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Winners 2016


Special prize: UN Award for PR meeting a UN Sustainable Development goal

Category: Financial services & investor relations - Agency
Title: Colour Me W
Country: Ghana
PR Agency: Strategic Communications Africa
Organisation: Access Bank
Entry: Colour Me W


Special prize: 2016 Grand Prix

Category: Consumer PR for an existing product - Agency
Title: Philips Breathless Choir
Country: Ireland
PR Agency: FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies
Organisation: Royal Philips


Category: Business-to-business - Inhouse
Title: Crisis Management Innovation Project
Country: Japan
Organisation: Dentsu Public Relations Inc.
Entry: Crisis Management Innovation Project


Category: Business-to-business - Inhouse
Title: Raffles Arcade
Country: Turkey
Organisation: Zorlu Center
Entry: Raffles Arcade


Category: Communication Research - Agency
Title: IKEA’s recipe for success
Country: China
PR Agency: MSLGROUP
Organisation: IKEA China
Entry: IKEA’s recipe for success


Category: Community Relations - Agency
Title: Eksik Olma (Bless You/Thank You)
Country: Turkey
PR Agency: Excel Communication and Perception Management
Organisation: Unilever Lipton
Entry: Eksik Olma (Bless You/Thank You)


Category: Community Relations - Agency
Title: Energy efficiency communication platform - Energy mathematics
Country: Macedonia, The Former Yugoslav Republic of
PR Agency: ImagePR
Organisation: EVN Macedonia


Category: Community Relations - Agency
Title: GO Show. The northernmost flashmob and 3D mapping show
Country: Russian Federation
PR Agency: SPN Communications
Organisation: Norilsk Nickel
Entry: GO Show. The northernmost flashmob and 3D mapping show


Category: Community Relations - Inhouse
Title: Tree of Heart - Gönül Ağacı
Country: Turkey
Organisation: OMV Petrol Ofisi
Entry: Tree of Heart - Gönül Ağacı


Category: Consumer PR for an existing product - Agency
Title: DENZA
Country: China
PR Agency: Weber Shandwick
Organisation: Shenzhen BYD Daimler New Technology Co.Ltd.
Entry: DENZA


Category: Consumer PR for an existing service - Agency
Title: California Walnuts
Country: China
PR Agency: Weber Shandwick
Organisation: California Walnuts Commission
Entry: California Walnuts


Category: Corporate communications - Agency
Title: Saffolalife - Protect Her Heart
PR Agency: MSLGROUP
Organisation: Saffola, Marico
Entry: Saffolalife - Protect Her Heart


Category: Corporate communications - Inhouse
Title: National University of Singapore's 'NUS Because Admissions Campaign'
Country: Singapore
Organisation: National University of Singapore
Entry: National University of Singapore's 'NUS Because Admissions Campaign'


Category: Corporate responsibility - Agency
Title: Turning Water into Food
PR Agency: Memac Ogilvy and Mather
Organisation: GROHE
Entry: Turning Water into Food


Category: Corporate responsibility - Agency
Title: Women in science have the power to change the world
Country: Spain
PR Agency: LLORENTE & CUENCA
Organisation: L’Oréal Spain
Entry: Women in science have the power to change the world


Category: Corporate responsibility - Inhouse
Title: TEB FAMILY ACADEMY FOR A FINANCIALLY FIT NATION
Country: Turkey
Organisation: TEB- TURK EKONOMI BANKASI A.S
Entry: TEB FAMILY ACADEMY FOR A FINANCIALLY FIT NATION


Category: Crisis management - Agency
Title: Breastfeeding at McDonald’s Amid the Refugee Crisis
Country: Hungary
PR Agency: Noguchi & Peters Kft.
Organisation: McDonald's Hungary
Entry: Breastfeeding at McDonald’s Amid the Refugee Crisis


Category: Crisis management - Agency
Title: Managing Security Information on War on Terror in Nigeria
Country: Nigeria
PR Agency: Image Merchants Promotion Limited
Organisation: Office of the National Security Adviser Nigeria
Entry: Managing Security Information on War on Terror in Nigeria


Category: Digital Media Relations - Agency
Title: Samsung PhotoWalk
Country: India
PR Agency: Weber Shandwick
Organisation: Samsung
Entry: Samsung PhotoWalk


Category: Digital Media Relations - Inhouse
Title: Digital Activation to Get the The Biggest Hackathon Event in the World Went Viral
Country: Indonesia
Organisation: Telkom Indonesia
Entry: Digital Activation to Get the The Biggest Hackathon Event in the World Went Viral


Category: Environmental - Agency
Title: Earth To Paris
PR Agency: Havas PR
Organisation: United Nations Foundation
Entry: Earth To Paris


Category: Environmental - Inhouse
Title: Pet Box
Country: Turkey
Organisation: n11.com
Entry: Pet Box


Category: Event management - Agency
Title: ActionAid, Washed Away
PR Agency: Weber Shandwick
Organisation: ActionAid
Entry: ActionAid, Washed Away


Category: Event management - Agency
Title: Project Literacy, The Alphabet Of Illiteracy
PR Agency: Weber Shandwick
Organisation: Project Literacy
Entry: Project Literacy, The Alphabet Of Illiteracy


Category: Event management - Inhouse
Title: Shell Eco-marathon Turkey
Country: Turkey
Organisation: Shell Company of Turkey
Entry: Shell Eco-marathon Turkey


Category: Financial services & investor relations - Agency
Title: Successful Deregulation Campaign Relaxes Japan's Rules on Management of Expense Receipts
Country: Japan
PR Agency: Inoue Public Relations
Organisation: Concur Japan
Entry: Successful Deregulation Campaign Relaxes Japan's Rules on Management of Expense Receipts


Category: Financial services & investor relations - Inhouse
Title: VTB Capital "RUSSIA CALLING!" Investment Forum
Organisation: VTB Capital
Entry: VTB Capital "RUSSIA CALLING!" Investment Forum


Category: Integration of tradition & new media - Agency
Title: KFC Youth Minifootball Cup 2015
Country: Russian Federation
PR Agency: SPN Communications, Hungry Boys
Organisation: KFC
Entry: KFC Youth Minifootball Cup 2015


Category: Integration of tradition & new media - Agency
Title: LEGO Russia Official Photographer of the Year
Country: Russian Federation
PR Agency: Pro-Vision Communications
Organisation: LEGO
Entry: LEGO Russia Official Photographer of the Year


Category: Internal communications - Inhouse
Title: NTU SINGAPORE - SECRET BIKER AT NTU
Country: Singapore
Organisation: Nanyang Technological University, Singapore


Category: International PR campaign - Agency
Title: EEMUSIC - Energy Efficient Music Culture
Country: Bulgaria
PR Agency: United Partners
Organisation: Intelligent Energy Europe Programme of the European Commission
Entry: EEMUSIC - Energy Efficient Music Culture


Category: Launch of a new product - Agency
Title: China Goes Bananas for Minions
PR Agency: Weber Shandwick
Organisation: Universal Pictures International
Entry: China Goes Bananas for Minions


Category: Launch of a new service - Agency
Title: Djembe Insights
PR Agency: Djembe Communications
Organisation: Djembe Communications
Entry: Djembe Insights


Category: Launch of a new service - Inhouse
Title: YLZ by Akmerkez
Country: Turkey
Organisation: Akmerkez
Entry: YLZ by Akmerkez


Category: Media relations - Agency
Title: Time to Drink Kefir
Country: Russian Federation
PR Agency: FleishmanHillard Vanguard
Organisation: PepsiCo


Category: Media relations - Inhouse
Title: Türk Telekom Brand Unification and New Logo Launch
Organisation: desiBel Ajans
Entry: Türk Telekom Brand Unification and New Logo Launch


Category: NGO campaign - Agency
Title: Global Energy Prize
Country: Russian Federation
PR Agency: FleishmanHillard Vanguard
Organisation: Global Energy non-profit partnership
Entry: Global Energy Prize


Category: NGO campaign - Agency
Title: Sir David Attenborough’s Apollo Program
Country: United Kingdom
PR Agency: Headland
Organisation: Global Apollo Program
Entry: Sir David Attenborough’s Apollo Program


Category: NGO campaign - Inhouse
Title: 1 Lira Changes The World
Organisation: Marmara Forum
Entry: 1 Lira Changes The World


Category: PR on a shoestring - Agency
Title: Creating Groundswell for South Africa’s First Dance Movie
Country: South Africa
PR Agency: PR Expert
Organisation: Hear Me Move
Entry: Creating Groundswell for South Africa’s First Dance Movie


Category: Public affairs - Agency
Title: SuperBus.com Journey to Estonia
Country: Estonia
PR Agency: Alfa-Omega Communications
Organisation: Bus Transportation Holding (trademark
Entry: SuperBus.com Journey to Estonia


Category: Public sector - Agency
Title: Roomie
Country: Netherlands
PR Agency: Hollander van der Mey
Organisation: Dutch Government
Entry: Roomie


Category: Public sector - Inhouse
Title: Awaking the sleepy water-awareness of the Dutch
Country: Netherlands
Organisation: Rijkswaterstaat - Ruimte voor de Rivier
Entry: Awaking the sleepy water-awareness of the Dutch


Category: Public sector - Inhouse
Title: Hope is Gaziosmanpaşa (HopeGOP)
Country: Turkey
Organisation: Gaziosmanpaşa Municipality
Entry: Hope is Gaziosmanpaşa (HopeGOP)


Category: Publications - Agency
Title: Djembe and Forbes Insights Research Report
PR Agency: Djembe Communications
Organisation: Djembe Communications
Entry: Djembe and Forbes Insights Research Report


Category: Publications - Inhouse
Title: The use of in-house magazine to carry out internal PR campaigns aimed at transmitting corporate culture
Country: Korea, Republic of
Organisation: SK Planet
Entry: The use of in-house magazine to carry out internal PR campaigns aimed at transmitting corporate culture


Category: Reputation & Brand Management Online - Agency
Title: A valentine from Adidas
PR Agency: Hill + Knowlton Strategies
Organisation: Adidas AG
Entry: A valentine from Adidas


Category: Reputation & Brand Management Online - Inhouse
Title: Newmont Bootcamp
Country: Indonesia
Organisation: Newmont Nusa Tenggara
Entry: Newmont Bootcamp


Category: Social Media for PR - Agency
Title: Smile.mvideo special digital project
PR Agency: CROS
Organisation: M.video
Entry: Smile.mvideo special digital project


Category: Social Media for PR - Inhouse
Title: From Social Media to Social CRM
Country: Indonesia
Organisation: Telkom Indonesia
Entry: From Social Media to Social CRM


Category: Sponsorship - Agency
Title: Restoration of the Chinese Palace - a symbol of partnership in a frosty climate
Country: Germany
PR Agency: navos Public Dialogue Consultants GmbH
Organisation: Wintershall Holding
Entry: Restoration of the Chinese Palace - a symbol of partnership in a frosty climate


Category: Sponsorship - In house
Title: TWSS
Country: Turkey
Organisation: Turkcell
Entry: TWSS


Category: Technology - Agency
Title: Fitbit - Find Your Fit
PR Agency: MSLGROUP
Organisation: Fitbit Japan
Entry: Fitbit - Find Your Fit


Category: Technology - Inhouse
Title: Cepsa’s technological efficiency
Country: Spain
Organisation: Cepsa
Entry: Cepsa’s technological efficiency


Category: Travel & tourism – Agency
Title: Mara Live
PR Agency: Grayling
Organisation: Kenyan Ministry for Tourism
Entry: Mara Live


Category: Travel & tourism – Inhouse
Title: Accessible Tourism Abled Istanbul Replicas
Country: Turkey
Organisation: ISTANBUL METROPOLITAN MUNICIPALITY
Entry: Accessible Tourism Abled Istanbul Replicas


Winners 2015


Special prize: UN Award for PR with an objective of social progress

Category: NGO campaign - Inhouse
Title: Tackling Homophobia in Sport
Country: Australia
Organisation: Sydney Convicts Rugby Union Club


Special prize: 2015 Grand Prix

Category: Financial services & investor relations - Agency
Title: Sanlam One Rand Man
Country: South Africa
PR Agency: Atmosphere Communications and King James Group
Organisation: Sanlam


Category: Business-to-business - Agency
Title: Dubai Gold & Commodities Exchange (DGCX), The DGC- X- Factor! How DGCX Transformed Its Regional and Global Profile
Country: UAE
PR Agency: Weber Shandwick
Organisation: Dubai Gold & Commodities Exchange (DGCX)


Category: Business-to-business - Inhouse
Title: Red Riding Hood in the Emirates A German Way of Engineering Oil and Gas
Country: Germany
Organisation: Wintershall Holding


Category: Communication Research - Agency
Title: Exploring Consumer Mobility Trends
Country: United States
PR Agency: Burson-Marsteller
Organisation: Bank of America


Category: Communication Research - Agency
Title: Netflix
Country: United States
PR Agency: MSLGROUP
Organisation: Netflix


Category: Communication Research - Inhouse
Title: Imagem Corporativa
Country: Brazil
Organisation: Imagem Corporativa


Category: Community Relations - Agency
Title: Life is Simple with Internet - Creating Shared Value
Country: Turkey
PR Agency: Effect Public Relations
Organisation: TTNET


Category: Community Relations - Inhouse
Title: Doon Po Sa Amin
Country: Phillipines
Organisation: Smart Communications


Category: Consumer PR for an existing product - Agency
Title: Bushmills Live
Country: United Kingdom
PR Agency: Smarts Communicate
Organisation: Bushmills Irish Whiskey


Category: Consumer PR for an existing service - Agency
Title: Zimowy Narodowy
Country: Poland
PR Agency: Testa Communications
Organisation: PL2012.plus


Category: Consumer Pr For An Existing Service - Inhouse
Title: Launch of RTA Smart Apps
Country: United Arab Emirates
Organisation: Roads and Transport Authority - Dubai


Category: Corporate Communications - Agency
Title: Lansons for The Co-operative Bank
Country: United Kingdom
PR Agency: Lansons
Organisation: Co-op Bank


Category: Corporate Communications - Inhouse
Title: From Telecom to Spark - rebranding one of New Zealand
Country: New Zealand
Organisation: Spark New Zealand


Category: Corporate Responsibility - Inhouse
Title: Business and Technical Education
Country: Kosovo
Organisation: Limak Kosovo International Airport


Category: Corporate responsibility - Agency
Title: AVON Crusade against Breast Cancer
Country: Argentina
PR Agency: LLORENTE & CUENCA
Organisation: AVON


Category: Crisis Management - Agency
Title: Pekabesko product ban in Republika Srpska
Country: Bosnia
PR Agency: Prime Communication d.o.o. Banjaluka
Organisation: Leburia komerc d.o.o. Prnjavor


Category: Digital Media Relations - Agency
Title: Bushmills Live
Country: United Kingdom
PR Agency: Smarts Communicate
Organisation: Bushmills Irish Whiskey


Category: Digital Media Relations - Inhouse
Title: SurePayroll GWA Submission
Country: United States


Category: Environmental - Agency
Title: Give a Voice to Turkish Tea
Country: Turkey
PR Agency: Excel Communications Management
Organisation: Unilever Lipton


Category: Event management - Agency
Title: DOLE
Country: Japan
PR Agency: Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
Organisation: Dole Japan, Inc


Category: Event management - Inhouse
Title: Zorlu Shopping Mall Spring Festival
Country: Turkey
Organisation: Zorlu Shopping Mall


Category: Healthcare - Agency
Title: #Backie - When Swedes turned their back on cancer
Country: Sweden
PR Agency: Burson-Marsteller
Organisation: Euromelanoma


Category: Healthcare - Agency
Title: grab your brush!
Country: Hungary
PR Agency: Noguchi Porter Novelli
Organisation: Pfizer Hungary


Category: Integration of tradition & new media - Agency
Title: Give a Voice to Turkish Tea
Country: Turkey
PR Agency: Excel Communications Management
Organisation: Unilever Lipton


Category: Integration of tradition & new media - Inhouse
Title: TaiKoo Hui
Country: China
Organisation: TaiKoo Hui (Guangzhou) Development Company Limited


Category: Internal communications - Agency
Title: Be the Customer Challenge Sparks PayPal Growth Surge
Country: United States
PR Agency: MSLGROUP
Organisation: Paypal


Category: International PR campaign - Agency
Title: How Climate Broke Through
Country: United States
PR Agency: Havas PR
Organisation: United Nations Foundation


Category: International PR campaign - Inhouse
Title: Good Spirited
Country: Bermuda
Organisation: Bacardi Limited


Category: Launch of a new product - Agency
Title: Denza #futurepartners
Country: China
PR Agency: Weber Shandwick
Organisation: Denza


Category: Launch of a new service - Agency
Title: Whatsred Hospitality 2.0
Country: Spain
PR Agency: LLORENTE & CUENCA
Organisation: Coca-Cola Iberia


Category: Launch of a new service - Inhouse
Title: Getin Point. Launch of the first self-service bank branch in Poland
Country: Poland
Organisation: Getin Noble Bank


Category: Media relations - Agency
Title: K9 anti-poaching awareness powered by photo-journalism
Country: South Africa
PR Agency: Burson-Marsteller Africa
Organisation: Paramount Group


Category: Media relations - Inhouse
Title: A press trip to Siberia media relations against all odds
Country: Germany
Organisation: Wintershall Holding


Category: NGO campaign - Agency
Title: The Taj Must Smile
Country: Hong Kong
PR Agency: Weber Shandwick
Organisation: FHI360


Category: NGO campaign - Agency
Title: The game is on for women
Country: Poland
PR Agency: Practum Consulting
Organisation: Foundation Pilka jest Piekna / Federation of Amazon Clubs


Category: NGO campaign - Inhouse
Title: Tackling Homophobia in Sport
Country: Australia
Organisation: Sydney Convicts Rugby Union Club


Category: PR on a shoestring - Agency
Title: The Empty Shop win
Country: South Africa
PR Agency: Weber Shandwick
Organisation: Sandton City


Category: Public affairs - Agency
Title: Amending the Public Procurement Act a campaign to raise employment and facilitate business through regulatory change
Country: Poland
PR Agency: Lewiatan And Genesis Pr Poland
Organisation: LEWIATAN


Category: Public sector - Agency
Title: The Taj Must Smile
Country: Hong Kong
PR Agency: Weber Shandwick
Organisation: FHI360


Category: Public sector - Inhouse
Title: WALK WITH MAYOR
Country: Croatia
Organisation: City of A Ibenik


Category: Publications - Agency
Title: One country, One Team
Country: Russia
PR Agency: SPN Communications
Organisation: The Russian Olympic Committee


Category: Publications - Inhouse
Title: COM-MUNI-CAT-ING -- Bridging the PR communication gap in Japan
Country: Japan
Organisation: Dentsu Public Relations Inc.


Category: Reputation & Brand Management Online - Agency
Title: The Power to Incite
Country: United States
PR Agency: Weber Shandwick
Organisation: Ricoh Americas Corporation


Category: Social Media for PR - Agency
Title: Always #LikeAGirl
Country: United States
PR Agency: MSLGROUP
Organisation: P&G Always


Category: Social Media for PR - Agency
Title: Kindle Voyage
Country: China
PR Agency: Weber Shandwick
Organisation: DENZA


Category: Sponsorship - Agency
Title: DOLE
Country: Japan
PR Agency: Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.
Organisation: Dole Japan, Inc


Category: Sponsorship - Inhouse
Title: Painting life back into a mature sponsorship
Country: New Zealand
Organisation: ANZ New Zealand


Category: Technology - Agency
Title: #IAmAGamer
Country: Poland
PR Agency: SAROTA PR
Organisation: SAPPHIRE Technology


Category: Technology - Inhouse
Title: A German Forest in the Gulf How a fungus helps produce oil more efficiently
Country: Germany
Organisation: Wintershall Holding


Category: Travel & tourism - Agency
Title: DSS Apprenticeship Program
Country: United Arab Emirates
PR Agency: TRACCS
Organisation: Dubai Festivals and Retail Establishment


Winners 2014


Special prize: UN Award for PR with an objective of social progress

Title: Hobby Clubs
Country: Turkey


Special prize: Special award for 2014 for PR with an objective of progress in digital inclusion within the EU

Title: "Always." A project to improve young women's literacy
Country: Bulgaria


Special prize: 2014 Grand Prix

Category: - Inhouse
Title: "A global university on the rise." The judges found this project exceptional in its innovative use of multiple communication techniques.


Category: Business-to-business - Agency
Title: Airbus Comfort Campaign
PR Agency: Good Relations
Organisation: Airbus


Category: Business-to-business - Inhouse
Title: GOLD RESERVE
Organisation: CROS


Category: Communication Research - Agency
Title: Putting the M(anchester) in MBA
PR Agency: Weber Shandwick
Organisation: Manchester Business School


Category: Community Relations - Agency
Title: Everyone can Become an Entrepreneur
PR Agency: Graffiti PR, Graffiti BBDO, Webstyler
Organisation: OMV Petrom Romania


Category: Community Relations - Inhouse
Title: Get off the podium, talk on equal terms
Organisation: TenneT TSO GmbH


Category: Community Relations - Inhouse
Title: LIFE INSIDE


Category: Consumer PR for an Existing Service - Agency
Title: Ken Delmar " Paper Towel Picasso
PR Agency: MSLGROUP
Organisation: P&G


Category: Consumer PR for an Existing Service - Inhouse
Title: Hobby Clubs
Organisation: Garanti Pension and Life


Category: Consumer PR for an existing product - Agency
Title: For Breath that Sizzles! Scope Bacon
PR Agency: MSLGROUP
Organisation: P&G


Category: Consumer PR for an existing service - Agency
Title: Peruvian Press is Future
PR Agency: LLORENTE & CUENCA
Organisation: Sociedad de Empresas Periodísticas del Perú (SEPP)


Category: Corporate communications - Agency
Title: Pearson - Thank Your Teacher
PR Agency: Weber Shandwick
Organisation: Pearson India


Category: Corporate communications - Inhouse
Title: A global university on the rise


Category: Corporate responsibility - Agency
Title: Share Your Meal
PR Agency: ATW Communications
Organisation: DANONE


Category: Corporate responsibility - Inhouse
Title: GOLD RESERVE


Category: Crisis Management - Inhouse
Title: Courage to talk on equal terms in a crisis
Organisation: TenneT TSO GmbH


Category: Crisis management - Agency
Title: Baby Infant Formula + Food Contamination Scare = Potential Crisis Catastrophe for Danone Nutricia
PR Agency: Weber Shandwick
Organisation: Danone Nutricia


Category: Digital Media Relations - Agency
Title: Halloween Treats Gone Wrong
PR Agency: MSLGROUP
Organisation: P&G


Category: Digital Media Relations - Agency
Title: Ken Delmar " Paper Towel Picasso
PR Agency: MSLGROUP
Organisation: P&G


Category: Environmental - Agency
Title: Creating a Global Media Team to Move Action on Climate to the Forefront
PR Agency: Havas PR Global Collective
Organisation: United Nations Foundation


Category: Event Management - Agency
Title: MuzArteria – 2013
PR Agency: SPN COMMUNICATIONS
Organisation: the Ministry of Public Health of Russia


Category: Event management - Agency
Title: Streets of Spain
PR Agency: Weber Shandwick
Organisation: Campo Viejo


Category: Event management - Agency
Title: adidas
PR Agency: Hill+Knowlton Strategies Ltd
Organisation: Adidas


Category: Event management - Inhouse
Title: Please Please Me New Year Merriment
Organisation: Kanyon Shopping Center


Category: Financial services & Investor relations - Inhouse
Title: Hobby Clubs
Organisation: Garanti Pension and Life


Category: Financial services & investor relations - Agency
Title: Driving Towards Success on a Global Stage and Launching one of the Year’s Most Successful Chinese Company IPOs in the U.S.
PR Agency: FTI Consulting, Inc.
Organisation: Autohome Inc.


Category: Financial services & investor relations - Agency
Title: Powering the Russian venture market
PR Agency: SPN COMMUNICATIONS
Organisation: the Russian Venture Company


Category: Healthcare - Agency
Title: Gaming Sleep Apnoea
PR Agency: Dahlheim & Sjöqvist
Organisation: ResMed Sweden


Category: Healthcare - Agency
Title: K&H MediMagic Storytelling Doctors
PR Agency: K&H Group


Category: Integration and Traditiion of New Media - Agency
Title: Barbie #Unapologetic
PR Agency: Weber Shandwick
Organisation: Mattel


Category: Integration and Traditiion of New Media - Agency
Title: Ben Saunders
PR Agency: Hill+Knowlton Strategies Ltd
Organisation: Intel


Category: Internal communications - Agency
Title: Return to Growth
PR Agency: V+O COMMUNICATION / UNLIMITED Creativity
Organisation: AstraZeneca


Category: Internal communications - Agency
Title: SUBWAY® Allstars
PR Agency: Weber Shandwick
Organisation: Subway Sandwiches Germany


Category: Internal communications - Inhouse
Title: Be Green
Organisation: Eczacibasi Holding


Category: Internal communications - Inhouse
Title: MRM Community
Organisation: McArthur River Mining


Category: International PR campaign - Agency
Title: Changing perceptions
PR Agency: Weber Shandwick
Organisation: The Organising Committee of the Sochi 2014 Winter Olympic and Paralympic Games


Category: International PR campaign - Agency
Title: Rubber Stamped!
PR Agency: Stein IAS
Organisation: Trelleborg Marine Systems


Category: International PR campaign - Agency
Title: Tokyo 2020
PR Agency: Weber Shandwick
Organisation: Tokyo 2020 Bid Committee


Category: Launch of a New Service - Inhouse
Title: Pera PadaLove International Rewards Program
Organisation: PJ Lhuillier Group of Companies


Category: Launch of a new product - Agency
Title: The launch of the Firefly Upsee
PR Agency: JPR
Organisation: Leckey Design


Category: Launch of a new product - Inhouse
Title: GPU14
Organisation: AMD


Category: Launch of a new service - Agency
Title: Turning the Channel to Al Jazeera America
PR Agency: Qorvis MSLGROUP
Organisation: Al Jazeera America


Category: Media relations - Agency
Title: General Motors Revamps 70 Percent of Product Lineup in 2013
PR Agency: Weber Shandwick
Organisation: General Motors


Category: Media relations - Agency
Title: Project Macondo
PR Agency: AXON INTERNATIONAL CORP.
Organisation: BSA | THE SOFTWARE ALLIANCE


Category: Media relations - Inhouse
Title: Bees with Backpacks


Category: NGO Campaign - Inhouse
Title: FEM - Equal Oppurtunities Model
Organisation: KAGIDER Women Entrepreneurs Association of Turkey


Category: Online Crisis Communications - Agency
Title: Greenpeace #iceclimb of the Shard
PR Agency: Weber Shandwick
Organisation: The Shard


Category: Online Crisis Communications - Agency
Title: “Who Framed Master Kong?”
PR Agency: Weber Shandwick
Organisation: Master Kong


Category: PR on a Shoestring - Inhouse
Title: Campaign surrounding the opening of Eagle Wood Neurological Care Centre
Organisation: PJ Care


Category: PR on a shoestring - Agency
Title: Spartans for Kids " run for charity
PR Agency: partner of promotion sp. z o.o
Organisation: Spartan for Kids


Category: Public Sector - Agency
Title: A City Open for Movement
PR Agency: SPN COMMUNICATIONS
Organisation: the Department for Transportation and Road Infrastructure Development of Moscow


Category: Public affairs - Agency
Title: Reforming the Bailiff Legislation
PR Agency: Bellenden
Organisation: Civil Enforcement Association and the High Court Enforcement Officers Association


Category: Publications - Agency
Title: PT Kaltim Pasifik Amoniak’s Honoring the Dayaks
PR Agency: Edelman Indonesia
Organisation: PT Kaltim Pasifik Amoniak (KPA)


Category: Publications - Inhouse
Title: SPirit Magazine by Singapore Polytechnic
Organisation: Singapore Polytechnic


Category: Reputation and Brand Management Online - Agency
Title: Ken Delmar " Paper Towel Picasso
PR Agency: MSLGROUP
Organisation: P&G


Category: Reputation and Brand Management Online - Agency
Title: The Unbranded Launch
PR Agency: Jung Relations
Organisation: Volvo Cars


Category: Social Media for PR - Agency
Title: Loving Touch Matters
PR Agency: MSLGROUP Poland
Organisation: GlaxoSmithKline


Category: Social Media for PR - Inhouse
Title: A Day at Kanyon
Organisation: Kanyon Shopping Center


Category: Sponsorship - Inhouse
Title: DID Sponsorship (Dialogue in Dark)
Organisation: TTNET


Category: Sponsorship - Inhouse
Title: Sport Chek Brand Development
Organisation: FGL Sports Ltd. (Sport Chek)


Category: Technology - Agency
Title: BenQ – Innovation for Eye Care
PR Agency: MSL GROUP
Organisation: BenQ India Pvt Ltd


Category: Technology - Agency
Title: FiLIP
PR Agency: MSLGROUP
Organisation: FiLIP Technologies


Category: Technology - Agency
Title: Powering the Russian venture market
PR Agency: SPN COMMUNICATIONS
Organisation: the Russian Venture Company


Category: Technology - Inhouse
Title: “Our Survey Says”
Organisation: Fortinet


Category: Travel & tourism - Agency
Title: A LEGEND COMES TO LIFE
PR Agency: APRA Porter Novelli
Organisation: “Kamenitzaâ€Â AD, a company of Molson Coors


Category: Travel & tourism - Inhouse
Title: Halloween Horror Nights 3 at Universal Studios Singapore " “Sisters of Evil” unleash their vengeance
Organisation: Resorts World at Sentosa Pte Ltd


Winners 2013


Category: Business-to-business - Agency
Title: Adobe Transforms Creativity ~ and Its Brand ~ with the Launch of Creative Cloud
Organisation: Edelman


Category: Business-to-business - Inhouse
Title: Making paint easy to sell and fun to buy!
Organisation: Tikkurila Oyj


Category: Communication Research - Inhouse
Title: Ing Bank Turkey's Savings Tendency Research
Organisation: ING Turkey


Category: Community Relations - Agency
Title: Invigorating Eye Health in African-American Communities
Organisation: Havas PR North America


Category: Community Relations - Inhouse
Title: Citi Every Step of the Way
Organisation: Citi


Category: Consumer PR for an existing product - Agency
Title: "Ghosts Were People Too" - Sentosa Spooktacular
Organisation: Strategic Public Relations Group


Category: Consumer PR for an existing product - Agency
Title: Bring Happiness Home
Organisation: Blue Focus Integrated Marketing Communication


Category: Corporate communications - Inhouse
Title: Celebrating 150 Years of Bringing People Together
Organisation: Bacardi Limited


Category: Corporate responsibility - Agency
Title: Add Hope
Organisation: Ogilvy PR Johannesburg


Category: Corporate responsibility - Inhouse
Title: Women Empowerment in Economy
Organisation: Turkcell


Category: Crisis management - Agency
Title: Train To 2012
Organisation: Partner of Promotion


Category: Crisis management - Inhouse
Title: Embracing responsibility and restoring supply security ~ Wintershall crisis management during and after the uprising in Libya
Organisation: Wintershall


Category: Digital Media Relations - Agency
Title: Talk to space
Organisation: Wenderfalck


Category: Environmental - Inhouse
Title: Honeywell Hometown Solutions
Organisation: Weber Shandwick


Category: Event management - Agency
Title: Beijing Hyundai - Little savings go a long way
Organisation: MSLGROUP


Category: Event management - Inhouse
Title: Pistahang Cebuana Pasasalamat Concert (Cebuana Lhuillier Thanksgiving Concert)
Organisation: Cebuana Lhuillier


Category: Event management - Inhouse
Title: VTB Capital "RUSSIA CALLING!" Investment Forum -- Raising the Transparency Curtain
Organisation: VTB Capital


Category: Financial services & investor relations - Agency
Title: First People's IPO in the history of Kazakhstan
Organisation: Promo Group Communications


Category: Healthcare - Agency
Title: Play for Young Women s Health!
Organisation: Dahlheim & Sjöqvist


Category: Integration of tradition & new media - Agency
Title: Cool Jobs
Organisation: Weber Shandwick


Category: Integration of tradition & new media - Agency
Title: Mercedes-Benz All-New A-Class Press Launch 2013  \"The A-Space
Organisation: Beijing Mercedes-Benz Sales Service Co., Ltd. / Powell Tate Beijing


Category: Integration of tradition & new media - Inhouse
Title: "Odebrecht's Digital Press Kit and Press Set"
Organisation: Odebrecht


Category: Internal communications - Agency
Title: Spirit of Togetherness ~ Enhancing the Japanese Red Cross's Communications Capacity
Organisation: Dentsu Public Relations


Category: Internal communications - Inhouse
Title: Celebrating 150 Years of Bringing People Together
Organisation: Bacardi Limited


Category: International PR campaign - Inhouse
Title: Celebrating 150 Years of Bringing People Together
Organisation: Bacardi Limited


Category: International PR campaign - Inhouse
Title: End Polio Now
Organisation: Rotary International


Category: Launch of a new product - Agency
Title: Share Your Now
Organisation: Weber Shandwick


Category: Launch of a new product - Inhouse
Title: AMD Radeon HD 7990 Publicity Stunt
Organisation: AMD


Category: Launch of a new service - Agency
Title: Using Isbank Credit Cards also as Museum Card-" Müzekart"
Organisation: Isbank


Category: Launch of a new service - Agency
Title: YOYO - Car sharing service
Organisation: PRfit Communication Consultancy


Category: Media relations - Agency
Title: Advancing Brazil's Global Reputation as a Champion of Sustainable Development in 2012
Organisation: CDN Comunicacao / Fleishman Hillard


Category: Media relations - Agency
Title: Nike Gets China Running
Organisation: Weber Shandwick


Category: NGO campaign - Agency
Title: Jeddah Entrepreneurs Meet and Competition
Organisation: TRACCS


Category: PR on a shoestring - Agency
Title: For a more humane city
Organisation: Rippler Communications


Category: PR on a shoestring - Inhouse
Title: AMD Radeon HD 7990 Publicity Stunt
Organisation: AMD


Category: Public affairs - Agency
Title: We Believe in D&T
Organisation: Weber Shandwick


Category: Public sector - Agency
Title: "MuzArteria"
Organisation: SPN Ogilvy


Category: Public sector - Inhouse
Title: CIRM of Uskudar Municipality
Organisation: City of Uskudar


Category: Public sector - Inhouse
Title: Water Conservation Awareness Programme
Organisation: PUB Singapore


Category: Publications - Agency
Title: METRO Retail Compendium 2012/2013
Organisation: Metro AG


Category: Publications - Inhouse
Title: HEY! It's NTU
Organisation: Nanyang Technological University, Singapore


Category: Social Media for PR - Agency
Title: Colgate Optic White Philippine Launch
Organisation: Green Bulb Public Relations


Category: Social Media for PR - Agency
Title: Huggies Turns the Conversation Around
Organisation: Edelman


Category: Social Media for PR - Inhouse
Title: Charades
Organisation: Multi Development Turkey


Category: Sponsorship - Agency
Title: Cool Jobs
Organisation: Weber Shandwick


Category: Sponsorship - Inhouse
Title: Citi Every Step of the Way
Organisation: Citi


Category: Technology - Agency
Title: Rybnoe Mesto Media Club
Organisation: SPN Ogilvy


Category: Technology - Inhouse
Title: Tata Consultancy Services
Organisation: Tata Consultancy Services


Category: Travel & tourism - Agency
Title: Discover more in Singapore
Organisation: MSLGROUP


Winners 2012


Category: Community Relations (Joint Winners)
Country: USA
PR Agency: Edelman
Organisation: The Gateway Center


Category: Community Relations (Joint Winners)
Country: Middle East
PR Agency: TRACCS
Organisation: Global Gumbo Group (G3)


Category: Consumer PR for an existing product
Country: Turkey
Organisation: Akmerkez Shopping Center


Category: Consumer PR for an existing product
Country: Russia
PR Agency: SPN Ogilvy
Organisation: Novartis Consumer Health


Category: Consumer PR for an existing product
Country: USA
PR Agency: Edelman
Organisation: Church & Dwight / Trojan Brand Condoms


Category: Consumer PR for an existing service
Country: India
PR Agency: Hanmer MSL; MSLGROUP
Organisation: STAR Movies-India


Category: Corporate communications
Country: USA
PR Agency: Edelman
Organisation: ITT Exelis


Category: Corporate responsibility
Country: UK
PR Agency: Gabrielle Shaw Communications
Organisation: Selfridges


Category: Creativity
Country: Belgium
Organisation: MasterCard


Category: Crisis Management
Country: China
PR Agency: Weber Shandwick
Organisation: McDonald�s


Category: Digital Media Relations
Country: Global
PR Agency: Weber Shandwick
Organisation: Exxon Mobil


Category: Environmental
Country: Turkey
PR Agency: Effect Public Relations
Organisation: T�rk Telekom


Category: Event Management (Joint Winners)
Country: Turkey
Organisation: Forum Kayseri


Category: Event Management (Joint Winners)
Country: Germany
Organisation: Nord Stream AG


Category: Financial services and investor relations (Joint Winners)
Country: Spain
PR Agency: Llorente & Cuenca
Organisation: CaixaBank


Category: Financial services and investor relations (Joint Winners)
Country: Sweden
PR Agency: Prime
Organisation: Alecta


Category: GRAND AWARD
Country: Serbia
PR Agency: Blumen Group
Organisation: Statistical Office of the Republic of Serbia (SORS)


Category: Healthcare
Country: Sweden
PR Agency: Dahlheim & Sj�qvist
Organisation: Merck Sweden


Category: Integration of traditional and new media
Country: Netherlands
PR Agency: Weber Shandwick
Organisation: Grolsch


Category: Internal Communications
Country: UK
Organisation: The University of Nottingham


Category: International PR Campaign
Country: Finland
PR Agency: Miltton
Organisation: Finnair & Helsinki Airport


Category: Launch of a new product
Country: USA
PR Agency: MSL Group
Organisation: Procter&Gamble/Scope


Category: Media Relations
Country: USA
PR Agency: RF Binder
Organisation: Ameriprise Financial


Category: Public affairs
Country: Bulgaria
PR Agency: Intelday Solutions
Organisation: Syrian Community in Bulgaria


Category: Public sector
Country: Serbia
PR Agency: Blumen Group
Organisation: Statistical Office of the Republic of Serbia (SORS)


Category: Publications (Joint Winners)
Country: Finland
PR Agency: Procom
Organisation: ProCom-the Association of Communication Professionals


Category: Publications (Joint Winners)
Country: Germany
Organisation: METRO GROUP


Category: Reputation and Brand Management Online
Country: China
PR Agency: MSLGROUP, MSL China
Organisation: Perfetti Van Melle Confectionery Co., Ltd


Category: Social Media for PR (Joint Winners)
Country: Kenya
PR Agency: GINA DIN CORPORATE COMMUNICATIONS
Organisation: Kenya Red Cross


Category: Social Media for PR (Joint Winners)
Country: Turkey
Organisation: VODAFONE TURKEY


Category: Sponsorship
Country: Brasil
Organisation: Petrobras


Category: Technology
Country: Bulgaria
PR Agency: Ardency Consulting
Organisation: Atos IT Solutions and Services Bulgaria


Category: Travel and Tourism
Country: Brasil
PR Agency: S2Publicom
Organisation: GOL Linhas Aeras Inteligentes


Category: UN Award
Country: Turkey
Organisation: TURKCELL


Winners 2011


Category: Business to Business
Country: Spain
PR Agency: Torres y Carrera (Spain)
Organisation: University de Santiago de Compostela


Category: Communication research
Country: Germany
PR Agency: Hill & Knowlton (Germany)
Organisation: Nordstream


Category: Community Relations
Country: Malaysia
PR Agency: Weber Shandwick (Malaysia)
Organisation: Youth Asia


Category: Consumer PR for an existing product
Country: USA
PR Agency: Edelman (USA)
Organisation: Starbucks Earth Month


Category: Consumer PR for an existing service (Joint Winner)
Country: China
PR Agency: Weber Shandwick (China)
Organisation: McDonald�s China


Category: Consumer PR for an existing service (Joint winner)
Country: Turkey
Organisation: T�rk Telekom (Turkey)


Category: Corporate communications
Country: Sweden
PR Agency: Prime PR & Electrolux PR Studio (Sweden)
Organisation: Electrolux


Category: Corporate responsibility
Country: Turkey
PR Agency: Absolute Relationship Building (Turkey)
Organisation: Garanti Pension & Life Company


Category: Crisis Management
Country: USA
PR Agency: Weber Shandwick (USA)
Organisation: American Airlines


Category: Digital Media Relations
Country: Germany
PR Agency: fischerAppelt / kempertrautmann
Organisation: Initiative vermisste Kinder


Category: Environmental
Country: Turkey
PR Agency: Lobby PR (Turkey)
Organisation: Aygaz


Category: Financial services and investor relations (Joint Winner)
Country: Singapore
PR Agency: Weber Shandwick (Singapore)
Organisation: Sabana REIT


Category: Financial services and investor relations (Joint Winner)
Country: Poland
PR Agency: Genesis PR (Poland)
Organisation: Emperia Holding


Category: Healthcare
Country: China
PR Agency: Weber Shandwick (China)
Organisation: Pfizer


Category: Integration of traditional and new media
Country: USA
PR Agency: Edelman (USA)
Organisation: National Dairy Council


Category: Internal Communications
Country: South Africa
PR Agency: Marina Penderis (South Africa)
Organisation: Absa


Category: International PR Campaign
Country: Europe
PR Agency: NXP Semiconductors (Europe)
Organisation: NXP Semiconductors


Category: Launch of a new product
Country: Spain
PR Agency: Weber Shandwick (Spain)
Organisation: Opel Spain


Category: Launch of a new service
Country: UK
PR Agency: Lanson�s Communications (UK)
Organisation: Metro Bank


Category: Media Relations
Country: USA
PR Agency: Weber Shandwick (USA)
Organisation: Think About Your Eyes


Category: Online Crisis Communications
Country: USA
PR Agency: Weber Shandwick (USA)
Organisation: American Airlines


Category: PR on a shoestring
Country: UK
PR Agency: Fishburn Hedges (UK)
Organisation: BBC TV Licensing


Category: Public affairs
Country: UK & Belgium
PR Agency: Weber Shandwick (UK & Belgium)
Organisation: Abbot


Category: Reputation and Brand Management Online
Country: Turkey
PR Agency: Capitol Ogilvy Public Relations Worldwide (Turkey)
Organisation: T�rk Telekom


Category: Special Awards
Country: Central and Southeastern Europe
PR Agency: PR Point (Bulgaria)
Organisation: Information Campaign


Category: Special Awards: Creativity
Country: Turkey
Organisation: T�rk Telekom (Turkey)


Category: Sponsorship
Country: UK
PR Agency: Weber Shandwick (UK)
Organisation: EDF Energy


Category: Technology (Joint Winner)
Country: USA
PR Agency: Edelman (US)
Organisation: Adobe Systems Incorporate


Category: Technology (Joint Winner)
Country: Indonesia
PR Agency: Weber Shandwick (Indonesia)
Organisation: Microsoft


Winners 2010


Category: Business-to-business
Country: USA
PR Agency: Edelman
Organisation: Genomatica: Sugar into spandex, through sustainable chemistry


Category: Communication Research
Country: Japan
PR Agency: Dentsu Public Relations Inc.
Organisation: Hokkaido Rice Promotion Committee: Upgrading Hokkaido Rice to "First Class"


Category: Community Relations
Country: Switzerland
PR Agency: Inhouse
Organisation: Nord Stream AG: Community Relations in Nine Countries


Category: Consumer PR for an existing product
Country: Romania
PR Agency: The Practice
Organisation: PHOENIX: Optimism in times of crisis


Category: Consumer PR for an existing service
Country: Poland
PR Agency: inhouse
Organisation: Liberty Direct Poland: Beating the storm � Liberty Direct leads market breakthrough


Category: Corporate responsibility
Country: South Korea
PR Agency: Macoll Communication Consulting
Organisation: Novartis Korea: Transplantation TREE of LIFE Campaign


Category: Digital Media Relations
Country: Sweden
PR Agency: Prime PR
Organisation: SCA Libresse: Make Your Voice Heard


Category: Environmental
Country: Israel
PR Agency: Inhouse
Organisation: Maccabi Health Services: Environmentally-responsible medication disposal


Category: Event management
Country: USA
PR Agency: Edelman
Organisation: Microsoft Xbox 360: Xbox 360 at E3 2009


Category: Healthcare
Country: Russia
PR Agency: SPN Ogilvy
Organisation: The Ministry of Health and Social Development of Russia, the Federal Medical Biological Agency: More Donors � More Life: Building the Social Institution of Blood Donation in Russiax


Category: International PR Campaign
Country: Australia
PR Agency: Inhouse
Organisation: Tourism Queensland: The Best Job in the World


Category: Launch of a new product
Country: India
PR Agency: Corporate Voice|Weber Shandwick
Organisation: Gillette (Procter & Gamble): Shave India Movement


Category: Launch of a new service
Country: Turkey
PR Agency: Inhouse
Organisation: TURKCELL : TALK OF THE TOWN: Turkcell 3G Launch Media Relations


Category: Media Relations
Country: Brazil
PR Agency: Fleishman-Hillard and CDN
Organisation: Brazilian Secretariat of Social Communication of the Presidency of Brazil (SECOM): Green Diplomacy: Brazil�s Success Bridging Developed & Developing Countries at COP15


Category: NGO Campaign
Country: USA
PR Agency: Edelman
Organisation: National Dairy Council: Fuel Up to Play 60


Category: NGO Campaign
Country: UK
PR Agency: Grayling UK
Organisation: Parkinsons UK: Parkinsons UK Brain Donor Appeal


Category: Online Crisis Communications
Country: Brazil
PR Agency: inhouse
Organisation: Petrobras (Petroleo Brasileiro S.A): Facts & Data: pioneering the use of a corporate blog as a tool for strategic communication and transparency during a crisis


Category: Public Sector
Country: Kenya
PR Agency: Apex Communications Ltd
Organisation: Kenya National Bureau of Statistics: 2009 Kenya National Population and Housing Census Campaign � Nipo Natambulika, Count me In!


Category: Public affairs
Country: Poland
PR Agency: GENESIS PR
Organisation: The Association of Employers and Employees of Bookmaking Companies : Change of the taxation rate in the new gambling act of bookmaker companies legally operating in Poland


Category: Publications
Country: Worldwide
PR Agency: beckmanns communications
Organisation: Deutsche Post DHL: Delphi Study - �Delivering Tomorrow � Customer Needs in 2020 and Beyond�


Category: Social Media for PR
Country: Romania
PR Agency: Rogalski Grigoriu Public Relations
Organisation: BCR: Money School


Category: Sponsorship
Country: Europe
PR Agency: Inhouse
Organisation: Nord Stream AG: The Baltic Youth Philharmonic


Category: Technology
Country: Indonesia
PR Agency: IndoPacific Edelman
Organisation: Acer Indonesia: Q4 2009 Campaign: Invasion of Technology


Category: Travel and Tourism
Country: UK
PR Agency: Seventy Seven PR
Organisation: Hotels.com: 2009 Hotels.com Hotels Price Index


Winners 2009


Category: Business to business
Country: The Japan Dairy Council & Dentsu Public Relations


Category: Consumer PR - existing product
PR Agency: Iwanami Shoten, publishers & Dentsu Public Relations
Organisation: Japan for turn the page: redefining the paper dictionary


Category: Consumer PR - existing service
PR Agency: Accor services & G.P. Inforpress
Organisation: Spain for Gustino, health menus for everyone


Category: Corporate communications
PR Agency: Shell International & Fishburn Hedges
Organisation: International for Shell Special Publics Engagement Programme


Category: Corporate responsibility - joint winners
PR Agency: Liberty Direct & Publicis Consultants
Organisation: Rowland, Poland for Taxi with baby car seat on board! - Towards children road safety


Category: Corporate responsibility - joint winners
PR Agency: Eczacibasi
Organisation: Turkey for Eczacibasi personal hygiene school program


Category: Creativity Award
PR Agency: Baiby Yar book & Pleon Talan
Organisation: Ukraine for Baiby Yar book -launch campaign


Category: Crisis management
PR Agency: Stockholm Country Council & Primer PR
Organisation: Sweden for calming the population of stockholm


Category: Environmental
PR Agency: Turk Telekom & Bursay
Organisation: Turkey for a save a Tree, plant a tree


Category: Event management
PR Agency: American Airlines & Weber Shandwick
Organisation: Usa for Pink - ribbon airplanes take the message to the World: American Airilines & Susan G. Komen for the Cure Lifetime Promise Partnership


Category: Financial services & investor relations - joint winners
PR Agency: Weber Shandwick
Organisation: Temasek Holdings (private) Limited: Singapore for Perspectives from a privately- run global Invesment Company: Temasek Holdings Raises the Bar in Public Engagement


Category: Financial services & investor relations - joint winners
PR Agency: Llorente & Cuencua
Organisation: Gas natural: Spain for flower project: Gas Natural & Uni�n Fenosa Merger


Category: Healthcare - joint winners
PR Agency: United PR SP. Z 0.0
Organisation: Polish Gastroenterology Foundation: Poland for beat cancer - first nationwide colon cancer raising awarness campaign in Poland


Category: Healthcare - joint winners
PR Agency: Weber Shandwick
Organisation: Glaxo SmithKline Hong Kong: Hong Kong for Shall we talk? Acto now! Cervarix Launch Campaign


Category: International
PR Agency: Fleishman -Hillard
Organisation: World Hepatitis Alliance: International for Am I Number 12?: World Hepatitis Day 2008


Category: International communications
PR Agency: Weber Shandwick
Organisation: American Airlines: Usa for Fueling Change: American AIrlines Gets Fuel Smart


Category: Launch of a new product
PR Agency: Slavinsky Art. Gallery
Organisation: Russia for Awaiting the Golden Age - Launch of Slavinsky Art Gallery


Category: Launch of a new product
PR Agency: Solid Relations
Organisation: Lipton: Greece for Lipton Linea: You will love your silhouette


Category: Launch of a new service
PR Agency: Weber Shandwick
Organisation: Victoria: Spain for Launch of Victoria sports betting in Spain


Category: Media relations - joint winners
PR Agency: Edelman
Organisation: American Heart Association (AHA)s Go Red for Women (GRFW): USA for Go Red for Women 2008 Untold Stories Campaign


Category: NGO campaign
PR Agency: Oceana
Organisation: Switzerland for Cut the Bait: Its Time to Stop OVerfishining Subsidies


Category: PR on a shoestring
PR Agency: Rogalski Grigoriu Public Relations
Organisation: Chase Corp: Romania for What a fun time to be here!


Category: Public Sector - joint winners
PR Agency: The Queensland Water Commission
Organisation: Australia for target 140: Transforming South East Queenslanders into world class water savers


Category: Public affairs
PR Agency: Weber Shandwick
Organisation: Dispensing Doctors Association: UK for Saving Rural Medical Services


Category: Public sector - joint winners
PR Agency: Weber Shandwick
Organisation: U.S. Army: USA for Dallas Grassroots Initiative


Category: Publications
PR Agency: Finnair & Miltton
Organisation: Finland for Depature 2093: Five Visions of the Future of Flying


Category: Special Commendations: Corporate Responsibility
PR Agency: Edelman Italy
Organisation: Microsoft Italy : For Sicurament Web - surfing safely on the Web


Category: Special Commendations: Corporate communications
PR Agency: Ikon SCS SA
Organisation: National Transplant Organisation: Greece for Ikon SCS -National Transplants Association Gift of life


Category: Special Commendations: Internal Communications
PR Agency: TEO LT, AB Group & Andriuskviciute, Kuras and Partners (UAB ZG34)
Organisation: Lithuana for TEO Project: Save Resources and Change Yourself


Category: Sponsorship
PR Agency: Holcim Serbi & Executive Group
Organisation: Serbia for Sponsoring The Drean House: Holcim Builds ist Corporate Brand in Serbia


Category: Technology
PR Agency: T -Mobile UK & Brands2Life
Organisation: Uk for GDays: Launching the T-Mobile G1


Category: Travel & Tourism
PR Agency: Horizon Comunication Group
Organisation: New Caledonia Tourism (Australia) & Horizon Communication Group, Australia for Positioning New Caledonia as the one best gourmet experiences outside of France


Category: UN Nominees
PR Agency: Edelman Italy
Organisation: Microsoft Italy: Sicuramente web: surfing safely on the Web


Category: UN Nominees
PR Agency: Dentsu Public Relations Inc
Organisation: The Japan Dairy Council: Japan for Japans milk price problem: the 30-year challenge


Category: UN Nominees
PR Agency: Eczacibasi
Organisation: Eczacibasi: Turkey for Eczacibasi Personal Hygiene School Program


Category: UN Nominees
PR Agency: Turk Telekom & Bersay
Organisation: Turkey for Save a Tree, Plant a Tree


Category: UN Nominees
PR Agency: Oceana
Organisation: Switzerland for Cut the Bait: Its Time to Stop Overfishing Subsidies


Category: e-PR / use of Internet
PR Agency: Chase Corp & Rogalski Grigoriu Public Relations
Organisation: Romania for What fun time to be here!


Winners 2008


Category: Business-to-business
Country: UK
PR Agency: Eulogy!
Organisation: Virgin Media Television


Category: Consumer PR for an existing product
Country: USA
PR Agency: Edelman
Organisation: Brita


Category: Consumer PR for an existing service
Country: Turkey
PR Agency: Inhouse
Organisation: Yapi Kredi Emeklilik


Category: Corporate communications
Country: Singapore
PR Agency: Inhouse
Organisation: PUB


Category: Corporate responsibility
Country: UK
PR Agency: Trimedia
Organisation: BT plc


Category: Corporate responsibility
Country: Global
PR Agency: Weber Shandwick
Organisation: YUM! Brands Inc.


Category: Crisis Management
Country: Hungary
PR Agency: Weber Shandwick
Organisation: SaGa Foods


Category: Environmental
Country: Brazil
PR Agency: Ketchum Estrat�gia Assessoria de Comunica��o
Organisation: Amanco


Category: Event management
Country: Australia
PR Agency: The Phillips Group
Organisation: Western Corridor Recycled Water Pty Ltd


Category: Financial services and investor relations
Country: Turkey
PR Agency: Inhouse
Organisation: Turkcell Communication Services


Category: Healthcare
Country: Ireland
PR Agency: Fleishman Hillard
Organisation: Sanofi Pasteur MSD


Category: Internal communications
Country: Netherlands
PR Agency: Inhouse
Organisation: Shell International Exploration & Production


Category: International PR Campaign
Country: Germany
PR Agency: Fleishman-Hillard
Organisation: Phonak


Category: International PR Campaign
Country: Russia
PR Agency: Weber Shandwick
Organisation: Sochi 2014 Bid Committee (Russia)


Category: Launch of a new product
Country: Australia
PR Agency: Horizon Communication Group
Organisation: Hilton Sydney


Category: Launch of a new service
Country: UK
PR Agency: Fleishman-Hillard
Organisation: Intune


Category: Media Relations
Country: USA
PR Agency: Weber Shandwick
Organisation: MAC AIDS Fund


Category: NGO Campaign
Country: USA
PR Agency: Racepoint Group
Organisation: One Laptop Per Child


Category: PR on a shoestring
Country: Turkey
PR Agency: Inhouse
Organisation: Global Tanitim


Category: Public Affairs
Country: UK
PR Agency: Inhouse
Organisation: 4Children


Category: Public Affairs
Country: USA
PR Agency: Winning Strategies
Organisation: ProtectingAmerica.org


Category: Public Sector
Country: USA
PR Agency: Edelman
Organisation: The City of Atlanta


Category: Publications
Country: Hong Kong
PR Agency: GolinHarris
Organisation: Cotton Council International


Category: Sponsorship
Country: Turkey
PR Agency: Inhouse
Organisation: Yapi Kredi Emeklilik


Category: Technology
Country: UK
PR Agency: Weber Shandwick
Organisation: Microsoft UK


Category: Travel and Tourism
Country: UAE
PR Agency: TRACCS
Organisation: Dubai Shopping Festival


Category: e-PR / Use of Internet
Country: Sweden
PR Agency: Prime PR
Organisation: SCA Libresse Sweden


Winners 2007


Category: B2B Marketing - new & established product or service
Country: USA
PR Agency: Weber Shandwick
Organisation: Siemens


Category: Consumer Marketing - new & established product or service
Country: USA
PR Agency: Ketchum
Organisation: Frito-Lay


Category: Corporate Social Responsibility
Country: Poland
PR Agency: Profile
Organisation: PolskaPresse


Category: Emergency/Crisis
Country: Indonesia
PR Agency: Indo Pacific Edelman
Organisation: Securicor Indonesia


Category: Environmental
Country: Hungary
PR Agency: Noguchi Porter Novelli
Organisation: �ko-Pannon Kht


Category: Financial & Investor Relations
Country: Poland
PR Agency: Partner of Promotion
Organisation: Gadu-Gadu S.A.


Category: Healthcare
Country: USA
PR Agency: Edelman
Organisation: American Heart Foundation


Category: Public Service
Country: Bulgaria
PR Agency: IntelDay Solutions
Organisation: Unicef


Category: Travel and Tourism
Country: UK
PR Agency: Fleishman-Hillard
Organisation: Paris - Ile de France


Category: e-PR / Use of Internet
Country: Sweden
PR Agency: -
Organisation: Electrolux


Winners 2006


Category: Advocacy & Lobbying
Country: USA
PR Agency: Edelman
Organisation: Moroccan American Center for Policy


Category: Consumer Marketing - new & established product
Country: USA
PR Agency: Weber Shandwick
Organisation: American Airlines


Category: Consumer Marketing - new & established product or service
Country: USA
PR Agency: Weber Shandwick
Organisation: American Airlines


Category: Consumer Marketing - new & established product or service
Country: UK
PR Agency: Kaizo
Organisation: Accantia


Category: Environmental
Country: Poland
PR Agency: Partner of Promotion
Organisation: Rockwool Poland


Category: Financial and Investor Relations
Country: Russian Federation
PR Agency: "YA Corporation" Communication Group
Organisation: OJSC Seventh Continent


Category: Internal Comunications
Country: USA
PR Agency: Weber Shandwick
Organisation: American Airlines


Category: Media Relations
Country: UK
PR Agency: Harrison Cowley
Organisation: UK Transplant


Category: Overall Winner
Country: USA
PR Agency: Edelman
Organisation: Moroccan American Center for Policy


Category: PR Newswire Crisis Management Award
Country: China
PR Agency: Weber Shandwick
Organisation: Procter & Gamble


Category: Planning
Country: Germany
PR Agency: Hill & Knowlton
Organisation: Wintershall


Category: Printed Materials
Country: Belgium
PR Agency: European Communication Strategies
Organisation: The Electrolux Group


Category: Public Sector
Country: Kenya
PR Agency: Apex Communications
Organisation: Nairobi Water Company


Category: Special Events
Country: UK
PR Agency: Fleishman-Hillard
Organisation: Fellowes


Category: Sponsorship
Country: USA
PR Agency: Edelman
Organisation: Samsung


Category: United Nations Award
Country: Turkey
PR Agency: Zarakol Iletisim
Organisation: H�rriyet


Winners 2005


Category: B2B Marketing - new & established product or service
Country: USA
PR Agency: Burson-Marsteller
Organisation: L-3 Communications Security & Detections Systems (SDS)


Category: Community Relations
Country: Poland
PR Agency: Profile
Organisation: Polskapresse Group


Category: Community Relations
Country: Australia
PR Agency: Burson-Marsteller
Organisation: Comalco, Member of the Rio Tinto Group


Category: Consumer Marketing - new & established product or service
Country: USA
PR Agency: Hunter Public Relations
Organisation: 3M


Category: Consumer Marketing - new & established product or service
Country: USA
PR Agency: Ketchum West
Organisation: Clorox Company


Category: Corporate Social Responsability
Country: Poland
PR Agency: -
Organisation: Telekomunikacja Polska


Category: Emergency / Crisis
Country: USA
PR Agency: Weber Shandwick
Organisation: American Airlines


Category: Enviromental
Country: Russian Federation
PR Agency: "Adrenaline C" PR Agency with OOO
Organisation: Hetek & Metso Minerals


Category: Environmental
Country: UK
PR Agency: Weber Shandwick
Organisation: Save the North Sea


Category: Financial & Investor Relations
Country: Poland
PR Agency: Sigma International (Poland) Ltd
Organisation: PKO BP Bank


Category: Government Sponsored Campaigns
Country: Australia
PR Agency: SOCOM
Organisation: The Northern Territory Government


Category: Healthcare
Country: Japan
PR Agency: Dentsu Public Relations Inc.
Organisation: Eisai Co. and Pfizer Inc.


Category: Internal / Employee Relations
Country: USA
PR Agency: Weber Shandwick
Organisation: American Airlines


Category: Issue Management
Country: USA
PR Agency: Edelman
Organisation: The Recording Academy


Category: Issue Management
Country: USA
PR Agency: -
Organisation: American Red Cross Blood Services Society California


Category: Merger Communications
Country: UK
PR Agency: Weber Shandwick
Organisation: Glenmorangie


Category: Overall Institutional
Country: South Africa
PR Agency: Magna Carta (Pty) Ltd.
Organisation: The South African Reserve Bank


Category: Prescription Medicine
Country: UK
PR Agency: CCA
Organisation: AstraZeneca


Category: Public Service
Country: Pakistan
PR Agency: Women
Organisation: Pielle Vision 2015 - Lahore


Category: Public Service
Country: Russian Federation
PR Agency: Students Group "PROFI", The St. Petersburg State Polytechnical
Organisation: State Duma (The Russian Parliament)


Category: Special Events
Country: USA
PR Agency: Edelman
Organisation: Columbia University of New York City


Winners 2004


Category: B2B Marketing - new & established product or service
Country: USA
PR Agency: Text 100
Organisation: Xerox Corporation


Category: Community Relations
Country: USA
PR Agency: Weber Shandwick
Organisation: Texas Association Against Sexual Assault


Category: Consumer Marketing - new & established product or service
Country: Russia
PR Agency: CG Kuzmenkov & Associates
Organisation: American Express


Category: Consumer Marketing - new & established product or service
Country: UK
PR Agency: Kaizo
Organisation: Zimmer


Category: Consumer Marketing - new & established product or service
Country: USA
PR Agency: Graham & Associates, Inc.
Organisation: Carmel-by-the-Sea


Category: Environmental
Country: Turkey
PR Agency: Inhouse
Organisation: Yapi Kredi Emeklilik (YKE)


Category: Government Sponsored Campaigns
Country: Australia
PR Agency: QCCN
Organisation: Townsville City Council


Category: Government Sponsored Campaigns
Country: USA
PR Agency: Burson-Marsteller
Organisation: U.S. Bureau of Engraving and Printing


Category: Internal/Employee Relations
Country: UK
PR Agency: Fleishman-Hillard
Organisation: GlaxoSmithKline


Category: Issue Management
Country: Spain
PR Agency: Torres y Carrera
Organisation: PSA Peugeot Citro�n


Category: Marketing New & Established Product
Country: Ireland
PR Agency: Edelman
Organisation: Pfizer Consumer Health


Category: Overall Institutional
Country: Japan
PR Agency: Dentsu Public Relations Inc.
Organisation: Japan International Cooperation Agency


Category: Prescription Medicines
Country: UK
PR Agency: Cohn & Wolfe
Organisation: AstraZeneca


Category: Public Affairs
Country: USA
PR Agency: Winning Strategies Public Relations
Organisation: Environmental Defense


Category: Recovery from Crisis
Country: Russia
PR Agency: SPN Granat Communications Agency
Organisation: Russian Public Relations Association


Category: Recovery from Crisis
Country: Singapore
PR Agency: In-house
Organisation: Tan Tock Seng Hospital of the National Healthcare Group Singapore


Category: Special Events
Country: USA
PR Agency: Inhouse
Organisation: IEEE / IEEE-USA


Category: Special Events
Country: USA
PR Agency: Edelman
Organisation: MTD