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Winners 2024


Special prize: Grand Prix


Category: Corporate responsibility - Agency

Pots That Develop - SUMMUM Awards 2023

Country: Peru

Organisation: Alicorp

Entry:

Pots That Develop - SUMMUM Awards 2023

Special prize: Global Contribution Award


Category: Environmental - Agency

Recklessness Is the First Spark

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Hrvatske šume d.o.o.

Entry:

Recklessness Is the First Spark

Category: Arts and entertainment - Agency

Equal Frames

Country: Hungary

Organisation: Mediator

Client: Műtárgy.com

Entry:

Equal Frames

Category: Arts and entertainment - Inhouse

#LightOvercomesDarkness

Country: Ukraine

Organisation: DTEK Grids

Entry:

#LightOvercomesDarkness

Category: Business-to-business - Agency

Shop With a Human Touch

Country: Italy

Organisation: BCW Italy

Client: American Express

Entry:

Shop With a Human Touch

Category: Climate Change and ESG - Agency

MVM Future Talks 2023

Country: Hungary

Organisation: Lounge Group

Client: MVM Group

Entry:

MVM Future Talks 2023

Category: Climate Change and ESG - Agency

OMO Dirt for Good

Country: Turkey

Organisation: Sobraz

Client: Unilever / OMO

Entry:

OMO Dirt for Good

Category: Climate Change and ESG - Inhouse

Hayata İyi Bakarız Ekolojik Okuryazarlık

Country: Turkey

Organisation: Hayat Holding

Entry:

Hayata İyi Bakarız Ekolojik Okuryazarlık

Category: Communication research - Inhouse

Enhancing Understanding

Country: Indonesia

Organisation: Ministry of Finance of The Republic of Indonesia

Entry:

Enhancing Understanding

Category: Community engagement - Agency

Elidor X TOG Young Women Support Center Project

Country: Turkey

Organisation: Sobraz

Client: Unilever Turkey / Elidor

Entry:

Elidor X TOG Young Women Support Center Project

Category: Community engagement - Agency

Kaise Ka Cancer (The Hows of Cancer)

Country: India

Organisation: Current Global

Client: Tata Trusts

Entry:

Kaise Ka Cancer (The Hows of Cancer)

Category: Community engagement - Inhouse

Riding the Sustainable Path Safely

Country: United Arab Emirates

Organisation: Roads and Transport Authority, Dubai

Entry:

Riding the Sustainable Path Safely

Category: Community engagement - Inhouse

The Power of Clothing Project

Country: Japan

Organisation: Fast Retailing

Entry:

The Power of Clothing Project

Category: Community relations - Agency

I Know IBD

Country: Japan

Organisation: PRAP Japan, Inc.

Client: AbbVie GK

Entry:

I Know IBD

Category: Community relations - Inhouse

XP Boost Meetups: Gaming Community Revival

Country: Czech Republic

Organisation: Wargaming

Entry:

XP Boost Meetups: Gaming Community Revival

Category: Consumer PR for an existing product - Agency

Frying Pan Challenge

Country: Japan

Organisation: Honda Office Inc.

Client: Ajinomoto Frozen Foods Co., Inc.

Entry:

Frying Pan Challenge

Category: Consumer PR for an existing product - Agency

(Un)Wellness Memes

Country: Japan

Organisation: DENTSU INC.

Client: Meiji Co., Ltd.

Entry:

(Un)Wellness Memes

Category: Consumer PR for an existing service - Agency

POV: Europe's Best Airport

Country: Hungary

Organisation: Lounge Group

Client: Budapest Airport

Entry:

POV: Europe's Best Airport

Category: Corporate communications - Agency

Addressing Financial Worries of Every Romanian

Country: Romania

Organisation: Graffiti Plus

Client: BCR (Banca Comercială Română)

Entry:

Addressing Financial Worries of Every Romanian

Category: Corporate communications - Agency

POV: Europe's Best Airport

Country: Hungary

Organisation: Lounge Group

Client: Budapest Airport

Entry:

POV: Europe's Best Airport

Category: Corporate communications - Inhouse

LifeWear = a New Industry

Country: Japan

Organisation: Fast Retailing

Entry:

LifeWear = a New Industry

Category: Corporate communications - Inhouse

Stop the Scammers!

Country: Italy

Organisation: Facile.it

Entry:

Stop the Scammers!

Category: Corporate responsibility - Agency

Jedna Kala, Jedno Hvala (One Kala, One Thank You)

Country: Croatia

Organisation: 404 agency

Client: Atlantic Group

Entry:

Jedna Kala, Jedno Hvala (One Kala, One Thank You)

Category: Corporate responsibility - Agency

SME EnterPRIZE 2023.

Country: Croatia

Organisation: Abeceda komunikacije

Client: Generali osiguranje d.d.

Entry:

SME EnterPRIZE 2023.

Category: Corporate responsibility - Inhouse

Call You Have to Take - Environment Protection

Country: Croatia

Organisation: Hrvatski Telekom / Croatian Telecom

Entry:

Call You Have to Take - Environment Protection

Category: Corporate responsibility - Inhouse

Energy for Your Future

Country: Argentina

Organisation: Pan American Energy

Entry:

Energy for Your Future

Category: Country, region and city - Inhouse

Rising City ISTANBUL

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

Rising City ISTANBUL

Category: Crisis communications online - Agency

#PVRHeardYou

Country: India

Organisation: Weber Shandwick

Client: PVR INOX Ltd.

Entry:

#PVRHeardYou

Category: Crisis management - Agency

100 Days of Impactful PR at Customs Service

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigeria Customs Service

Entry:

100 Days of Impactful PR at Customs Service

Category: Crisis management - Inhouse

Rebuilt Trust From a Crisis-Driven Viral Message

Country: Indonesia

Organisation: Ministry of Finance of The Republic of Indonesia

Entry:

Rebuilt Trust From a Crisis-Driven Viral Message

Category: Digital creativity - Agency

Lions Good News 2024

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Nikkei Inc.

Entry:

Lions Good News 2024

Category: Digital creativity - Agency

(Un)Wellness Memes

Country: Japan

Organisation: DENTSU INC.

Client: Meiji Co., Ltd.

Entry:

(Un)Wellness Memes

Category: Digital creativity - Inhouse

Interactive Experiences

Country: Argentina

Organisation: Pan American Energy

Entry:

Interactive Experiences

Category: Digital creativity - Inhouse

#LettersFromEnergyFrontline

Country: Ukraine

Organisation: DTEK Grids

Entry:

#LettersFromEnergyFrontline

Category: Environmental - Agency

A Livable World Is Easier Together

Country: Turkey

Organisation: GoodWorks Communication Consultancy

Client: Koroplast

Entry:

A Livable World Is Easier Together

Category: Environmental - Agency

Austrian Shark Product Import and Processing Ban

Country: Austria

Organisation: The Skills Group | TEAM FARNER

Client: Sharkproject Austria

Entry:

Austrian Shark Product Import and Processing Ban

Category: Environmental - Inhouse

Call You Have to Take - Environment Protection

Country: Croatia

Organisation: Hrvatski Telekom / Croatian Telecom

Entry:

Call You Have to Take - Environment Protection

Category: Environmental - Inhouse

Circular Electronic Waste Digital Children's Book

Country: Turkey

Organisation: TURKCELL

Entry:

Circular Electronic Waste Digital Children's Book

Category: Event management - Agency

“Relief Park” Playground With Chiropractic

Country: Japan

Organisation: OZMA Inc.

Client: PIP CO., LTD.

Entry:

“Relief Park” Playground With Chiropractic

Category: Event management - Agency

Visionary of the Year

Country: Croatia

Organisation: 404 agency

Client: tportal

Entry:

Visionary of the Year

Category: Event management - Inhouse

A1 Zone on Reboot InfoGamer Powered by A1

Country: Croatia

Organisation: A1 Hrvatska

Entry:

A1 Zone on Reboot InfoGamer Powered by A1

Category: Event management - Inhouse

Çadirkent Earthquake Area Children's Activities

Country: Turkey

Organisation: TURKCELL

Entry:

Çadirkent Earthquake Area Children's Activities

Category: Financial services and investor relations - Agency

Athens International Airport’s Landmark IPO

Country: Greece

Organisation: V+O

Client: Athens International Airport S.A.

Entry:

Athens International Airport’s Landmark IPO

Category: Financial services and investor relations - Inhouse

LV Savings Bonds - Safe, Convenient and Profitable

Country: Latvia

Organisation: Ministry of Finance of The Republic of Latvia

Entry:

LV Savings Bonds - Safe, Convenient and Profitable

Category: Food and beverage - Agency

MORTLACH: 200 Years of BOLD REINVENTION

Country: China

Organisation: Ruder Finn Communications

Client: Mortlach

Entry:

MORTLACH: 200 Years of BOLD REINVENTION

Category: Food and beverage - Agency

Weekend-Milk Splash

Country: Japan

Organisation: OZMA Inc.

Client: Japan Dairy Association

Entry:

Weekend-Milk Splash

Category: Gaming and virtual reality - Inhouse

Interactive Experiences

Country: Argentina

Organisation: Pan American Energy

Entry:

Interactive Experiences

Category: Gaming and virtual reality - Inhouse

World of Warships’s World Ocean Day With Popeye

Country: Czech Republic

Organisation: Wargaming Group Limited

Entry:

World of Warships’s World Ocean Day With Popeye

Category: Healthcare - Agency

I Know IBD

Country: Japan

Organisation: PRAP Japan, Inc.

Client: AbbVie GK

Entry:

I Know IBD

Category: Healthcare - Agency

Saving Lives: Word-Of-Mouth Brings Infant Care

Country: India

Organisation: Weber Shandwick

Client: Motherhood Women's & Childcare Hospital Private Limited

Entry:

Saving Lives: Word-Of-Mouth Brings Infant Care

Category: Influencer management - Agency

How to Help Preemies Grow Into Adults

Country: Kazakhstan

Organisation: OCCA Kazakhstan

Client: P&G

Entry:

How to Help Preemies Grow Into Adults

Category: Integration of traditional and new media - Agency

Separate, It’s Easy

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Čistoća d.o.o. Split

Entry:

Separate, It’s Easy

Category: Integration of traditional and new media - Inhouse

HEY! Our ARsome Issue co-created with AI

Country: Singapore

Organisation: Nanyang Technological University (NTU), Singapore

Entry:

HEY! Our ARsome Issue co-created with AI

Category: Internal communications - Agency

Eurobank We Think Innovatively We Work Differently

Country: Greece

Organisation: OGILVY GREECE

Client: EUROBANK

Entry:

Eurobank We Think Innovatively We Work Differently

Category: Internal communications - Inhouse

Internal Communications in the War Time

Country: Ukraine

Organisation: DTEK Grids

Entry:

Internal Communications in the War Time

Category: International campaign - Inhouse

UNIQLO Next Generation Development Program

Country: Japan

Organisation: Fast Retailing

Entry:

UNIQLO Next Generation Development Program

Category: Launch of a new service - Agency

Separate, It’s Easy

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Čistoća d.o.o. Split

Entry:

Separate, It’s Easy

Category: Media relations - Agency

Unveiling Kyndryl's First Virtual Media Webcast

Country: Bulgaria

Organisation: United Partners

Client: Kyndryl

Entry:

Unveiling Kyndryl's First Virtual Media Webcast

Category: Media relations - Inhouse

Stop the Scammers!

Country: Italy

Organisation: Facile.it

Entry:

Stop the Scammers!

Category: NGO campaign - Agency

Dr. Gabor Mate in the Balkans

Country: Serbia

Organisation: Smart Vision d.o.o.

Client: Novak Djokovic Foundation

Entry:

Dr. Gabor Mate in the Balkans

Category: NGO campaign - Agency

It's Your Choice= Equality and Democracy in Poland

Country: Poland

Organisation: OneMulti

Client: Fundacja Batorego (Batory's Foundation), Inicjatywa Głos Kobiet (Women's Voice Initiative)

Entry:

It's Your Choice= Equality and Democracy in Poland

Category: NGO campaign - Inhouse

The Most Important Day

Country: Peru

Organisation: FOR A PERU WITHOUT CANCER

Entry:

The Most Important Day

Category: PR on a shoestring - Agency

Kenny Rogers Roasters Farmvocacy Program

Country: Philippines

Organisation: Fuentes Publicity Network Inc.

Client: Kenny Rogers Roasters

Entry:

Kenny Rogers Roasters Farmvocacy Program

Category: PR on a shoestring - Agency

Sit&Meet – Genius Croats Walking Tour

Country: Croatia

Organisation: Millenium promocija d.o.o.

Client: TIME FRAME d.o.o.

Entry:

Sit&Meet – Genius Croats Walking Tour

Category: PR on a shoestring - Inhouse

#YouAreNotAlone #HelpIsThere

Country: Hungary

Organisation: Uniomedia Communications

Entry:

#YouAreNotAlone #HelpIsThere

Category: Publications - Agency

Lions Good News 2024

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Nikkei Inc.

Entry:

Lions Good News 2024

Category: Publications - Inhouse

HEY! Our ARsome Issue co-created with AI

Country: Singapore

Organisation: Nanyang Technological University (NTU), Singapore

Entry:

HEY! Our ARsome Issue co-created with AI

Category: Public sector - Agency

Justice Served: Historic Rise of Judges' Salaries

Country: Croatia

Organisation: Manjgura

Client: Association of Croatian Judges

Entry:

Justice Served: Historic Rise of Judges' Salaries

Category: Public sector - Inhouse

Collaborate to Innovate: Assets Manager Challenge

Country: Indonesia

Organisation: State Assets Management Agency Ministry of Finance of Republic of Indonesia

Entry:

Collaborate to Innovate: Assets Manager Challenge

Category: Reputation and brand management - Agency

How to Help Preemies Grow Into Adults

Country: Kazakhstan

Organisation: OCCA Kazakhstan

Client: P&G

Entry:

How to Help Preemies Grow Into Adults

Category: Reputation and brand management - Agency

New Record on the Danube

Country: Hungary

Organisation: Noguchi & Peters Kft.

Client: Yettel Hungary

Entry:

New Record on the Danube

Category: Reputation and brand management - Inhouse

KFC Creates True Inclusivity This Women's Day

Country: South Africa

Organisation: KFC South Africa

Entry:

KFC Creates True Inclusivity This Women's Day

Category: Social media - Agency

How to Help Preemies Grow Into Adults

Country: Kazakhstan

Organisation: OCCA Kazakhstan

Client: P&G

Entry:

How to Help Preemies Grow Into Adults

Category: Social media - Agency

(Un)Wellness Memes

Country: Japan

Organisation: DENTSU INC.

Client: Meiji Co., Ltd.

Entry:

(Un)Wellness Memes

Category: Social media - Inhouse

Enhancing Awareness of SMEs Transformation

Country: Indonesia

Organisation: PT Telkom Indonesia (Persero) Tbk

Entry:

Enhancing Awareness of SMEs Transformation

Category: Sponsorship - Inhouse

Race of the Century

Country: Turkey

Organisation: İŞBANK

Entry:

Race of the Century

Category: Sport - Inhouse

The Centennial of Republic, TCF Sponsorship

Country: Turkey

Organisation: İŞBANK

Entry:

The Centennial of Republic, TCF Sponsorship

Category: Technology - Agency

Energy Transition: Vital. Complex. Let's Talk!

Country: Germany

Organisation: navos - Public Dialogue Consultants GmbH

Client: TenneT TSO GmbH

Entry:

Energy Transition: Vital. Complex. Let's Talk!

Category: Travel and tourism - Agency

360° Game Tour of Hungary

Country: Hungary

Organisation: Mediator

Client: Visit Hungary National Tourism Organisation Ltd.

Entry:

360° Game Tour of Hungary

Category: Travel and tourism - Agency

A Journey Through Time: The Immersive Experience

Country: Greece

Organisation: V+O GREECE

Client: Hotel Grande Bretagne

Entry:

A Journey Through Time: The Immersive Experience

Winners 2023


Special prize: Grand Prix


Category: NGO campaign - Agency

Call Russia - The Most Important Call

Country: Lithuania

Organisation: Not Perfect Vilnius

Client: Strong Together / Call Russia

Entry:

Call Russia - The Most Important Call

Special prize: Global Contribution Award


Category: Environmental - Agency

Buzzing in the Museum

Country: Hungary

Organisation: Pressinform PR

Client: Hungarian National History Museum

Entry:

Buzzing in the Museum

Category: Arts and entertainment - Agency

LEGO Masters X Pola Lisowicz Art Exhibition

Country: Poland

Organisation: Clue PR

Client: the LEGO Group

Entry:

LEGO Masters X Pola Lisowicz Art Exhibition

Category: Arts and entertainment - Inhouse

Gagarin Show

Country: Ukraine

Organisation: WhiteBIT

Entry:

Gagarin Show

Category: Business-to-business - Agency

Kyndryl - A New Brand Is Born

Country: Bulgaria

Organisation: United Partners

Client: Kyndryl

Entry:

Kyndryl - A New Brand Is Born

Category: Business-to-business - Inhouse

Energy That Brings Growth

Country: Argentina

Organisation: Pan American Energy

Entry:

Energy That Brings Growth

Category: Climate Change and ESG - Agency

Kolapso

Country: Spain

Organisation: LLYC

Client: BBK (Banking Foundation)

Entry:

Kolapso

Category: Communication research - Agency

THD

Country: Spain

Organisation: LLYC

Client: +Democracia

Entry:

THD

Category: Community engagement - Agency

Kaufland School of Fruits and Vegetables

Country: Croatia

Organisation: Abeceda komunikacije

Client: Kaufland Croatia

Entry:

Kaufland School of Fruits and Vegetables

Category: Community engagement - Inhouse

Museum of Civilian Voices

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Museum of Civilian Voices

Category: Community engagement - Inhouse

QNB Finansbank Tiny Hands Big Dreams CSR Platform

Country: Turkey

Organisation: QNB Finansbank

Entry:

QNB Finansbank Tiny Hands Big Dreams CSR Platform

Category: Community relations - Agency

Euro - Our Money – Euro Day

Country: Croatia

Organisation: Abeceda komunikacije

Client: Croatian National Bank

Entry:

Euro - Our Money – Euro Day

Category: Consumer PR for an existing product - Agency

A Summer of Preloved Tales

Country: Hungary

Organisation: Lounge Group

Client: Jófogás

Entry:

A Summer of Preloved Tales

Category: Consumer PR for an existing service - Agency

Uber Eats Makes Its First Food Delivery to Space

Country: Japan

Organisation: SUNNY SIDE UP Inc.

Client: Uber Eats Japan

Entry:

Uber Eats Makes Its First Food Delivery to Space

Category: Corporate communications - Agency

Heals on Wheels

Country: South Korea

Organisation: KPR

Client: Hyundai Motor Group

Entry:

Heals on Wheels

Category: Corporate communications - Inhouse

Internet Safety

Country: Croatia

Organisation: A1 Hrvatska

Entry:

Internet Safety

Category: Corporate responsibility - Agency

Fingreen: Financial Literacy for All

Country: Ghana

Organisation: The Newmark Group

Client: QNET

Entry:

Fingreen: Financial Literacy for All

Category: Corporate responsibility - Agency

Science2Go Transforms STEM Education

Country: South Africa

Organisation: Science2Go and MAHLE with Take Note

Client: MAHLE

Entry:

Science2Go Transforms STEM Education

Category: Corporate responsibility - Inhouse

Jestdili.az - Azerbaijani Sign Language Dictionary

Country: Azerbaijan

Organisation: Azerfon LLC

Entry:

Jestdili.az - Azerbaijani Sign Language Dictionary

Category: Country, region and city - Inhouse

Museum of Civilian Voices

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Museum of Civilian Voices

Category: Crisis communications online - Agency

A Love Ballad for Customers

Country: Latvia

Organisation: Komunikācijas aģentūra | Magic

Client: Circle K Latvia

Entry:

A Love Ballad for Customers

Category: Crisis management - Agency

Bringing a Landmark From the Past to the Future

Country: Bulgaria

Organisation: APRA BCG

Client: Kaufland Bulgaria

Entry:

Bringing a Landmark From the Past to the Future

Category: Crisis management - Agency

NAF: Counterterrorism With Alternative Narratives

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigerian Airforce (NAF)

Entry:

NAF: Counterterrorism With Alternative Narratives

Category: Digital creativity - Inhouse

Go Further With Change Makers of Tomorrow

Country: China

Organisation: Shell China

Entry:

Go Further With Change Makers of Tomorrow

Category: Environmental - Agency

Lenovo Yangtze River Biodiversity Project

Country: China

Organisation: BCW China

Client: Lenovo

Entry:

Lenovo Yangtze River Biodiversity Project

Category: Environmental - Agency

Zero Drop: An Efficient Water Protection Program

Country: Greece

Organisation: V+O GREECE

Client: Coca-Cola Hellas

Entry:

Zero Drop: An Efficient Water Protection Program

Category: Environmental - Inhouse

GigaBEEtno

Country: Croatia

Organisation: A1 Hrvatska

Entry:

GigaBEEtno

Category: Event management - Agency

Caffè Vergnano: Launch Event for the Greek Market

Country: Greece

Organisation: V+O Comminication / Unlimited Creativity

Client: Coca Cola 3E

Entry:

Caffè Vergnano: Launch Event for the Greek Market

Category: Event management - Inhouse

SOCAR Türkiye's Internal Communication Projects

Country: Turkey

Organisation: SOCAR Türkiye

Entry:

SOCAR Türkiye's Internal Communication Projects

Category: Financial services and investor relations - Agency

Mastercard – Digital Farmers, Head for the Future!

Country: Hungary

Organisation: Uniomedia Communications

Client: Mastercard Hungary

Entry:

Mastercard – Digital Farmers, Head for the Future!

Category: Financial services and investor relations - Inhouse

CIB Bank’s Lullaby Playlist

Country: Hungary

Organisation: CIB Bank

Entry:

CIB Bank’s Lullaby Playlist

Category: Food and beverage - Agency

Take Life Without Prejudice

Country: Peru

Organisation: ORANGE LATAM

Client: L´Onda

Entry:

Take Life Without Prejudice

Category: Gaming and virtual reality - Inhouse

Dubai Police E-Games

Country: United Arab Emirates

Organisation: Dubai Police

Entry:

Dubai Police E-Games

Category: Healthcare - Agency

Turn Negligent Into Safety

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: Ministry of Health of the Republic of Latvia

Entry:

Turn Negligent Into Safety

Category: Influencer management - Agency

Sembrando El Futuro

Country: Spain

Organisation: LLYC

Client: BBVA

Entry:

Sembrando El Futuro

Category: Influencer management - Inhouse

TEI's Influencer Management Project

Country: Turkey

Organisation: TEI - TUSAS Engine Industries Inc.

Entry:

TEI's Influencer Management Project

Category: Integration of traditional and new media - Agency

Voting for the Safe Parking

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: Motor Insurers' Bureau of Latvia

Entry:

Voting for the Safe Parking

Category: Integration of traditional and new media - Inhouse

Energy That Brings Growth

Country: Argentina

Organisation: Pan American Energy

Entry:

Energy That Brings Growth

Category: Integration of traditional and new media - Inhouse

Gagarin Show

Country: Ukraine

Organisation: WhiteBIT

Entry:

Gagarin Show

Category: Internal communications - Agency

We, Sofidel. Our Passions Fuel Our Future

Country: Italy

Organisation: BCW Italy

Client: Sofidel

Entry:

We, Sofidel. Our Passions Fuel Our Future

Category: International campaign - Agency

VOCES for Inclusion

Country: Spain

Organisation: LLYC

Client: Credicorp

Entry:

VOCES for Inclusion

Category: International campaign - Inhouse

Gagarin Show

Country: Ukraine

Organisation: WhiteBIT

Entry:

Gagarin Show

Category: Launch of a new product - Agency

First Samsung Galaxy Hologram Show in the Baltics

Country: Latvia

Organisation: Komunikacijas agentura

Client: Samsung Electronics Baltics

Entry:

First Samsung Galaxy Hologram Show in the Baltics

Category: Launch of a new product - Inhouse

Gagarin Show

Country: Ukraine

Organisation: WhiteBIT

Entry:

Gagarin Show

Category: Launch of a new service - Agency

Mastercard’s Culinary Initiatives in Greece

Country: Greece

Organisation: V+O GREECE

Client: Mastercard

Entry:

Mastercard’s Culinary Initiatives in Greece

Category: Launch of a new service - Agency

Midnight Moozart

Country: Japan

Organisation: DENTSU INC.

Client: National Federation of Agricultural Cooperative Associations

Entry:

Midnight Moozart

Category: Launch of a new service - Inhouse

Success of 'Bus on Demand’ Service

Country: United Arab Emirates

Organisation: Roads and Transport Authority

Entry:

Success of 'Bus on Demand’ Service

Category: Media relations - Agency

Help Steps X Boyner

Country: Turkey

Organisation: Artı Communication

Client: Boyner

Entry:

Help Steps X Boyner

Category: Media relations - Agency

Tick Flagging in City Parks for Pfizer

Country: Germany

Organisation: BCW GmbH

Client: Pfizer

Entry:

Tick Flagging in City Parks for Pfizer

Category: NGO campaign - Inhouse

Museum of Civilian Voices

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Museum of Civilian Voices

Category: PR on a shoestring - Agency

Never Again = Never Forget

Country: Israel

Organisation: Tamir Haas PR and media strategy

Client: casdei naomi

Entry:

Never Again = Never Forget

Category: PR on a shoestring - Inhouse

Körber on Worldwide Lookout for Top Tech Talent

Country: Germany

Organisation: Körber AG

Entry:

Körber on Worldwide Lookout for Top Tech Talent

Category: Public affairs - Agency

Semáforo Oncológico

Country: Peru

Organisation: Sakkana Comunicaciones

Client: Semáforo Oncológico

Entry:

Semáforo Oncológico

Category: Public affairs - Agency

Voting for the Safe Parking

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: Motor Insurers' Bureau of Latvia

Entry:

Voting for the Safe Parking

Category: Publications - Agency

Aston Martin Lagonda - Sustainability Report 2022

Country: United Kingdom

Organisation: Front Street Consulting/Luminous

Client: Aston Martin Lagonda

Entry:

Aston Martin Lagonda - Sustainability Report 2022

Category: Publications - Inhouse

Evie's Talking Clothes (ETC)

Country: United Kingdom

Organisation: Jasper Alliance London

Entry:

Evie's Talking Clothes (ETC)

Category: Public sector - Agency

Win the Fight Against Cancer Before It Starts!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: Centre for Disease Prevention and Control of Latvia

Entry:

Win the Fight Against Cancer Before It Starts!

Category: Public sector - Inhouse

Istanbul Metropolitan Municipality Is Everywhere

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

Istanbul Metropolitan Municipality Is Everywhere

Category: Reputation and brand management - Agency

Hungarian Scientists on the Moon

Country: Hungary

Organisation: Noguchi & Peters Kft.

Client: Yettel Hungary (Formerly Telenor)

Entry:

Hungarian Scientists on the Moon

Category: Reputation and brand management - Inhouse

#Home for Entrepreneurs: Future-Leading Tech Brand

Country: Germany

Organisation: Körber AG

Entry:

#Home for Entrepreneurs: Future-Leading Tech Brand

Category: Social media - Agency

Australians Loving Food and Reducing Food Waste

Country: Australia

Organisation: Horizon Communication Group

Client: LFHW NSW

Entry:

Australians Loving Food and Reducing Food Waste

Category: Social media - Inhouse

GOOLAY VS GULAY: Educating Parents About Nutrition

Country: Philippines

Organisation: PAGEONE

Entry:

GOOLAY VS GULAY: Educating Parents About Nutrition

Category: Sponsorship - Agency

AKM Sponsorluğu

Country: Turkey

Organisation: Türk Telekom

Client: Türk Telekom

Entry:

AKM Sponsorluğu

Category: Sponsorship - Agency

Outback Feat. MasterChef

Country: United States of America

Organisation: JeffreyGroup

Client: Outback Steakhouse Brazil

Entry:

Outback Feat. MasterChef

Category: Sport - Agency

Superbet Rapid & Blitz Warsaw 2022

Country: Poland

Organisation: Clue PR

Client: Superbet

Entry:

Superbet Rapid & Blitz Warsaw 2022

Category: Sport - Agency

Voice Watch

Country: Japan

Organisation: Dentsu Inc.

Client: Toyota Mobility Foundation

Entry:

Voice Watch

Category: Technology - Agency

Heals on Wheels

Country: South Korea

Organisation: KPR

Client: Hyundai Motor Group

Entry:

Heals on Wheels

Category: Technology - Agency

Technology

Country: Nigeria

Organisation: AT3 Resources

Client: Meta

Entry:

Technology

Category: Technology - Inhouse

Entrepreneurship Virtually: Körber Xperience

Country: Germany

Organisation: Körber AG

Entry:

Entrepreneurship Virtually: Körber Xperience

Category: Travel and tourism - Agency

Fly to Work!

Country: Hungary

Organisation: Lounge Group + Media Factory

Client: Budapest Airport

Entry:

Fly to Work!

Category: Travel and tourism - Agency

The Stress Buying Center

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: USJ LLC

Entry:

The Stress Buying Center

Winners 2022


Special prize: Grand Prix


Category: Digital creativity - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Special prize: Global Contribution Award


Category: Environmental - Inhouse

#EnergyWings

Country: Ukraine

Organisation: DTEK Grids

Entry:

#EnergyWings

Category: Arts and entertainment - Agency

Lullabies Spreading Goodness With Bepanthol Baby

Country: Turkey

Organisation: Sobraz İletişim

Client: Bayer / Bepanthol Baby

Entry:

Lullabies Spreading Goodness With Bepanthol Baby

Category: Arts and entertainment - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Arts and entertainment - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Business-to-business - Agency

Cashfree Zone

Country: Hungary

Organisation: Uniomedia Communications

Client: Mastercard Hungary

Entry:

Cashfree Zone

Category: Climate Change and ESG - Agency

Bihar, Choosing Tomorrow

Country: Spain

Organisation: LLYC

Client: BBK

Entry:

Bihar, Choosing Tomorrow

Category: Climate Change and ESG - Agency

Cartoon Network Climate Champions

Country: South Africa

Organisation: BCW Africa

Client: WarnerMedia

Entry:

Cartoon Network Climate Champions

Category: Communication research - Agency

#Distorted Reality

Country: Spain

Organisation: Torres y Carrera

Client: Torres y Carrera and Complutense University of Madrid

Entry:

#Distorted Reality

Category: Communication research - Agency

Volkswagen Drives Electromobility in Poland

Country: Poland

Organisation: OneMulti

Client: Volkswagen

Entry:

Volkswagen Drives Electromobility in Poland

Category: Community engagement - Agency

Angelini Against the Law: Unhiding Women in Health

Country: Germany

Organisation: BCW Germany

Client: Angelini Pharma

Entry:

Angelini Against the Law: Unhiding Women in Health

Category: Community engagement - Agency

Let's Talk About Sexual Health

Country: United States of America

Organisation: JeffreyGroup

Client: Reckitt

Entry:

Let's Talk About Sexual Health

Category: Community engagement - Inhouse

Kar Taneleri Women's Cooperative

Country: Turkey

Organisation: Gaziosmanpaşa Municipality

Entry:

Kar Taneleri Women's Cooperative

Category: Community relations - Agency

Let's Create a Picture of Croatia Together

Country: Croatia

Organisation: Abeceda

Client: Central Bureau of Statistics

Entry:

Let's Create a Picture of Croatia Together

Category: Community relations - Inhouse

Building Health Together With the Community

Country: Argentina

Organisation: FUNDACIÓN MUNDO SANO

Entry:

Building Health Together With the Community

Category: Consumer PR for an existing product - Agency

B-Side Recipe

Country: Japan

Organisation: DENTSU INC.

Client: Mizkan Co., Ltd.

Entry:

B-Side Recipe

Category: Consumer PR for an existing service - Agency

Expanding the Dutch Bottle Deposit Scheme

Country: Netherlands

Organisation: HvdM

Client: Statiegeld Nederland

Entry:

Expanding the Dutch Bottle Deposit Scheme

Category: Consumer PR for an existing service - Agency

Thought Leader in Premium Housing in Stockholm

Country: Sweden

Organisation: Spotlight

Client: Bjurfors

Entry:

Thought Leader in Premium Housing in Stockholm

Category: Corporate communications - Agency

A New Flagship of Urban Culture Learns to Fly

Country: Austria

Organisation: The Skills Group

Client: MuseumsQuartier Errichtungs- und BetriebsgesmbH (MQ)

Entry:

A New Flagship of Urban Culture Learns to Fly

Category: Corporate communications - Agency

Corporate Branding as a “Social Good Company”

Country: Japan

Organisation: SUNNY SIDE UP GROUP Inc.

Client: SUNNY SIDE UP GROUP Inc.

Entry:

Corporate Branding as a “Social Good Company”

Category: Corporate communications - Inhouse

#EnergyWings

Country: Ukraine

Organisation: DTEK Grids

Entry:

#EnergyWings

Category: Corporate responsibility - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Corporate responsibility - Agency

Ubras: Bearing Witness to Breast Cancer

Country: China

Organisation: 达睿思国际传播咨询

Client: UBRAS

Entry:

Ubras: Bearing Witness to Breast Cancer

Category: Corporate responsibility - Inhouse

Autism in Workforce

Country: Turkey

Organisation: Eker Dairy Product

Entry:

Autism in Workforce

Category: Corporate responsibility - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Crisis communications online - Agency

Presidente: Big Data for Crisis Management

Country: Spain

Organisation: LLYC

Client: Cervecería Nacional Dominicana

Entry:

Presidente: Big Data for Crisis Management

Category: Crisis management - Agency

A Story of Resilience and Resolve

Country: Nigeria

Organisation: LSF PR

Client: Chaka

Entry:

A Story of Resilience and Resolve

Category: Crisis management - Agency

Unveiling 101 Fake News on EndSARS

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Centre for Crisis Communication

Entry:

Unveiling 101 Fake News on EndSARS

Category: Crisis management - Inhouse

Istanbul Crisis Management

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

Istanbul Crisis Management

Category: Digital creativity - Agency

How Far Can We Go With 1 Unit of Energy

Country: China

Organisation: BCW

Client: Shell China

Entry:

How Far Can We Go With 1 Unit of Energy

Category: Environmental - Agency

Marine Protected Areas (MPA) Day

Country: South Africa

Organisation: Flow Communications

Client: MPA Alliance

Entry:

Marine Protected Areas (MPA) Day

Category: Event management - Agency

Gold Ribbon – 7 Marathons in 7 Days

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Kristijan Sindik

Entry:

Gold Ribbon – 7 Marathons in 7 Days

Category: Event management - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Event management - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Financial services and investor relations - Agency

Engen Vision Forum

Country: United States of America

Organisation: JeffreyGroup

Client: Engen Capital

Entry:

Engen Vision Forum

Category: Financial services and investor relations - Inhouse

Shell HQ Move

Country: Netherlands

Organisation: Shell

Entry:

Shell HQ Move

Category: Food and beverage - Agency

B-Side Recipe

Country: Japan

Organisation: DENTSU INC.

Client: Mizkan Co., Ltd.

Entry:

B-Side Recipe

Category: Gaming and virtual reality - Inhouse

The Longest Night of Museums

Country: Czech Republic

Organisation: Wargaming Group Limited

Entry:

The Longest Night of Museums

Category: Healthcare - Agency

Wear the Pink Shirt

Country: Peru

Organisation: Orange 360 / Nodos

Client: A Life for Dakota

Entry:

Wear the Pink Shirt

Category: Healthcare - Inhouse

Be Careful! Do Not Miss Out Hepatitis C

Country: Turkey

Organisation: AbbVie

Entry:

Be Careful! Do Not Miss Out Hepatitis C

Category: Healthcare - Inhouse

Innovate for Life

Country: Ireland

Organisation: Irish Pharmaceutical Healthcare Association

Entry:

Innovate for Life

Category: Influencer management - Agency

You Are a Gamer and You Don’t Know It

Country: Spain

Organisation: LLYC

Client: MULTIÓPTICAS

Entry:

You Are a Gamer and You Don’t Know It

Category: Influencer management - Inhouse

The Knowledge Starlight by Weixin Pay

Country: China

Organisation: Tencent

Entry:

The Knowledge Starlight by Weixin Pay

Category: Integration of traditional and new media - Agency

Ancient Charm Shining Today, Fun for the Future

Country: China

Organisation: Yiyang Communications

Client: Bandai Namco Holdings China

Entry:

Ancient Charm Shining Today, Fun for the Future

Category: Integration of traditional and new media - Agency

BIC Gets Lit With Snoop and Martha

Country: United States of America

Organisation: MikeWorldWide

Client: BIC

Entry:

BIC Gets Lit With Snoop and Martha

Category: Integration of traditional and new media - Agency

Less Talking, Keep Walking

Country: Bulgaria

Organisation: United Partners

Client: Johnnie Walker

Entry:

Less Talking, Keep Walking

Category: Integration of traditional and new media - Inhouse

Shaping the Future

Country: Singapore

Organisation: National University of Singapore (NUS)

Entry:

Shaping the Future

Category: Internal communications - Agency

SWITCH - The Smart Working Experience

Country: Italy

Organisation: BPRESS

Client: BPRESS

Entry:

SWITCH - The Smart Working Experience

Category: Internal communications - Inhouse

Making the Right Move

Country: United Arab Emirates

Organisation: Visa

Entry:

Making the Right Move

Category: Internal communications - Inhouse

Project EYE

Country: Saudi Arabia

Organisation: SABIC

Entry:

Project EYE

Category: Internal communications - Inhouse

SOCAR Internal Comm and Event Management

Country: Turkey

Organisation: SOCAR Türkiye

Entry:

SOCAR Internal Comm and Event Management

Category: International campaign - Agency

Less Talking, Keep Walking

Country: Bulgaria

Organisation: United Partners

Client: Johnnie Walker

Entry:

Less Talking, Keep Walking

Category: International campaign - Agency

Sports Change Makers Project

Country: Japan

Organisation: DENTSU.INC

Client: Panasonic

Entry:

Sports Change Makers Project

Category: International campaign - Inhouse

Shell HQ Move

Country: Netherlands

Organisation: Shell

Entry:

Shell HQ Move

Category: Launch of a new product - Agency

Change Comes From Within

Country: United States of America

Organisation: JeffreyGroup

Client: Bayer Brazil

Entry:

Change Comes From Within

Category: Launch of a new product - Agency

Sony LinkBuds Launch

Country: China

Organisation: Ruder Finn

Client: Sony (China) Limited Shanghai Branch

Entry:

Sony LinkBuds Launch

Category: Launch of a new product - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Launch of a new service - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Media relations - Agency

Career Barriers of Female Leaders in Poland

Country: Poland

Organisation: CluePR

Client: internal

Entry:

Career Barriers of Female Leaders in Poland

Category: Media relations - Agency

Dove - Reverse Selfie

Country: Spain

Organisation: LLYC

Client: Dove

Entry:

Dove - Reverse Selfie

Category: Media relations - Agency

Grimbergen Abbey Microbrewery Virtual Launch

Country: United Kingdom

Organisation: Smarts

Client: Grimbergen

Entry:

Grimbergen Abbey Microbrewery Virtual Launch

Category: Media relations - Inhouse

PaRa Transformation

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Entry:

PaRa Transformation

Category: NGO campaign - Agency

1100 Kilometres for 1100 Therapies Fundraiser

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Parents' Association of Children with Disabilities Brački pupoljci

Entry:

1100 Kilometres for 1100 Therapies Fundraiser

Category: NGO campaign - Agency

It Matters Where You Dream of Going

Country: Romania

Organisation: SC GRF+ SRL

Client: Teach for Romania

Entry:

It Matters Where You Dream of Going

Category: PR on a shoestring - Agency

38 Pesos Sale: Ever Bilena’s Anniversary 2021

Country: Philippines

Organisation: Fuentes Publicity Network Inc.

Client: Ever Bilena Cosmetic, Inc.

Entry:

38 Pesos Sale: Ever Bilena’s Anniversary 2021

Category: PR on a shoestring - Agency

It Matters Where You Dream of Going

Country: Romania

Organisation: SC GRF+ SRL

Client: Teach for Romania

Entry:

It Matters Where You Dream of Going

Category: PR on a shoestring - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Public affairs - Agency

Saving the Hospitality Sector

Country: United Kingdom

Organisation: FleishmanHillard UK

Client: UKHospitality

Entry:

Saving the Hospitality Sector

Category: Public affairs - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Public affairs - Agency

Voiceless Voices of Infertility Changed Public Law

Country: Japan

Organisation: OZMA Inc.

Client: Fine

Entry:

Voiceless Voices of Infertility Changed Public Law

Category: Public affairs - Inhouse

Increase Legal Limit - Meal Benefits for Employees

Country: Poland

Organisation: Federation of Polish Entrepreneurs, GNESIS PR

Entry:

Increase Legal Limit - Meal Benefits for Employees

Category: Publications - Agency

Girls Can Achieve Anything

Country: Poland

Organisation: Clue PR

Client: LEGO Group

Entry:

Girls Can Achieve Anything

Category: Publications - Inhouse

Impact for the Future

Country: Singapore

Organisation: National University of Singapore (NUS)

Entry:

Impact for the Future

Category: Publications - Inhouse

The Visionary, the Philanthropist

Country: Philippines

Organisation: Megaworld Foundation, Inc.

Entry:

The Visionary, the Philanthropist

Category: Public sector - Agency

Online City Office

Country: Japan

Organisation: OZMA Inc.

Client: Saku City

Entry:

Online City Office

Category: Public sector - Agency

#YesWeAll Can Tackle Gender Inequality

Country: Finland

Organisation: Ellun Kanat

Client: The Finnish Ministry of Justice

Entry:

#YesWeAll Can Tackle Gender Inequality

Category: Reputation and brand management - Agency

Ellinikon Experience Park, New Way of Urban Living

Country: Greece

Organisation: V+O GREECE

Client: Lamda Development

Entry:

Ellinikon Experience Park, New Way of Urban Living

Category: Reputation and brand management - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Reputation and brand management - Agency

Year One

Country: China

Organisation: Hill+Knowlton Strategies

Client: Genesis Motor China

Entry:

Year One

Category: Reputation and brand management - Inhouse

Weixin Promotes Digital Inclusion of Older Adults

Country: China

Organisation: Tencent

Entry:

Weixin Promotes Digital Inclusion of Older Adults

Category: Social media - Agency

Green Tomorrow With POSCO

Country: South Korea

Organisation: KPR

Client: POSCO

Entry:

Green Tomorrow With POSCO

Category: Social media - Agency

Telekom: Digitalize Your Class!

Country: Hungary

Organisation: Uniomedia Communications

Client: Magyar Telekom

Entry:

Telekom: Digitalize Your Class!

Category: Social media - Inhouse

Innovate for Vaccines

Country: Ireland

Organisation: Irish Pharmaceutical Healthcare Association

Entry:

Innovate for Vaccines

Category: Sponsorship - Agency

The Official Football Pizza of Coca-Cola in Sweden

Country: Sweden

Organisation: Spotlight, Isobar, MKTG

Client: Coca-Cola in Sweden

Entry:

The Official Football Pizza of Coca-Cola in Sweden

Category: Sponsorship - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Sport - Agency

Vans Inspires Sportsmanship Among Chinese Youth

Country: China

Organisation: pH7 Communications

Client: Vans

Entry:

Vans Inspires Sportsmanship Among Chinese Youth

Category: Sport - Inhouse

PaRa Transformation

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Entry:

PaRa Transformation

Category: Technology - Agency

Mapping Evil: A New Path to Lead Generation

Country: Australia

Organisation: The Phillips Group

Client: Esri Australia

Entry:

Mapping Evil: A New Path to Lead Generation

Category: Technology - Inhouse

Introducing 5G - Technology to Shape Our Future

Country: Croatia

Organisation: Hrvatski Telekom

Entry:

Introducing 5G - Technology to Shape Our Future

Category: Technology - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Travel and tourism - Agency

Universal Beijing Resort Grand Opening

Country: China

Organisation: Kiwi Comunications

Client: Universal Beijing Resort

Entry:

Universal Beijing Resort Grand Opening

Winners 2021


Special prize: Grand Prix


Category: Influencer management - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Special prize: Global Contribution Award


Category: Environmental - Agency

BASF Start-Up Science

Country: Serbia

Organisation: Press Office

Client: BASF

Entry:

BASF Start-Up Science

Category: Arts and entertainment - Agency

Esterházy Creative History Competition

Country: Hungary

Organisation: Uniomedia Communications

Client: Esterházy Hungary Foundation

Entry:

Esterházy Creative History Competition

Category: Arts and entertainment - Inhouse

Animal Balloon World

Country: Turkey

Organisation: Metropol Istanbul

Entry:

Animal Balloon World

Category: Arts and entertainment - Inhouse

First Collection in Poland Inspired by Tv Series

Country: Poland

Organisation: CANAL+ POLSKA

Entry:

First Collection in Poland Inspired by Tv Series

Category: Business-to-business - Inhouse

MVP Bossing: Stories of Rediscovery & Reinvention

Country: Philippines

Organisation: PLDT Inc.

Entry:

MVP Bossing: Stories of Rediscovery & Reinvention

Category: Communication research - Agency

Snakes Project

Country: Spain

Organisation: Torres y Carrera

Client: TYC

Entry:

Snakes Project

Category: Communication research - Agency

Women Shaming in Poland

Country: Poland

Organisation: CluePR

Client: research conducted for the development of business or communication strategies

Entry:

Women Shaming in Poland

Category: Communication research - Inhouse

Future Leaders

Country: Spain

Organisation: LLYC

Entry:

Future Leaders

Category: Community engagement - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Community engagement - Inhouse

Free COVID-19 Rapid Response Manual Supports SMEs

Country: Japan

Organisation: Inoue Public Relations, Inc.

Entry:

Free COVID-19 Rapid Response Manual Supports SMEs

Category: Community relations - Agency

Future Loading Initiative, by Coca-Cola Hellas

Country: Greece

Organisation: V+O GREECE

Client: Coca-Cola Hellas

Entry:

Future Loading Initiative, by Coca-Cola Hellas

Category: Community relations - Inhouse

NESCAFÉ PLAN: Sustainability for Coffee Farmers

Country: Philippines

Organisation: Nestlé Philippines

Entry:

NESCAFÉ PLAN: Sustainability for Coffee Farmers

Category: Community relations - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Consumer PR for an existing product - Agency

Growing a Sustainable Future for Fashion

Country: United Kingdom

Organisation: Smarts

Client: Zalando

Entry:

Growing a Sustainable Future for Fashion

Category: Consumer PR for an existing product - Agency

Romanian Hygge

Country: Romania

Organisation: MSL The Practice

Client: Storia.ro

Entry:

Romanian Hygge

Category: Consumer PR for an existing product - Inhouse

WeChat: The Sunrise Chasers on New Year’s Day

Country: China

Organisation: Tencent

Entry:

WeChat: The Sunrise Chasers on New Year’s Day

Category: Consumer PR for an existing service - Agency

Digital Lottery

Country: Hungary

Organisation: Lounge Group

Client: Szerencsejáték Zrt.

Entry:

Digital Lottery

Category: Consumer PR for an existing service - Inhouse

Customer Service Excellence Programme

Country: Qatar

Organisation: Public Works Authority 'Ashghal'

Entry:

Customer Service Excellence Programme

Category: Corporate communications - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Corporate communications - Inhouse

The Work of Light

Country: Ukraine

Organisation: DTEK Grids

Entry:

The Work of Light

Category: Corporate communications - Inhouse

We Return Fighting: A Strategic Awareness Campaign

Country: United States of America

Organisation: National Museum of African American History and Culture

Entry:

We Return Fighting: A Strategic Awareness Campaign

Category: Corporate responsibility - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Corporate responsibility - Agency

Donate Your Time for Underprivileged Students

Country: China

Organisation: BCW China

Client: LinkedIn

Entry:

Donate Your Time for Underprivileged Students

Category: Corporate responsibility - Inhouse

I Am Happy and Safe With Gaziosmanpasa Design Mask

Country: Turkey

Organisation: Gazıosmanpaşa Municipality

Entry:

I Am Happy and Safe With Gaziosmanpasa Design Mask

Category: Corporate responsibility - Inhouse

ISTime for Solidarity

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

ISTime for Solidarity

Category: Country, region and city - Agency

Our Cities,like Our Homes,are Beautiful When Clean

Country: Turkey

Organisation: sobraz

Client: Unilever - CİF

Entry:

Our Cities,like Our Homes,are Beautiful When Clean

Category: Country, region and city - Agency

When You Drive Safely, You Arrive Safely

Country: Croatia

Organisation: Abeceda

Client: Ministry of the Interior of the Republic of Croatia

Entry:

When You Drive Safely, You Arrive Safely

Category: Country, region and city - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: Country, region and city - Inhouse

Iraq - A Place Where Leaders Are Made

Country: United Kingdom

Organisation: Jasper Alliance London

Client: Iraq

Entry:

Iraq - A Place Where Leaders Are Made

Category: Crisis communications online - Agency

The Slum That Beat Covid

Country: India

Organisation: Weber Shandwick

Client: Bill and Melinda Gates Foundation

Entry:

The Slum That Beat Covid

Category: Crisis communications online - Inhouse

MakatiMed COVID-19 Information Program

Country: Philippines

Organisation: Makati Medical Center

Entry:

MakatiMed COVID-19 Information Program

Category: Crisis management - Agency

The Slum That Beat Covid

Country: India

Organisation: Weber Shandwick

Client: Bill and Melinda Gates Foundation

Entry:

The Slum That Beat Covid

Category: Crisis management - Inhouse

Communicating a Cyber-Attack on a Media Company

Country: Germany

Organisation: FUNKE Mediengruppe

Entry:

Communicating a Cyber-Attack on a Media Company

Category: Digital creativity - Agency

Enrollment During the Pandemic

Country: Hungary

Organisation: FERLING Kft.

Client: University of Pécs

Entry:

Enrollment During the Pandemic

Category: Digital creativity - Inhouse

#DIGITALNATIVE: 2020 Admission Campaign

Country: Russia

Organisation: ITMO University

Entry:

#DIGITALNATIVE: 2020 Admission Campaign

Category: Digital creativity - Inhouse

Let’s Digitize Granny!

Country: Hungary

Organisation: Magyar Telekom

Entry:

Let’s Digitize Granny!

Category: Digital creativity - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Environmental - Agency

The Last Straw

Country: Spain

Organisation: LLYC

Client: McDonald’s

Entry:

The Last Straw

Category: Environmental - Inhouse

A1 Act Green

Country: Croatia

Organisation: A1 Hrvatska

Entry:

A1 Act Green

Category: Event management - Agency

Era of the New Heroes. Russia at the Cybathlon

Country: Russia

Organisation: PromoAge Communication Agency

Client: the Union of Developers and Suppliers of Technical Means of Rehabilitation called "Cybathletics"

Entry:

Era of the New Heroes. Russia at the Cybathlon

Category: Event management - Agency

Onassis Foundation, Acropolis New Lighting Project

Country: Greece

Organisation: V+O GREECE

Client: Alexander S. Onassis Foundation

Entry:

Onassis Foundation, Acropolis New Lighting Project

Category: Event management - Inhouse

MOKONOMIKA: The Largest Remote Lesson in Lithuania

Country: Lithuania

Organisation: Swedbank in Lithuania

Entry:

MOKONOMIKA: The Largest Remote Lesson in Lithuania

Category: Event management - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Event management - Inhouse

Turkcell "Digital Spring Project"

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell "Digital Spring Project"

Category: Financial services and investor relations - Agency

Song of Hope

Country: South Africa

Organisation: Atmosphere Communications

Client: Capitec Bank

Entry:

Song of Hope

Category: Food and beverage - Agency

Hoping for a Better Future

Country: Hungary

Organisation: Uniomedia Communications

Client: HEINEKEN Hungary

Entry:

Hoping for a Better Future

Category: Gaming and virtual reality - Agency

Gillette: The Best Man Is You

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Gillette

Entry:

Gillette: The Best Man Is You

Category: Healthcare - Agency

Against the Silent Killer of Men: Wear a Blue Tie!

Country: Turkey

Organisation: OptimumBrand

Client: Astellas

Entry:

Against the Silent Killer of Men: Wear a Blue Tie!

Category: Healthcare - Agency

Story Tellers

Country: Peru

Organisation: Orange 360

Client: ONE LIFE FOR DAKOTA

Entry:

Story Tellers

Category: Healthcare - Inhouse

Covid-19 Vaccination Operation- Maccabi Healthcare

Country: Israel

Organisation: Maccabi healthcare services

Entry:

Covid-19 Vaccination Operation- Maccabi Healthcare

Category: Influencer management - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Integration of traditional and new media - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Integration of traditional and new media - Agency

#Let’s Connect Santaro

Country: Japan

Organisation: dentsu.inc

Client: kddi

Entry:

#Let’s Connect Santaro

Category: Integration of traditional and new media - Agency

PARKER. A Premium Gift for One's Nearest & Dearest

Country: Russia

Organisation: Pro-Vision Communications

Client: PARKER

Entry:

PARKER. A Premium Gift for One's Nearest & Dearest

Category: Integration of traditional and new media - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Internal communications - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Internal communications - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: International campaign - Agency

AnyDesk – Building a Global Powerhouse

Country: Czech Republic

Organisation: Ewing s. r. o.

Client: AnyDesk

Entry:

AnyDesk – Building a Global Powerhouse

Category: International campaign - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Category: Launch of a new product - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Launch of a new product - Agency

Launch of Hello Glow on an All-Digital PR Campaign

Country: Philippines

Organisation: Fuentes Publicity Network Inc.

Client: Ever Bilena Cosmetics Inc.

Entry:

Launch of Hello Glow on an All-Digital PR Campaign

Category: Launch of a new product - Agency

The Last of Us Part II Launch Campaign

Country: Romania

Organisation: SmartPoint PR

Client: PlayStation Romania

Entry:

The Last of Us Part II Launch Campaign

Category: Launch of a new product - Inhouse

AI-Based Emotion Recognition for Autistic Children

Country: Turkey

Organisation: TURKCELL

Entry:

AI-Based Emotion Recognition for Autistic Children

Category: Launch of a new service - Agency

Audible, The New Way to Read and Get Informed

Country: Spain

Organisation: MARCO

Client: Audible ES

Entry:

Audible, The New Way to Read and Get Informed

Category: Launch of a new service - Agency

The CoronaMelder App: Building on Trust

Country: Netherlands

Organisation: HvdM PR

Client: Ministry of Health, Welfare and Sport

Entry:

The CoronaMelder App: Building on Trust

Category: Media relations - Agency

The CoronaMelder App: Building on Trust

Country: Netherlands

Organisation: HvdM PR

Client: Ministry of Health, Welfare and Sport

Entry:

The CoronaMelder App: Building on Trust

Category: Media relations - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: NGO campaign - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: NGO campaign - Inhouse

Digital Physical Education

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Digital Physical Education

Category: PR on a shoestring - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Public affairs - Agency

Introducing Digital Nomad Visa Program in Croatia

Country: Croatia

Organisation: Vajt d.o.o.

Client: Jan de Jong

Entry:

Introducing Digital Nomad Visa Program in Croatia

Category: Publications - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Public sector - Agency

Recording Your Choice in the New Donor Register

Country: Netherlands

Organisation: HvdM

Client: Donor Register

Entry:

Recording Your Choice in the New Donor Register

Category: Public sector - Inhouse

Come Away With Me!

Country: Italy

Organisation: ACI - Automobile Club d'Italia

Entry:

Come Away With Me!

Category: Public sector - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Reputation and brand management - Agency

COVID in the Air

Country: Hungary

Organisation: Lounge Group

Client: Budapest Airport Zrt.

Entry:

COVID in the Air

Category: Reputation and brand management - Agency

See the Music: FLCO's Brand Renewal

Country: Hungary

Organisation: FleishmanHillard Café

Client: Franz Liszt Chamber Orchestra

Entry:

See the Music: FLCO's Brand Renewal

Category: Reputation and brand management - Agency

The Last Straw

Country: Spain

Organisation: LLYC

Client: McDonald’s

Entry:

The Last Straw

Category: Reputation and brand management - Inhouse

The Work of Light

Country: Ukraine

Organisation: DTEK Grids

Entry:

The Work of Light

Category: Social media - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Social media - Inhouse

Covid-19 Vaccination Campaign Thru Social Media

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

Covid-19 Vaccination Campaign Thru Social Media

Category: Social media - Inhouse

#DIGITALNATIVE: 2020 Admission Campaign

Country: Russia

Organisation: ITMO University

Entry:

#DIGITALNATIVE: 2020 Admission Campaign

Category: Social media - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Sponsorship - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Sponsorship - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Category: Sponsorship - Inhouse

Turkcell Women’s Football League Sponsorship

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Women’s Football League Sponsorship

Category: Sport - Agency

Gamers Without Borders

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS)

Entry:

Gamers Without Borders

Category: Sport - Inhouse

Digital Physical Education

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Digital Physical Education

Category: Technology - Agency

Telekom –#DigitalHealth for Senior Relatives!

Country: Hungary

Organisation: Uniomedia Communications

Client: Magyar Telekom (Hungarian Telekom)

Entry:

Telekom –#DigitalHealth for Senior Relatives!

Category: Technology - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: Travel and tourism - Agency

The Lost Treasure

Country: China

Organisation: Ruder Finn

Client: Singapore Tourism Board

Entry:

The Lost Treasure

Category: Travel and tourism - Agency

The Road of Flavours Cultural Campaign

Country: Armenia

Organisation: SPRING PR-Company

Client: Yeremyan Projects

Entry:

The Road of Flavours Cultural Campaign

Category: Travel and tourism - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Winners 2020


Special prize: Grand Prix


Category: Corporate responsibility - Agency

The Last Older Person to Die in Loneliness

Country: Spain

Organisation: LLYC

Client: BBK FOUNDATION

Entry:

The Last Older Person to Die in Loneliness

Special prize: Global Contribution Award


Category: NGO campaign - Agency

Soaps With Dots

Country: Croatia

Organisation: Apriori World

Client: The Zagred Association of the Blind

Entry:

Soaps With Dots

Category: Arts and entertainment - Agency

teamLab Borderless

Country: Japan

Organisation: SUNNY SIDE UP GROUP, INC.

Client: Mori Building Co., Ltd., teamLab Inc.

Entry:

teamLab Borderless

Category: Arts and entertainment - Agency

The Giving Tree

Country: Romania

Organisation: Graffiti PR

Client: UniCredit Bank

Entry:

The Giving Tree

Category: Arts and entertainment - Inhouse

Theatre Olympics 2019 in Russia

Country: Russia

Organisation: The Directorate of the Saint Petersburg International Cultural Forum

Entry:

Theatre Olympics 2019 in Russia

Category: Business-to-business - Agency

The World's First AI Whisky

Country: United Kingdom

Organisation: Current Global

Client: Microsoft Europe

Entry:

The World's First AI Whisky