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Winners 2022


Category: Arts and entertainment - Agency

Lullabies Spreading Goodness With Bepanthol Baby

Country: Turkey

Organisation: Sobraz İletişim

Client: Bayer / Bepanthol Baby

Entry:

Lullabies Spreading Goodness With Bepanthol Baby

Category: Arts and entertainment - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Arts and entertainment - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Business-to-business - Agency

Cashfree Zone

Country: Hungary

Organisation: Uniomedia Communications

Client: Mastercard Hungary

Entry:

Cashfree Zone

Category: Climate Change - Agency

Bihar, Choosing Tomorrow

Country: Spain

Organisation: LLYC

Client: BBK

Entry:

Bihar, Choosing Tomorrow

Category: Climate Change - Agency

Cartoon Network Climate Champions

Country: South Africa

Organisation: BCW Africa

Client: WarnerMedia

Entry:

Cartoon Network Climate Champions

Category: Communication research - Agency

#Distorted Reality

Country: Spain

Organisation: Torres y Carrera

Client: Torres y Carrera and Complutense University of Madrid

Entry:

#Distorted Reality

Category: Communication research - Agency

Volkswagen Drives Electromobility in Poland

Country: Poland

Organisation: OneMulti

Client: Volkswagen

Entry:

Volkswagen Drives Electromobility in Poland

Category: Community engagement - Agency

Angelini Against the Law: Unhiding Women in Health

Country: Germany

Organisation: BCW Germany

Client: Angelini Pharma

Entry:

Angelini Against the Law: Unhiding Women in Health

Category: Community engagement - Agency

Let's Talk About Sexual Health

Country: United States of America

Organisation: JeffreyGroup

Client: Reckitt

Entry:

Let's Talk About Sexual Health

Category: Community engagement - Inhouse

Kar Taneleri Women's Cooperative

Country: Turkey

Organisation: Gaziosmanpaşa Municipality

Entry:

Kar Taneleri Women's Cooperative

Category: Community relations - Agency

Let's Create a Picture of Croatia Together

Country: Croatia

Organisation: Abeceda

Client: Central Bureau of Statistics

Entry:

Let's Create a Picture of Croatia Together

Category: Community relations - Inhouse

Building Health Together With the Community

Country: Argentina

Organisation: FUNDACIÓN MUNDO SANO

Entry:

Building Health Together With the Community

Category: Consumer PR for an existing product - Agency

B-Side Recipe

Country: Japan

Organisation: DENTSU INC.

Client: Mizkan Co., Ltd.

Entry:

B-Side Recipe

Category: Consumer PR for an existing service - Agency

Expanding the Dutch Bottle Deposit Scheme

Country: Netherlands

Organisation: HvdM

Client: Statiegeld Nederland

Entry:

Expanding the Dutch Bottle Deposit Scheme

Category: Consumer PR for an existing service - Agency

Thought Leader in Premium Housing in Stockholm

Country: Sweden

Organisation: Spotlight

Client: Bjurfors

Entry:

Thought Leader in Premium Housing in Stockholm

Category: Corporate communications - Agency

A New Flagship of Urban Culture Learns to Fly

Country: Austria

Organisation: The Skills Group

Client: MuseumsQuartier Errichtungs- und BetriebsgesmbH (MQ)

Entry:

A New Flagship of Urban Culture Learns to Fly

Category: Corporate communications - Agency

Corporate Branding as a “Social Good Company”

Country: Japan

Organisation: SUNNY SIDE UP GROUP Inc.

Client: SUNNY SIDE UP GROUP Inc.

Entry:

Corporate Branding as a “Social Good Company”

Category: Corporate communications - Inhouse

#EnergyWings

Country: Ukraine

Organisation: DTEK Grids

Entry:

#EnergyWings

Category: Corporate responsibility - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Corporate responsibility - Agency

Ubras: Bearing Witness to Breast Cancer

Country: China

Organisation: 达睿思国际传播咨询

Client: UBRAS

Entry:

Ubras: Bearing Witness to Breast Cancer

Category: Corporate responsibility - Inhouse

Autism in Workforce

Country: Turkey

Organisation: Eker Dairy Product

Entry:

Autism in Workforce

Category: Corporate responsibility - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Crisis communications online - Agency

Presidente: Big Data for Crisis Management

Country: Spain

Organisation: LLYC

Client: Cervecería Nacional Dominicana

Entry:

Presidente: Big Data for Crisis Management

Category: Crisis management - Agency

A Story of Resilience and Resolve

Country: Nigeria

Organisation: LSF PR

Client: Chaka

Entry:

A Story of Resilience and Resolve

Category: Crisis management - Agency

Unveiling 101 Fake News on EndSARS

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Centre for Crisis Communication

Entry:

Unveiling 101 Fake News on EndSARS

Category: Crisis management - Inhouse

Istanbul Crisis Management

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

Istanbul Crisis Management

Category: Digital creativity - Agency

How Far Can We Go With 1 Unit of Energy

Country: China

Organisation: BCW

Client: Shell China

Entry:

How Far Can We Go With 1 Unit of Energy

Category: Digital creativity - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Environmental - Agency

Marine Protected Areas (MPA) Day

Country: South Africa

Organisation: Flow Communications

Client: MPA Alliance

Entry:

Marine Protected Areas (MPA) Day

Category: Environmental - Inhouse

#EnergyWings

Country: Ukraine

Organisation: DTEK Grids

Entry:

#EnergyWings

Category: Event management - Agency

Gold Ribbon – 7 Marathons in 7 Days

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Kristijan Sindik

Entry:

Gold Ribbon – 7 Marathons in 7 Days

Category: Event management - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Event management - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Financial services and investor relations - Agency

Engen Vision Forum

Country: United States of America

Organisation: JeffreyGroup

Client: Engen Capital

Entry:

Engen Vision Forum

Category: Financial services and investor relations - Inhouse

Shell HQ Move

Country: Netherlands

Organisation: Shell

Entry:

Shell HQ Move

Category: Food and beverage - Agency

B-Side Recipe

Country: Japan

Organisation: DENTSU INC.

Client: Mizkan Co., Ltd.

Entry:

B-Side Recipe

Category: Gaming and virtual reality - Inhouse

The Longest Night of Museums

Country: Czech Republic

Organisation: Wargaming Group Limited

Entry:

The Longest Night of Museums

Category: Healthcare - Agency

Wear the Pink Shirt

Country: Peru

Organisation: Orange 360 / Nodos

Client: A Life for Dakota

Entry:

Wear the Pink Shirt

Category: Healthcare - Inhouse

Be Careful! Do Not Miss Out Hepatitis C

Country: Turkey

Organisation: AbbVie

Entry:

Be Careful! Do Not Miss Out Hepatitis C

Category: Healthcare - Inhouse

Innovate for Life

Country: Ireland

Organisation: Irish Pharmaceutical Healthcare Association

Entry:

Innovate for Life

Category: Influencer management - Agency

You Are a Gamer and You Don’t Know It

Country: Spain

Organisation: LLYC

Client: MULTIÓPTICAS

Entry:

You Are a Gamer and You Don’t Know It

Category: Influencer management - Inhouse

The Knowledge Starlight by Weixin Pay

Country: China

Organisation: Tencent

Entry:

The Knowledge Starlight by Weixin Pay

Category: Integration of traditional and new media - Agency

Ancient Charm Shining Today, Fun for the Future

Country: China

Organisation: Yiyang Communications

Client: Bandai Namco Holdings China

Entry:

Ancient Charm Shining Today, Fun for the Future

Category: Integration of traditional and new media - Agency

BIC Gets Lit With Snoop and Martha

Country: United States of America

Organisation: MikeWorldWide

Client: BIC

Entry:

BIC Gets Lit With Snoop and Martha

Category: Integration of traditional and new media - Agency

Less Talking, Keep Walking

Country: Bulgaria

Organisation: United Partners

Client: Johnnie Walker

Entry:

Less Talking, Keep Walking

Category: Integration of traditional and new media - Inhouse

Shaping the Future

Country: Singapore

Organisation: National University of Singapore (NUS)

Entry:

Shaping the Future

Category: Internal communications - Agency

SWITCH - The Smart Working Experience

Country: Italy

Organisation: BPRESS

Client: BPRESS

Entry:

SWITCH - The Smart Working Experience

Category: Internal communications - Inhouse

Making the Right Move

Country: United Arab Emirates

Organisation: Visa

Entry:

Making the Right Move

Category: Internal communications - Inhouse

Project EYE

Country: Saudi Arabia

Organisation: SABIC

Entry:

Project EYE

Category: Internal communications - Inhouse

SOCAR Internal Comm and Event Management

Country: Turkey

Organisation: SOCAR Türkiye

Entry:

SOCAR Internal Comm and Event Management

Category: International campaign - Agency

Less Talking, Keep Walking

Country: Bulgaria

Organisation: United Partners

Client: Johnnie Walker

Entry:

Less Talking, Keep Walking

Category: International campaign - Agency

Sports Change Makers Project

Country: Japan

Organisation: DENTSU.INC

Client: Panasonic

Entry:

Sports Change Makers Project

Category: International campaign - Inhouse

Shell HQ Move

Country: Netherlands

Organisation: Shell

Entry:

Shell HQ Move

Category: Launch of a new product - Agency

Change Comes From Within

Country: United States of America

Organisation: JeffreyGroup

Client: Bayer Brazil

Entry:

Change Comes From Within

Category: Launch of a new product - Agency

Sony LinkBuds Launch

Country: China

Organisation: Ruder Finn

Client: Sony (China) Limited Shanghai Branch

Entry:

Sony LinkBuds Launch

Category: Launch of a new product - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Launch of a new service - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Media relations - Agency

Career Barriers of Female Leaders in Poland

Country: Poland

Organisation: CluePR

Client: internal

Entry:

Career Barriers of Female Leaders in Poland

Category: Media relations - Agency

Dove - Reverse Selfie

Country: Spain

Organisation: LLYC

Client: Dove

Entry:

Dove - Reverse Selfie

Category: Media relations - Agency

Grimbergen Abbey Microbrewery Virtual Launch

Country: United Kingdom

Organisation: Smarts

Client: Grimbergen

Entry:

Grimbergen Abbey Microbrewery Virtual Launch

Category: Media relations - Inhouse

PaRa Transformation

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Entry:

PaRa Transformation

Category: NGO campaign - Agency

1100 Kilometres for 1100 Therapies Fundraiser

Country: Croatia

Organisation: CTA komunikacije d.o.o.

Client: Parents' Association of Children with Disabilities Brački pupoljci

Entry:

1100 Kilometres for 1100 Therapies Fundraiser

Category: NGO campaign - Agency

It Matters Where You Dream of Going

Country: Romania

Organisation: SC GRF+ SRL

Client: Teach for Romania

Entry:

It Matters Where You Dream of Going

Category: PR on a shoestring - Agency

38 Pesos Sale: Ever Bilena’s Anniversary 2021

Country: Philippines

Organisation: Fuentes Publicity Network Inc.

Client: Ever Bilena Cosmetic, Inc.

Entry:

38 Pesos Sale: Ever Bilena’s Anniversary 2021

Category: PR on a shoestring - Agency

It Matters Where You Dream of Going

Country: Romania

Organisation: SC GRF+ SRL

Client: Teach for Romania

Entry:

It Matters Where You Dream of Going

Category: PR on a shoestring - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Public affairs - Agency

Saving the Hospitality Sector

Country: United Kingdom

Organisation: FleishmanHillard UK

Client: UKHospitality

Entry:

Saving the Hospitality Sector

Category: Public affairs - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Public affairs - Agency

Voiceless Voices of Infertility Changed Public Law

Country: Japan

Organisation: OZMA Inc.

Client: Fine

Entry:

Voiceless Voices of Infertility Changed Public Law

Category: Public affairs - Inhouse

Increase Legal Limit - Meal Benefits for Employees

Country: Poland

Organisation: Federation of Polish Entrepreneurs, GNESIS PR

Entry:

Increase Legal Limit - Meal Benefits for Employees

Category: Publications - Agency

Girls Can Achieve Anything

Country: Poland

Organisation: Clue PR

Client: LEGO Group

Entry:

Girls Can Achieve Anything

Category: Publications - Inhouse

Impact for the Future

Country: Singapore

Organisation: National University of Singapore (NUS)

Entry:

Impact for the Future

Category: Publications - Inhouse

The Visionary, the Philanthropist

Country: Philippines

Organisation: Megaworld Foundation, Inc.

Entry:

The Visionary, the Philanthropist

Category: Public sector - Agency

Online City Office

Country: Japan

Organisation: OZMA Inc.

Client: Saku City

Entry:

Online City Office

Category: Public sector - Agency

#YesWeAll Can Tackle Gender Inequality

Country: Finland

Organisation: Ellun Kanat

Client: The Finnish Ministry of Justice

Entry:

#YesWeAll Can Tackle Gender Inequality

Category: Reputation and brand management - Agency

Ellinikon Experience Park, New Way of Urban Living

Country: Greece

Organisation: V+O GREECE

Client: Lamda Development

Entry:

Ellinikon Experience Park, New Way of Urban Living

Category: Reputation and brand management - Agency

Tokyo Geidai Art Fes

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Client: Tokyo University of the Arts

Entry:

Tokyo Geidai Art Fes

Category: Reputation and brand management - Agency

Year One

Country: China

Organisation: Hill+Knowlton Strategies

Client: Genesis Motor China

Entry:

Year One

Category: Reputation and brand management - Inhouse

Weixin Promotes Digital Inclusion of Older Adults

Country: China

Organisation: Tencent

Entry:

Weixin Promotes Digital Inclusion of Older Adults

Category: Social media - Agency

Green Tomorrow With POSCO

Country: South Korea

Organisation: KPR

Client: POSCO

Entry:

Green Tomorrow With POSCO

Category: Social media - Agency

Telekom: Digitalize Your Class!

Country: Hungary

Organisation: Uniomedia Communications

Client: Magyar Telekom

Entry:

Telekom: Digitalize Your Class!

Category: Social media - Inhouse

Innovate for Vaccines

Country: Ireland

Organisation: Irish Pharmaceutical Healthcare Association

Entry:

Innovate for Vaccines

Category: Sponsorship - Agency

The Official Football Pizza of Coca-Cola in Sweden

Country: Sweden

Organisation: Spotlight, Isobar, MKTG

Client: Coca-Cola in Sweden

Entry:

The Official Football Pizza of Coca-Cola in Sweden

Category: Sponsorship - Inhouse

Turkcell Vadi

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Vadi

Category: Sport - Agency

Vans Inspires Sportsmanship Among Chinese Youth

Country: China

Organisation: pH7 Communications

Client: Vans

Entry:

Vans Inspires Sportsmanship Among Chinese Youth

Category: Sport - Inhouse

PaRa Transformation

Country: Japan

Organisation: PR Consulting Dentsu Inc.

Entry:

PaRa Transformation

Category: Technology - Agency

Mapping Evil: A New Path to Lead Generation

Country: Australia

Organisation: The Phillips Group

Client: Esri Australia

Entry:

Mapping Evil: A New Path to Lead Generation

Category: Technology - Inhouse

Introducing 5G - Technology to Shape Our Future

Country: Croatia

Organisation: Hrvatski Telekom

Entry:

Introducing 5G - Technology to Shape Our Future

Category: Technology - Inhouse

One for All Love Meal Program

Country: China

Organisation: Tencent

Entry:

One for All Love Meal Program

Category: Travel and tourism - Agency

Universal Beijing Resort Grand Opening

Country: China

Organisation: Kiwi Comunications

Client: Universal Beijing Resort

Entry:

Universal Beijing Resort Grand Opening

Winners 2021


Special prize: Grand Prix


Category: Influencer management - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Special prize: Global Contribution Award


Category: Environmental - Agency

BASF Start-Up Science

Country: Serbia

Organisation: Press Office

Client: BASF

Entry:

BASF Start-Up Science

Category: Arts and entertainment - Agency

Esterházy Creative History Competition

Country: Hungary

Organisation: Uniomedia Communications

Client: Esterházy Hungary Foundation

Entry:

Esterházy Creative History Competition

Category: Arts and entertainment - Inhouse

Animal Balloon World

Country: Turkey

Organisation: Metropol Istanbul

Entry:

Animal Balloon World

Category: Arts and entertainment - Inhouse

First Collection in Poland Inspired by Tv Series

Country: Poland

Organisation: CANAL+ POLSKA

Entry:

First Collection in Poland Inspired by Tv Series

Category: Business-to-business - Inhouse

MVP Bossing: Stories of Rediscovery & Reinvention

Country: Philippines

Organisation: PLDT Inc.

Entry:

MVP Bossing: Stories of Rediscovery & Reinvention

Category: Communication research - Agency

Snakes Project

Country: Spain

Organisation: Torres y Carrera

Client: TYC

Entry:

Snakes Project

Category: Communication research - Agency

Women Shaming in Poland

Country: Poland

Organisation: CluePR

Client: research conducted for the development of business or communication strategies

Entry:

Women Shaming in Poland

Category: Communication research - Inhouse

Future Leaders

Country: Spain

Organisation: LLYC

Entry:

Future Leaders

Category: Community engagement - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Community engagement - Inhouse

Free COVID-19 Rapid Response Manual Supports SMEs

Country: Japan

Organisation: Inoue Public Relations, Inc.

Entry:

Free COVID-19 Rapid Response Manual Supports SMEs

Category: Community relations - Agency

Future Loading Initiative, by Coca-Cola Hellas

Country: Greece

Organisation: V+O GREECE

Client: Coca-Cola Hellas

Entry:

Future Loading Initiative, by Coca-Cola Hellas

Category: Community relations - Inhouse

NESCAFÉ PLAN: Sustainability for Coffee Farmers

Country: Philippines

Organisation: Nestlé Philippines

Entry:

NESCAFÉ PLAN: Sustainability for Coffee Farmers

Category: Community relations - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Consumer PR for an existing product - Agency

Growing a Sustainable Future for Fashion

Country: United Kingdom

Organisation: Smarts

Client: Zalando

Entry:

Growing a Sustainable Future for Fashion

Category: Consumer PR for an existing product - Agency

Romanian Hygge

Country: Romania

Organisation: MSL The Practice

Client: Storia.ro

Entry:

Romanian Hygge

Category: Consumer PR for an existing product - Inhouse

WeChat: The Sunrise Chasers on New Year’s Day

Country: China

Organisation: Tencent

Entry:

WeChat: The Sunrise Chasers on New Year’s Day

Category: Consumer PR for an existing service - Agency

Digital Lottery

Country: Hungary

Organisation: Lounge Group

Client: Szerencsejáték Zrt.

Entry:

Digital Lottery

Category: Consumer PR for an existing service - Inhouse

Customer Service Excellence Programme

Country: Qatar

Organisation: Public Works Authority 'Ashghal'

Entry:

Customer Service Excellence Programme

Category: Corporate communications - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Corporate communications - Inhouse

The Work of Light

Country: Ukraine

Organisation: DTEK Grids

Entry:

The Work of Light

Category: Corporate communications - Inhouse

We Return Fighting: A Strategic Awareness Campaign

Country: United States of America

Organisation: National Museum of African American History and Culture

Entry:

We Return Fighting: A Strategic Awareness Campaign

Category: Corporate responsibility - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Corporate responsibility - Agency

Donate Your Time for Underprivileged Students

Country: China

Organisation: BCW China

Client: LinkedIn

Entry:

Donate Your Time for Underprivileged Students

Category: Corporate responsibility - Inhouse

I Am Happy and Safe With Gaziosmanpasa Design Mask

Country: Turkey

Organisation: Gazıosmanpaşa Municipality

Entry:

I Am Happy and Safe With Gaziosmanpasa Design Mask

Category: Corporate responsibility - Inhouse

ISTime for Solidarity

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

ISTime for Solidarity

Category: Country, region and city - Agency

Our Cities,like Our Homes,are Beautiful When Clean

Country: Turkey

Organisation: sobraz

Client: Unilever - CİF

Entry:

Our Cities,like Our Homes,are Beautiful When Clean

Category: Country, region and city - Agency

When You Drive Safely, You Arrive Safely

Country: Croatia

Organisation: Abeceda

Client: Ministry of the Interior of the Republic of Croatia

Entry:

When You Drive Safely, You Arrive Safely

Category: Country, region and city - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: Country, region and city - Inhouse

Iraq - A Place Where Leaders Are Made

Country: United Kingdom

Organisation: Jasper Alliance London

Client: Iraq

Entry:

Iraq - A Place Where Leaders Are Made

Category: Crisis communications online - Agency

The Slum That Beat Covid

Country: India

Organisation: Weber Shandwick

Client: Bill and Melinda Gates Foundation

Entry:

The Slum That Beat Covid

Category: Crisis communications online - Inhouse

MakatiMed COVID-19 Information Program

Country: Philippines

Organisation: Makati Medical Center

Entry:

MakatiMed COVID-19 Information Program

Category: Crisis management - Agency

The Slum That Beat Covid

Country: India

Organisation: Weber Shandwick

Client: Bill and Melinda Gates Foundation

Entry:

The Slum That Beat Covid

Category: Crisis management - Inhouse

Communicating a Cyber-Attack on a Media Company

Country: Germany

Organisation: FUNKE Mediengruppe

Entry:

Communicating a Cyber-Attack on a Media Company

Category: Digital creativity - Agency

Enrollment During the Pandemic

Country: Hungary

Organisation: FERLING Kft.

Client: University of Pécs

Entry:

Enrollment During the Pandemic

Category: Digital creativity - Inhouse

#DIGITALNATIVE: 2020 Admission Campaign

Country: Russia

Organisation: ITMO University

Entry:

#DIGITALNATIVE: 2020 Admission Campaign

Category: Digital creativity - Inhouse

Let’s Digitize Granny!

Country: Hungary

Organisation: Magyar Telekom

Entry:

Let’s Digitize Granny!

Category: Digital creativity - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Environmental - Agency

The Last Straw

Country: Spain

Organisation: LLYC

Client: McDonald’s

Entry:

The Last Straw

Category: Environmental - Inhouse

A1 Act Green

Country: Croatia

Organisation: A1 Hrvatska

Entry:

A1 Act Green

Category: Event management - Agency

Era of the New Heroes. Russia at the Cybathlon

Country: Russia

Organisation: PromoAge Communication Agency

Client: the Union of Developers and Suppliers of Technical Means of Rehabilitation called "Cybathletics"

Entry:

Era of the New Heroes. Russia at the Cybathlon

Category: Event management - Agency

Onassis Foundation, Acropolis New Lighting Project

Country: Greece

Organisation: V+O GREECE

Client: Alexander S. Onassis Foundation

Entry:

Onassis Foundation, Acropolis New Lighting Project

Category: Event management - Inhouse

MOKONOMIKA: The Largest Remote Lesson in Lithuania

Country: Lithuania

Organisation: Swedbank in Lithuania

Entry:

MOKONOMIKA: The Largest Remote Lesson in Lithuania

Category: Event management - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Event management - Inhouse

Turkcell "Digital Spring Project"

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell "Digital Spring Project"

Category: Financial services and investor relations - Agency

Song of Hope

Country: South Africa

Organisation: Atmosphere Communications

Client: Capitec Bank

Entry:

Song of Hope

Category: Food and beverage - Agency

Hoping for a Better Future

Country: Hungary

Organisation: Uniomedia Communications

Client: HEINEKEN Hungary

Entry:

Hoping for a Better Future

Category: Gaming and virtual reality - Agency

Gillette: The Best Man Is You

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Gillette

Entry:

Gillette: The Best Man Is You

Category: Healthcare - Agency

Against the Silent Killer of Men: Wear a Blue Tie!

Country: Turkey

Organisation: OptimumBrand

Client: Astellas

Entry:

Against the Silent Killer of Men: Wear a Blue Tie!

Category: Healthcare - Agency

Story Tellers

Country: Peru

Organisation: Orange 360

Client: ONE LIFE FOR DAKOTA

Entry:

Story Tellers

Category: Healthcare - Inhouse

Covid-19 Vaccination Operation- Maccabi Healthcare

Country: Israel

Organisation: Maccabi healthcare services

Entry:

Covid-19 Vaccination Operation- Maccabi Healthcare

Category: Influencer management - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Integration of traditional and new media - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Integration of traditional and new media - Agency

#Let’s Connect Santaro

Country: Japan

Organisation: dentsu.inc

Client: kddi

Entry:

#Let’s Connect Santaro

Category: Integration of traditional and new media - Agency

PARKER. A Premium Gift for One's Nearest & Dearest

Country: Russia

Organisation: Pro-Vision Communications

Client: PARKER

Entry:

PARKER. A Premium Gift for One's Nearest & Dearest

Category: Integration of traditional and new media - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Internal communications - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: Internal communications - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: International campaign - Agency

AnyDesk – Building a Global Powerhouse

Country: Czech Republic

Organisation: Ewing s. r. o.

Client: AnyDesk

Entry:

AnyDesk – Building a Global Powerhouse

Category: International campaign - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Category: Launch of a new product - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Launch of a new product - Agency

Launch of Hello Glow on an All-Digital PR Campaign

Country: Philippines

Organisation: Fuentes Publicity Network Inc.

Client: Ever Bilena Cosmetics Inc.

Entry:

Launch of Hello Glow on an All-Digital PR Campaign

Category: Launch of a new product - Agency

The Last of Us Part II Launch Campaign

Country: Romania

Organisation: SmartPoint PR

Client: PlayStation Romania

Entry:

The Last of Us Part II Launch Campaign

Category: Launch of a new product - Inhouse

AI-Based Emotion Recognition for Autistic Children

Country: Turkey

Organisation: TURKCELL

Entry:

AI-Based Emotion Recognition for Autistic Children

Category: Launch of a new service - Agency

Audible, The New Way to Read and Get Informed

Country: Spain

Organisation: MARCO

Client: Audible ES

Entry:

Audible, The New Way to Read and Get Informed

Category: Launch of a new service - Agency

The CoronaMelder App: Building on Trust

Country: Netherlands

Organisation: HvdM PR

Client: Ministry of Health, Welfare and Sport

Entry:

The CoronaMelder App: Building on Trust

Category: Media relations - Agency

The CoronaMelder App: Building on Trust

Country: Netherlands

Organisation: HvdM PR

Client: Ministry of Health, Welfare and Sport

Entry:

The CoronaMelder App: Building on Trust

Category: Media relations - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: NGO campaign - Agency

Avon Campaign Against Domestic Violence

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Avon

Entry:

Avon Campaign Against Domestic Violence

Category: NGO campaign - Inhouse

Digital Physical Education

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Digital Physical Education

Category: PR on a shoestring - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Public affairs - Agency

Introducing Digital Nomad Visa Program in Croatia

Country: Croatia

Organisation: Vajt d.o.o.

Client: Jan de Jong

Entry:

Introducing Digital Nomad Visa Program in Croatia

Category: Publications - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Public sector - Agency

Recording Your Choice in the New Donor Register

Country: Netherlands

Organisation: HvdM

Client: Donor Register

Entry:

Recording Your Choice in the New Donor Register

Category: Public sector - Inhouse

Come Away With Me!

Country: Italy

Organisation: ACI - Automobile Club d'Italia

Entry:

Come Away With Me!

Category: Public sector - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Reputation and brand management - Agency

COVID in the Air

Country: Hungary

Organisation: Lounge Group

Client: Budapest Airport Zrt.

Entry:

COVID in the Air

Category: Reputation and brand management - Agency

See the Music: FLCO's Brand Renewal

Country: Hungary

Organisation: FleishmanHillard Café

Client: Franz Liszt Chamber Orchestra

Entry:

See the Music: FLCO's Brand Renewal

Category: Reputation and brand management - Agency

The Last Straw

Country: Spain

Organisation: LLYC

Client: McDonald’s

Entry:

The Last Straw

Category: Reputation and brand management - Inhouse

The Work of Light

Country: Ukraine

Organisation: DTEK Grids

Entry:

The Work of Light

Category: Social media - Agency

Be Real!

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Consumer Rights Protection Center of Latvia

Entry:

Be Real!

Category: Social media - Inhouse

Covid-19 Vaccination Campaign Thru Social Media

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

Covid-19 Vaccination Campaign Thru Social Media

Category: Social media - Inhouse

#DIGITALNATIVE: 2020 Admission Campaign

Country: Russia

Organisation: ITMO University

Entry:

#DIGITALNATIVE: 2020 Admission Campaign

Category: Social media - Inhouse

Te Wā Tuku Reo Māori - The Māori Language Moment

Country: New Zealand

Organisation: Te Taura Whiri i te Reo Māori

Entry:

Te Wā Tuku Reo Māori - The Māori Language Moment

Category: Sponsorship - Agency

Barbie «You Can Be Anything» With Anna Kikina

Country: Russia

Organisation: Orta Communications

Client: Mattel

Entry:

Barbie «You Can Be Anything» With Anna Kikina

Category: Sponsorship - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Category: Sponsorship - Inhouse

Turkcell Women’s Football League Sponsorship

Country: Turkey

Organisation: TURKCELL

Entry:

Turkcell Women’s Football League Sponsorship

Category: Sport - Agency

Gamers Without Borders

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Saudi Arabian Federation for Electronic and Intellectual Sports (SAFEIS)

Entry:

Gamers Without Borders

Category: Sport - Inhouse

Digital Physical Education

Country: Ukraine

Organisation: Rinat Akhmetov Foundation

Entry:

Digital Physical Education

Category: Technology - Agency

Telekom –#DigitalHealth for Senior Relatives!

Country: Hungary

Organisation: Uniomedia Communications

Client: Magyar Telekom (Hungarian Telekom)

Entry:

Telekom –#DigitalHealth for Senior Relatives!

Category: Technology - Inhouse

Digital Nornickel

Country: Russia

Organisation: Nornickel

Entry:

Digital Nornickel

Category: Travel and tourism - Agency

The Lost Treasure

Country: China

Organisation: Ruder Finn

Client: Singapore Tourism Board

Entry:

The Lost Treasure

Category: Travel and tourism - Agency

The Road of Flavours Cultural Campaign

Country: Armenia

Organisation: SPRING PR-Company

Client: Yeremyan Projects

Entry:

The Road of Flavours Cultural Campaign

Category: Travel and tourism - Inhouse

Beethoven on Tour With Deutsche Post DHL Group

Country: Germany

Organisation: Deutsche Post DHL Group

Entry:

Beethoven on Tour With Deutsche Post DHL Group

Winners 2020


Special prize: Grand Prix


Category: Corporate responsibility - Agency

The Last Older Person to Die in Loneliness

Country: Spain

Organisation: LLYC

Client: BBK FOUNDATION

Entry:

The Last Older Person to Die in Loneliness

Special prize: Global Contribution Award


Category: NGO campaign - Agency

Soaps With Dots

Country: Croatia

Organisation: Apriori World

Client: The Zagred Association of the Blind

Entry:

Soaps With Dots

Category: Arts and entertainment - Agency

teamLab Borderless

Country: Japan

Organisation: SUNNY SIDE UP GROUP, INC.

Client: Mori Building Co., Ltd., teamLab Inc.

Entry:

teamLab Borderless

Category: Arts and entertainment - Agency

The Giving Tree

Country: Romania

Organisation: Graffiti PR

Client: UniCredit Bank

Entry:

The Giving Tree

Category: Arts and entertainment - Inhouse

Theatre Olympics 2019 in Russia

Country: Russia

Organisation: The Directorate of the Saint Petersburg International Cultural Forum

Entry:

Theatre Olympics 2019 in Russia

Category: Business-to-business - Agency

The World's First AI Whisky

Country: United Kingdom

Organisation: Current Global

Client: Microsoft Europe

Entry:

The World's First AI Whisky

Category: Business-to-business - Inhouse

AR/VR to Promote STEM

Country: Russia

Organisation: LUKOIL

Entry:

AR/VR to Promote STEM

Category: Business-to-business - Inhouse

Gautrain and Airport Craft Brewers Partnership

Country: South Africa

Organisation: Bombela Concession Company

Entry:

Gautrain and Airport Craft Brewers Partnership

Category: Communication research - Agency

Online Gift Shopping, With No Unpleasant Surprises

Country: Netherlands

Organisation: HvdM

Client: Dutch Customs

Entry:

Online Gift Shopping, With No Unpleasant Surprises

Category: Community engagement - Agency

Fund #SPASIME (#SAVEME)

Country: Croatia

Organisation: Media Val d.o.o.

Client: #SPASIME initiative and #SPASIME Fund

Entry:

Fund #SPASIME (#SAVEME)

Category: Community engagement - Agency

The Case of Kristīne Misāne

Country: Latvia

Organisation: Public relations agency Repute

Client: Kristīne Misāne (private person)

Entry:

The Case of Kristīne Misāne

Category: Community engagement - Inhouse

Shell: Safer Roads in India

Country: Netherlands

Organisation: Shell

Entry:

Shell: Safer Roads in India

Category: Community relations - Agency

The Last Older Person to Die in Loneliness

Country: Spain

Organisation: LLYC

Client: BBK FOUNDATION

Entry:

The Last Older Person to Die in Loneliness

Category: Community relations - Inhouse

Scientific Vocations

Country: Argentina

Organisation: Pan American Energy

Entry:

Scientific Vocations

Category: Community relations - Inhouse

World Without Waste - Zero Waste Tisza

Country: Hungary

Organisation: Coca-Cola HBC Hungary

Entry:

World Without Waste - Zero Waste Tisza

Category: Consumer PR for an existing product - Agency

Ziploc "Freezer Meals"

Country: Japan

Organisation: BILCOM, Inc.

Client: Asahi Kasei Home Products Corporation.

Entry:

Ziploc "Freezer Meals"

Category: Consumer PR for an existing product - Inhouse

Samsung Newsroom - The New Media Reality in Russia

Country: Russia

Organisation: Samsung Electronics Russia

Entry:

Samsung Newsroom - The New Media Reality in Russia

Category: Consumer PR for an existing service - Agency

Viber and WWF: Saving Siberian Tiger

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Viber and WWF

Entry:

Viber and WWF: Saving Siberian Tiger

Category: Corporate communications - Agency

“Save Lions” Project by Seibu Lions

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Seibu Lions Inc.

Entry:

“Save Lions” Project by Seibu Lions

Category: Corporate communications - Inhouse

Samsung Newsroom - The New Media Reality in Russia

Country: Russia

Organisation: Samsung Electronics Russia

Entry:

Samsung Newsroom - The New Media Reality in Russia

Category: Corporate responsibility - Agency

“Save Lions” Project by Seibu Lions

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Seibu Lions Inc.

Entry:

“Save Lions” Project by Seibu Lions

Category: Corporate responsibility - Inhouse

The City Born From the Sea

Country: Spain

Organisation: Grupo Nueva Pescanova

Entry:

The City Born From the Sea

Category: Country, region and city - Agency

Nornickel. We Are Here for You

Country: Russia

Organisation: Orta Communications

Client: Nornickel

Entry:

Nornickel. We Are Here for You

Category: Country, region and city - Inhouse

SputnikPro International Education Project

Country: Russia

Organisation: Sputnik International Information Agency

Entry:

SputnikPro International Education Project

Category: Crisis management - Agency

NAF Women of War

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigerian Air Force (NAF)

Entry:

NAF Women of War

Category: Crisis management - Inhouse

We Will Succeed Together

Country: Turkey

Organisation: Istanbul Metropolitan Municipality

Entry:

We Will Succeed Together

Category: Digital creativity - Agency

Viber and WWF: Saving Siberian Tiger

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Viber and WWF

Entry:

Viber and WWF: Saving Siberian Tiger

Category: Digital creativity - Inhouse

Samsung Newsroom - The New Media Reality in Russia

Country: Russia

Organisation: Samsung Electronics Russia

Entry:

Samsung Newsroom - The New Media Reality in Russia

Category: Environmental - Agency

Viber and WWF: Saving Siberian Tiger

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Viber and WWF

Entry:

Viber and WWF: Saving Siberian Tiger

Category: Environmental - Inhouse

World Without Waste - Zero Waste Tisza

Country: Hungary

Organisation: Coca-Cola HBC Hungary

Entry:

World Without Waste - Zero Waste Tisza

Category: Event management - Agency

Pharmathen, Leading Pharmaceutical Research

Country: Greece

Organisation: V+O GREECE

Client: PHARMATHEN

Entry:

Pharmathen, Leading Pharmaceutical Research

Category: Event management - Agency

The Flame Relay of the Winter Universiade 2019

Country: Russia

Organisation: R.I.M. Communications Agency

Client: Directorate Krasnoyarsk 2019

Entry:

The Flame Relay of the Winter Universiade 2019

Category: Event management - Inhouse

Al Ain City Municipality National Day Celebrations

Country: United Arab Emirates

Organisation: Al Ain City Municipality

Entry:

Al Ain City Municipality National Day Celebrations

Category: Event management - Inhouse

Gatve Dance on the Runway of Riga Airport

Country: Latvia

Organisation: SJSC “RIGA” International Airport

Entry:

Gatve Dance on the Runway of Riga Airport

Category: Financial services and investor relations - Agency

TransferGo: The Euro Generation

Country: Poland

Organisation: Hill+Knowlton Strategies

Client: TransferGo

Entry:

TransferGo: The Euro Generation

Category: Financial services and investor relations - Agency

Your Phone Is Not Your Friend - When You Drive

Country: Hungary

Organisation: Uniomedia Group

Client: Aegon Magyarország Zrt.

Entry:

Your Phone Is Not Your Friend - When You Drive

Category: Food and beverage - Agency

An Anniversary of Hungary’s Beer Heritage

Country: Hungary

Organisation: Noguchi & Peters Kft.

Client: Dreher Breweries

Entry:

An Anniversary of Hungary’s Beer Heritage

Category: Food and beverage - Agency

Nikkei Blend

Country: Japan

Organisation: Dentsu Inc.

Client: Nikkei Inc.

Entry:

Nikkei Blend

Category: Gaming and virtual reality - Inhouse

AR/VR to Promote STEM

Country: Russia

Organisation: LUKOIL

Entry:

AR/VR to Promote STEM

Category: Healthcare - Agency

Multiópticas, Screen Pollution

Country: Spain

Organisation: LLYC

Client: Multiópticas

Entry:

Multiópticas, Screen Pollution

Category: Influencer management - Agency

Nornickel. We Are Here for You

Country: Russia

Organisation: Orta Communications

Client: Nornickel

Entry:

Nornickel. We Are Here for You

Category: Influencer management - Agency

The Tasty SPF (Solar Protection Food)

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer Perú

Entry:

The Tasty SPF (Solar Protection Food)

Category: Influencer management - Inhouse

Samsung Newsroom - The New Media Reality in Russia

Country: Russia

Organisation: Samsung Electronics Russia

Entry:

Samsung Newsroom - The New Media Reality in Russia

Category: Integration of traditional and new media - Agency

Komoda, Life Without Drive

Country: Spain

Organisation: TORRES Y CARRERA

Client: TORRES Y CARRERA

Entry:

Komoda, Life Without Drive

Category: Integration of traditional and new media - Agency

The Last Older Person to Die in Loneliness

Country: Spain

Organisation: LLYC

Client: BBK FOUNDATION

Entry:

The Last Older Person to Die in Loneliness

Category: Integration of traditional and new media - Inhouse

#NUSBeyond

Country: Singapore

Organisation: NUS

Entry:

#NUSBeyond

Category: Internal communications - Agency

Nornickel. We Are Here for You

Country: Russia

Organisation: Orta Communications

Client: Nornickel

Entry:

Nornickel. We Are Here for You

Category: Internal communications - Inhouse

In.SITE Köln (Cologne Intranet)

Country: Germany

Organisation: INEOS in Köln

Entry:

In.SITE Köln (Cologne Intranet)

Category: International campaign - Agency

Fight Fire With Fire

Country: United Kingdom

Organisation: DeVries Global

Client: Zippo

Entry:

Fight Fire With Fire

Category: Launch of a new product - Agency

Tuna Scope

Country: Japan

Organisation: Dentsu Inc.

Client: Sojitz Corporation

Entry:

Tuna Scope

Category: Launch of a new service - Agency

Emergency Centre for National Security

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigeria Communication Commission

Entry:

Emergency Centre for National Security

Category: Launch of a new service - Inhouse

Hala - Ehail Service by RTA and Careem

Country: United Arab Emirates

Organisation: Roads and Transport Authority

Entry:

Hala - Ehail Service by RTA and Careem

Category: Media relations - Agency

Viber and WWF: Saving Siberian Tiger

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Viber and WWF

Entry:

Viber and WWF: Saving Siberian Tiger

Category: Media relations - Inhouse

AR/VR to Promote STEM

Country: Russia

Organisation: LUKOIL

Entry:

AR/VR to Promote STEM

Category: NGO campaign - Agency

I’m All Ears

Country: South Korea

Organisation: KPR

Client: Life Insurance Philanthropy Foundation (LIPF)

Entry:

I’m All Ears

Category: NGO campaign - Agency

This Truly Matters

Country: Croatia

Organisation: CTA komunikacije

Client: Buds of Brač - Association of Parents of Children with Disabilities

Entry:

This Truly Matters

Category: NGO campaign - Inhouse

Working Together for Mother-And-Child Health Care

Country: Argentina

Organisation: FUNDACIÓN MUNDO SANO

Entry:

Working Together for Mother-And-Child Health Care

Category: PR on a shoestring - Agency

Keep Distance.... Keep Dreaming....

Country: Serbia

Organisation: Blumen Group Ltd

Client: Blumen group Ltd

Entry:

Keep Distance.... Keep Dreaming....

Category: PR on a shoestring - Agency

Open to Diversity – Closed to Exclusion

Country: Germany

Organisation: navos - Public Dialogue Consultants GmbH

Client: Open to Diversity

Entry:

Open to Diversity – Closed to Exclusion

Category: PR on a shoestring - Inhouse

Recycle It All With TerraCycle's Zero Waste Box

Country: United States of America

Organisation: TerraCycle

Entry:

Recycle It All With TerraCycle's Zero Waste Box

Category: Public affairs - Agency

Curtailing Smuggling of Foreign Rice Into Nigeria

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigerian Customs Service NCS

Entry:

Curtailing Smuggling of Foreign Rice Into Nigeria

Category: Public affairs - Agency

Public Affairs Plan for Athens Collectible Bottle

Country: Greece

Organisation: V+O GREECE

Client: COCA-COLA GREECE

Entry:

Public Affairs Plan for Athens Collectible Bottle

Category: Publications - Agency

Online Gift Shopping, With No Unpleasant Surprises

Country: Netherlands

Organisation: HvdM

Client: Dutch Customs

Entry:

Online Gift Shopping, With No Unpleasant Surprises

Category: Publications - Inhouse

AR You Ready for HEY!

Country: Singapore

Organisation: NTU Singapore

Entry:

AR You Ready for HEY!

Category: Publications - Inhouse

Seneca College PR 'Dialogues' Magazine

Country: Canada

Organisation: Seneca College

Entry:

Seneca College PR 'Dialogues' Magazine

Category: Public sector - Agency

All-Russian Population Census-2020

Country: Russia

Organisation: CROS, CROS.Marketing

Client: Federal State Statistic Service (Rosstat)

Entry:

All-Russian Population Census-2020

Category: Public sector - Agency

“Family Territory” Reality Show

Country: Russia

Organisation: PromoAge Communication Agency

Client: The Russian Children In Need Fund

Entry:

“Family Territory” Reality Show

Category: Public sector - Agency

World Humanitarian Day 2019

Country: United States of America

Organisation: Hill+Knowlton Strategies

Client: United Nations

Entry:

World Humanitarian Day 2019

Category: Reputation and brand management - Agency

Multiópticas, Screen Pollution

Country: Spain

Organisation: LLYC

Client: Multiópticas

Entry:

Multiópticas, Screen Pollution

Category: Reputation and brand management - Inhouse

Pan American Energy at a Glance

Country: Argentina

Organisation: Pan American Energy

Entry:

Pan American Energy at a Glance

Category: Social media - Agency

BASF's Stay at Home Chemistry Campaign

Country: Serbia

Organisation: Press Office

Client: BASF South Central Europe

Entry:

BASF's Stay at Home Chemistry Campaign

Category: Social media - Inhouse

Recharge Yourself!

Country: Germany

Organisation: BASF SE

Entry:

Recharge Yourself!

Category: Sponsorship - Agency

Cartoon Network Africa’s CN Soccer Superfan

Country: South Africa

Organisation: BCW Africa

Client: WarnerMedia

Entry:

Cartoon Network Africa’s CN Soccer Superfan

Category: Sponsorship - Agency

The Giving Tree

Country: Romania

Organisation: Graffiti PR

Client: UniCredit Bank

Entry:

The Giving Tree

Category: Sponsorship - Inhouse

AR/VR to Promote STEM

Country: Russia

Organisation: LUKOIL

Entry:

AR/VR to Promote STEM

Category: Sport - Agency

“Save Lions” Project by Seibu Lions

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Seibu Lions Inc.

Entry:

“Save Lions” Project by Seibu Lions

Category: Sport - Inhouse

Esports: From Subculture to Mainstream!

Country: Russia

Organisation: ESforce Holding

Entry:

Esports: From Subculture to Mainstream!

Category: Technology - Agency

Viber and WWF: Saving Siberian Tiger

Country: Russia

Organisation: FleishmanHillard Vanguard

Client: Viber and WWF

Entry:

Viber and WWF: Saving Siberian Tiger

Category: Technology - Inhouse

Samsung Newsroom - The New Media Reality in Russia

Country: Russia

Organisation: Samsung Electronics Russia

Entry:

Samsung Newsroom - The New Media Reality in Russia

Category: Travel and tourism - Agency

Spectrum of the Seas Inaugural

Country: China

Organisation: KIWI Communications

Client: Royal Caribbean International

Entry:

Spectrum of the Seas Inaugural

Category: Travel and tourism - Agency

STB Encounter the Unexpected IMC Campaign

Country: China

Organisation: Ruder Finn PR Shanghai Branch

Client: Singapore Tourism Board

Entry:

STB Encounter the Unexpected IMC Campaign

Winners 2019


Special prize: Grand Prix


Category: Arts and entertainment - Agency

Kobayashi City Department of SimCity BuildIt

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Electronic Arts K.K.

Entry:

Kobayashi City Department of SimCity BuildIt

Special prize: Global Contribution Award


Category: Digital creativity - Inhouse

No Barriers Tango

Country: Turkey

Organisation: TURKCELL

Entry:

No Barriers Tango

Special prize: Global Creativity Award


Category: Travel and tourism - Agency

Riga Airport Symphony

Country: Latvia

Organisation: TBWA Latvija

Client: Riga International Airport

Entry:

Riga Airport Symphony

Category: Arts and entertainment - Inhouse

African Legends' Night

Country: Ghana

Organisation: Global Media Alliance

Entry:

African Legends' Night

Category: Arts and entertainment - Inhouse

SM Little Stars 2018

Country: Philippines

Organisation: SM Supermalls

Entry:

SM Little Stars 2018

Category: Business-to-business - Agency

Building a New “Business Class” in Russia

Country: Russia

Organisation: Ketchum Moscow

Client: Google

Entry:

Building a New “Business Class” in Russia

Category: Business-to-business - Agency

Dog on Duty (Pies Na Służbie)

Country: Poland

Organisation: Testa Communications

Client: Royal Canin Polska

Entry:

Dog on Duty (Pies Na Służbie)

Category: Communication research - Agency

How Emotion Helped Deliver 7.9M Tax Declarations

Country: Netherlands

Organisation: HvdM

Client: Dutch Tax and Customs Administration

Entry:

How Emotion Helped Deliver 7.9M Tax Declarations

Category: Communication research - Inhouse

Ready, Steady, Go!

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Entry:

Ready, Steady, Go!

Category: Community engagement - Agency

Breaking the Internet With Adidas and a GOAT

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: adidas

Entry:

Breaking the Internet With Adidas and a GOAT

Category: Community engagement - Agency

Crack the Code. Escape the Room

Country: Bulgaria

Organisation: United Partners

Client: Paysafe Group

Entry:

Crack the Code. Escape the Room

Category: Community engagement - Agency

Shaping the Reputation of Politics in Europe

Country: Austria

Organisation: The Skills Group GmbH

Client: The Innovation in Politics Institute

Entry:

Shaping the Reputation of Politics in Europe

Category: Community engagement - Inhouse

Ekolity Project

Country: Turkey

Organisation: Ekol Lojistik A.Ş.

Entry:

Ekolity Project

Category: Community engagement - Inhouse

I Have an Idea for My Country in 2019

Country: Turkey

Organisation: Turkish Presidency Directorate of Communications

Entry:

I Have an Idea for My Country in 2019

Category: Community engagement - Inhouse

New Future for Khanty People in Western Siberia

Country: Russia

Organisation: Lukoil

Entry:

New Future for Khanty People in Western Siberia

Category: Community relations - Agency

GeneradorES

Country: Spain

Organisation: LLYC

Client: Coca Cola Spain

Entry:

GeneradorES

Category: Consumer PR for an existing product - Agency

SK-II #BareSkinProject

Country: China

Organisation: Devries Global

Client: SK-II

Entry:

SK-II #BareSkinProject

Category: Consumer PR for an existing service - Agency

Brand PR for "Indeed" in Japan

Country: Japan

Organisation: SUNNY SIDE UP, INC.

Client: Indeed Japan

Entry:

Brand PR for "Indeed" in Japan

Category: Corporate communications - Agency

My Sister Project

Country: Turkey

Organisation: Linkus PR

Client: Coca-Cola Turkey

Entry:

My Sister Project

Category: Corporate communications - Agency

We're Hiring...Based on Looks!

Country: Japan

Organisation: Dentsu Inc.

Client: Isehan

Entry:

We're Hiring...Based on Looks!

Category: Corporate communications - Inhouse

Energy With Responsibility

Country: Argentina

Organisation: Pan American Energy

Entry:

Energy With Responsibility

Category: Corporate communications - Inhouse

Semplice Come: Today's World Made Easy

Country: Italy

Organisation: Generali Italia spa

Entry:

Semplice Come: Today's World Made Easy

Category: Corporate responsibility - Agency

The Sense of Cocoa

Country: Spain

Organisation: LLYC

Client: BBVA

Entry:

The Sense of Cocoa

Category: Corporate responsibility - Inhouse

Growing Up Together

Country: Argentina

Organisation: Pan American Energy

Entry:

Growing Up Together

Category: Country, region and city - Agency

Diversity in Disaster Preparation

Country: Japan

Organisation: DENTSU INC.

Client: Yahoo! JAPAN

Entry:

Diversity in Disaster Preparation

Category: Country, region and city - Inhouse

The First and Only "CatChief" in the World

Country: Russia

Organisation: Administration of Zelenogradsk

Entry:

The First and Only "CatChief" in the World

Category: Crisis communications online - Agency

CBN Not on Fire, WhatsApp to the Rescue

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Central Bank of Nigeria

Entry:

CBN Not on Fire, WhatsApp to the Rescue

Category: Crisis management - Agency

NAF Bombards Boko Haram After Metele Attack

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigerian Air Force (NAF)

Entry:

NAF Bombards Boko Haram After Metele Attack

Category: Crisis management - Inhouse

Telkom 1 Satellite Disaster

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

Telkom 1 Satellite Disaster

Category: Digital creativity - Agency

Orkid Keep Girls in School Project

Country: Turkey

Organisation: Excel Communication and Perception Management

Client: P&G Orkid

Entry:

Orkid Keep Girls in School Project

Category: Environmental - Agency

People Who Recycle

Country: United States of America

Organisation: JeffreyGroup

Client: Tetra Pak

Entry:

People Who Recycle

Category: Environmental - Agency

The Enlightenment Trails

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: The Norwegian Agency for Development Cooperation

Entry:

The Enlightenment Trails

Category: Environmental - Inhouse

Enriching Ghana, a Garden at a time

Country: Ghana

Organisation: Stratcomm Africa

Entry:

Enriching Ghana, a Garden at a time

Category: Event management - Agency

Land Ahoy – The Future of Offshore Energy

Country: Germany

Organisation: navos - Public Dialogue Consultants GmbH

Client: TenneT TSO

Entry:

Land Ahoy – The Future of Offshore Energy

Category: Event management - Inhouse

Aramco Exhibit at Geneva International Motor Show

Country: Saudi Arabia

Organisation: Aramco

Entry:

Aramco Exhibit at Geneva International Motor Show

Category: Financial services and investor relations - Agency

Change4ellaktor

Country: Greece

Organisation: IMPREZA COM

Client: ELLAKTOR Group

Entry:

Change4ellaktor

Category: Financial services and investor relations - Agency

How Emotion Helped Deliver 7.9M Tax Declarations

Country: Netherlands

Organisation: HvdM

Client: Dutch Tax and Customs Administration

Entry:

How Emotion Helped Deliver 7.9M Tax Declarations

Category: Food and beverage - Agency

Bossy-Talk Detector

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: YOHO Brewing Company

Entry:

Bossy-Talk Detector

Category: Food and beverage - Agency

GeneradorES

Country: Spain

Organisation: LLYC

Client: Coca Cola Spain

Entry:

GeneradorES

Category: Food and beverage - Agency

KFC Battle

Country: United Kingdom

Organisation: IPRA

Client: KFC Russia

Entry:

KFC Battle

Category: Food and beverage - Agency

The Quality Muster

Country: Hungary

Organisation: Noguchi & Peters Kft.

Client: McDonald's Hungary

Entry:

The Quality Muster

Category: Gaming and virtual reality - Agency

WheelSwap

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Ford

Entry:

WheelSwap

Category: Gaming and virtual reality - Inhouse

Virtual Games

Country: United Arab Emirates

Organisation: Khalifa Empowerment Program - Aqdar

Entry:

Virtual Games

Category: Healthcare - Agency

Broadcast for Blood. Donate Blood Constantly

Country: Romania

Organisation: McCann PR Agency

Client: The Romanian Red Cross Society

Entry:

Broadcast for Blood. Donate Blood Constantly

Category: Healthcare - Agency

The cUUpcakes

Country: Hong Kong

Organisation: DNA Medical Communications

Client: Roche

Entry:

The cUUpcakes

Category: Influencer management - Agency

Always Manifest of Self-Confidence

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: P&G Russia

Entry:

Always Manifest of Self-Confidence

Category: Influencer management - Agency

I Love My Balls

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer Perú

Entry:

I Love My Balls

Category: Integration of traditional and new media - Agency

3 Steps to Safe Roads in Latvia

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Motor Insurers’ Bureau of Latvia

Entry:

3 Steps to Safe Roads in Latvia

Category: Integration of traditional and new media - Agency

The Smallest McDonald’s in the World

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: McDonald's

Entry:

The Smallest McDonald’s in the World

Category: Integration of traditional and new media - Inhouse

The Blind and the City

Country: Russia

Organisation: Rossiya Segodnya

Entry:

The Blind and the City

Category: Internal communications - Agency

Transparency for Transformation

Country: United States of America

Organisation: JeffreyGroup

Client: Camargo Corrêa Infra

Entry:

Transparency for Transformation

Category: Internal communications - Inhouse

A Leap Forward!

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Entry:

A Leap Forward!

Category: Internal communications - Inhouse

Youth Driven Communication

Country: Saudi Arabia

Organisation: Saudi Electricity Company

Entry:

Youth Driven Communication

Category: International campaign - Agency

World Cup on Viber

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: Viber Russia

Entry:

World Cup on Viber

Category: International campaign - Inhouse

Give a Smile Campaign

Country: Hong Kong

Organisation: A.S. Watson Group

Entry:

Give a Smile Campaign

Category: International campaign - Inhouse

University of London’s ‘Worldwide Conversation’

Country: United Kingdom

Organisation: University of London Worldwide

Entry:

University of London’s ‘Worldwide Conversation’

Category: Launch of a new product - Agency

SPANST: # My Life - My Style

Country: Russia

Organisation: Mint BBDO

Client: IKEA

Entry:

SPANST: # My Life - My Style

Category: Launch of a new service - Inhouse

Gautrain's Complimentary Luggage-Wrapping Service

Country: South Africa

Organisation: Bombela Concession Company

Entry:

Gautrain's Complimentary Luggage-Wrapping Service

Category: Media relations - Agency

Avito: Digital Mirror of Russia

Country: Russia

Organisation: PRP Group

Client: Avito

Entry:

Avito: Digital Mirror of Russia

Category: Media relations - Inhouse

Loop Global Announcement

Country: United States of America

Organisation: TerraCycle

Entry:

Loop Global Announcement

Category: NGO campaign - Agency

Boobs With a Purpose

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer Perú

Entry:

Boobs With a Purpose

Category: NGO campaign - Agency

Teenage Voice 2019

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Kiko Network/CAN-Japan (Climate Action Network)

Entry:

Teenage Voice 2019

Category: NGO campaign - Inhouse

Means of Digital Inclusion for Women

Country: Turkey

Organisation: KAGIDER Women Entrepreneurs Association of Turkey

Entry:

Means of Digital Inclusion for Women

Category: NGO campaign - Inhouse

Sports, Childhood and Chagas Disease

Country: Argentina

Organisation: Fundación Mundo Sano

Entry:

Sports, Childhood and Chagas Disease

Category: PR on a shoestring - Agency

Lightspeed Hits Hospitality Industry in the Heart

Country: Netherlands

Organisation: Marcommit

Client: Lightspeed

Entry:

Lightspeed Hits Hospitality Industry in the Heart

Category: PR on a shoestring - Inhouse

Improving Local Investors

Country: Indonesia

Organisation: Indonesian Ministry of Finance

Entry:

Improving Local Investors

Category: Public affairs - Agency

Presidency Communication Centre

Country: Turkey

Organisation: Presidency Communication Centre

Client: Citizens

Entry:

Presidency Communication Centre

Category: Public affairs - Inhouse

Raise Awareness of the Int'l Women's Day in Japan

Country: Japan

Organisation: Sunny Side Up

Entry:

Raise Awareness of the Int'l Women's Day in Japan

Category: Publications - Agency

Teenage Voice 2019

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Kiko Network/CAN-Japan (Climate Action Network)

Entry:

Teenage Voice 2019

Category: Publications - Agency

Who Sprinkled Salt on My Cake

Country: South Korea

Organisation: Weber Shandwick

Client: Eisai Korea

Entry:

Who Sprinkled Salt on My Cake

Category: Publications - Inhouse

Your Partner in ...

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Entry:

Your Partner in ...

Category: Public sector - Agency

Do You Want to Switch Places?

Country: Croatia

Organisation: Vajt d.o.o.

Client: Split parking

Entry:

Do You Want to Switch Places?

Category: Public sector - Inhouse

Embracing Technology to Elevate Tax Revenue

Country: Indonesia

Organisation: Directorate General of Taxes of Indonesian Ministry of Finance

Entry:

Embracing Technology to Elevate Tax Revenue

Category: Reputation and brand management - Agency

The Year of Troy

Country: Turkey

Organisation: MESE

Client: OPET

Entry:

The Year of Troy

Category: Reputation and brand management - Inhouse

Energy With Responsibility

Country: Argentina

Organisation: Pan American Energy

Entry:

Energy With Responsibility

Category: Social media - Agency

Always Manifest of Self-Confidence

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: P&G Russia

Entry:

Always Manifest of Self-Confidence

Category: Social media - Agency

You Are Not Alone: Action Against Youth Suicide

Country: Australia

Organisation: Pesel & Carr

Client: Australian Suicide Prevention Foundation

Entry:

You Are Not Alone: Action Against Youth Suicide

Category: Social media - Inhouse

With PAE, Your Energy Has a Future

Country: Argentina

Organisation: Pan American Energy

Entry:

With PAE, Your Energy Has a Future

Category: Sponsorship - Agency

The Pioneers

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: HSBC

Entry:

The Pioneers

Category: Sponsorship - Inhouse

Fi̇zy Lmy - Fizy High School Music Competition

Country: Turkey

Organisation: TURKCELL

Entry:

Fi̇zy Lmy - Fizy High School Music Competition

Category: Sponsorship - Inhouse

İKSV Culture and Art Card - Change the Subject

Country: Turkey

Organisation: Eczacıbaşı Group

Entry:

İKSV Culture and Art Card - Change the Subject

Category: Sponsorship - Inhouse

Leverage Corporate Reputation Through Asian Games

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

Leverage Corporate Reputation Through Asian Games

Category: Sport - Agency

Australian Open Hits “First Serve” in China

Country: China

Organisation: Ruder Finn - Shanghai

Client: Australian Open

Entry:

Australian Open Hits “First Serve” in China

Category: Sport - Agency

World Cup on Viber

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: Viber Russia

Entry:

World Cup on Viber

Category: Sport - Inhouse

EVRAZ Day Pyat’! (Gimme Five!)

Country: Russia

Organisation: EVRAZ

Entry:

EVRAZ Day Pyat’! (Gimme Five!)

Category: Technology - Agency

Kobayashi City Department of SimCity BuildIt

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Electronic Arts K.K.

Entry:

Kobayashi City Department of SimCity BuildIt

Category: Technology - Agency

Siemens Fabric

Country: South Africa

Organisation: Atmosphere Communications

Client: Siemens

Entry:

Siemens Fabric

Category: Technology - Agency

SketchCook

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Otsuka Pharmaceutical Co., Ltd.

Entry:

SketchCook

Category: Technology - Agency

WheelSwap

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Ford

Entry:

WheelSwap

Category: Travel and tourism - Inhouse

New Future for Khanty People in Western Siberia

Country: Russia

Organisation: Lukoil

Entry:

New Future for Khanty People in Western Siberia

Winners 2018


Special prize: 2018 Grand Prix


Category: Community engagement - Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Special prize: Global Contribution Award


Category: NGO campaign - Agency

Saving lives in Anguilla

Country: United Kingdom

Organisation: Aequitas Consulting

Client: The Pure Anguilla Foundation

Entry:

Saving lives in Anguilla

Category: Arts and entertainment - Agency

Craft sake week 2017

Country: Japan

Organisation: Sunny Side Up

Client: Japan Craft Sake Co and Hidetoshi Nakata

Entry:

Craft sake week 2017

Category: Arts and entertainment - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Arts and entertainment - Inhouse

Fizy and Tarkan in new album launch

Country: Turkey

Client: Turkcell

Entry:

Fizy and Tarkan in new album launch

Category: Business-to-business - Agency

Castle keepsake

Country: Japan

Organisation: Dentsu Public Relations

Client: Sakura Paxx

Entry:

Castle keepsake

Category: Business-to-business - Agency

The bank that hacked the system

Country: Romania

Organisation: Graffiti PR

Client: UniCredit Bank

Entry:

The bank that hacked the system

Category: Communication research - Agency

Nameless chores

Country: Japan

Organisation: Dentsu Public Relations

Client: Diawa House Industry Co., Ltd.

Entry:

Nameless chores

Category: Community engagement - Agency

The Trojan billboard

Country: Germany

Organisation: fischerAppelt

Client: Federal Ministry of the Interior

Entry:

The Trojan billboard

Category: Community engagement - Inhouse

TNT Tropang ready

Country: Philippines

Client: Smart Communications

Entry:

TNT Tropang ready

Category: Community relations - Agency

Big battery hunt

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Duracell

Entry:

Big battery hunt

Category: Community relations - Inhouse

Cooperation with youth

Country: Turkey

Client: GaziosmanPaşa Municipality

Entry:

Cooperation with youth

Category: Consumer PR for an existing product - Agency

First talk show for trucker in love

Country: Russia

Organisation: SPN Communications

Client: Shell

Entry:

First talk show for trucker in love

Category: Consumer PR for an existing product - Agency

The race of drones by M.Video

Country: Russia

Organisation: CROS

Client: M.Video

Entry:

The race of drones by M.Video

Category: Consumer PR for an existing product - Agency

We are looking for LEGO Kids professionals

Country: South Korea

Organisation: PR ONE

Client: LEGO Korea

Entry:

We are looking for LEGO Kids professionals

Category: Consumer PR for an existing product - Inhouse

KFC battle

Country: Russia

Client: KFC Russia

Entry:

KFC battle

Category: Corporate communications - Agency

Castle keepsake

Country: Japan

Organisation: Dentsu Public Relations

Client: Sakura Paxx

Entry:

Castle keepsake

Category: Corporate communications - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Corporate communications - Inhouse

#Volatility: How PR turned education into assets

Country: Germany

Client: QC Partners

Category: Corporate responsibility - Agency

Be a buddy and not a bully

Country: South Africa

Organisation: Burson-Marsteller Africa

Client: Turner Broadcasting Cartoon Network

Entry:

Be a buddy and not a bully

Category: Corporate responsibility - Agency

Bring The kindness

Country: Russia

Organisation: Mint (BBDO Group)

Client: Amway

Entry:

Bring The kindness

Category: Corporate responsibility - Agency

Equal dictionary

Country: Turkey

Organisation: Lobby PR

Client: Arçelik

Entry:

Equal dictionary

Category: Corporate responsibility - Inhouse

Turkey’s engineer girls

Country: Turkey

Client: Limak Egitim Kultur ve Saglik Vakfi

Entry:

Turkey’s engineer girls

Category: Country, region and city - Agency

Expo 2017 Astana

Country: Russia

Organisation: Mikhailov&Partners

Client: Expo 2017 Astana

Category: Country, region and city - Inhouse

Fascinating city Istanbul

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Fascinating city Istanbul

Category: Crisis management - Agency

Prison decongestion

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Nigeria Prison Service

Entry:

Prison decongestion

Category: Crisis management - Agency

RecyBEM: Fighting the #1 fake news story

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Recybem

Entry:

RecyBEM: Fighting the #1 fake news story

Category: Crisis management - Agency

Successful communication of a restructuring plan

Country: Greece

Organisation: V+O Greece

Client: SKLAVENITIS

Entry:

Successful communication of a restructuring plan

Category: Crisis management - Inhouse

Integrated crisis management of Istanbul

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Integrated crisis management of Istanbul

Category: Digital media relations - Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Category: Digital media relations - Agency

Prima Premature social responsibility

Country: Turkey

Organisation: Excel Communication and Perception Management

Client: P&G Prima

Entry:

Prima Premature social responsibility

Category: Environmental - Agency

2-minute shower songs

Country: South Africa

Organisation: Atmosphere Communications

Client: Sanlam

Entry:

2-minute shower songs

Category: Environmental - Agency

Hey Tosser: Litter tracking campaign

Country: Australia

Organisation: Horizon Communication Group

Client: NSW Environment Protection Authority

Entry:

Hey Tosser: Litter tracking campaign

Category: Event management - Agency

Samsung’s first look 2017

Country: United States of America

Organisation: FleishmanHillard

Client: Samsung Electronics

Entry:

Samsung’s first look 2017

Category: Event management - Agency

Simcity Buildit school of politics

Country: Japan

Organisation: Dentsu

Client: Electronic Arts K.K.

Entry:

Simcity Buildit school of politics

Category: Event management - Inhouse

Capitol has changed a lot: Now it is your turn

Country: Turkey

Client: Capitol Shopping Center

Entry:

Capitol has changed a lot: Now it is your turn

Category: Financial services & investor relations - Agency

Telegraaf Media Group acquisition

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Mediahuis

Entry:

Telegraaf Media Group acquisition

Category: Financial services & investor relations - Inhouse

#Volatility: How PR helped turn education into assets

Country: Germany

Client: QC Partners

Category: Financial services & investor relations - Inhouse

A home of your own

Country: United Kingdom

Client: The Post Office

Entry:

A home of your own

Category: Food and beverage - Agency

You are how you eat

Country: United Kingdom

Organisation: Stein IAS

Client: Ingredion

Entry:

You are how you eat

Category: Food and beverage - Inhouse

KFC Battle

Country: Russia

Client: KFC Russia - Client

Entry:

KFC Battle

Category: Gaming and virtual reality - Agency

Simcity Buildit school of politics

Country: Japan

Organisation: dentsu

Client: Electronic Arts K.K.

Entry:

Simcity Buildit school of politics

Category: Gaming and virtual reality - Inhouse

Smart awareness

Country: United Arab Emirates

Client: Dubai Police

Entry:

Smart awareness

Category: Healthcare - Agency

Eye can succeed

Country: Philippines

Organisation: Fuentes Publicity Network

Client: Essilor Philippines

Entry:

Eye can succeed

Category: Healthcare - Agency

Manyata: #dontforgetmoms

Country: India

Organisation: Weber Shandwick India

Client: MSD for Mothers

Entry:

Manyata: #dontforgetmoms

Category: Healthcare - Agency

Secret detective

Country: Taiwan

Organisation: Weber Shandwick

Client: GSK

Entry:

Secret detective

Category: Healthcare - Inhouse

K-Health application launching

Country: Israel

Client: Maccabi healthcare services

Entry:

K-Health application launching

Category: Influencer management - Agency

Changing housework from a job to a joy

Country: Japan

Organisation: Dentsu Public Relations

Client: Procter & Gamble

Entry:

Changing housework from a job to a joy

Category: Influencer management - Agency

OLAY women’s day

Country: China

Organisation: DeVries Global

Client: P&G

Entry:

OLAY women’s day

Category: Internal communications - Agency

Defrosting German-Russian relations

Country: Germany

Organisation: navos - Public Dialogue Consultants

Client: Wintershall Holding

Entry:

Defrosting German-Russian relations

Category: Internal communications - Inhouse

#Yvengers

Country: Ghana

Client: Global Media Alliance

Entry:

#Yvengers

Category: Internal communications - Inhouse

Celebrate & donate

Country: Austria

Client: INEOS Manufacturing Deutschland

Entry:

Celebrate & donate

Category: Internal communications - Inhouse

Sharing

Country: Argentina

Client: Pan American Energy

Entry:

Sharing

Category: International campaign - Agency

Girls in STEM

Country: United Kingdom

Organisation: Creation

Client: Microsoft Europe

Entry:

Girls in STEM

Category: Launch of a new product - Agency

State of the art

Country: Hungary

Organisation: Noguchi & Peters

Client: LG Hungary

Entry:

State of the art

Category: Launch of a new service - Agency

Man on the curtain

Country: Japan

Organisation: Dentsu Inc

Client: Leopalace 21 Corporation

Entry:

Man on the curtain

Category: Media relations - Agency

Innovation prize for Africa

Country: United Arab Emirates

Organisation: Djembe Communications

Client: African Innovation Foundation

Entry:

Innovation prize for Africa

Category: NGO campaign - Agency

World water day

Country: Spain

Organisation: Marco de Comunicación

Client: World Water Council

Entry:

World water day

Category: PR on a shoestring - Agency

Feel the color

Country: Spain

Organisation: LLORENTE & CUENCA

Client: Coca-Cola

Entry:

Feel the color

Category: PR on a shoestring - Agency

Jack Daniel’s @ Athens bar show

Country: Greece

Organisation: V+O Greece

Client: Brown Forman

Entry:

Jack Daniel’s @ Athens bar show

Category: PR on a shoestring - Agency

The world traveler

Country: Netherlands

Organisation: HvdM

Client: Dutch Customs Administration

Entry:

The world traveler

Category: Public affairs - Agency

Election in the dark

Country: Japan

Organisation: Dentsu Inc

Client: Yahoo Japan

Entry:

Election in the dark

Category: Public affairs - Agency

Girls in STEM

Country: United Kingdom

Organisation: Creation

Client: Microsoft Europe

Entry:

Girls in STEM

Category: Public sector - Agency

Anti-fraud movement #fraudoff

Country: Latvia

Organisation: A.W. Olsen & Partners (SIA PR Kvadrāts)

Client: Ministry of Finance of the Republic of Latvia

Entry:

Anti-fraud movement #fraudoff

Category: Public sector - Inhouse

Road safety, smart mobility

Country: Italy

Client: ACI Automobile Club d'Italia

Entry:

Road safety, smart mobility

Category: Public sector - Inhouse

Tax amnesty

Country: Indonesia

Client: Ministry of Finance, Indonesia

Entry:

Tax amnesty

Category: Publications - Agency

Boko Haram media war

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Yushau A. Shuaib

Entry:

Boko Haram media war

Category: Publications - Agency

Cosplay encyclopedia

Country: Japan

Organisation: Dentsu Inc

Client: Kodansha

Entry:

Cosplay encyclopedia

Category: Publications - Inhouse

Cerro Dragón book

Country: Argentina

Client: Pan American Energy

Entry:

Cerro Dragón book

Category: Reputation & brand management - Inhouse

Resetting NTU Singapore corporate identity

Country: Singapore

Client: NTU Singapore

Entry:

Resetting NTU Singapore corporate identity

Category: Reputation & brand management online - Agency

A new era of human-machine collaboration

Country: China

Organisation: Ruder Finn Public Relations Guangzhou Branch

Client: Midea Group

Entry:

A new era of human-machine collaboration

Category: Reputation & brand management online - Agency

Hiring campaign for housewives

Country: Japan

Organisation: Dentsu Inc

Client: McDonald’s

Entry:

Hiring campaign for housewives

Category: Reputation & brand management online - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Social media - Agency

Juntos si liga (we get it together)

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer

Entry:

Juntos si liga (we get it together)

Category: Social media - Inhouse

Music for Indonesia

Country: Indonesia

Client: Telkom Indonesia

Category: Sponsorship - Inhouse

Sponsorship of amputee national football team

Country: Turkey

Client: Turkcell

Entry:

Sponsorship of amputee national football team

Category: Sport - Inhouse

Discovery: Delivering the Olympic winter games

Country: United Kingdom

Client: Ketchum

Category: Sport - Inhouse

Go run for fun

Country: Austria

Client: INEOS Manufacturing Deutschland

Entry:

Go run for fun

Category: Travel & tourism – Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Category: Travel & tourism – Agency

The world traveler

Country: Netherlands

Organisation: Hollander en Van der Mey

Client: Dutch Customs Administration

Entry:

The world traveler

Category: Travel & tourism – Inhouse

Gautrain mango promotion

Country: South Africa

Client: Bombela Concession

Entry:

Gautrain mango promotion

Winners 2017


Special prize: 2017 Grand Prix


Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Special prize: Global Contribution Award


Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

Organisation: Mediators

Client: UNICEF

Entry:

Students movement against childhood diseases

Category: Business-to-business - Agency

1001 days

Country: South Africa

Organisation: Atmosphere Communications

Client: Santam

Entry:

1001 days

Category: Business-to-business - Inhouse

Digital empowers

Country: United Kingdom

Client: Tata Consultancy Services

Entry:

Digital empowers

Category: Communication research - Agency

Philips future health index

Country: United Kingdom

Organisation: FleishmanHillard Fishburn

Client: Philips

Entry:

Philips future health index

Category: Communication research - Agency

Rare Whisky 101: A dram fine investment

Country: United Kingdom

Organisation: Weber Shandwick

Client: Rare Whiskey 101

Category: Communication research - Inhouse (Special Award)

The impact of emotional intelligence

Country: Iran, Islamic Republic Of

Client: Mina Nazari and power sector organisations

Entry:

The impact of emotional intelligence

Category: Community relations - Agency

Mr.Sniff

Country: Japan

Organisation: Dentsu inc.

Client: LOTTE Co., Ltd.

Entry:

Mr.Sniff

Category: Community relations - Inhouse

Unexpected courts

Country: Netherlands

Client: AkzoNobel

Entry:

Unexpected courts

Category: Consumer PR for an existing product - Agency

Johnnie Walker: ode to Lesvos

Country: United Kingdom

Organisation: Smarts Communicate

Client: Johnnie Walker

Entry:

Johnnie Walker: ode to Lesvos

Category: Consumer PR for an existing product - Agency

Kellogg’s Lubyatovo helps kids with all your heart

Country: Russian Federation

Organisation: FleishmanHillard Vanguard and Elefante

Client: Kellogg’s Lubyatovo

Entry:

Kellogg’s Lubyatovo helps kids with all your heart

Category: Corporate communications - Agency

Positioning Vodafone in Ghana

Country: Ghana

Organisation: Global Media Alliance

Client: Vodafone Ghana

Entry:

Positioning Vodafone in Ghana

Category: Corporate communications - Inhouse

Exploring the space (Jelajah Angkasa)

Country: Indonesia

Client: PT Telekomunikasi Indonesia

Entry:

Exploring the space (Jelajah Angkasa)

Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Corporate responsibility - Agency

Richter’s women’s health week

Country: Russian Federation

Organisation: CROS

Client: Gedeon Richter

Entry:

Richter’s women’s health week

Category: Corporate responsibility - Inhouse

Electronic awareness games

Country: United Arab Emirates

Client: Khalifa empowerment program for students

Entry:

Electronic awareness games

Category: Crisis management - Agency

A significant acquisition in troubled times

Country: Greece

Organisation: V+O Greece

Client: Marinopoulos SA/ Sklavenitis SA Retail Industry

Entry:

A significant acquisition in troubled times

Category: Crisis management - Agency

Turning #treason into #victory

Country: Ukraine

Organisation: Be-it Agency

Client: Coca-Cola

Entry:

Turning #treason into #victory

Category: Digital media relations - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid UK

Category: Environmental - Agency

#beORANGE

Country: Japan

Organisation: PR TIMES, Inc.

Client: #beORANGE

Entry:

#beORANGE

Category: Environmental - Inhouse

From farm to table

Country: Turkey

Client: Sütaş AS

Entry:

From farm to table

Category: Event management - Agency

#JaguarWorldFirst

Country: United Kingdom

Organisation: Weber Shandwick

Client: Jaguar Middle East and North Africa

Category: Event management - Inhouse

TNT super panalo day

Country: Philippines

Client: Smart Communications

Entry:

TNT super panalo day

Category: Financial services & investor relations - Agency

Preparing Takeaway.com for its listing

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Takeaway.com

Entry:

Preparing Takeaway.com for its listing

Category: Financial services & investor relations - Inhouse

I'm more than my debt

Country: Romania

Organisation: MSLGROUP The Practice

Client: KRUK

Entry:

I'm more than my debt

Category: Healthcare - Agency

I change history

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer

Entry:

I change history

Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

Organisation: Mediators

Client: UNICEF

Entry:

Students movement against childhood diseases

Category: Healthcare - Inhouse

SHINE OS+

Country: Philippines

Client: Smart Communications

Entry:

SHINE OS+

Category: Integration of traditional & new media - Agency

TBE protection? Yes, of course!

Country: Germany

Organisation: Cohn & Wolfe

Client: Pfizer

Entry:

TBE protection? Yes, of course!

Category: Integration of traditional & new media - Inhouse

SuedLink: Innovative public participation

Country: Germany

Client: TenneT TSO

Entry:

SuedLink: Innovative public participation

Category: Internal communications - Agency

Find your extraordinary in IKEA

Country: China

Organisation: MSLGROUP

Client: IKEA

Entry:

Find your extraordinary in IKEA

Category: Internal communications - Inhouse

HEY! It's NTU

Country: Singapore

Client: Nanyang Technological University

Category: Internal communications - Inhouse

Westpac bicentenary: makes me feel proud

Country: Australia

Client: SFG

Entry:

Westpac bicentenary: makes me feel proud

Category: International PR campaign - Agency

Endless lives of glass

Country: United Kingdom

Organisation: Weber Shandwick

Client: FEVE (European Container Glass Federation)

Category: Launch of a new product - Agency

Cartier nails down millennials

Country: China

Organisation: Creation

Client: Cartier

Entry:

Cartier nails down millennials

Category: Launch of a new product - Agency

Where do babies come from?

Country: China

Organisation: Weber Shandwick

Client: Warner Bros

Entry:

Where do babies come from?

Category: Launch of a new product - Inhouse

IT revolution

Country: Russian Federation

Client: New Cloud Technologies

Entry:

IT revolution

Category: Launch of a new service - Agency

Break-up insurance

Country: Japan

Organisation: Dentsu

Client: Goodroom

Entry:

Break-up insurance

Category: Launch of a new service - Inhouse

SuedLink: innovative public participation

Country: Germany

Client: TenneT TSO

Entry:

SuedLink: innovative public participation

Category: Media relations - Agency

Sport at the service of humanity

Country: Italy

Organisation: Edelman

Client: The Vatican

Entry:

Sport at the service of humanity

Category: Media relations - Agency

The future starts now

Country: Russian Federation

Organisation: SPN Communications

Client: RVC

Entry:

The future starts now

Category: Media relations - Inhouse

SHE gender diversity

Country: United States

Client: State Street Corporation

Entry:

SHE gender diversity

Category: NGO campaign - Agency

#DontWaitDrive

Country: Russian Federation

Organisation: FleishmanHillard Vanguard and Elefante

Client: Avon Breast Cancer Crusade

Entry:

#DontWaitDrive

Category: NGO campaign - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid UK

Category: NGO campaign - Agency

Second life toys

Country: Japan

Organisation: Dentsu

Client: Green Ribbon Project

Entry:

Second life toys

Category: NGO campaign - Inhouse

Centre for crisis communication

Country: Nigeria

Client: Image Merchants Promotion

Entry:

Centre for crisis communication

Category: NGO campaign - Inhouse

Video memoria AMIA

Country: Argentina

Client: Romikin

Entry:

Video memoria AMIA

Category: PR on a shoestring - Agency

Break-up insurance

Country: Japan

Organisation: Dentsu

Client: goodroom.co.,ltd.

Entry:

Break-up insurance

Category: PR on a shoestring - Inhouse

Neela's Home: spice up your life

Country: United Kingdom

Category: PR on a shoestring - Inhouse

On-the-go pants

Country: Philippines

Client: Campaigns & Grey

Entry:

On-the-go pants

Category: Public sector - Agency

Fur Out! canine idols

Country: Japan

Organisation: Dentsu

Client: Akita Inu Tourism

Entry:

Fur Out! canine idols

Category: Public sector - Inhouse

The transformation kitchen

Country: Turkey

Client: Gaziosmanpasa Municipality

Entry:

The transformation kitchen

Category: Publications - Agency

From content to commerce

Country: Australia

Organisation: Weber Shandwick

Client: ibis Hotels

Entry:

From content to commerce

Category: Publications - Inhouse

A real insight

Country: Austria

Client: Ineos

Entry:

A real insight

Category: Publications - Inhouse

HEY! It's NTU

Country: Singapore

Client: Nanyang Technological University

Category: Reputation & brand management online - Agency

SK-II dream again

Country: China

Organisation: DeVries Global

Client: Procter & Gamble

Entry:

SK-II dream again

Category: Reputation & brand management online - Inhouse

Digital empowers

Country: United Kingdom

Client: Tata Consultancy Services

Entry:

Digital empowers

Category: Social media for PR - Agency

UNICEF, #EmergencyLessons

Country: United Kingdom

Organisation: Weber Shandwick

Client: UNICEF

Category: Social media for PR - Agency

Where do babies come from?

Country: China

Organisation: Weber Shandwick

Client: Warner Bros.

Entry:

Where do babies come from?

Category: Sponsorship - In house

Turkcell dialogue museum

Country: Turkey

Client: Turkcell

Entry:

Turkcell dialogue museum

Category: Technology - Agency

Mr.Sniff

Country: Japan

Organisation: Dentsu

Client: LOTTE

Entry:

Mr.Sniff

Category: Technology - Inhouse

Sea hero quest

Country: Germany

Client: Deutsche Telekom

Entry:

Sea hero quest

Category: Travel & tourism – Agency

Fur Out! canine idols

Country: Japan

Organisation: Dentsu

Client: Akita Inu Tourism

Entry:

Fur Out! canine idols

Winners 2016


Special prize: 2016 Grand Prix


Category: Consumer PR for an existing product - Agency

Philips breathless choir

Country: Ireland

Organisation: FleishmanHillard / OneVoice Connect

Client: Royal Philips

Special prize: meeting a UN sustainable development goal


Category: Financial services & investor relations - Agency

Colour Me W

Country: Ghana

Organisation: Strategic Communications Africa

Client: Access Bank

Entry:

Colour Me W

Category: Business-to-business - Inhouse

Crisis management innovation

Country: Japan

Client: Dentsu Public Relations

Entry:

Crisis management innovation

Category: Business-to-business - Inhouse

Raffles Arcade

Country: Turkey

Client: Zorlu Center

Entry:

Raffles Arcade

Category: Communication research - Agency

IKEA’s recipe for success

Country: China

Organisation: MSLGROUP

Client: IKEA China

Entry:

IKEA’s recipe for success

Category: Community relations - Agency

Eksik olma (bless you/thank you)

Country: Turkey

Organisation: Excel Communication / Perception Management

Client: Unilever Lipton

Entry:

Eksik olma (bless you/thank you)

Category: Community relations - Agency

Energy mathematics

Country: Macedonia, FYR

Organisation: ImagePR

Client: EVN Macedonia

Category: Community relations - Agency

Go Show: the northernmost flashmob

Country: Russian Federation

Organisation: SPN Communications

Client: Norilsk Nickel

Entry:

Go Show: the northernmost flashmob

Category: Community relations - Inhouse

Tree of heart - gönül ağacı

Country: Turkey

Client: OMV Petrol Ofisi

Entry:

Tree of heart - gönül ağacı

Category: Consumer PR for an existing product - Agency

DENZA: hitching a ride to fantastic reviews

Country: China

Organisation: Weber Shandwick

Client: Shenzhen BYD Daimler

Entry:

DENZA: hitching a ride to fantastic reviews

Category: Consumer PR for an existing service - Agency

California walnuts: powering up Chinese millenials

Country: China

Organisation: Weber Shandwick

Client: California Walnuts Commission

Entry:

California walnuts: powering up Chinese millenials

Category: Corporate communications - Agency

Saffolalife: protect her heart

Country: India

Organisation: MSLGROUP

Client: Saffola Marico

Entry:

Saffolalife: protect her heart

Category: Corporate communications - Inhouse

NUS because

Country: Singapore

Client: National University of Singapore

Entry:

NUS because

Category: Corporate responsibility - Agency

Turning water into food

Country: Saudi Arabia

Organisation: Memac Ogilvy and Mather

Client: Grohe

Entry:

Turning water into food

Category: Corporate responsibility - Agency

Women in science: the power to change the world

Country: Spain

Organisation: Llorente & Cuenca

Client: L’Oréal

Entry:

Women in science: the power to change the world

Category: Corporate responsibility - Inhouse

TEB family academy for a financially fit nation

Country: Turkey

Client: TEB - Turk EkonomiI Bankasi

Entry:

TEB family academy for a financially fit nation

Category: Crisis management - Agency

Breastfeeding at McDonald’s amid the refugee crisis

Country: Hungary

Organisation: Noguchi Porter Novelli

Client: McDonald's

Entry:

Breastfeeding at McDonald’s amid the refugee crisis

Category: Crisis management - Agency

Managing security information in the war on terror

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Office of the National Security Adviser

Entry:

Managing security information in the war on terror

Category: Digital media relations - Agency

Samsung photowalk

Country: India

Organisation: Weber Shandwick

Client: Samsung

Entry:

Samsung photowalk

Category: Digital media relations - Inhouse

The biggest hackathon event in the world

Country: Indonesia

Client: Telkom Indonesia

Entry:

The biggest hackathon event in the world

Category: Environmental - Agency

Earth To Paris

Country: France

Organisation: Havas PR

Client: United Nations Foundation

Entry:

Earth To Paris

Category: Environmental - Inhouse

Pet Box

Country: Turkey

Client: Dogus Planet

Entry:

Pet Box

Category: Event management - Agency

ActionAid: washed away

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid

Entry:

ActionAid: washed away

Category: Event management - Agency

Project Literacy: The alphabet of illiteracy

Country: United ingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Event management - Inhouse

Shell Eco-marathon

Country: Turkey

Client: Shell

Entry:

Shell Eco-marathon

Category: Financial services & investor relations - Agency

Relaxing rules on the management of expenses

Country: Japan

Organisation: Inoue Public Relations

Client: Concur

Entry:

Relaxing rules on the management of expenses

Category: Financial services & investor relations - Inhouse

Russia Calling

Country: Russian Federation

Client: VTB Capital

Entry:

Russia Calling

Category: Integration of tradition & new media - Agency

KFC youth mini-football cup 2015

Country: Russian Federation

Organisation: SPN Communications

Client: KFC

Entry:

KFC youth mini-football cup 2015

Category: Integration of tradition & new media - Agency

LEGO Russia official photographer of the year

Country: Russian Federation

Organisation: Pro-Vision Communications

Client: LEGO

Entry:

LEGO Russia official photographer of the year

Category: Internal communications - Inhouse

NTU Singapore: secret biker

Country: Singapore

Client: Nanyang Technological University

Category: International PR campaign - Agency

EEMUSIC: energy efficient music culture

Country: Bulgaria

Organisation: United Partners

Client: Intelligent Energy Europe Programme of the European Commission

Entry:

EEMUSIC: energy efficient music culture

Category: Launch of a new product - Agency

China goes bananas for Minions

Country: China

Organisation: Weber Shandwick

Client: Universal Pictures International

Entry:

China goes bananas for Minions

Category: Launch of a new service - Agency

Djembe Insights

Country: Angola

Organisation: Djembe Communications

Client: Djembe Communications

Entry:

Djembe Insights

Category: Launch of a new service - Inhouse

YLZ by Akmerkez

Country: Turkey

Client: Akmerkez

Entry:

YLZ by Akmerkez

Category: Media relations - Agency

Time to drink kefir

Country: Russian Federation

Organisation: FleishmanHillard Vanguard

Client: PepsiCo

Category: Media relations - Inhouse

Brand unification and launch of a new logo

Country: Turkey

Client: Turk Telekom

Entry:

Brand unification and launch of a new logo

Category: NGO campaign - Agency

Scientists as 21st century super-heroes

Country: Russian Federation

Organisation: FleishmanHillard Vanguard

Client: Global Energy Partnership

Entry:

Scientists as 21st century super-heroes

Category: NGO campaign - Agency

Sir David Attenborough’s Apollo program

Country: United Kingdom

Organisation: Headland

Client: Global Apollo Program

Entry:

Sir David Attenborough’s Apollo program

Category: NGO campaign - Inhouse

1 Lira changes the world

Country: Turkey

Client: Marmara Forum

Entry:

1 Lira changes the world

Category: PR on a shoestring - Agency

Groundswell for South Africa’s first dance movie

Country: South Africa

Organisation: PR Expert

Client: Coal Stove Pictures

Entry:

Groundswell for South Africa’s first dance movie

Category: Public affairs - Agency

SuperBus.com: a journey to Estonia

Country: Estonia

Organisation: Alfa-Omega

Client: SuperBus.com

Entry:

SuperBus.com: a journey to Estonia

Category: Public sector - Agency

Roomie

Country: Netherlands

Organisation: Hollander van der Mey

Client: Dutch Government

Entry:

Roomie

Category: Public sector - Inhouse

Awaking the sleepy water-awareness of the Dutch

Country: Netherlands

Client: Rijkswaterstaat - Ruimte voor de Rivier

Entry:

Awaking the sleepy water-awareness of the Dutch

Category: Public sector - Inhouse

Hope is Gaziosmanpaşa

Country: Turkey

Client: Gaziosmanpaşa Municipality

Entry:

Hope is Gaziosmanpaşa

Category: Publications - Agency

Djembe and Forbes Insights research

Country: Angola

Organisation: Djembe Communications

Client: Forbes

Entry:

Djembe and Forbes Insights research

Category: Publications - Inhouse

Be the pioneer

Country: Korea

Client: SK Planet

Entry:

Be the pioneer

Category: Reputation & brand management online - Agency

A valentine from Adidas

Country: United Kingdom

Organisation: Hill + Knowlton Strategies

Client: Adidas

Entry:

A valentine from Adidas

Category: Reputation & brand management online - Inhouse

Newmont bootcamp

Country: Indonesia

Client: Newmont Nusa Tenggara

Entry:

Newmont bootcamp

Category: Social media for PR - Agency

Smile.mvideo

Country: Russian Federation

Organisation: CROS

Client: M.video

Entry:

Smile.mvideo

Category: Social media for PR - Inhouse

From social media to social CRM

Country: Indonesia

Client: Telkom Indonesia

Entry:

From social media to social CRM

Category: Sponsorship - Agency

Restoration of the Chinese Palace

Country: Russian Federation

Organisation: Navos Consultants

Client: Wintershall

Entry:

Restoration of the Chinese Palace

Category: Sponsorship - Inhouse

Those who see sound

Country: Turkey

Client: Turkcell

Entry:

Those who see sound

Category: Technology - Agency

Fitbit: find your fit

Country: Japan

Organisation: MSLGROUP

Client: Fitbit

Entry:

Fitbit: find your fit

Category: Technology - Inhouse

Cepsa’s technological efficiency

Country: Spain

Client: Cepsa

Entry:

Cepsa’s technological efficiency

Category: Travel & tourism – Agency

Mara Live

Country: Kenya

Organisation: Grayling

Client: Kenyan Ministry for Tourism

Entry:

Mara Live

Category: Travel & tourism – Inhouse

Accessible tourism: feeling historical replicas

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Accessible tourism: feeling historical replicas

Winners 2015


Special prize: 2015 Grand Prix


Category: Financial services & investor relations - Agency

Sanlam one rand man

Country: South Africa

Organisation: Atmosphere Communications / King James Group

Client: Sanlam