping Center

Category: Financial services & Investor relations - Inhouse

Hobby clubs

Country: Turkey

Organisation: Garanti Pension and Life

Category: Financial services & investor relations - Agency

Driving towards success on a global stage

Country: United States

PR Agency: FTI Consulting

Organisation: Autohome

Category: Financial services & investor relations - Agency

Powering the Russian venture market

Country: Russian Federation

PR Agency: SPN Communications

Organisation: Russian Venture Company

Category: Healthcare - Agency

Gaming sleep apnoea

Country: Sweden

PR Agency: Dahlheim & Sjöqvist

Organisation: ResMed

Category: Healthcare - Agency

MediMagic storytelling doctors

Country: Hungary

PR Agency: Well PR

Organisation: K&H Group

Category: Integration of traditional and new media - Agency

Barbie #Unapologetic

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Mattel

Category: Integration of traditional and new media - Agency

Ben Saunders: polar explorer

Country: United Kingdom

PR Agency: Hill+Knowlton Strategies Ltd

Organisation: Harley Street Clinic

Category: Internal communications - Agency

Return to growth

Country: Greece

PR Agency: V+O Communication / Unlimited Creativity

Organisation: AstraZeneca

Category: Internal communications - Agency

Subway® Allstars

Country: Germany

PR Agency: Weber Shandwick

Organisation: Subway Sandwiches

Category: Internal communications - Inhouse

Be green

Country: Turkey

Organisation: Eczacibasi Holding

Category: Internal communications - Inhouse

MRM community

Country: Australia

Organisation: McArthur River Mining

Category: International PR campaign - Agency

Changing perceptions

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Organising Committee of the Sochi 2014 Olympic and Paralympic Games

Category: International PR campaign - Agency

Tokyo 2020

Country: Japan

PR Agency: Weber Shandwick

Organisation: Tokyo 2020 Bid Committee

Category: Launch of a new product - Agency

The launch of the Firefly Upsee

Country: United Kingdom

PR Agency: JPR

Organisation: Leckey Design

Category: Launch of a new product - Inhouse

GPU14: launch AMD Radeon graphics cards

Country: United States

Organisation: AMD

Category: Launch of a new service - Agency

Turning the channel to Al Jazeera America

Country: United States

PR Agency: Qorvis MSLGROUP

Organisation: Al Jazeera America

Category: Launch of a new service - Inhouse

Pera PadaLove international rewards program

Country: Philippines

Organisation: PJ Lhuillier Group

Category: Media relations - Agency

Project Macondo

Country: United States

PR Agency: Axon International

Organisation: BSA | The Software Alliance

Category: Media relations - Agency

Refreshed vehicles for a refreshed economy

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: General Motors

Category: Media relations - Inhouse

Bees with backpacks

Country: Australia

Organisation: Commonwealth Scientific and Industrial Research Organisation

Category: NGO campaign - Inhouse

FEM equal oppurtunities model

Country: Turkey

Organisation: Kagider Women Entrepreneurs Association

Category: Online crisis communications - Agency

Greenpeace #iceclimb of the Shard

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: The Shard, London

Category: Online crisis communications - Agency

Who is trying to kill Master Kong?

Country: Australia

PR Agency: Weber Shandwick

Organisation: Asthma Australia

Category: PR on a shoestring - Agency

Spartan for kids run for charity

Country: Poland

PR Agency: Partner of Promotion

Organisation: Spartan for Kids

Category: PR on a shoestring - Inhouse

Opening the Eagle Wood Neurological Care Centre

Country: United Kingdom

Organisation: PJ Care

Category: Public Sector - Agency

A city open for movement

Country: Russian Federation

PR Agency: SPN Communications

Organisation: Department for Transportation and Road Infrastructure Moscow

Category: Public affairs - Agency

Reforming the Bailiff legislation

Country: United Kingdom

PR Agency: Bellenden

Organisation: Civil Enforcement Association and the High Court Enforcement Officers Association

Category: Publications - Agency

Honoring the Dayaks

Country: Indonesia

PR Agency: Edelman

Organisation: PT Kaltim Pasifik Amoniak

Category: Publications - Inhouse

SPirit magazine

Country: Singapore

Organisation: Singapore Polytechnic

Category: Reputation & brand management online - Agency

Ken Delmar paper towel Picasso

Country: United States

PR Agency: MSLGROUP

Organisation: Procter & Gamble

Category: Reputation & brand management online - Agency

The unbranded launch

Country: Sweden

PR Agency: Jung Relations

Organisation: Volvo Cars

Category: Social media for PR - Agency

Loving touch matters

Country: Poland

PR Agency: MSLGROUP

Organisation: GlaxoSmithKline

Category: Social media for PR - Inhouse

A Day at Kanyon

Country: Turkey

Organisation: Kanyon Shopping Center

Category: Sponsorship - Inhouse

Dialogue in the dark

Country: Turkey

Organisation: TTNET

Category: Sponsorship - Inhouse

Sport Chek brand development

Country: Canada

Organisation: FGL Sports

Category: Technology - Agency

BenQ: innovation for eye care

Country: India

PR Agency: MSL GROUP

Organisation: BenQ

Category: Technology - Agency

FiLIP locator technology

Country: United States

PR Agency: MSLGROUP

Organisation: FiLIP Technologies

Category: Technology - Agency

Powering the Russian venture market

PR Agency: SPN Communications

Organisation: The Russian Venture Company

Category: Technology - Inhouse

Our survey says

Country: United States

Organisation: Fortinet

Category: Travel & tourism - Agency

A legend comes to life

Country: Czech Republic

PR Agency: APRA Porter Novelli

Organisation: Kamenitzaâ / Molson Coors

Category: Travel & tourism - Inhouse

Halloween horror nights: Sisters of Evil

Country: Singapore

Organisation: Resorts World at Sentosa

Winners 2013


Special prize: 2013 Grand Prix


Category: Corporate responsibility - Inhouse

Women empowerment in the economy

Country: Turkey

Organisation: Turkcell

Special prize: meeting a UN sustainable development goal


Category: Internal communications - In-house

Communicating to All

Country: South Africa

Organisation: University of the Free State

Category: Business-to-business - Agency

Brazil Calling: connecting media to government

Country: Brazil

PR Agency: CDN Comunicacao / Fleishman Hillard

Organisation: SECOM

Category: Business-to-business - Inhouse

Making paint easy to sell and fun to buy

Country: Finland

Organisation: Tikkurila Oyj

Category: Communication research - Inhouse

Turkey's savings tendency

Country: Turkey

Organisation: ING Bank

Category: Community relations - Agency

Eye health in African-American communities

Country: United States

Organisation: Havas PR North America

Category: Community relations - Inhouse

Citi every step of the way

Country: United States

Organisation: Citi

Category: Consumer PR for an existing product - Agency

Bring happiness home

Country: China

Organisation: Blue Focus Integrated Marketing

Category: Consumer PR for an existing product - Agency

Ghosts were people too: Sentosa Spooktacular

Country: Singapore

Organisation: Strategic Public Relations

Category: Corporate communications - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Organisation: Bacardi Limited

Category: Corporate responsibility - Agency

Add Hope

Country: South Africa

PR Agency: Ogilvy PR Johannesburg

Organisation: KFC

Category: Crisis management - Agency

Train To 2012

Country: Poland

PR Agency: Partner of Promotion

Organisation: Polish State Railways

Category: Crisis management - Inhouse

Embracing responsibility and supply security in Libya

Country: Germany

Organisation: Wintershall

Category: Digital media relations - Agency

Talk to space

Country: Sweden

PR Agency: Wenderfalck

Organisation: Fri Tanke Förlag

Category: Environmental - Inhouse

Honeywell hometown solutions

Country: United States

PR Agency: Weber Shandwick

Organisation: Honeywell

Category: Event management - Agency

Little savings go a long way

Country: China

PR Agency: MSLGROUP

Organisation: Beijing Hyunda

Category: Event management - Inhouse

Pistahang thanksgiving concert

Country: Philippines

Organisation: Cebuana Lhuillier

Category: Event management - Inhouse

Russia calling! Investment forum

Country: Russian Federation

Organisation: VTB Capital

Category: Financial services & investor relations - Agency

First People's IPO in Kazakhstan

Country: Kazakhstan

PR Agency: Promo Group Communications

Organisation: KazTransOil

Category: Healthcare - Agency

Play for young women s health!

Country: Sweden

PR Agency: Dahlheim & Sjöqvist

Organisation: ResMed

Category: Integration of traditional & new media - Agency

All-new A-class launch: the A space

Country: China

PR Agency: Powell Tate

Organisation: Mercedes-Benz

Category: Integration of traditional & new media - Agency

Cool jobs

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Monster

Category: Integration of traditional & new media - Inhouse

A digital press kit

Country: Argentina

Organisation: Odebrecht

Category: Internal communications - Agency

Spirit of togetherness

Country: Japan

PR Agency: Dentsu Public Relations

Organisation: Red Cross

Category: Internal communications - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Organisation: Bacardi

Category: International PR campaign - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Organisation: Bacardi

Category: International PR campaign - Inhouse

End polio now

Country: United States

Organisation: Rotary International

Category: Launch of a new product - Agency

Share Your Now

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Samsung

Category: Launch of a new product - Inhouse

AMD Radeon HD 7990 publicity stunt

Country: United States

Organisation: AMD

Category: Launch of a new service - Agency

Yoyo car sharing service

Country: Turkey

PR Agency: PRfit Communication

Organisation: Yoyo

Category: Launch of a new service - Inhouse

Isbank credit cards as a museum card: Müzekart

Country: Turkey

Organisation: Isbank

Category: Media relations - Agency

Nike gets China running

Country: China

PR Agency: Weber Shandwick

Organisation: Nike

Category: NGO campaign - Agency

Jeddah Entrepreneurs' competition

Country: Saudi Arabia

PR Agency: Traccs

Organisation: Jeddah Entrepreneurs

Category: PR on a shoestring - Agency

For a more humane city

Country: Sweden

PR Agency: Rippler Communications

Organisation: Stockholms Stadsmission

Category: PR on a shoestring - Inhouse

AMD Radeon HD 7990 publicity stunt

Country: United States

Organisation: AMD

Category: Public affairs - Agency

We believe in D&T

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Design and Technology Association

Category: Public sector - Agency

MuzArteria: songs which save lives

Country: Russian Federation

PR Agency: SPN Ogilvy

Organisation: Ministry of Public Health

Category: Public sector - Inhouse

CIRM of Uskudar municipality

Country: Turkey

Organisation: City of Uskudar

Category: Public sector - Inhouse

Water conservation awareness

Country: Singapore

Organisation: PUB Singapore

Category: Publications - Inhouse

Hey! It's NTU

Country: Singapore

Organisation: Nanyang Technological University

Category: Publications - Inhouse

Metro retail compendium 2012/2013

Country: Germany

Organisation: Metro

Category: Social media for PR - Agency

Colgate Optic White launch

Country: Philippines

PR Agency: Green Bulb PR

Organisation: Colgate Palmolive

Category: Social media for PR - Agency

Huggies turns the conversation around

Country: United States

PR Agency: Edelman

Organisation: Huggies

Category: Social media for PR - Inhouse

Charades

Country: Turkey

Organisation: Multi Development Turkey

Category: Sponsorship - Agency

Cool jobs

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Monster

Category: Sponsorship - Inhouse

Citi every step of the way

Country: United States

Organisation: Citi

Category: Technology - Agency

Rybnoe Mesto media club

Country: Russian Federation

PR Agency: SPN Ogilvy

Organisation: Dom

Category: Technology - Inhouse

From Indian IT to global big four

Country: India

Organisation: Tata Consultancy Services

Category: Travel & tourism - Agency

Discover more in Singapore

Country: Singapore

PR Agency: MSLGROUP

Organisation: Singapore Tourist Board

Winners 2012


Special prize: 2012 Grand Prix


Category: Public sector - Agency

Census is note for the future

Country: Serbia

PR Agency: Blumen Group

Organisation: Statistical Office of the Republic of Serbia

Special prize: meeting a UN sustainable development goal


Category: Corporate responsibility - Inhouse

Money-box for Van

Country: Turkey

Organisation: Turkcell

Category: Community relations - Agency

Home is where the gift is

Country: USA

PR Agency: Edelman

Organisation: The Gateway Center

Category: Community relations - Agency

Tomorrow: Bokra charity song

Country: Middle East

PR Agency: TRACCS

Organisation: Global Gumbo Group (G3)

Category: Consumer PR for an existing product - Agency

Trojan pulls back the sheets

Country: USA

PR Agency: Edelman

Organisation: Church & Dwight / Trojan Brand Condoms

Category: Consumer PR for an existing product - Agency

Volt exercise

Country: Russia

PR Agency: SPN Ogilvy

Organisation: Novartis Consumer Health

Category: Consumer PR for an existing product - Inhouse

Quest for 7 elephants

Country: Turkey

Organisation: Akmerkez Shopping Center

Category: Consumer PR for an existing service - Agency

Bringing Bond back

Country: India

PR Agency: Hanmer MSL

Organisation: STAR Movies-India

Category: Corporate communications - Agency

Great offense for a defense business

Country: USA

PR Agency: Edelman

Organisation: ITT Exelis

Category: Corporate responsibility - Agency

Project ocean

Country: UK

PR Agency: Gabrielle Shaw Communications

Organisation: Selfridges

Category: Creativity - Inhouse

No cash @MasterCard

Country: Belgium

Organisation: MasterCard

Category: Crisis management - Agency

McCrisis averted

Country: China

PR Agency: Weber Shandwick

Organisation: McDonald's

Category: Digital media relations - Agency

Mobil 1 track challenge

Country: UK / Global

PR Agency: Weber Shandwick

Organisation: Exxon Mobil

Category: Environmental - Agency

Friendly for the environment

Country: Turkey

PR Agency: Effect Public Relations

Organisation: Turk Telekom

Category: Event Management - Inhouse

In the know

Country: Turkey

Organisation: Forum Kayseri

Category: Event Management - Inhouse

The arrival

Country: Germany

Organisation: Nord Stream

Category: Financial services & investor relations - Agency

Internal restructuring

Country: Spain

PR Agency: Llorente & Cuenca

Organisation: CaixaBank

Category: Financial services & investor relations - Agency

Mankindkind is shortsighted

Country: Sweden

PR Agency: Prime

Organisation: Alecta

Category: Healthcare - Agency

Cancer reporting in your pocket

Country: Sweden

PR Agency: Dahlheim & Sjöqvist

Organisation: Merck Sweden

Category: Integration of traditional and new media - Agency

Grolsch column conquest

Country: Netherlands

PR Agency: Weber Shandwick

Organisation: Grolsch

Category: Internal communications - Inhouse

Life cycle

Country: UK

Organisation: The University of Nottingham

Category: International PR Campaign - Agency

Quaity hunters season 2

Country: Finland

PR Agency: Miltton

Organisation: Finnair / Helsinki Airport

Category: Launch of a new product

Ultimate torture test

Country: USA

PR Agency: MSL Group

Organisation: Procter & Gamble / Scope

Category: Media Relations - Agency

Bringing the message

Country: USA

PR Agency: RF Binder

Organisation: Ameriprise Financial

Category: Public affairs - Agency

Freedom for Syria

Country: Bulgaria

PR Agency: Intelday Solutions

Organisation: Syrian Community in Bulgaria

Category: Public sector - Agency

Census is note for the future

Country: Serbia

PR Agency: Blumen Group

Organisation: Statistical Office of the Republic of Serbia

Category: Publications - Agency

A century of PR in Finland

Country: Finland

PR Agency: Procom

Organisation: ProCom: Association of Communication Professionals

Category: Publications - Inhouse

Taking a far-sighted view

Country: Germany

Organisation: Metro Group

Category: Reputation & brand management online - Agency

Small acts of kindness

Country: China

PR Agency: MSL China

Organisation: Perfetti Van Melle Confectionery

Category: Social media for PR - Agency

Kenyans for Kenya

Country: Kenya

PR Agency: Gina Din

Organisation: Kenya Red Cross

Category: Social media for PR - Inhouse

Live young, Live free

Country: Turkey

Organisation: Vodafone Turkey

Category: Sponsorship - Inhouse

500 feature films

Country: Brasil

Organisation: Petrobras

Category: Technology - Agency

Atos merger and launch

Country: Bulgaria

PR Agency: Ardency Consulting

Organisation: Atos IT Solutions and Services

Category: Travel and Tourism - Agency

Fly with GOL stores

Country: Brasil

PR Agency: S2Publicom

Organisation: GOL Linhas Aeras Inteligentes