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Winners 2019


Category: Arts and entertainment - Agency

Kobayashi City Department of SimCity BuildIt

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Electronic Arts K.K.

Category: Arts and entertainment - Inhouse

African Legends' Night

Country: Ghana

Organisation: Global Media Alliance

Category: Arts and entertainment - Inhouse

SM Little Stars 2018

Country: Philippines

Organisation: SM Supermalls

Category: Business-to-business - Agency

Building a New “Business Class” in Russia

Country: Russia

Organisation: Ketchum Moscow

Client: Google

Category: Business-to-business - Agency

"Dog on Duty" (Polish Name: "Pies Na Służbie")

Country: Poland

Organisation: Testa Communications

Client: Royal Canin Polska

Category: Communication research - Agency

How Emotion Helped Deliver 7.9M Tax Declarations

Country: Netherlands

Organisation: HvdM

Client: Dutch Tax and Customs Administration

Category: Communication research - Inhouse

Ready, Steady, Go!

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Category: Community engagement - Agency

Breaking the Internet With Adidas and a GOAT

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: adidas

Category: Community engagement - Agency

Paysafe EB Campaign:Crack the Code.Escape the Room

Country: Bulgaria

Organisation: United Partners

Client: Paysafe Group

Category: Community engagement - Agency

Shaping the Reputation of Politics in Europe

Country: Austria

Organisation: The Skills Group GmbH

Client: The Innovation in Politics Institute

Category: Community engagement - Inhouse

Ekolity Project

Country: Turkey

Organisation: Ekol Lojistik A.Ş.

Category: Community engagement - Inhouse

‘I Have an Idea for My Country in 2019’ Project

Country: Turkey

Organisation: Turkish Presidency Directorate of Communications

Category: Community engagement - Inhouse

New Future for Khanty People in Western Siberia

Country: Russia

Organisation: Lukoil

Category: Community relations - Agency

GeneradorES

Country: Spain

Organisation: LLYC

Client: Coca Cola Spain

Category: Consumer PR for an existing product - Agency

SK-II #BareSkinProject

Country: China

Organisation: Devries Global

Client: SK-II

Category: Consumer PR for an existing service - Agency

Brand PR for "Indeed" in Japan

Country: Japan

Organisation: SUNNY SIDE UP, INC.

Client: Indeed Japan

Category: Corporate communications - Agency

My Sister Project

Country: Turkey

Organisation: Linkus PR

Client: Coca-Cola Turkey

Category: Corporate communications - Agency

We're Hiring...Based on Looks!

Country: Japan

Organisation: Dentsu Inc.

Client: Isehan

Category: Corporate communications - Inhouse

Energy With Responsibility

Country: Argentina

Organisation: Pan American Energy

Category: Corporate communications - Inhouse

Semplice Come: Today's World Made Easy

Country: Italy

Organisation: Generali Italia spa

Category: Corporate responsibility - Agency

The Sense of Cocoa

Country: Spain

Organisation: LLYC

Client: BBVA

Category: Corporate responsibility - Inhouse

Growing Up Together

Country: Argentina

Organisation: Pan American Energy

Category: Country, region and city - Agency

Diversity in Disaster Preparation

Country: Japan

Organisation: DENTSU INC.

Client: Yahoo! JAPAN

Category: Country, region and city - Inhouse

The First and Only "CatChief" in the World

Country: Russia

Organisation: Administration of Zelenogradsk

Category: Crisis communications online - Agency

CBN Not on Fire, WhatsApp to the Rescue

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Central Bank of Nigeria

Category: Crisis management - Agency

NAF Bombards Boko Haram After Metele Attack

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Client: Nigerian Air Force (NAF)

Category: Crisis management - Inhouse

Managing Issue During Telkom 1 Satellite Disaster

Country: Indonesia

Organisation: Telkom Indonesia

Category: Digital media relations - Agency

Orkid Keep Girls in School Project

Country: Turkey

Organisation: Excel Communication and Perception Management

Client: P&G Orkid

Category: Digital media relations - Inhouse

Engel Tanımayanlar Tango- No Barriers Tango

Country: Turkey

Organisation: TURKCELL

Category: Environmental - Agency

People Who Recycle

Country: United States of America

Organisation: JeffreyGroup

Client: Tetra Pak

Category: Environmental - Agency

The Enlightenment Trails

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: The Norwegian Agency for Development Cooperation

Category: Environmental - Inhouse

Enriching Ghana, a Garden at a time

Country: Ghana

Organisation: Stratcomm Africa

Category: Event management - Agency

Land Ahoy – The Future of Offshore Energy

Country: Germany

Organisation: navos - Public Dialogue Consultants GmbH

Client: TenneT TSO

Category: Event management - Inhouse

Aramco Exhibit at Geneva International Motor Show

Country: Saudi Arabia

Organisation: Aramco

Category: Financial services and investor relations - Agency

Change4ellaktor

Country: Greece

Organisation: IMPREZA COM

Client: ELLAKTOR Group

Category: Financial services and investor relations - Agency

How Emotion Helped Deliver 7.9M Tax Declarations

Country: Netherlands

Organisation: HvdM

Client: Dutch Tax and Customs Administration

Category: Food and beverage - Agency

Bossy-Talk Detector

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: YOHO Brewing Company

Category: Food and beverage - Agency

GeneradorES

Country: Spain

Organisation: LLYC

Client: Coca Cola Spain

Category: Food and beverage - Agency

KFC Battle

Country: United Kingdom

Organisation: IPRA

Client: KFC Russia

Category: Food and beverage - Agency

The Quality Muster

Country: Hungary

Organisation: Noguchi & Peters Kft.

Client: McDonald's Hungary

Category: Gaming and virtual reality - Agency

WheelSwap

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Ford

Category: Gaming and virtual reality - Inhouse

Virtual Games

Country: United Arab Emirates

Organisation: Khalifa Empowerment Program - Aqdar

Category: Healthcare - Agency

Broadcast for Blood. Donate Blood Constantly

Country: Romania

Organisation: McCann PR Agency

Client: The Romanian Red Cross Society

Category: Healthcare - Agency

The cUUpcakes

Country: Hong Kong

Organisation: DNA Medical Communications

Client: Roche

Category: Influencer management - Agency

Always Manifest of Self-Confidence

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: P&G Russia

Category: Influencer management - Agency

I Love My Balls

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer Perú

Category: Integration of traditional and new media - Agency

3 Steps to Safe Roads in Latvia

Country: Latvia

Organisation: A.W.Olsen & Partners

Client: The Motor Insurers’ Bureau of Latvia

Category: Integration of traditional and new media - Agency

The Smallest McDonald’s in the World

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: McDonald's

Category: Integration of traditional and new media - Inhouse

The Blind and the City

Country: Russia

Organisation: Rossiya Segodnya

Category: Internal communications - Agency

Transparency for Transformation

Country: United States of America

Organisation: JeffreyGroup

Client: Camargo Corrêa Infra

Category: Internal communications - Inhouse

A Leap Forward!

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Category: Internal communications - Inhouse

Youth Driven Communication

Country: Saudi Arabia

Organisation: Saudi Electricity Company

Category: International campaign - Agency

World Cup on Viber

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: Viber Russia

Category: International campaign - Inhouse

Give a Smile Campaign

Country: Hong Kong

Organisation: A.S. Watson Group

Category: International campaign - Inhouse

University of London’s ‘Worldwide Conversation’

Country: United Kingdom

Organisation: University of London Worldwide

Category: Launch of a new product - Agency

SPANST: # My Life - My Style

Country: Russia

Organisation: Mint BBDO

Client: IKEA

Category: Launch of a new service - Inhouse

Gautrain's Complimentary Luggage-Wrapping Service

Country: South Africa

Organisation: Bombela Concession Company

Category: Media relations - Agency

Avito: Digital Mirror of Russia

Country: Russia

Organisation: PRP Group

Client: Avito

Category: Media relations - Inhouse

Loop Global Announcement

Country: United States of America

Organisation: TerraCycle

Category: NGO campaign - Agency

Boobs With a Purpose

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer Perú

Category: NGO campaign - Agency

Teenage Voice 2019

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Kiko Network/CAN-Japan (Climate Action Network)

Category: NGO campaign - Inhouse

Means of Digital Inclusion for Women

Country: Turkey

Organisation: KAGIDER Women Entrepreneurs Association of Turkey

Category: NGO campaign - Inhouse

Sports, Childhood and Chagas Disease

Country: Argentina

Organisation: Fundación Mundo Sano

Category: PR on a shoestring - Agency

Lightspeed Hits Hospitality Industry in the Heart

Country: Netherlands

Organisation: Marcommit

Client: Lightspeed

Category: PR on a shoestring - Inhouse

Improving Local Investors Through Online Campaign

Country: Indonesia

Organisation: Indonesian Ministry of Finance

Category: Public affairs - Agency

Presidency Communication Centre

Country: Turkey

Organisation: Presidency Communication Centre

Client: Citizens

Category: Public affairs - Inhouse

Raise Awareness of the Int'l Women's Day in Japan

Country: Japan

Organisation: Sunny Side Up

Category: Publications - Agency

Teenage Voice 2019

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Kiko Network/CAN-Japan (Climate Action Network)

Category: Publications - Agency

Who Sprinkled Salt on My Cake!- AR Storybook

Country: South Korea

Organisation: Weber Shandwick

Client: Eisai Korea

Category: Publications - Inhouse

Your Partner in ...

Country: Germany

Organisation: INEOS Manufacturing Deutschland GmbH

Category: Public sector - Agency

Do You Want to Switch Places?

Country: Croatia

Organisation: Vajt d.o.o.

Client: Split parking

Category: Public sector - Inhouse

Embracing Technology to Elevate Tax Revenue

Country: Indonesia

Organisation: Directorate General of Taxes of Indonesian Ministry of Finance

Category: Reputation and brand management - Agency

"The Year of Troy"

Country: Turkey

Organisation: MESE

Client: OPET

Category: Reputation and brand management - Inhouse

Energy With Responsibility

Country: Argentina

Organisation: Pan American Energy

Category: Social media - Agency

Always Manifest of Self-Confidence

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: P&G Russia

Category: Social media - Agency

“You Are Not Alone”: Action Against Youth Suicide

Country: Australia

Organisation: Pesel & Carr

Client: Australian Suicide Prevention Foundation

Category: Social media - Inhouse

With PAE, Your Energy Has a Future

Country: Argentina

Organisation: Pan American Energy

Category: Sponsorship - Agency

The Pioneers

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: HSBC

Category: Sponsorship - Inhouse

Fi̇zy Lmy - Fizy High School Music Competition

Country: Turkey

Organisation: TURKCELL

Category: Sponsorship - Inhouse

İKSV Culture and Art Card - Change the Subject

Country: Turkey

Organisation: Eczacıbaşı Group

Category: Sponsorship - Inhouse

Leverage Corporate Reputation Through Asian Games

Country: Indonesia

Organisation: Telkom Indonesia

Category: Sport - Agency

Australian Open Hits “First Serve” in China

Country: China

Organisation: Ruder Finn - Shanghai

Client: Australian Open

Category: Sport - Agency

World Cup on Viber

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta Communications

Client: Viber Russia

Category: Sport - Inhouse

EVRAZ Day Pyat’! (Gimme Five!)

Country: Russia

Organisation: EVRAZ

Category: Technology - Agency

Kobayashi City Department of SimCity BuildIt

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Electronic Arts K.K.

Category: Technology - Agency

Siemens Fabric

Country: South Africa

Organisation: Atmosphere Communications

Client: Siemens

Category: Technology - Agency

SketchCook

Country: Japan

Organisation: Dentsu Public Relations Inc.

Client: Otsuka Pharmaceutical Co., Ltd.

Category: Technology - Agency

WheelSwap

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Ford

Category: Travel and tourism - Agency

Riga Airport Symphony

Country: Latvia

Organisation: TBWA Latvija

Client: Riga International Airport

Category: Travel and tourism - Inhouse

New Future for Khanty People in Western Siberia

Country: Russia

Organisation: Lukoil

Winners 2018


Special prize: 2018 Grand Prix


Category: Community engagement - Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Special prize: Global Contribution Award


Category: NGO campaign - Agency

Saving lives in Anguilla

Country: United Kingdom

Organisation: Aequitas Consulting

Client: The Pure Anguilla Foundation

Entry:

Saving lives in Anguilla

Category: Arts and entertainment - Agency

Craft sake week 2017

Country: Japan

Organisation: Sunny Side Up

Client: Japan Craft Sake Co and Hidetoshi Nakata

Entry:

Craft sake week 2017

Category: Arts and entertainment - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Arts and entertainment - Inhouse

Fizy and Tarkan in new album launch

Country: Turkey

Client: Turkcell

Entry:

Fizy and Tarkan in new album launch

Category: Business-to-business - Agency

Castle keepsake

Country: Japan

Organisation: Dentsu Public Relations

Client: Sakura Paxx

Entry:

Castle keepsake

Category: Business-to-business - Agency

The bank that hacked the system

Country: Romania

Organisation: Graffiti PR

Client: UniCredit Bank

Entry:

The bank that hacked the system

Category: Communication research - Agency

Nameless chores

Country: Japan

Organisation: Dentsu Public Relations

Client: Diawa House Industry Co., Ltd.

Entry:

Nameless chores

Category: Community engagement - Agency

The Trojan billboard

Country: Germany

Organisation: fischerAppelt

Client: Federal Ministry of the Interior

Entry:

The Trojan billboard

Category: Community engagement - Inhouse

TNT Tropang ready

Country: Philippines

Client: Smart Communications

Entry:

TNT Tropang ready

Category: Community relations - Agency

Big battery hunt

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Duracell

Entry:

Big battery hunt

Category: Community relations - Inhouse

Cooperation with youth

Country: Turkey

Client: GaziosmanPaşa Municipality

Entry:

Cooperation with youth

Category: Consumer PR for an existing product - Agency

First talk show for trucker in love

Country: Russia

Organisation: SPN Communications

Client: Shell

Entry:

First talk show for trucker in love

Category: Consumer PR for an existing product - Agency

The race of drones by M.Video

Country: Russia

Organisation: CROS

Client: M.Video

Entry:

The race of drones by M.Video

Category: Consumer PR for an existing product - Agency

We are looking for LEGO Kids professionals

Country: South Korea

Organisation: PR ONE

Client: LEGO Korea

Entry:

We are looking for LEGO Kids professionals

Category: Consumer PR for an existing product - Inhouse

KFC battle

Country: Russia

Client: KFC Russia

Entry:

KFC battle

Category: Corporate communications - Agency

Castle keepsake

Country: Japan

Organisation: Dentsu Public Relations

Client: Sakura Paxx

Entry:

Castle keepsake

Category: Corporate communications - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Corporate communications - Inhouse

#Volatility: How PR turned education into assets

Country: Germany

Client: QC Partners

Category: Corporate responsibility - Agency

Be a buddy and not a bully

Country: South Africa

Organisation: Burson-Marsteller Africa

Client: Turner Broadcasting Cartoon Network

Entry:

Be a buddy and not a bully

Category: Corporate responsibility - Agency

Bring The kindness

Country: Russia

Organisation: Mint (BBDO Group)

Client: Amway

Entry:

Bring The kindness

Category: Corporate responsibility - Agency

Equal dictionary

Country: Turkey

Organisation: Lobby PR

Client: Arçelik

Entry:

Equal dictionary

Category: Corporate responsibility - Inhouse

Turkey’s engineer girls

Country: Turkey

Client: Limak Egitim Kultur ve Saglik Vakfi

Entry:

Turkey’s engineer girls

Category: Country, region and city - Agency

Expo 2017 Astana

Country: Russia

Organisation: Mikhailov&Partners

Client: Expo 2017 Astana

Category: Country, region and city - Inhouse

Fascinating city Istanbul

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Fascinating city Istanbul

Category: Crisis management - Agency

Prison decongestion

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Nigeria Prison Service

Entry:

Prison decongestion

Category: Crisis management - Agency

RecyBEM: Fighting the #1 fake news story

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Recybem

Entry:

RecyBEM: Fighting the #1 fake news story

Category: Crisis management - Agency

Successful communication of a restructuring plan

Country: Greece

Organisation: V+O Greece

Client: SKLAVENITIS

Entry:

Successful communication of a restructuring plan

Category: Crisis management - Inhouse

Integrated crisis management of Istanbul

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Integrated crisis management of Istanbul

Category: Digital media relations - Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Category: Digital media relations - Agency

Prima Premature social responsibility

Country: Turkey

Organisation: Excel Communication and Perception Management

Client: P&G Prima

Entry:

Prima Premature social responsibility

Category: Environmental - Agency

2-minute shower songs

Country: South Africa

Organisation: Atmosphere Communications

Client: Sanlam

Entry:

2-minute shower songs

Category: Environmental - Agency

Hey Tosser: Litter tracking campaign

Country: Australia

Organisation: Horizon Communication Group

Client: NSW Environment Protection Authority

Entry:

Hey Tosser: Litter tracking campaign

Category: Event management - Agency

Samsung’s first look 2017

Country: United States of America

Organisation: FleishmanHillard

Client: Samsung Electronics

Entry:

Samsung’s first look 2017

Category: Event management - Agency

Simcity Buildit school of politics

Country: Japan

Organisation: Dentsu

Client: Electronic Arts K.K.

Entry:

Simcity Buildit school of politics

Category: Event management - Inhouse

Capitol has changed a lot: Now it is your turn

Country: Turkey

Client: Capitol Shopping Center

Entry:

Capitol has changed a lot: Now it is your turn

Category: Financial services & investor relations - Agency

Telegraaf Media Group acquisition

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Mediahuis

Entry:

Telegraaf Media Group acquisition

Category: Financial services & investor relations - Inhouse

#Volatility: How PR helped turn education into assets

Country: Germany

Client: QC Partners

Category: Financial services & investor relations - Inhouse

A home of your own

Country: United Kingdom

Client: The Post Office

Entry:

A home of your own

Category: Food and beverage - Agency

You are how you eat

Country: United Kingdom

Organisation: Stein IAS

Client: Ingredion

Entry:

You are how you eat

Category: Food and beverage - Inhouse

KFC Battle

Country: Russia

Client: KFC Russia - Client

Entry:

KFC Battle

Category: Gaming and virtual reality - Agency

Simcity Buildit school of politics

Country: Japan

Organisation: dentsu

Client: Electronic Arts K.K.

Entry:

Simcity Buildit school of politics

Category: Gaming and virtual reality - Inhouse

Smart awareness

Country: United Arab Emirates

Client: Dubai Police

Entry:

Smart awareness

Category: Healthcare - Agency

Eye can succeed

Country: Philippines

Organisation: Fuentes Publicity Network

Client: Essilor Philippines

Entry:

Eye can succeed

Category: Healthcare - Agency

Manyata: #dontforgetmoms

Country: India

Organisation: Weber Shandwick India

Client: MSD for Mothers

Entry:

Manyata: #dontforgetmoms

Category: Healthcare - Agency

Secret detective

Country: Taiwan

Organisation: Weber Shandwick

Client: GSK

Entry:

Secret detective

Category: Healthcare - Inhouse

K-Health application launching

Country: Israel

Client: Maccabi healthcare services

Entry:

K-Health application launching

Category: Influencer management - Agency

Changing housework from a job to a joy

Country: Japan

Organisation: Dentsu Public Relations

Client: Procter & Gamble

Entry:

Changing housework from a job to a joy

Category: Influencer management - Agency

OLAY women’s day

Country: China

Organisation: DeVries Global

Client: P&G

Entry:

OLAY women’s day

Category: Internal communications - Agency

Defrosting German-Russian relations

Country: Germany

Organisation: navos - Public Dialogue Consultants

Client: Wintershall Holding

Entry:

Defrosting German-Russian relations

Category: Internal communications - Inhouse

#Yvengers

Country: Ghana

Client: Global Media Alliance

Entry:

#Yvengers

Category: Internal communications - Inhouse

Celebrate & donate

Country: Austria

Client: INEOS Manufacturing Deutschland

Entry:

Celebrate & donate

Category: Internal communications - Inhouse

Sharing

Country: Argentina

Client: Pan American Energy

Entry:

Sharing

Category: International campaign - Agency

Girls in STEM

Country: United Kingdom

Organisation: Creation

Client: Microsoft Europe

Entry:

Girls in STEM

Category: Launch of a new product - Agency

State of the art

Country: Hungary

Organisation: Noguchi & Peters

Client: LG Hungary

Entry:

State of the art

Category: Launch of a new service - Agency

Man on the curtain

Country: Japan

Organisation: Dentsu Inc

Client: Leopalace 21 Corporation

Entry:

Man on the curtain

Category: Media relations - Agency

Innovation prize for Africa

Country: United Arab Emirates

Organisation: Djembe Communications

Client: African Innovation Foundation

Entry:

Innovation prize for Africa

Category: NGO campaign - Agency

World water day

Country: Spain

Organisation: Marco de Comunicación

Client: World Water Council

Entry:

World water day

Category: PR on a shoestring - Agency

Feel the color

Country: Spain

Organisation: LLORENTE & CUENCA

Client: Coca-Cola

Entry:

Feel the color

Category: PR on a shoestring - Agency

Jack Daniel’s @ Athens bar show

Country: Greece

Organisation: V+O Greece

Client: Brown Forman

Entry:

Jack Daniel’s @ Athens bar show

Category: PR on a shoestring - Agency

The world traveler

Country: Netherlands

Organisation: HvdM

Client: Dutch Customs Administration

Entry:

The world traveler

Category: Public affairs - Agency

Election in the dark

Country: Japan

Organisation: Dentsu Inc

Client: Yahoo Japan

Entry:

Election in the dark

Category: Public affairs - Agency

Girls in STEM

Country: United Kingdom

Organisation: Creation

Client: Microsoft Europe

Entry:

Girls in STEM

Category: Public sector - Agency

Anti-fraud movement #fraudoff

Country: Latvia

Organisation: A.W. Olsen & Partners (SIA PR Kvadrāts)

Client: Ministry of Finance of the Republic of Latvia

Entry:

Anti-fraud movement #fraudoff

Category: Public sector - Inhouse

Road safety, smart mobility

Country: Italy

Client: ACI Automobile Club d'Italia

Entry:

Road safety, smart mobility

Category: Public sector - Inhouse

Tax amnesty

Country: Indonesia

Client: Ministry of Finance, Indonesia

Entry:

Tax amnesty

Category: Publications - Agency

Boko Haram media war

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Yushau A. Shuaib

Entry:

Boko Haram media war

Category: Publications - Agency

Cosplay encyclopedia

Country: Japan

Organisation: Dentsu Inc

Client: Kodansha

Entry:

Cosplay encyclopedia

Category: Publications - Inhouse

Cerro Dragón book

Country: Argentina

Client: Pan American Energy

Entry:

Cerro Dragón book

Category: Reputation & brand management - Inhouse

Resetting NTU Singapore corporate identity

Country: Singapore

Client: NTU Singapore

Entry:

Resetting NTU Singapore corporate identity

Category: Reputation & brand management online - Agency

A new era of human-machine collaboration

Country: China

Organisation: Ruder Finn Public Relations Guangzhou Branch

Client: Midea Group

Entry:

A new era of human-machine collaboration

Category: Reputation & brand management online - Agency

Hiring campaign for housewives

Country: Japan

Organisation: Dentsu Inc

Client: McDonald’s

Entry:

Hiring campaign for housewives

Category: Reputation & brand management online - Agency

Windows to Russia

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Ingosstrakh

Entry:

Windows to Russia

Category: Social media - Agency

Juntos si liga (we get it together)

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer

Entry:

Juntos si liga (we get it together)

Category: Social media - Inhouse

Music for Indonesia

Country: Indonesia

Client: Telkom Indonesia

Category: Sponsorship - Inhouse

Sponsorship of amputee national football team

Country: Turkey

Client: Turkcell

Entry:

Sponsorship of amputee national football team

Category: Sport - Inhouse

Discovery: Delivering the Olympic winter games

Country: United Kingdom

Client: Ketchum

Category: Sport - Inhouse

Go run for fun

Country: Austria

Client: INEOS Manufacturing Deutschland

Entry:

Go run for fun

Category: Travel & tourism – Agency

Aeroflot’s Sulimov dogs

Country: Russia

Organisation: FleishmanHillard Vanguard and Orta CG

Client: Aeroflot

Entry:

Aeroflot’s Sulimov dogs

Category: Travel & tourism – Agency

The world traveler

Country: Netherlands

Organisation: Hollander en Van der Mey

Client: Dutch Customs Administration

Entry:

The world traveler

Category: Travel & tourism – Inhouse

Gautrain mango promotion

Country: South Africa

Client: Bombela Concession

Entry:

Gautrain mango promotion

Winners 2017


Special prize: 2017 Grand Prix


Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Special prize: Global Contribution Award


Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

Organisation: Mediators

Client: UNICEF

Entry:

Students movement against childhood diseases

Category: Business-to-business - Agency

1001 days

Country: South Africa

Organisation: Atmosphere Communications

Client: Santam

Entry:

1001 days

Category: Business-to-business - Inhouse

Digital empowers

Country: United Kingdom

Client: Tata Consultancy Services

Entry:

Digital empowers

Category: Communication research - Agency

Philips future health index

Country: United Kingdom

Organisation: FleishmanHillard Fishburn

Client: Philips

Entry:

Philips future health index

Category: Communication research - Agency

Rare Whisky 101: A dram fine investment

Country: United Kingdom

Organisation: Weber Shandwick

Client: Rare Whiskey 101

Category: Communication research - Inhouse (Special Award)

The impact of emotional intelligence

Country: Iran, Islamic Republic Of

Client: Mina Nazari and power sector organisations

Entry:

The impact of emotional intelligence

Category: Community relations - Agency

Mr.Sniff

Country: Japan

Organisation: Dentsu inc.

Client: LOTTE Co., Ltd.

Entry:

Mr.Sniff

Category: Community relations - Inhouse

Unexpected courts

Country: Netherlands

Client: AkzoNobel

Entry:

Unexpected courts

Category: Consumer PR for an existing product - Agency

Johnnie Walker: ode to Lesvos

Country: United Kingdom

Organisation: Smarts Communicate

Client: Johnnie Walker

Entry:

Johnnie Walker: ode to Lesvos

Category: Consumer PR for an existing product - Agency

Kellogg’s Lubyatovo helps kids with all your heart

Country: Russian Federation

Organisation: FleishmanHillard Vanguard and Elefante

Client: Kellogg’s Lubyatovo

Entry:

Kellogg’s Lubyatovo helps kids with all your heart

Category: Corporate communications - Agency

Positioning Vodafone in Ghana

Country: Ghana

Organisation: Global Media Alliance

Client: Vodafone Ghana

Entry:

Positioning Vodafone in Ghana

Category: Corporate communications - Inhouse

Exploring the space (Jelajah Angkasa)

Country: Indonesia

Client: PT Telekomunikasi Indonesia

Entry:

Exploring the space (Jelajah Angkasa)

Category: Corporate responsibility - Agency

Project Literacy: The alphabet of illiteracy

Country: United Kingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Corporate responsibility - Agency

Richter’s women’s health week

Country: Russian Federation

Organisation: CROS

Client: Gedeon Richter

Entry:

Richter’s women’s health week

Category: Corporate responsibility - Inhouse

Electronic awareness games

Country: United Arab Emirates

Client: Khalifa empowerment program for students

Entry:

Electronic awareness games

Category: Crisis management - Agency

A significant acquisition in troubled times

Country: Greece

Organisation: V+O Greece

Client: Marinopoulos SA/ Sklavenitis SA Retail Industry

Entry:

A significant acquisition in troubled times

Category: Crisis management - Agency

Turning #treason into #victory

Country: Ukraine

Organisation: Be-it Agency

Client: Coca-Cola

Entry:

Turning #treason into #victory

Category: Digital media relations - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid UK

Category: Environmental - Agency

#beORANGE

Country: Japan

Organisation: PR TIMES, Inc.

Client: #beORANGE

Entry:

#beORANGE

Category: Environmental - Inhouse

From farm to table

Country: Turkey

Client: Sütaş AS

Entry:

From farm to table

Category: Event management - Agency

#JaguarWorldFirst

Country: United Kingdom

Organisation: Weber Shandwick

Client: Jaguar Middle East and North Africa

Category: Event management - Inhouse

TNT super panalo day

Country: Philippines

Client: Smart Communications

Entry:

TNT super panalo day

Category: Financial services & investor relations - Agency

Preparing Takeaway.com for its listing

Country: Netherlands

Organisation: Hill+Knowlton Strategies

Client: Takeaway.com

Entry:

Preparing Takeaway.com for its listing

Category: Financial services & investor relations - Inhouse

I'm more than my debt

Country: Romania

Organisation: MSLGROUP The Practice

Client: KRUK

Entry:

I'm more than my debt

Category: Healthcare - Agency

I change history

Country: Peru

Organisation: Orange 360

Client: Liga Contra el Cáncer

Entry:

I change history

Category: Healthcare - Agency

Students movement against childhood diseases

Country: Pakistan

Organisation: Mediators

Client: UNICEF

Entry:

Students movement against childhood diseases

Category: Healthcare - Inhouse

SHINE OS+

Country: Philippines

Client: Smart Communications

Entry:

SHINE OS+

Category: Integration of traditional & new media - Agency

TBE protection? Yes, of course!

Country: Germany

Organisation: Cohn & Wolfe

Client: Pfizer

Entry:

TBE protection? Yes, of course!

Category: Integration of traditional & new media - Inhouse

SuedLink: Innovative public participation

Country: Germany

Client: TenneT TSO

Entry:

SuedLink: Innovative public participation

Category: Internal communications - Agency

Find your extraordinary in IKEA

Country: China

Organisation: MSLGROUP

Client: IKEA

Entry:

Find your extraordinary in IKEA

Category: Internal communications - Inhouse

HEY! It's NTU

Country: Singapore

Client: Nanyang Technological University

Category: Internal communications - Inhouse

Westpac bicentenary: makes me feel proud

Country: Australia

Client: SFG

Entry:

Westpac bicentenary: makes me feel proud

Category: International PR campaign - Agency

Endless lives of glass

Country: United Kingdom

Organisation: Weber Shandwick

Client: FEVE (European Container Glass Federation)

Category: Launch of a new product - Agency

Cartier nails down millennials

Country: China

Organisation: Creation

Client: Cartier

Entry:

Cartier nails down millennials

Category: Launch of a new product - Agency

Where do babies come from?

Country: China

Organisation: Weber Shandwick

Client: Warner Bros

Entry:

Where do babies come from?

Category: Launch of a new product - Inhouse

IT revolution

Country: Russian Federation

Client: New Cloud Technologies

Entry:

IT revolution

Category: Launch of a new service - Agency

Break-up insurance

Country: Japan

Organisation: Dentsu

Client: Goodroom

Entry:

Break-up insurance

Category: Launch of a new service - Inhouse

SuedLink: innovative public participation

Country: Germany

Client: TenneT TSO

Entry:

SuedLink: innovative public participation

Category: Media relations - Agency

Sport at the service of humanity

Country: Italy

Organisation: Edelman

Client: The Vatican

Entry:

Sport at the service of humanity

Category: Media relations - Agency

The future starts now

Country: Russian Federation

Organisation: SPN Communications

Client: RVC

Entry:

The future starts now

Category: Media relations - Inhouse

SHE gender diversity

Country: United States

Client: State Street Corporation

Entry:

SHE gender diversity

Category: NGO campaign - Agency

#DontWaitDrive

Country: Russian Federation

Organisation: FleishmanHillard Vanguard and Elefante

Client: Avon Breast Cancer Crusade

Entry:

#DontWaitDrive

Category: NGO campaign - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid UK

Category: NGO campaign - Agency

Second life toys

Country: Japan

Organisation: Dentsu

Client: Green Ribbon Project

Entry:

Second life toys

Category: NGO campaign - Inhouse

Centre for crisis communication

Country: Nigeria

Client: Image Merchants Promotion

Entry:

Centre for crisis communication

Category: NGO campaign - Inhouse

Video memoria AMIA

Country: Argentina

Client: Romikin

Entry:

Video memoria AMIA

Category: PR on a shoestring - Agency

Break-up insurance

Country: Japan

Organisation: Dentsu

Client: goodroom.co.,ltd.

Entry:

Break-up insurance

Category: PR on a shoestring - Inhouse

Neela's Home: spice up your life

Country: United Kingdom

Category: PR on a shoestring - Inhouse

On-the-go pants

Country: Philippines

Client: Campaigns & Grey

Entry:

On-the-go pants

Category: Public sector - Agency

Fur Out! canine idols

Country: Japan

Organisation: Dentsu

Client: Akita Inu Tourism

Entry:

Fur Out! canine idols

Category: Public sector - Inhouse

The transformation kitchen

Country: Turkey

Client: Gaziosmanpasa Municipality

Entry:

The transformation kitchen

Category: Publications - Agency

From content to commerce

Country: Australia

Organisation: Weber Shandwick

Client: ibis Hotels

Entry:

From content to commerce

Category: Publications - Inhouse

A real insight

Country: Austria

Client: Ineos

Entry:

A real insight

Category: Publications - Inhouse

HEY! It's NTU

Country: Singapore

Client: Nanyang Technological University

Category: Reputation & brand management online - Agency

SK-II dream again

Country: China

Organisation: DeVries Global

Client: Procter & Gamble

Entry:

SK-II dream again

Category: Reputation & brand management online - Inhouse

Digital empowers

Country: United Kingdom

Client: Tata Consultancy Services

Entry:

Digital empowers

Category: Social media for PR - Agency

UNICEF, #EmergencyLessons

Country: United Kingdom

Organisation: Weber Shandwick

Client: UNICEF

Category: Social media for PR - Agency

Where do babies come from?

Country: China

Organisation: Weber Shandwick

Client: Warner Bros.

Entry:

Where do babies come from?

Category: Sponsorship - In house

Turkcell dialogue museum

Country: Turkey

Client: Turkcell

Entry:

Turkcell dialogue museum

Category: Technology - Agency

Mr.Sniff

Country: Japan

Organisation: Dentsu

Client: LOTTE

Entry:

Mr.Sniff

Category: Technology - Inhouse

Sea hero quest

Country: Germany

Client: Deutsche Telekom

Entry:

Sea hero quest

Category: Travel & tourism – Agency

Fur Out! canine idols

Country: Japan

Organisation: Dentsu

Client: Akita Inu Tourism

Entry:

Fur Out! canine idols

Winners 2016


Special prize: 2016 Grand Prix


Category: Consumer PR for an existing product - Agency

Philips breathless choir

Country: Ireland

Organisation: FleishmanHillard / OneVoice Connect

Client: Royal Philips

Special prize: meeting a UN sustainable development goal


Category: Financial services & investor relations - Agency

Colour Me W

Country: Ghana

Organisation: Strategic Communications Africa

Client: Access Bank

Entry:

Colour Me W

Category: Business-to-business - Inhouse

Crisis management innovation

Country: Japan

Client: Dentsu Public Relations

Entry:

Crisis management innovation

Category: Business-to-business - Inhouse

Raffles Arcade

Country: Turkey

Client: Zorlu Center

Entry:

Raffles Arcade

Category: Communication research - Agency

IKEA’s recipe for success

Country: China

Organisation: MSLGROUP

Client: IKEA China

Entry:

IKEA’s recipe for success

Category: Community relations - Agency

Eksik olma (bless you/thank you)

Country: Turkey

Organisation: Excel Communication / Perception Management

Client: Unilever Lipton

Entry:

Eksik olma (bless you/thank you)

Category: Community relations - Agency

Energy mathematics

Country: Macedonia, FYR

Organisation: ImagePR

Client: EVN Macedonia

Category: Community relations - Agency

Go Show: the northernmost flashmob

Country: Russian Federation

Organisation: SPN Communications

Client: Norilsk Nickel

Entry:

Go Show: the northernmost flashmob

Category: Community relations - Inhouse

Tree of heart - gönül ağacı

Country: Turkey

Client: OMV Petrol Ofisi

Entry:

Tree of heart - gönül ağacı

Category: Consumer PR for an existing product - Agency

DENZA: hitching a ride to fantastic reviews

Country: China

Organisation: Weber Shandwick

Client: Shenzhen BYD Daimler

Entry:

DENZA: hitching a ride to fantastic reviews

Category: Consumer PR for an existing service - Agency

California walnuts: powering up Chinese millenials

Country: China

Organisation: Weber Shandwick

Client: California Walnuts Commission

Entry:

California walnuts: powering up Chinese millenials

Category: Corporate communications - Agency

Saffolalife: protect her heart

Country: India

Organisation: MSLGROUP

Client: Saffola Marico

Entry:

Saffolalife: protect her heart

Category: Corporate communications - Inhouse

NUS because

Country: Singapore

Client: National University of Singapore

Entry:

NUS because

Category: Corporate responsibility - Agency

Turning water into food

Country: Saudi Arabia

Organisation: Memac Ogilvy and Mather

Client: Grohe

Entry:

Turning water into food

Category: Corporate responsibility - Agency

Women in science: the power to change the world

Country: Spain

Organisation: Llorente & Cuenca

Client: L’Oréal

Entry:

Women in science: the power to change the world

Category: Corporate responsibility - Inhouse

TEB family academy for a financially fit nation

Country: Turkey

Client: TEB - Turk EkonomiI Bankasi

Entry:

TEB family academy for a financially fit nation

Category: Crisis management - Agency

Breastfeeding at McDonald’s amid the refugee crisis

Country: Hungary

Organisation: Noguchi Porter Novelli

Client: McDonald's

Entry:

Breastfeeding at McDonald’s amid the refugee crisis

Category: Crisis management - Agency

Managing security information in the war on terror

Country: Nigeria

Organisation: Image Merchants Promotion

Client: Office of the National Security Adviser

Entry:

Managing security information in the war on terror

Category: Digital media relations - Agency

Samsung photowalk

Country: India

Organisation: Weber Shandwick

Client: Samsung

Entry:

Samsung photowalk

Category: Digital media relations - Inhouse

The biggest hackathon event in the world

Country: Indonesia

Client: Telkom Indonesia

Entry:

The biggest hackathon event in the world

Category: Environmental - Agency

Earth To Paris

Country: France

Organisation: Havas PR

Client: United Nations Foundation

Entry:

Earth To Paris

Category: Environmental - Inhouse

Pet Box

Country: Turkey

Client: Dogus Planet

Entry:

Pet Box

Category: Event management - Agency

ActionAid: washed away

Country: United Kingdom

Organisation: Weber Shandwick

Client: ActionAid

Entry:

ActionAid: washed away

Category: Event management - Agency

Project Literacy: The alphabet of illiteracy

Country: United ingdom / Global

Organisation: Weber Shandwick

Client: Project Literacy

Entry:

Project Literacy: The alphabet of illiteracy

Category: Event management - Inhouse

Shell Eco-marathon

Country: Turkey

Client: Shell

Entry:

Shell Eco-marathon

Category: Financial services & investor relations - Agency

Relaxing rules on the management of expenses

Country: Japan

Organisation: Inoue Public Relations

Client: Concur

Entry:

Relaxing rules on the management of expenses

Category: Financial services & investor relations - Inhouse

Russia Calling

Country: Russian Federation

Client: VTB Capital

Entry:

Russia Calling

Category: Integration of tradition & new media - Agency

KFC youth mini-football cup 2015

Country: Russian Federation

Organisation: SPN Communications

Client: KFC

Entry:

KFC youth mini-football cup 2015

Category: Integration of tradition & new media - Agency

LEGO Russia official photographer of the year

Country: Russian Federation

Organisation: Pro-Vision Communications

Client: LEGO

Entry:

LEGO Russia official photographer of the year

Category: Internal communications - Inhouse

NTU Singapore: secret biker

Country: Singapore

Client: Nanyang Technological University

Category: International PR campaign - Agency

EEMUSIC: energy efficient music culture

Country: Bulgaria

Organisation: United Partners

Client: Intelligent Energy Europe Programme of the European Commission

Entry:

EEMUSIC: energy efficient music culture

Category: Launch of a new product - Agency

China goes bananas for Minions

Country: China

Organisation: Weber Shandwick

Client: Universal Pictures International

Entry:

China goes bananas for Minions

Category: Launch of a new service - Agency

Djembe Insights

Country: Angola

Organisation: Djembe Communications

Client: Djembe Communications

Entry:

Djembe Insights

Category: Launch of a new service - Inhouse

YLZ by Akmerkez

Country: Turkey

Client: Akmerkez

Entry:

YLZ by Akmerkez

Category: Media relations - Agency

Time to drink kefir

Country: Russian Federation

Organisation: FleishmanHillard Vanguard

Client: PepsiCo

Category: Media relations - Inhouse

Brand unification and launch of a new logo

Country: Turkey

Client: Turk Telekom

Entry:

Brand unification and launch of a new logo

Category: NGO campaign - Agency

Scientists as 21st century super-heroes

Country: Russian Federation

Organisation: FleishmanHillard Vanguard

Client: Global Energy Partnership

Entry:

Scientists as 21st century super-heroes

Category: NGO campaign - Agency

Sir David Attenborough’s Apollo program

Country: United Kingdom

Organisation: Headland

Client: Global Apollo Program

Entry:

Sir David Attenborough’s Apollo program

Category: NGO campaign - Inhouse

1 Lira changes the world

Country: Turkey

Client: Marmara Forum

Entry:

1 Lira changes the world

Category: PR on a shoestring - Agency

Groundswell for South Africa’s first dance movie

Country: South Africa

Organisation: PR Expert

Client: Coal Stove Pictures

Entry:

Groundswell for South Africa’s first dance movie

Category: Public affairs - Agency

SuperBus.com: a journey to Estonia

Country: Estonia

Organisation: Alfa-Omega

Client: SuperBus.com

Entry:

SuperBus.com: a journey to Estonia

Category: Public sector - Agency

Roomie

Country: Netherlands

Organisation: Hollander van der Mey

Client: Dutch Government

Entry:

Roomie

Category: Public sector - Inhouse

Awaking the sleepy water-awareness of the Dutch

Country: Netherlands

Client: Rijkswaterstaat - Ruimte voor de Rivier

Entry:

Awaking the sleepy water-awareness of the Dutch

Category: Public sector - Inhouse

Hope is Gaziosmanpaşa

Country: Turkey

Client: Gaziosmanpaşa Municipality

Entry:

Hope is Gaziosmanpaşa

Category: Publications - Agency

Djembe and Forbes Insights research

Country: Angola

Organisation: Djembe Communications

Client: Forbes

Entry:

Djembe and Forbes Insights research

Category: Publications - Inhouse

Be the pioneer

Country: Korea

Client: SK Planet

Entry:

Be the pioneer

Category: Reputation & brand management online - Agency

A valentine from Adidas

Country: United Kingdom

Organisation: Hill + Knowlton Strategies

Client: Adidas

Entry:

A valentine from Adidas

Category: Reputation & brand management online - Inhouse

Newmont bootcamp

Country: Indonesia

Client: Newmont Nusa Tenggara

Entry:

Newmont bootcamp

Category: Social media for PR - Agency

Smile.mvideo

Country: Russian Federation

Organisation: CROS

Client: M.video

Entry:

Smile.mvideo

Category: Social media for PR - Inhouse

From social media to social CRM

Country: Indonesia

Client: Telkom Indonesia

Entry:

From social media to social CRM

Category: Sponsorship - Agency

Restoration of the Chinese Palace

Country: Russian Federation

Organisation: Navos Consultants

Client: Wintershall

Entry:

Restoration of the Chinese Palace

Category: Sponsorship - Inhouse

Those who see sound

Country: Turkey

Client: Turkcell

Entry:

Those who see sound

Category: Technology - Agency

Fitbit: find your fit

Country: Japan

Organisation: MSLGROUP

Client: Fitbit

Entry:

Fitbit: find your fit

Category: Technology - Inhouse

Cepsa’s technological efficiency

Country: Spain

Client: Cepsa

Entry:

Cepsa’s technological efficiency

Category: Travel & tourism – Agency

Mara Live

Country: Kenya

Organisation: Grayling

Client: Kenyan Ministry for Tourism

Entry:

Mara Live

Category: Travel & tourism – Inhouse

Accessible tourism: feeling historical replicas

Country: Turkey

Client: Istanbul Metropolitan Municipality

Entry:

Accessible tourism: feeling historical replicas

Winners 2015


Special prize: 2015 Grand Prix


Category: Financial services & investor relations - Agency

Sanlam one rand man

Country: South Africa

Organisation: Atmosphere Communications / King James Group

Client: Sanlam

Special prize: meeting a UN sustainable development goal


Category: NGO campaign - Inhouse

Tackling homophobia in sport

Country: Australia

Client: Sydney Convicts Rugby Union Club

Category: Business-to-business - Agency

The DGC XFactor: how DGCX transformed its profile

Country: United Arab Emirates

Organisation: Weber Shandwick

Client: Dubai Gold & Commodities Exchange (DGCX)

Category: Business-to-business - Inhouse

Red Riding Hood in the Emirates

Country: Germany

Client: Wintershall Holding

Category: Communication research - Agency

Exploring consumer mobility trends

Country: United States

Organisation: Burson-Marsteller

Client: Bank of America

Category: Communication research - Agency

It's OK to spoil

Country: United States

Organisation: MSLGROUP

Client: Netflix

Category: Communication research - Inhouse

Exporting Brazil

Country: Brazil

Client: Imagem Corporativa

Category: Community relations - Agency

Life is simple with Internet: creating shared value

Country: Turkey

Organisation: Effect PR

Client: TTNET

Category: Community relations - Inhouse

Doon po sa amin

Country: Phillipines

Client: Smart Communications

Category: Consumer PR for an existing product - Agency

Bushmills Live

Country: United Kingdom

Organisation: Smarts Communicate

Client: Bushmills Irish Whiskey

Category: Consumer PR for an existing service - Agency

Zimowy Narodowy

Country: Poland

Organisation: Testa Communications

Client: PL2012.plus

Category: Consumer PR for an existing service - Inhouse

Launch of RTA smart apps

Country: United Arab Emirates

Client: Dubai Roads and Transport Authority

Category: Corporate communications - Agency

Stabilisation and fightback

Country: United Kingdom

Organisation: Lansons

Client: Co-op Bank

Category: Corporate communications - Inhouse

From telecom to Spark: a rebranding

Country: New Zealand

Client: Spark

Category: Corporate responsibility - Agency

Avon Crusade against breast cancer

Country: Argentina

Organisation: Llorente & Cuenca

Client: Avon

Category: Corporate responsibility - Inhouse

Business and technical education

Country: Kosovo

Client: Limak Kosovo International Airport

Category: Crisis management - Agency

Pekabesko product ban in Republika Srpska

Country: Bosnia

Organisation: Prime Communication

Client: Leburia komerc

Category: Digital media relations - Agency

Bushmills live

Country: United Kingdom

Organisation: Smarts Communicate

Client: Bushmills Irish Whiskey

Category: Digital media relations - Inhouse

Search Engine Optimisation for SurePayroll

Country: United States

Client: SurePayroll

Category: Environmental - Agency

Give a voice to Turkish tea

Country: Turkey

Organisation: Excel Communications

Client: Unilever Lipton

Category: Event management - Agency

The wearable banana

Country: Japan

Organisation: Dentsu Young & Rubicam / Dentsu Public Relations

Client: Dole

Category: Event management - Inhouse

Zorlu shopping mall Spring festival

Country: Turkey

Client: Zorlu Shopping Mall

Category: Healthcare - Agency

#Backie: when Swedes turned their back on cancer

Country: Sweden

Organisation: Burson-Marsteller

Client: Euromelanoma

Category: Healthcare - Agency

Grab your brush!

Country: Hungary

Organisation: Noguchi Porter Novelli

Client: Pfizer

Category: Integration of tradition & new media - Inhouse

Always on my mind

Country: China

Client: TaiKoo Hui (Guangzhou) Development

Category: Integration of traditional & new media - Agency

Give a voice to Turkish tea

Country: Turkey

Organisation: Excel Communications

Client: Unilever Lipton

Category: Internal communications - Agency

Be the customer challenge

Country: United States

Organisation: MSLGROUP

Client: Paypal

Category: International PR campaign - Agency

How climate broke through

Country: United States

Organisation: Havas PR

Client: United Nations Foundation

Category: International PR campaign - Inhouse

Good spirited

Country: Bermuda

Client: Bacardi

Category: Launch of a new product - Agency

Denza #futurepartners

Country: China

Organisation: Weber Shandwick

Client: Denza

Category: Launch of a new service - Agency

Whatsred hospitality 2.0

Country: Spain

Organisation: Llorente & Cuenca

Client: Coca-Cola

Category: Launch of a new service - Inhouse

Getin Point: launch of the first self-service bank

Country: Poland

Client: Getin Noble Bank

Category: Media relations - Agency

K9 anti-poaching awareness

Country: South Africa

Organisation: Burson-Marsteller

Client: Paramount Group

Category: Media relations - Inhouse

A press trip to Siberia

Country: Germany

Client: Wintershall Holding

Category: NGO campaign - Agency

The Taj must smile

Country: India

Organisation: Weber Shandwick

Client: FHI360

Category: NGO campaign - Agency

The game is on for women

Country: Poland

Organisation: Practum Consulting

Client: Foundation Pilka jest Piekna / Federation of Amazon Clubs

Category: NGO campaign - Inhouse

Tackling homophobia in sport

Country: Australia

Client: Sydney Convicts Rugby Union Club

Category: PR on a shoestring - Agency

The empty shop

Country: South Africa

Organisation: Weber Shandwick

Client: Sandton City Shopping Centre

Category: Public affairs - Agency

Amending the public procurement act

Country: Poland

Organisation: Genesis PR

Client: Lewiatan

Category: Public sector - Agency

The Taj must smile

Country: Hong Kong

Organisation: Weber Shandwick

Client: FHI360

Category: Public sector - Inhouse

Walk with the Mayor

Country: Croatia

Client: City of Sibenik

Category: Publications - Agency

One country, one team

Country: Russia

Organisation: SPN Communications

Client: The Russian Olympic Committee

Category: Publications - Inhouse

COM-MUNI-CAT-ING: Bridging the PR communication gap

Country: Japan

Client: Dentsu Public Relations

Category: Reputation & brand management online - Agency

The power to incite

Country: United States

Organisation: Weber Shandwick

Client: Ricoh Americas

Category: Social Media for PR - Agency

Always #LikeAGirl

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Social Media for PR - Agency

Kindle voyage

Country: China

Organisation: Weber Shandwick

Client: DENZA

Category: Sponsorship - Agency

The wearable banana

Country: Japan

Organisation: Dentsu Young & Rubicam / Dentsu Public Relations

Client: Dole

Category: Sponsorship - Inhouse

Painting life back into a mature sponsorship

Country: New Zealand

Client: ANZ

Category: Technology - Agency

#IAmAGamer

Country: Poland

Organisation: Sarota PR

Client: Saphire Technology

Category: Technology - Inhouse

A German forest in the Gulf

Country: Germany

Client: Wintershall Holdings

Category: Travel & tourism - Agency

DSS apprenticeship program

Country: United Arab Emirates

Organisation: Traccs

Client: Dubai Festivals and Retail

Winners 2014


Special prize: 2014 Grand Prix


Category: Corporate communications - Inhouse

A global university on the rise

Country: Singapore

Client: Nanyang Technological University

Special prize: meeting progress in digital inclusion within the EU


Category: Corporate responsibility - Agency

Always: improving young women's literacy

Country: Bulgaria

Organisation: United Partners

Client: Procter & Gamble

Special prize: meeting a UN sustainable development goal


Category: Consumer PR for an existing service - Inhouse

Hobby clubs

Country: Turkey

Client: Garanti Pension and Life

Category: Business-to-business - Agency

Airbus comfort

Country: United Kingdom

Organisation: Good Relations

Client: Airbus

Category: Business-to-business - Inhouse

Gold reserve

Country: Russian Federation

Client: CROS

Category: Communication research - Agency

Putting the M(anchester) in MBA

Country: United Kingdom

Organisation: Weber Shandwick

Client: Manchester Business School

Category: Community relations - Agency

Everyone can become an entrepreneur

Country: Romania

Organisation: Graffiti BBDO

Client: OMV Petrom Romania

Category: Community relations - Inhouse

Get off the podium, talk on equal terms

Country: Germany

Organisation: Navos Consultants

Client: TenneT TSO

Category: Consumer PR for an existing product - Agency

For breath that sizzles! Scope bacon

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Consumer PR for an existing service - Agency

Ken Delmar paper towel Picasso

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Consumer PR for an existing service - Agency

Peruvian press is the future

Country: Peru

Organisation: Llorente & Cuenca

Client: Sociedad de Empresas Periodísticas del Perú

Category: Corporate communications - Agency

Thank your teacher

Country: India

Organisation: Weber Shandwick

Client: Pearson

Category: Crisis management - Agency

Baby Infant Formula: food contamination scare

Country: United Kingdom

Organisation: Weber Shandwick

Client: Danone Nutricia

Category: Crisis management - Inhouse

Courage to talk on equal terms in a crisis

Country: Germany

Client: TenneT TSO

Category: Digital media relations - Agency

Halloween treats gone wrong

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Digital media relations - Agency

Ken Delmar paper towel Picasso

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Environmental - Agency

Moving action on climate to the forefront

Country: United States

Organisation: Havas PR

Client: United Nations Foundation

Category: Event management - Agency

Launching Brazuca to the world

Country: United Kingdom

Organisation: Hill+Knowlton Strategies

Client: Adidas

Category: Event management - Agency

MuzArteria 2013

Country: Russian Federation

Organisation: SPN COMMUNICATIONS

Client: Ministry of Public Health of Russia

Category: Event management - Agency

Streets of Spain

Country: United Kingdom

Organisation: Weber Shandwick

Client: Campo Viejo

Category: Event management - Inhouse

Please please me New Year merriment

Country: Turkey

Client: Kanyon Shopping Center

Category: Financial services & Investor relations - Inhouse

Hobby clubs

Country: Turkey

Client: Garanti Pension and Life

Category: Financial services & investor relations - Agency

Driving towards success on a global stage

Country: United States

Organisation: FTI Consulting

Client: Autohome

Category: Financial services & investor relations - Agency

Powering the Russian venture market

Country: Russian Federation

Organisation: SPN Communications

Client: Russian Venture Company

Category: Healthcare - Agency

Gaming sleep apnoea

Country: Sweden

Organisation: Dahlheim & Sjöqvist

Client: ResMed

Category: Healthcare - Agency

MediMagic storytelling doctors

Country: Hungary

Organisation: Well PR

Client: K&H Group

Category: Integration of traditional and new media - Agency

Barbie #Unapologetic

Country: United Kingdom

Organisation: Weber Shandwick

Client: Mattel

Category: Integration of traditional and new media - Agency

Ben Saunders: polar explorer

Country: United Kingdom

Organisation: Hill+Knowlton Strategies Ltd

Client: Harley Street Clinic

Category: Internal communications - Agency

Return to growth

Country: Greece

Organisation: V+O Communication / Unlimited Creativity

Client: AstraZeneca

Category: Internal communications - Agency

Subway® Allstars

Country: Germany

Organisation: Weber Shandwick

Client: Subway Sandwiches

Category: Internal communications - Inhouse

Be green

Country: Turkey

Client: Eczacibasi Holding

Category: Internal communications - Inhouse

MRM community

Country: Australia

Client: McArthur River Mining

Category: International PR campaign - Agency

Changing perceptions

Country: United Kingdom

Organisation: Weber Shandwick

Client: Organising Committee of the Sochi 2014 Olympic and Paralympic Games

Category: International PR campaign - Agency

Tokyo 2020

Country: Japan

Organisation: Weber Shandwick

Client: Tokyo 2020 Bid Committee

Category: Launch of a new product - Agency

The launch of the Firefly Upsee

Country: United Kingdom

Organisation: JPR

Client: Leckey Design

Category: Launch of a new product - Inhouse

GPU14: launch AMD Radeon graphics cards

Country: United States

Client: AMD

Category: Launch of a new service - Agency

Turning the channel to Al Jazeera America

Country: United States

Organisation: Qorvis MSLGROUP

Client: Al Jazeera America

Category: Launch of a new service - Inhouse

Pera PadaLove international rewards program

Country: Philippines

Client: PJ Lhuillier Group

Category: Media relations - Agency

Project Macondo

Country: United States

Organisation: Axon International

Client: BSA | The Software Alliance

Category: Media relations - Agency

Refreshed vehicles for a refreshed economy

Country: United Kingdom

Organisation: Weber Shandwick

Client: General Motors

Category: Media relations - Inhouse

Bees with backpacks

Country: Australia

Client: Commonwealth Scientific and Industrial Research Organisation

Category: NGO campaign - Inhouse

FEM equal oppurtunities model

Country: Turkey

Client: Kagider Women Entrepreneurs Association

Category: Online crisis communications - Agency

Greenpeace #iceclimb of the Shard

Country: United Kingdom

Organisation: Weber Shandwick

Client: The Shard, London

Category: Online crisis communications - Agency

Who is trying to kill Master Kong?

Country: Australia

Organisation: Weber Shandwick

Client: Asthma Australia

Category: PR on a shoestring - Agency

Spartan for kids run for charity

Country: Poland

Organisation: Partner of Promotion

Client: Spartan for Kids

Category: PR on a shoestring - Inhouse

Opening the Eagle Wood Neurological Care Centre

Country: United Kingdom

Client: PJ Care

Category: Public Sector - Agency

A city open for movement

Country: Russian Federation

Organisation: SPN Communications

Client: Department for Transportation and Road Infrastructure Moscow

Category: Public affairs - Agency

Reforming the Bailiff legislation

Country: United Kingdom

Organisation: Bellenden

Client: Civil Enforcement Association and the High Court Enforcement Officers Association

Category: Publications - Agency

Honoring the Dayaks

Country: Indonesia

Organisation: Edelman

Client: PT Kaltim Pasifik Amoniak

Category: Publications - Inhouse

SPirit magazine

Country: Singapore

Client: Singapore Polytechnic

Category: Reputation & brand management online - Agency

Ken Delmar paper towel Picasso

Country: United States

Organisation: MSLGROUP

Client: Procter & Gamble

Category: Reputation & brand management online - Agency

The unbranded launch

Country: Sweden

Organisation: Jung Relations

Client: Volvo Cars

Category: Social media for PR - Agency

Loving touch matters

Country: Poland

Organisation: MSLGROUP

Client: GlaxoSmithKline

Category: Social media for PR - Inhouse

A Day at Kanyon

Country: Turkey

Client: Kanyon Shopping Center

Category: Sponsorship - Inhouse

Dialogue in the dark

Country: Turkey

Client: TTNET

Category: Sponsorship - Inhouse

Sport Chek brand development

Country: Canada

Client: FGL Sports

Category: Technology - Agency

BenQ: innovation for eye care

Country: India

Organisation: MSL GROUP

Client: BenQ

Category: Technology - Agency

FiLIP locator technology

Country: United States

Organisation: MSLGROUP

Client: FiLIP Technologies

Category: Technology - Agency

Powering the Russian venture market

Organisation: SPN Communications

Client: The Russian Venture Company

Category: Technology - Inhouse

Our survey says

Country: United States

Client: Fortinet

Category: Travel & tourism - Agency

A legend comes to life

Country: Czech Republic

Organisation: APRA Porter Novelli

Client: Kamenitzaâ / Molson Coors

Category: Travel & tourism - Inhouse

Halloween horror nights: Sisters of Evil

Country: Singapore

Client: Resorts World at Sentosa

Winners 2013


Special prize: 2013 Grand Prix


Category: Corporate responsibility - Inhouse

Women empowerment in the economy

Country: Turkey

Client: Turkcell

Special prize: meeting a UN sustainable development goal


Category: Internal communications - In-house

Communicating to All

Country: South Africa

Client: University of the Free State

Category: Business-to-business - Agency

Brazil Calling: connecting media to government

Country: Brazil

Organisation: CDN Comunicacao / Fleishman Hillard

Client: SECOM

Category: Business-to-business - Inhouse

Making paint easy to sell and fun to buy

Country: Finland

Client: Tikkurila Oyj

Category: Communication research - Inhouse

Turkey's savings tendency

Country: Turkey

Client: ING Bank

Category: Community relations - Agency

Eye health in African-American communities

Country: United States

Client: Havas PR North America

Category: Community relations - Inhouse

Citi every step of the way

Country: United States

Client: Citi

Category: Consumer PR for an existing product - Agency

Bring happiness home

Country: China

Client: Blue Focus Integrated Marketing

Category: Consumer PR for an existing product - Agency

Ghosts were people too: Sentosa Spooktacular

Country: Singapore

Client: Strategic Public Relations

Category: Corporate communications - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Client: Bacardi Limited

Category: Corporate responsibility - Agency

Add Hope

Country: South Africa

Organisation: Ogilvy PR Johannesburg

Client: KFC

Category: Crisis management - Agency

Train To 2012

Country: Poland

Organisation: Partner of Promotion

Client: Polish State Railways

Category: Crisis management - Inhouse

Embracing responsibility and supply security in Libya

Country: Germany

Client: Wintershall

Category: Digital media relations - Agency

Talk to space

Country: Sweden

Organisation: Wenderfalck

Client: Fri Tanke Förlag

Category: Environmental - Inhouse

Honeywell hometown solutions

Country: United States

Organisation: Weber Shandwick

Client: Honeywell

Category: Event management - Agency

Little savings go a long way

Country: China

Organisation: MSLGROUP

Client: Beijing Hyunda

Category: Event management - Inhouse

Pistahang thanksgiving concert

Country: Philippines

Client: Cebuana Lhuillier

Category: Event management - Inhouse

Russia calling! Investment forum

Country: Russian Federation

Client: VTB Capital

Category: Financial services & investor relations - Agency

First People's IPO in Kazakhstan

Country: Kazakhstan

Organisation: Promo Group Communications

Client: KazTransOil

Category: Healthcare - Agency

Play for young women s health!

Country: Sweden

Organisation: Dahlheim & Sjöqvist

Client: ResMed

Category: Integration of traditional & new media - Agency

All-new A-class launch: the A space

Country: China

Organisation: Powell Tate

Client: Mercedes-Benz

Category: Integration of traditional & new media - Agency

Cool jobs

Country: United Kingdom

Organisation: Weber Shandwick

Client: Monster

Category: Integration of traditional & new media - Inhouse

A digital press kit

Country: Argentina

Client: Odebrecht

Category: Internal communications - Agency

Spirit of togetherness

Country: Japan

Organisation: Dentsu Public Relations

Client: Red Cross

Category: Internal communications - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Client: Bacardi

Category: International PR campaign - Inhouse

Celebrating 150 Years of bringing people together

Country: United States

Client: Bacardi

Category: International PR campaign - Inhouse

End polio now

Country: United States

Client: Rotary International

Category: Launch of a new product - Agency

Share Your Now

Country: United Kingdom

Organisation: Weber Shandwick

Client: Samsung

Category: Launch of a new product - Inhouse

AMD Radeon HD 7990 publicity stunt

Country: United States

Client: AMD

Category: Launch of a new service - Agency

Yoyo car sharing service

Country: Turkey

Organisation: PRfit Communication

Client: Yoyo

Category: Launch of a new service - Inhouse

Isbank credit cards as a museum card: Müzekart

Country: Turkey

Client: Isbank

Category: Media relations - Agency

Nike gets China running

Country: China

Organisation: Weber Shandwick

Client: Nike

Category: NGO campaign - Agency

Jeddah Entrepreneurs' competition

Country: Saudi Arabia

Organisation: Traccs

Client: Jeddah Entrepreneurs

Category: PR on a shoestring - Agency

For a more humane city

Country: Sweden

Organisation: Rippler Communications

Client: Stockholms Stadsmission

Category: PR on a shoestring - Inhouse

AMD Radeon HD 7990 publicity stunt

Country: United States

Client: AMD

Category: Public affairs - Agency

We believe in D&T

Country: United Kingdom

Organisation: Weber Shandwick

Client: Design and Technology Association

Category: Public sector - Agency

MuzArteria: songs which save lives

Country: Russian Federation

Organisation: SPN Ogilvy

Client: Ministry of Public Health

Category: Public sector - Inhouse

CIRM of Uskudar municipality

Country: Turkey

Client: City of Uskudar

Category: Public sector - Inhouse

Water conservation awareness

Country: Singapore

Client: PUB Singapore

Category: Publications - Inhouse

Hey! It's NTU

Country: Singapore

Client: Nanyang Technological University

Category: Publications - Inhouse

Metro retail compendium 2012/2013

Country: Germany

Client: Metro

Category: Social media for PR - Agency

Colgate Optic White launch

Country: Philippines

Organisation: Green Bulb PR

Client: Colgate Palmolive

Category: Social media for PR - Agency

Huggies turns the conversation around

Country: United States

Organisation: Edelman

Client: Huggies

Category: Social media for PR - Inhouse

Charades

Country: Turkey

Client: Multi Development Turkey

Category: Sponsorship - Agency

Cool jobs

Country: United Kingdom

Organisation: Weber Shandwick

Client: Monster

Category: Sponsorship - Inhouse

Citi every step of the way

Country: United States

Client: Citi

Category: Technology - Agency

Rybnoe Mesto media club

Country: Russian Federation

Organisation: SPN Ogilvy

Client: Dom

Category: Technology - Inhouse

From Indian IT to global big four

Country: India

Client: Tata Consultancy Services

Category: Travel & tourism - Agency

Discover more in Singapore

Country: Singapore

Organisation: MSLGROUP

Client: Singapore Tourist Board

Winners 2012


Special prize: 2012 Grand Prix


Category: Public sector - Agency

Census is note for the future

Country: Serbia

Organisation: Blumen Group

Client: Statistical Office of the Republic of Serbia

Special prize: meeting a UN sustainable development goal


Category: Corporate responsibility - Inhouse

Money-box for Van

Country: Turkey

Client: Turkcell

Category: Community relations - Agency

Home is where the gift is

Country: USA

Organisation: Edelman

Client: The Gateway Center

Category: Community relations - Agency

Tomorrow: Bokra charity song

Country: Middle East

Organisation: TRACCS

Client: Global Gumbo Group (G3)

Category: Consumer PR for an existing product - Agency

Trojan pulls back the sheets

Country: USA

Organisation: Edelman

Client: Church & Dwight / Trojan Brand Condoms

Category: Consumer PR for an existing product - Agency

Volt exercise

Country: Russia

Organisation: SPN Ogilvy

Client: Novartis Consumer Health

Category: Consumer PR for an existing product - Inhouse

Quest for 7 elephants

Country: Turkey

Client: Akmerkez Shopping Center

Category: Consumer PR for an existing service - Agency

Bringing Bond back

Country: India

Organisation: Hanmer MSL

Client: STAR Movies-India

Category: Corporate communications - Agency

Great offense for a defense business

Country: USA

Organisation: Edelman

Client: ITT Exelis

Category: Corporate responsibility - Agency

Project ocean

Country: United Kingdom

Organisation: Gabrielle Shaw Communications

Client: Selfridges

Category: Creativity - Inhouse

No cash @MasterCard

Country: Belgium

Client: MasterCard

Category: Crisis management - Agency

McCrisis averted

Country: China

Organisation: Weber Shandwick

Client: McDonald's

Category: Digital media relations - Agency

Mobil 1 track challenge

Country: UK / Global

Organisation: Weber Shandwick

Client: Exxon Mobil

Category: Environmental - Agency

Friendly for the environment

Country: Turkey

Organisation: Effect Public Relations

Client: Turk Telekom

Category: Event Management - Inhouse

In the know

Country: Turkey

Client: Forum Kayseri

Category: Event Management - Inhouse

The arrival

Country: Germany

Client: Nord Stream

Category: Financial services & investor relations - Agency

Internal restructuring

Country: Spain

Organisation: Llorente & Cuenca

Client: CaixaBank

Category: Financial services & investor relations - Agency

Mankindkind is shortsighted

Country: Sweden

Organisation: Prime

Client: Alecta

Category: Healthcare - Agency

Cancer reporting in your pocket

Country: Sweden

Organisation: Dahlheim & Sjöqvist

Client: Merck Sweden

Category: Integration of traditional and new media - Agency

Grolsch column conquest

Country: Netherlands

Organisation: Weber Shandwick

Client: Grolsch

Category: Internal communications - Inhouse

Life cycle

Country: United Kingdom

Client: The University of Nottingham

Category: International PR Campaign - Agency

Quaity hunters season 2

Country: Finland

Organisation: Miltton

Client: Finnair / Helsinki Airport

Category: Launch of a new product

Ultimate torture test

Country: USA

Organisation: MSL Group

Client: Procter & Gamble / Scope

Category: Media Relations - Agency

Bringing the message

Country: USA

Organisation: RF Binder

Client: Ameriprise Financial

Category: Public affairs - Agency

Freedom for Syria

Country: Bulgaria

Organisation: Intelday Solutions

Client: Syrian Community in Bulgaria

Category: Public sector - Agency

Census is note for the future

Country: Serbia

Organisation: Blumen Group

Client: Statistical Office of the Republic of Serbia

Category: Publications - Agency

A century of PR in Finland

Country: Finland

Organisation: Procom

Client: ProCom: Association of Communication Professionals

Category: Publications - Inhouse

Taking a far-sighted view

Country: Germany

Client: Metro Group

Category: Reputation & brand management online - Agency

Small acts of kindness

Country: China

Organisation: MSL China

Client: Perfetti Van Melle Confectionery

Category: Social media for PR - Agency

Kenyans for Kenya

Country: Kenya

Organisation: Gina Din

Client: Kenya Red Cross

Category: Social media for PR - Inhouse

Live young, Live free

Country: Turkey

Client: Vodafone Turkey

Category: Sponsorship - Inhouse

500 feature films

Country: Brasil

Client: Petrobras

Category: Technology - Agency

Atos merger and launch

Country: Bulgaria

Organisation: Ardency Consulting

Client: Atos IT Solutions and Services

Category: Travel and Tourism - Agency

Fly with GOL stores

Country: Brasil

Organisation: S2Publicom

Client: GOL Linhas Aeras Inteligentes