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Winners 2017


Special prize: 2017 Grand Prix


Category: Corporate responsibility - Agency

Project Literacy, The Alphabet of Illiteracy

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy, The Alphabet of Illiteracy

Special prize: Global Contribution Award


Category: Healthcare - Agency

Student Movement Against Childhood Diseases - SMACD

Country: Pakistan

PR Agency: Mediators Private Limited

Organisation: UNICEF

Entry:

Student Movement Against Childhood Diseases - SMACD

Category: Business-to-business - Agency

1001 Days

Country: South Africa

PR Agency: Atmosphere Communications

Organisation: Santam

Entry:

1001 Days

Category: Business-to-business - Inhouse

Digital Empowers

Country: United Kingdom

Organisation: Tata Consultancy Services

Entry:

Digital Empowers

Category: Communication Research - Agency

Philips Future Health Index

Country: United Kingdom

PR Agency: FleishmanHillard Fishburn

Organisation: Philips

Entry:

Philips Future Health Index

Category: Communication Research - Agency

Rare Whisky 101, A Dram Fine Investment

PR Agency: Weber Shandwick

Organisation: Rare Whisley 101

Category: Communication Research - Inhouse (Special Award)

The Impact of Emotional Intelligence

Country: Iran, Islamic Republic Of

Organisation: Power distribution company / Mina Nazari

Entry:

The Impact of Emotional Intelligence

Category: Community Relations - Agency

Mr.Sniff

Country: Japan

PR Agency: Dentsu inc.

Organisation: LOTTE Co., Ltd.

Entry:

Mr.Sniff

Category: Community Relations - Inhouse

Unexpected Courts

Country: Netherlands

Organisation: AkzoNobel

Entry:

Unexpected Courts

Category: Consumer PR for an existing product - Agency

Johnnie Walker - Ode to Lesvos

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Johnnie Walker - Ode to Lesvos

Entry:

Johnnie Walker - Ode to Lesvos

Category: Consumer PR for an existing product - Agency

Kellogg’s Lubyatovo Helps Kids With All Your Heart

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard and Elefante

Organisation: Kellogg’s Lubyatovo

Entry:

Kellogg’s Lubyatovo Helps Kids With All Your Heart

Category: Corporate communications - Agency

CORPORATE COMMUNICATIONS

Country: Ghana

PR Agency: Global Media Alliance

Organisation: Vodafone Ghana

Entry:

CORPORATE COMMUNICATIONS

Category: Corporate communications - Inhouse

Synergizing the platform to manage complexity

Country: Indonesia

Organisation: PT Telekomunikasi Indonesia

Entry:

Synergizing the platform to manage complexity

Category: Corporate responsibility - Agency

Project Literacy, The Alphabet of Illiteracy

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy, The Alphabet of Illiteracy

Category: Corporate responsibility - Agency

Richter’s Women’s Health Week

Country: Russian Federation

PR Agency: CROS

Organisation: Gedeon Richter, representative office in Moscow

Entry:

Richter’s Women’s Health Week

Category: Corporate responsibility - Inhouse

Electronic Awareness Games

Country: United Arab Emirates

Organisation: Khalifa Empowerment Program for Students (Aqdar)

Entry:

Electronic Awareness Games

Category: Crisis management - Agency

An acquisition which marked the local Retail Industry

Country: Greece

PR Agency: V+O Greece

Organisation: Marinopoulos SA/ Sklavenitis SA Retail Industry

Entry:

An acquisition which marked the local Retail Industry

Category: Crisis management - agency

Turning #treason into #victory

Country: Ukraine

PR Agency: Be-it Agency

Organisation: The Coca-Cola Company Ukraine

Entry:

Turning #treason into #victory

Category: Digital Media Relations - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: ActionAid UK

Category: Environmental - Agency

#beORANGE

Country: Japan

PR Agency: PR TIMES, Inc.

Organisation: #beORANGE

Entry:

#beORANGE

Category: Environmental - Inhouse

SÜTAŞ INTEGRATED BUSINESS MODEL

Country: Turkey

Organisation: Sütaş AS

Entry:

SÜTAŞ INTEGRATED BUSINESS MODEL

Category: Event management - Agency

Jaguar Middle East and North Africa, #JaguarWorldFirst

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: Jaguar Middle East and North Africa

Category: Event management - Inhouse

TNT Super Panalo (Winner) Day

Country: Philippines

Organisation: Smart Communications Inc.

Entry:

TNT Super Panalo (Winner) Day

Category: Financial services & investor relations - Agency

Takeaway.com listing: securing the international growth strategy of a scale up

Country: Netherlands

PR Agency: Hill+Knowlton Strategies

Organisation: Takeaway.com

Entry:

Takeaway.com listing: securing the international growth strategy of a scale up

Category: Financial services & investor relations - Inhouse

I'm More Than My Debt

Country: Romania

PR Agency: MSLGROUP The Practice

Organisation: KRUK

Entry:

I'm More Than My Debt

Category: Healthcare - Agency

I Change History

Country: Peru

PR Agency: Orange 360

Organisation: Liga Contra el Cáncer Perú

Entry:

I Change History

Category: Healthcare - Agency

Student Movement Against Childhood Diseases - SMACD

Country: Pakistan

PR Agency: Mediators Private Limited

Organisation: UNICEF

Entry:

Student Movement Against Childhood Diseases - SMACD

Category: Healthcare - Inhouse

SHINE OS+ or Secured Health Information Network and Exchange

Country: Philippines

Organisation: Smart Communications

Entry:

SHINE OS+ or Secured Health Information Network and Exchange

Category: Integration of tradition & new media - Agency

TBE protection? Yes, of course!

Country: Germany

PR Agency: Cohn & Wolfe PR GmbH & Co.KG

Organisation: Pfizer Germany

Entry:

TBE protection? Yes, of course!

Category: Integration of tradition & new media - Inhouse

Maximised transparency – Innovative public participation in Germany's largest electricity grid project

Country: Germany

Organisation: TenneT TSO GmbH

Entry:

Maximised transparency – Innovative public participation in Germany's largest electricity grid project

Category: Internal communications - Agency

Find Your Extraordinary: IKEA galvanizes its Chinese workforce for Talent Focus Week

Country: China

PR Agency: MSLGROUP

Organisation: IKEA China

Entry:

Find Your Extraordinary: IKEA galvanizes its Chinese workforce for Talent Focus Week

Category: Internal communications - Inhouse

HEY! It's NTU

Country: Singapore

Organisation: Nanyang Technological University Singapore

Category: Internal communications - Inhouse

Westpac Bicentenary Internal Communication Program

Country: Australia

Organisation: SFG Australia

Entry:

Westpac Bicentenary Internal Communication Program

Category: International PR campaign - Agency

FEVE (European Container Glass Federation), Endless Lives of Glass

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: FEVE (European Container Glass Federation)

Category: Launch of a new product - Agency

Cartier Nails Down Millennials

Country: China

PR Agency: Creation

Organisation: Cartier

Entry:

Cartier Nails Down Millennials

Category: Launch of a new product - Agency

Warner Bros. Asks Chinese Kids “Where Do Babies Come From?”

Country: China

PR Agency: Weber Shandwick

Organisation: Warner Bros. Pictures

Entry:

Warner Bros. Asks Chinese Kids “Where Do Babies Come From?”

Category: Launch of a new product - Inhouse

IT revolution

Country: Russian Federation

Organisation: New Cloud Technologies

Entry:

IT revolution

Category: Launch of a new service - Agency

BREAK-UP INSURANCE

Country: Japan

PR Agency: Dentsu inc.

Organisation: goodroom.co.,ltd.

Entry:

BREAK-UP INSURANCE

Category: Launch of a new service - Inhouse

Maximised transparency – Innovative online participation in Germany's largest electricity grid project

Country: Germany

Organisation: TenneT TSO GmbH

Entry:

Maximised transparency – Innovative online participation in Germany's largest electricity grid project

Category: Media relations - Agency

Sport at the Service of Humanity The Vatican

Country: Italy

PR Agency: Edelman Italy

Organisation: The Vatican

Entry:

Sport at the Service of Humanity The Vatican

Category: Media relations - Agency

The Future Starts Now

Country: Russian Federation

PR Agency: SPN Communications

Organisation: RVC

Entry:

The Future Starts Now

Category: Media relations - Inhouse

Investing Capital to Create Change: State Street’s ‘SHE’ Gender Diversity ETF Campaign

Country: United States

Organisation: State Street Corporation

Entry:

Investing Capital to Create Change: State Street’s ‘SHE’ Gender Diversity ETF Campaign

Category: NGO campaign - Agency

#DontWaitDrive: Take Your Mother for a Doctor’s Check-Up

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard and Elefante

Organisation: Avon Breast Cancer Crusade

Entry:

#DontWaitDrive: Take Your Mother for a Doctor’s Check-Up

Category: NGO campaign - Agency

ActionAid UK, #BrutalCut

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: ActionAid UK

Category: NGO campaign - Agency

Second Life Toys

Country: Japan

PR Agency: Dentsu inc.

Organisation: Green Ribbon Project Committee

Entry:

Second Life Toys

Category: NGO campaign - Inhouse

Centre for Crisis Communication

Country: Nigeria

Organisation: Image Merchants Promotion Limited

Entry:

Centre for Crisis Communication

Category: NGO campaign - Inhouse

Video Memoria AMIA

Country: Argentina

Organisation: Romikin SA

Entry:

Video Memoria AMIA

Category: PR on a shoestring - Agency

BREAK-UP INSURANCE

Country: Japan

PR Agency: Dentsu inc.

Organisation: goodroom.co.,ltd.

Entry:

BREAK-UP INSURANCE

Category: PR on a shoestring - Inhouse

On-the-Go Pants

Country: Philippines

Organisation: Campaigns & Grey, Inc.

Entry:

On-the-Go Pants

Category: PR on a shoestring - Inhouse

SPICE UP YOUR LIFE - Neela's Home

Country: United Kingdom

PR Agency: Jasper Alliance London

Category: Public sector - Agency

Fur Out! Canine Idols Woo(f) Tourists to Akita

Country: Japan

PR Agency: Dentsu Public Relations Inc.

Organisation: Akita Inu Tourism

Entry:

Fur Out! Canine Idols Woo(f) Tourists to Akita

Category: Public sector - Inhouse

The Transformation Kitchen

Country: Turkey

Organisation: Gaziosmanpasa Municipality

Entry:

The Transformation Kitchen

Category: Publications - Agency

From Content to Commerce: Moving millennials down the path to purchase

Country: Australia

PR Agency: Weber Shandwick

Organisation: ibis Hotels

Entry:

From Content to Commerce: Moving millennials down the path to purchase

Category: Publications - Inhouse

A real „insight“

Organisation: Ineos

Entry:

A real „insight“

Category: Publications - Inhouse

HEY! It's NTU

Country: Singapore

Organisation: Nanyang Technological University Singapore

Category: Reputation & Brand Management Online - Agency

SK-II Dream Again Campaign

Country: China

PR Agency: DeVries Global

Organisation: Procter & Gamble

Entry:

SK-II Dream Again Campaign

Category: Reputation & Brand Management Online - Inhouse

Digital Empowers

Country: United Kingdom

Organisation: Tata Consultancy Services

Entry:

Digital Empowers

Category: Social Media for PR - Agency

UNICEF, #EmergencyLessons

Country: United Kingdom

PR Agency: Weber Shandwick

Organisation: UNICEF

Category: Social Media for PR - Agency

Warner Bros. Asks Chinese Kids “Where Do Babies Come From?”

Country: China

PR Agency: Weber Shandwick

Organisation: Warner Bros. Pictures

Entry:

Warner Bros. Asks Chinese Kids “Where Do Babies Come From?”

Category: Sponsorship - In house

Turkcell Dialogue Museum

Country: Turkey

Organisation: Turkcell

Entry:

Turkcell Dialogue Museum

Category: Technology - Agency

Mr.Sniff

Country: Japan

PR Agency: Dentsu inc.

Organisation: LOTTE Co., Ltd.

Entry:

Mr.Sniff

Category: Technology - Inhouse

Sea Hero Quest

Country: Germany

PR Agency: Proud Robinson (UK)

Organisation: Deutsche Telekom Group

Entry:

Sea Hero Quest

Category: Travel & tourism – Agency

Fur Out! Canine Idols Woo(f) Tourists to Akita

Country: Japan

PR Agency: Dentsu Public Relations Inc.

Organisation: Akita Inu Tourism

Entry:

Fur Out! Canine Idols Woo(f) Tourists to Akita

Winners 2016


Special prize: 2016 Grand Prix


Category: Consumer PR for an existing product - Agency

Philips Breathless Choir

Country: Ireland

PR Agency: FleishmanHillard, as part of OneVoice Connect, a consortium of Omnicom agencies

Organisation: Royal Philips

Special prize: UN Award for PR meeting a UN Sustainable Development goal


Category: Financial services & investor relations - Agency

Colour Me W

Country: Ghana

PR Agency: Strategic Communications Africa

Organisation: Access Bank

Entry:

Colour Me W

Category: Business-to-business - Inhouse

Crisis Management Innovation Project

Country: Japan

Organisation: Dentsu Public Relations Inc.

Entry:

Crisis Management Innovation Project

Category: Business-to-business - Inhouse

Raffles Arcade

Country: Turkey

Organisation: Zorlu Center

Entry:

Raffles Arcade

Category: Communication Research - Agency

IKEA’s recipe for success

Country: China

PR Agency: MSLGROUP

Organisation: IKEA China

Entry:

IKEA’s recipe for success

Category: Community Relations - Agency

Eksik Olma (Bless You/Thank You)

Country: Turkey

PR Agency: Excel Communication and Perception Management

Organisation: Unilever Lipton

Entry:

Eksik Olma (Bless You/Thank You)

Category: Community Relations - Agency

Energy efficiency communication platform - Energy mathematics

Country: Macedonia, The Former Yugoslav Republic of

PR Agency: ImagePR

Organisation: EVN Macedonia

Category: Community Relations - Agency

GO Show. The northernmost flashmob and 3D mapping show

Country: Russian Federation

PR Agency: SPN Communications

Organisation: Norilsk Nickel

Entry:

GO Show. The northernmost flashmob and 3D mapping show

Category: Community Relations - Inhouse

Tree of Heart - Gönül Ağacı

Country: Turkey

Organisation: OMV Petrol Ofisi

Entry:

Tree of Heart - Gönül Ağacı

Category: Consumer PR for an existing product - Agency

DENZA

Country: China

PR Agency: Weber Shandwick

Organisation: Shenzhen BYD Daimler New Technology Co.Ltd.

Entry:

DENZA

Category: Consumer PR for an existing service - Agency

California Walnuts

Country: China

PR Agency: Weber Shandwick

Organisation: California Walnuts Commission

Entry:

California Walnuts

Category: Corporate communications - Agency

Saffolalife - Protect Her Heart

PR Agency: MSLGROUP

Organisation: Saffola, Marico

Entry:

Saffolalife - Protect Her Heart

Category: Corporate communications - Inhouse

National University of Singapore's 'NUS Because Admissions Campaign'

Country: Singapore

Organisation: National University of Singapore

Entry:

National University of Singapore's 'NUS Because Admissions Campaign'

Category: Corporate responsibility - Agency

Turning Water into Food

PR Agency: Memac Ogilvy and Mather

Organisation: GROHE

Entry:

Turning Water into Food

Category: Corporate responsibility - Agency

Women in science have the power to change the world

Country: Spain

PR Agency: LLORENTE & CUENCA

Organisation: L’Oréal Spain

Entry:

Women in science have the power to change the world

Category: Corporate responsibility - Inhouse

TEB FAMILY ACADEMY FOR A FINANCIALLY FIT NATION

Country: Turkey

Organisation: TEB- TURK EKONOMI BANKASI A.S

Entry:

TEB FAMILY ACADEMY FOR A FINANCIALLY FIT NATION

Category: Crisis management - Agency

Breastfeeding at McDonald’s Amid the Refugee Crisis

Country: Hungary

PR Agency: Noguchi & Peters Kft.

Organisation: McDonald's Hungary

Entry:

Breastfeeding at McDonald’s Amid the Refugee Crisis

Category: Crisis management - Agency

Managing Security Information on War on Terror in Nigeria

Country: Nigeria

PR Agency: Image Merchants Promotion Limited

Organisation: Office of the National Security Adviser Nigeria

Entry:

Managing Security Information on War on Terror in Nigeria

Category: Digital Media Relations - Agency

Samsung PhotoWalk

Country: India

PR Agency: Weber Shandwick

Organisation: Samsung

Entry:

Samsung PhotoWalk

Category: Digital Media Relations - Inhouse

Digital Activation to Get the The Biggest Hackathon Event in the World Went Viral

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

Digital Activation to Get the The Biggest Hackathon Event in the World Went Viral

Category: Environmental - Agency

Earth To Paris

PR Agency: Havas PR

Organisation: United Nations Foundation

Entry:

Earth To Paris

Category: Environmental - Inhouse

Pet Box

Country: Turkey

Organisation: n11.com

Entry:

Pet Box

Category: Event management - Agency

ActionAid, Washed Away

PR Agency: Weber Shandwick

Organisation: ActionAid

Entry:

ActionAid, Washed Away

Category: Event management - Agency

Project Literacy, The Alphabet Of Illiteracy

PR Agency: Weber Shandwick

Organisation: Project Literacy

Entry:

Project Literacy, The Alphabet Of Illiteracy

Category: Event management - Inhouse

Shell Eco-marathon Turkey

Country: Turkey

Organisation: Shell Company of Turkey

Entry:

Shell Eco-marathon Turkey

Category: Financial services & investor relations - Agency

Successful Deregulation Campaign Relaxes Japan's Rules on Management of Expense Receipts

Country: Japan

PR Agency: Inoue Public Relations

Organisation: Concur Japan

Entry:

Successful Deregulation Campaign Relaxes Japan's Rules on Management of Expense Receipts

Category: Financial services & investor relations - Inhouse

VTB Capital "RUSSIA CALLING!" Investment Forum

Organisation: VTB Capital

Entry:

VTB Capital "RUSSIA CALLING!" Investment Forum

Category: Integration of tradition & new media - Agency

KFC Youth Minifootball Cup 2015

Country: Russian Federation

PR Agency: SPN Communications, Hungry Boys

Organisation: KFC

Entry:

KFC Youth Minifootball Cup 2015

Category: Integration of tradition & new media - Agency

LEGO Russia Official Photographer of the Year

Country: Russian Federation

PR Agency: Pro-Vision Communications

Organisation: LEGO

Entry:

LEGO Russia Official Photographer of the Year

Category: Internal communications - Inhouse

NTU SINGAPORE - SECRET BIKER AT NTU

Country: Singapore

Organisation: Nanyang Technological University, Singapore

Category: International PR campaign - Agency

EEMUSIC - Energy Efficient Music Culture

Country: Bulgaria

PR Agency: United Partners

Organisation: Intelligent Energy Europe Programme of the European Commission

Entry:

EEMUSIC - Energy Efficient Music Culture

Category: Launch of a new product - Agency

China Goes Bananas for Minions

PR Agency: Weber Shandwick

Organisation: Universal Pictures International

Entry:

China Goes Bananas for Minions

Category: Launch of a new service - Agency

Djembe Insights

PR Agency: Djembe Communications

Organisation: Djembe Communications

Entry:

Djembe Insights

Category: Launch of a new service - Inhouse

YLZ by Akmerkez

Country: Turkey

Organisation: Akmerkez

Entry:

YLZ by Akmerkez

Category: Media relations - Agency

Time to Drink Kefir

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard

Organisation: PepsiCo

Category: Media relations - Inhouse

Türk Telekom Brand Unification and New Logo Launch

Organisation: desiBel Ajans

Entry:

Türk Telekom Brand Unification and New Logo Launch

Category: NGO campaign - Agency

Global Energy Prize

Country: Russian Federation

PR Agency: FleishmanHillard Vanguard

Organisation: Global Energy non-profit partnership

Entry:

Global Energy Prize

Category: NGO campaign - Agency

Sir David Attenborough’s Apollo Program

Country: United Kingdom

PR Agency: Headland

Organisation: Global Apollo Program

Entry:

Sir David Attenborough’s Apollo Program

Category: NGO campaign - Inhouse

1 Lira Changes The World

Organisation: Marmara Forum

Entry:

1 Lira Changes The World

Category: PR on a shoestring - Agency

Creating Groundswell for South Africa’s First Dance Movie

Country: South Africa

PR Agency: PR Expert

Organisation: Hear Me Move

Entry:

Creating Groundswell for South Africa’s First Dance Movie

Category: Public affairs - Agency

SuperBus.com Journey to Estonia

Country: Estonia

PR Agency: Alfa-Omega Communications

Organisation: Bus Transportation Holding (trademark

Entry:

SuperBus.com Journey to Estonia

Category: Public sector - Agency

Roomie

Country: Netherlands

PR Agency: Hollander van der Mey

Organisation: Dutch Government

Entry:

Roomie

Category: Public sector - Inhouse

Awaking the sleepy water-awareness of the Dutch

Country: Netherlands

Organisation: Rijkswaterstaat - Ruimte voor de Rivier

Entry:

Awaking the sleepy water-awareness of the Dutch

Category: Public sector - Inhouse

Hope is Gaziosmanpaşa (HopeGOP)

Country: Turkey

Organisation: Gaziosmanpaşa Municipality

Entry:

Hope is Gaziosmanpaşa (HopeGOP)

Category: Publications - Agency

Djembe and Forbes Insights Research Report

PR Agency: Djembe Communications

Organisation: Djembe Communications

Entry:

Djembe and Forbes Insights Research Report

Category: Publications - Inhouse

The use of in-house magazine to carry out internal PR campaigns aimed at transmitting corporate culture

Country: Korea, Republic of

Organisation: SK Planet

Entry:

The use of in-house magazine to carry out internal PR campaigns aimed at transmitting corporate culture

Category: Reputation & Brand Management Online - Agency

A valentine from Adidas

PR Agency: Hill + Knowlton Strategies

Organisation: Adidas AG

Entry:

A valentine from Adidas

Category: Reputation & Brand Management Online - Inhouse

Newmont Bootcamp

Country: Indonesia

Organisation: Newmont Nusa Tenggara

Entry:

Newmont Bootcamp

Category: Social Media for PR - Agency

Smile.mvideo special digital project

PR Agency: CROS

Organisation: M.video

Entry:

Smile.mvideo special digital project

Category: Social Media for PR - Inhouse

From Social Media to Social CRM

Country: Indonesia

Organisation: Telkom Indonesia

Entry:

From Social Media to Social CRM

Category: Sponsorship - Agency

Restoration of the Chinese Palace - a symbol of partnership in a frosty climate

Country: Germany

PR Agency: navos Public Dialogue Consultants GmbH

Organisation: Wintershall Holding

Entry:

Restoration of the Chinese Palace - a symbol of partnership in a frosty climate

Category: Sponsorship - In house

TWSS

Country: Turkey

Organisation: Turkcell

Entry:

TWSS

Category: Technology - Agency

Fitbit - Find Your Fit

PR Agency: MSLGROUP

Organisation: Fitbit Japan

Entry:

Fitbit - Find Your Fit

Category: Technology - Inhouse

Cepsa’s technological efficiency

Country: Spain

Organisation: Cepsa

Entry:

Cepsa’s technological efficiency

Category: Travel & tourism – Agency

Mara Live

PR Agency: Grayling

Organisation: Kenyan Ministry for Tourism

Entry:

Mara Live

Category: Travel & tourism – Inhouse

Accessible Tourism Abled Istanbul Replicas

Country: Turkey

Organisation: ISTANBUL METROPOLITAN MUNICIPALITY

Entry:

Accessible Tourism Abled Istanbul Replicas

Winners 2015


Special prize: UN Award for PR with an objective of social progress


Category: NGO campaign - Inhouse

Tackling Homophobia in Sport

Country: Australia

Organisation: Sydney Convicts Rugby Union Club

Special prize: 2015 Grand Prix


Category: Financial services & investor relations - Agency

Sanlam One Rand Man

Country: South Africa

PR Agency: Atmosphere Communications and King James Group

Organisation: Sanlam

Category: Business-to-business - Agency

Dubai Gold & Commodities Exchange (DGCX), The DGC- X- Factor! How DGCX Transformed Its Regional and Global Profile

Country: UAE

PR Agency: Weber Shandwick

Organisation: Dubai Gold & Commodities Exchange (DGCX)

Category: Business-to-business - Inhouse

Red Riding Hood in the Emirates A German Way of Engineering Oil and Gas

Country: Germany

Organisation: Wintershall Holding

Category: Communication Research - Agency

Exploring Consumer Mobility Trends

Country: United States

PR Agency: Burson-Marsteller

Organisation: Bank of America

Category: Communication Research - Agency

Netflix

Country: United States

PR Agency: MSLGROUP

Organisation: Netflix

Category: Communication Research - Inhouse

Imagem Corporativa

Country: Brazil

Organisation: Imagem Corporativa

Category: Community Relations - Agency

Life is Simple with Internet - Creating Shared Value

Country: Turkey

PR Agency: Effect Public Relations

Organisation: TTNET

Category: Community Relations - Inhouse

Doon Po Sa Amin

Country: Phillipines

Organisation: Smart Communications

Category: Consumer PR for an existing product - Agency

Bushmills Live

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Bushmills Irish Whiskey

Category: Consumer PR for an existing service - Agency

Zimowy Narodowy

Country: Poland

PR Agency: Testa Communications

Organisation: PL2012.plus

Category: Consumer Pr For An Existing Service - Inhouse

Launch of RTA Smart Apps

Country: United Arab Emirates

Organisation: Roads and Transport Authority - Dubai

Category: Corporate Communications - Agency

Lansons for The Co-operative Bank

Country: United Kingdom

PR Agency: Lansons

Organisation: Co-op Bank

Category: Corporate Communications - Inhouse

From Telecom to Spark - rebranding one of New Zealand

Country: New Zealand

Organisation: Spark New Zealand

Category: Corporate Responsibility - Inhouse

Business and Technical Education

Country: Kosovo

Organisation: Limak Kosovo International Airport

Category: Corporate responsibility - Agency

AVON Crusade against Breast Cancer

Country: Argentina

PR Agency: LLORENTE & CUENCA

Organisation: AVON

Category: Crisis Management - Agency

Pekabesko product ban in Republika Srpska

Country: Bosnia

PR Agency: Prime Communication d.o.o. Banjaluka

Organisation: Leburia komerc d.o.o. Prnjavor

Category: Digital Media Relations - Agency

Bushmills Live

Country: United Kingdom

PR Agency: Smarts Communicate

Organisation: Bushmills Irish Whiskey

Category: Digital Media Relations - Inhouse

SurePayroll GWA Submission

Country: United States

Category: Environmental - Agency

Give a Voice to Turkish Tea

Country: Turkey

PR Agency: Excel Communications Management

Organisation: Unilever Lipton

Category: Event management - Agency

DOLE

Country: Japan

PR Agency: Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.

Organisation: Dole Japan, Inc

Category: Event management - Inhouse

Zorlu Shopping Mall Spring Festival

Country: Turkey

Organisation: Zorlu Shopping Mall

Category: Healthcare - Agency

#Backie - When Swedes turned their back on cancer

Country: Sweden

PR Agency: Burson-Marsteller

Organisation: Euromelanoma

Category: Healthcare - Agency

grab your brush!

Country: Hungary

PR Agency: Noguchi Porter Novelli

Organisation: Pfizer Hungary

Category: Integration of tradition & new media - Agency

Give a Voice to Turkish Tea

Country: Turkey

PR Agency: Excel Communications Management

Organisation: Unilever Lipton

Category: Integration of tradition & new media - Inhouse

TaiKoo Hui

Country: China

Organisation: TaiKoo Hui (Guangzhou) Development Company Limited

Category: Internal communications - Agency

Be the Customer Challenge Sparks PayPal Growth Surge

Country: United States

PR Agency: MSLGROUP

Organisation: Paypal

Category: International PR campaign - Agency

How Climate Broke Through

Country: United States

PR Agency: Havas PR

Organisation: United Nations Foundation

Category: International PR campaign - Inhouse

Good Spirited

Country: Bermuda

Organisation: Bacardi Limited

Category: Launch of a new product - Agency

Denza #futurepartners

Country: China

PR Agency: Weber Shandwick

Organisation: Denza

Category: Launch of a new service - Agency

Whatsred Hospitality 2.0

Country: Spain

PR Agency: LLORENTE & CUENCA

Organisation: Coca-Cola Iberia

Category: Launch of a new service - Inhouse

Getin Point. Launch of the first self-service bank branch in Poland

Country: Poland

Organisation: Getin Noble Bank

Category: Media relations - Agency

K9 anti-poaching awareness powered by photo-journalism

Country: South Africa

PR Agency: Burson-Marsteller Africa

Organisation: Paramount Group

Category: Media relations - Inhouse

A press trip to Siberia media relations against all odds

Country: Germany

Organisation: Wintershall Holding

Category: NGO campaign - Agency

The Taj Must Smile

Country: Hong Kong

PR Agency: Weber Shandwick

Organisation: FHI360

Category: NGO campaign - Agency

The game is on for women

Country: Poland

PR Agency: Practum Consulting

Organisation: Foundation Pilka jest Piekna / Federation of Amazon Clubs

Category: NGO campaign - Inhouse

Tackling Homophobia in Sport

Country: Australia

Organisation: Sydney Convicts Rugby Union Club

Category: PR on a shoestring - Agency

The Empty Shop win

Country: South Africa

PR Agency: Weber Shandwick

Organisation: Sandton City

Category: Public affairs - Agency

Amending the Public Procurement Act a campaign to raise employment and facilitate business through regulatory change

Country: Poland

PR Agency: Lewiatan And Genesis Pr Poland

Organisation: LEWIATAN

Category: Public sector - Agency

The Taj Must Smile

Country: Hong Kong

PR Agency: Weber Shandwick

Organisation: FHI360

Category: Public sector - Inhouse

WALK WITH MAYOR

Country: Croatia

Organisation: City of A Ibenik

Category: Publications - Agency

One country, One Team

Country: Russia

PR Agency: SPN Communications

Organisation: The Russian Olympic Committee

Category: Publications - Inhouse

COM-MUNI-CAT-ING -- Bridging the PR communication gap in Japan

Country: Japan

Organisation: Dentsu Public Relations Inc.

Category: Reputation & Brand Management Online - Agency

The Power to Incite

Country: United States

PR Agency: Weber Shandwick

Organisation: Ricoh Americas Corporation

Category: Social Media for PR - Agency

Always #LikeAGirl

Country: United States

PR Agency: MSLGROUP

Organisation: P&G Always

Category: Social Media for PR - Agency

Kindle Voyage

Country: China

PR Agency: Weber Shandwick

Organisation: DENZA

Category: Sponsorship - Agency

DOLE

Country: Japan

PR Agency: Dentsu Young & Rubicam Inc. and Dentsu Public Relations Inc.

Organisation: Dole Japan, Inc

Category: Sponsorship - Inhouse

Painting life back into a mature sponsorship

Country: New Zealand

Organisation: ANZ New Zealand

Category: Technology - Agency

#IAmAGamer

Country: Poland

PR Agency: SAROTA PR

Organisation: SAPPHIRE Technology

Category: Technology - Inhouse

A German Forest in the Gulf How a fungus helps produce oil more efficiently

Country: Germany

Organisation: Wintershall Holding

Category: Travel & tourism - Agency

DSS Apprenticeship Program

Country: United Arab Emirates

PR Agency: TRACCS

Organisation: Dubai Festivals and Retail Establishment

Winners 2014


Special prize: UN Award for PR with an objective of social progress


Hobby Clubs

Country: Turkey

Special prize: Special award for 2014 for PR with an objective of progress in digital inclusion within the EU


"Always." A project to improve young women's literacy

Country: Bulgaria

Special prize: 2014 Grand Prix


Category: - Inhouse

"A global university on the rise." The judges found this project exceptional in its innovative use of multiple communication techniques.

Category: Business-to-business - Agency

Airbus Comfort Campaign

PR Agency: Good Relations

Organisation: Airbus

Category: Business-to-business - Inhouse

GOLD RESERVE

Organisation: CROS

Category: Communication Research - Agency

Putting the M(anchester) in MBA

PR Agency: Weber Shandwick

Organisation: Manchester Business School

Category: Community Relations - Agency

Everyone can Become an Entrepreneur

PR Agency: Graffiti PR, Graffiti BBDO, Webstyler

Organisation: OMV Petrom Romania

Category: Community Relations - Inhouse

Get off the podium, talk on equal terms

Organisation: TenneT TSO GmbH

Category: Community Relations - Inhouse

LIFE INSIDE

Category: Consumer PR for an Existing Service - Agency

Ken Delmar " Paper Towel Picasso

PR Agency: MSLGROUP

Organisation: P&G

Category: Consumer PR for an Existing Service - Inhouse

Hobby Clubs

Organisation: Garanti Pension and Life

Category: Consumer PR for an existing product - Agency

For Breath that Sizzles! Scope Bacon

PR Agency: MSLGROUP

Organisation: P&G

Category: Consumer PR for an existing service - Agency

Peruvian Press is Future

PR Agency: LLORENTE & CUENCA

Organisation: Sociedad de Empresas Periodísticas del Perú (SEPP)

Category: Corporate communications - Agency

Pearson - Thank Your Teacher

PR Agency: Weber Shandwick

Organisation: Pearson India

Category: Corporate communications - Inhouse

A global university on the rise

Category: Corporate responsibility - Agency

Share Your Meal

PR Agency: ATW Communications

Organisation: DANONE

Category: Corporate responsibility - Inhouse

GOLD RESERVE

Category: Crisis Management - Inhouse

Courage to talk on equal terms in a crisis

Organisation: TenneT TSO GmbH

Category: Crisis management - Agency

Baby Infant Formula + Food Contamination Scare = Potential Crisis Catastrophe for Danone Nutricia

PR Agency: Weber Shandwick

Organisation: Danone Nutricia

Category: Digital Media Relations - Agency

Halloween Treats Gone Wrong

PR Agency: MSLGROUP

Organisation: P&G

Category: Digital Media Relations - Agency

Ken Delmar " Paper Towel Picasso

PR Agency: MSLGROUP

Organisation: P&G

Category: Environmental - Agency

Creating a Global Media Team to Move Action on Climate to the Forefront

PR Agency: Havas PR Global Collective

Organisation: United Nations Foundation

Category: Event Management - Agency

MuzArteria – 2013

PR Agency: SPN COMMUNICATIONS

Organisation: the Ministry of Public Health of Russia

Category: Event management - Agency

Streets of Spain

PR Agency: Weber Shandwick

Organisation: Campo Viejo

Category: Event management - Agency

adidas

PR Agency: Hill+Knowlton Strategies Ltd

Organisation: Adidas

Category: Event management - Inhouse

Please Please Me New Year Merriment

Organisation: Kanyon Shopping Center

Category: Financial services & Investor relations - Inhouse

Hobby Clubs

Organisation: Garanti Pension and Life

Category: Financial services & investor relations - Agency

Driving Towards Success on a Global Stage and Launching one of the Year’s Most Successful Chinese Company IPOs in the U.S.

PR Agency: FTI Consulting, Inc.

Organisation: Autohome Inc.

Category: Financial services & investor relations - Agency

Powering the Russian venture market

PR Agency: SPN COMMUNICATIONS

Organisation: the Russian Venture Company

Category: Healthcare - Agency

Gaming Sleep Apnoea

PR Agency: Dahlheim & Sjöqvist

Organisation: ResMed Sweden

Category: Healthcare - Agency

K&H MediMagic Storytelling Doctors

PR Agency: K&H Group

Category: Integration and Traditiion of New Media - Agency

Barbie #Unapologetic

PR Agency: Weber Shandwick

Organisation: Mattel

Category: Integration and Traditiion of New Media - Agency

Ben Saunders

PR Agency: Hill+Knowlton Strategies Ltd

Organisation: Intel

Category: Internal communications - Agency

Return to Growth

PR Agency: V+O COMMUNICATION / UNLIMITED Creativity

Organisation: AstraZeneca

Category: Internal communications - Agency

SUBWAY® Allstars

PR Agency: Weber Shandwick

Organisation: Subway Sandwiches Germany

Category: Internal communications - Inhouse

Be Green

Organisation: Eczacibasi Holding

Category: Internal communications - Inhouse

MRM Community

Organisation: McArthur River Mining

Category: International PR campaign - Agency

Changing perceptions

PR Agency: Weber Shandwick

Organisation: The Organising Committee of the Sochi 2014 Winter Olympic and Paralympic Games

Category: International PR campaign - Agency

Rubber Stamped!

PR Agency: Stein IAS

Organisation: Trelleborg Marine Systems

Category: International PR campaign - Agency

Tokyo 2020

PR Agency: Weber Shandwick

Organisation: Tokyo 2020 Bid Committee

Category: Launch of a New Service - Inhouse

Pera PadaLove International Rewards Program

Organisation: PJ Lhuillier Group of Companies

Category: Launch of a new product - Agency

The launch of the Firefly Upsee

PR Agency: JPR

Organisation: Leckey Design

Category: Launch of a new product - Inhouse

GPU14

Organisation: AMD

Category: Launch of a new service - Agency

Turning the Channel to Al Jazeera America

PR Agency: Qorvis MSLGROUP

Organisation: Al Jazeera America

Category: Media relations - Agency

General Motors Revamps 70 Percent of Product Lineup in 2013

PR Agency: Weber Shandwick

Organisation: General Motors

Category: Media relations - Agency

Project Macondo

PR Agency: AXON INTERNATIONAL CORP.

Organisation: BSA | THE SOFTWARE ALLIANCE

Category: Media relations - Inhouse

Bees with Backpacks

Category: NGO Campaign - Inhouse

FEM - Equal Oppurtunities Model

Organisation: KAGIDER Women Entrepreneurs Association of Turkey

Category: Online Crisis Communications - Agency

Greenpeace #iceclimb of the Shard

PR Agency: Weber Shandwick

Organisation: The Shard

Category: Online Crisis Communications - Agency

“Who Framed Master Kong?”

PR Agency: Weber Shandwick

Organisation: Master Kong

Category: PR on a Shoestring - Inhouse

Campaign surrounding the opening of Eagle Wood Neurological Care Centre

Organisation: PJ Care

Category: PR on a shoestring - Agency

Spartans for Kids " run for charity

PR Agency: partner of promotion sp. z o.o

Organisation: Spartan for Kids

Category: Public Sector - Agency

A City Open for Movement

PR Agency: SPN COMMUNICATIONS

Organisation: the Department for Transportation and Road Infrastructure Development of Moscow

Category: Public affairs - Agency

Reforming the Bailiff Legislation

PR Agency: Bellenden

Organisation: Civil Enforcement Association and the High Court Enforcement Officers Association

Category: Publications - Agency

PT Kaltim Pasifik Amoniak’s Honoring the Dayaks

PR Agency: Edelman Indonesia

Organisation: PT Kaltim Pasifik Amoniak (KPA)

Category: Publications - Inhouse

SPirit Magazine by Singapore Polytechnic

Organisation: Singapore Polytechnic

Category: Reputation and Brand Management Online - Agency

Ken Delmar " Paper Towel Picasso

PR Agency: MSLGROUP

Organisation: P&G

Category: Reputation and Brand Management Online - Agency

The Unbranded Launch

PR Agency: Jung Relations

Organisation: Volvo Cars

Category: Social Media for PR - Agency

Loving Touch Matters

PR Agency: MSLGROUP Poland

Organisation: GlaxoSmithKline

Category: Social Media for PR - Inhouse

A Day at Kanyon

Organisation: Kanyon Shopping Center

Category: Sponsorship - Inhouse

DID Sponsorship (Dialogue in Dark)

Organisation: TTNET

Category: Sponsorship - Inhouse

Sport Chek Brand Development

Organisation: FGL Sports Ltd. (Sport Chek)

Category: Technology - Agency

BenQ – Innovation for Eye Care

PR Agency: MSL GROUP

Organisation: BenQ India Pvt Ltd

Category: Technology - Agency

FiLIP

PR Agency: MSLGROUP

Organisation: FiLIP Technologies

Category: Technology - Agency

Powering the Russian venture market

PR Agency: SPN COMMUNICATIONS

Organisation: the Russian Venture Company

Category: Technology - Inhouse

“Our Survey Says”

Organisation: Fortinet

Category: Travel & tourism - Agency

A LEGEND COMES TO LIFE

PR Agency: APRA Porter Novelli

Organisation: “Kamenitzaâ€Â AD, a company of Molson Coors

Category: Travel & tourism - Inhouse

Halloween Horror Nights 3 at Universal Studios Singapore " “Sisters of Evil” unleash their vengeance

Organisation: Resorts World at Sentosa Pte Ltd

Winners 2013


Category: Business-to-business - Agency

Adobe Transforms Creativity ~ and Its Brand ~ with the Launch of Creative Cloud

Organisation: Edelman

Category: Business-to-business - Inhouse

Making paint easy to sell and fun to buy!

Organisation: Tikkurila Oyj

Category: Communication Research - Inhouse

Ing Bank Turkey's Savings Tendency Research

Organisation: ING Turkey

Category: Community Relations - Agency

Invigorating Eye Health in African-American Communities

Organisation: Havas PR North America

Category: Community Relations - Inhouse

Citi Every Step of the Way

Organisation: Citi

Category: Consumer PR for an existing product - Agency

"Ghosts Were People Too" - Sentosa Spooktacular

Organisation: Strategic Public Relations Group

Category: Consumer PR for an existing product - Agency

Bring Happiness Home

Organisation: Blue Focus Integrated Marketing Communication

Category: Corporate communications - Inhouse

Celebrating 150 Years of Bringing People Together

Organisation: Bacardi Limited

Category: Corporate responsibility - Agency

Add Hope

Organisation: Ogilvy PR Johannesburg

Category: Corporate responsibility - Inhouse

Women Empowerment in Economy

Organisation: Turkcell

Category: Crisis management - Agency

Train To 2012

Organisation: Partner of Promotion

Category: Crisis management - Inhouse

Embracing responsibility and restoring supply security ~ Wintershall crisis management during and after the uprising in Libya

Organisation: Wintershall

Category: Digital Media Relations - Agency

Talk to space

Organisation: Wenderfalck

Category: Environmental - Inhouse

Honeywell Hometown Solutions

Organisation: Weber Shandwick

Category: Event management - Agency

Beijing Hyundai - Little savings go a long way

Organisation: MSLGROUP

Category: Event management - Inhouse

Pistahang Cebuana Pasasalamat Concert (Cebuana Lhuillier Thanksgiving Concert)

Organisation: Cebuana Lhuillier

Category: Event management - Inhouse

VTB Capital "RUSSIA CALLING!" Investment Forum -- Raising the Transparency Curtain

Organisation: VTB Capital

Category: Financial services & investor relations - Agency

First People's IPO in the history of Kazakhstan

Organisation: Promo Group Communications

Category: Healthcare - Agency

Play for Young Women s Health!

Organisation: Dahlheim & Sjöqvist

Category: Integration of tradition & new media - Agency

Cool Jobs

Organisation: Weber Shandwick

Category: Integration of tradition & new media - Agency

Mercedes-Benz All-New A-Class Press Launch 2013  \"The A-Space

Organisation: Beijing Mercedes-Benz Sales Service Co., Ltd. / Powell Tate Beijing

Category: Integration of tradition & new media - Inhouse

"Odebrecht's Digital Press Kit and Press Set"

Organisation: Odebrecht

Category: Internal communications - Agency

Spirit of Togetherness ~ Enhancing the Japanese Red Cross's Communications Capacity

Organisation: Dentsu Public Relations

Category: Internal communications - Inhouse

Celebrating 150 Years of Bringing People Together

Organisation: Bacardi Limited

Category: International PR campaign - Inhouse

Celebrating 150 Years of Bringing People Together

Organisation: Bacardi Limited

Category: International PR campaign - Inhouse

End Polio Now

Organisation: Rotary International

Category: Launch of a new product - Agency

Share Your Now

Organisation: Weber Shandwick

Category: Launch of a new product - Inhouse

AMD Radeon HD 7990 Publicity Stunt

Organisation: AMD

Category: Launch of a new service - Agency

Using Isbank Credit Cards also as Museum Card-" Müzekart"

Organisation: Isbank

Category: Launch of a new service - Agency

YOYO - Car sharing service

Organisation: PRfit Communication Consultancy

Category: Media relations - Agency

Advancing Brazil's Global Reputation as a Champion of Sustainable Development in 2012

Organisation: CDN Comunicacao / Fleishman Hillard

Category: Media relations - Agency

Nike Gets China Running

Organisation: Weber Shandwick

Category: NGO campaign - Agency

Jeddah Entrepreneurs Meet and Competition

Organisation: TRACCS

Category: PR on a shoestring - Agency

For a more humane city

Organisation: Rippler Communications

Category: PR on a shoestring - Inhouse

AMD Radeon HD 7990 Publicity Stunt

Organisation: AMD

Category: Public affairs - Agency

We Believe in D&T

Organisation: Weber Shandwick

Category: Public sector - Agency

"MuzArteria"

Organisation: SPN Ogilvy

Category: Public sector - Inhouse

CIRM of Uskudar Municipality

Organisation: City of Uskudar

Category: Public sector - Inhouse

Water Conservation Awareness Programme

Organisation: PUB Singapore

Category: Publications - Agency

METRO Retail Compendium 2012/2013

Organisation: Metro AG

Category: Publications - Inhouse

HEY! It's NTU

Organisation: Nanyang Technological University, Singapore

Category: Social Media for PR - Agency

Colgate Optic White Philippine Launch

Organisation: Green Bulb Public Relations

Category: Social Media for PR - Agency

Huggies Turns the Conversation Around

Organisation: Edelman

Category: Social Media for PR - Inhouse

Charades

Organisation: Multi Development Turkey

Category: Sponsorship - Agency

Cool Jobs

Organisation: Weber Shandwick

Category: Sponsorship - Inhouse

Citi Every Step of the Way

Organisation: Citi

Category: Technology - Agency

Rybnoe Mesto Media Club

Organisation: SPN Ogilvy

Category: Technology - Inhouse

Tata Consultancy Services

Organisation: Tata Consultancy Services

Category: Travel & tourism - Agency

Discover more in Singapore

Organisation: MSLGROUP

Winners 2012


Category: Community Relations (Joint Winners)

Country: USA

PR Agency: Edelman

Organisation: The Gateway Center

Category: Community Relations (Joint Winners)

Country: Middle East

PR Agency: TRACCS

Organisation: Global Gumbo Group (G3)

Category: Consumer PR for an existing product

Country: Turkey

Organisation: Akmerkez Shopping Center

Category: Consumer PR for an existing product

Country: Russia

PR Agency: SPN Ogilvy

Organisation: Novartis Consumer Health

Category: Consumer PR for an existing product

Country: USA

PR Agency: Edelman

Organisation: Church & Dwight / Trojan Brand Condoms

Category: Consumer PR for an existing service

Country: India

PR Agency: Hanmer MSL; MSLGROUP

Organisation: STAR Movies-India

Category: Corporate communications

Country: USA

PR Agency: Edelman

Organisation: ITT Exelis

Category: Corporate responsibility

Country: UK

PR Agency: Gabrielle Shaw Communications

Organisation: Selfridges

Category: Creativity

Country: Belgium

Organisation: MasterCard

Category: Crisis Management

Country: China

PR Agency: Weber Shandwick

Organisation: McDonald�s

Category: Digital Media Relations

Country: Global

PR Agency: Weber Shandwick

Organisation: Exxon Mobil

Category: Environmental

Country: Turkey

PR Agency: Effect Public Relations

Organisation: T�rk Telekom

Category: Event Management (Joint Winners)

Country: Turkey

Organisation: Forum Kayseri

Category: Event Management (Joint Winners)

Country: Germany

Organisation: Nord Stream AG

Category: Financial services and investor relations (Joint Winners)

Country: Spain

PR Agency: Llorente & Cuenca

Organisation: CaixaBank

Category: Financial services and investor relations (Joint Winners)

Country: Sweden

PR Agency: Prime

Organisation: Alecta

Category: GRAND AWARD

Country: Serbia

PR Agency: Blumen Group

Organisation: Statistical Office of the Republic of Serbia (SORS)

Category: Healthcare

Country: Sweden

PR Agency: Dahlheim & Sj�qvist

Organisation: Merck Sweden

Category: Integration of traditional and new media

Country: Netherlands

PR Agency: Weber Shandwick

Organisation: Grolsch

Category: Internal Communications

Country: UK

Organisation: The University of Nottingham

Category: International PR Campaign

Country: Finland

PR Agency: Miltton

Organisation: Finnair & Helsinki Airport

Category: Launch of a new product

Country: USA

PR Agency: MSL Group

Organisation: Procter&Gamble/Scope

Category: Media Relations

Country: USA

PR Agency: RF Binder

Organisation: Ameriprise Financial

Category: Public affairs

Country: Bulgaria

PR Agency: Intelday Solutions

Organisation: Syrian Community in Bulgaria

Category: Public sector

Country: Serbia

PR Agency: Blumen Group

Organisation: Statistical Office of the Republic of Serbia (SORS)

Category: Publications (Joint Winners)

Country: Finland

PR Agency: Procom

Organisation: ProCom-the Association of Communication Professionals

Category: Publications (Joint Winners)

Country: Germany

Organisation: METRO GROUP

Category: Reputation and Brand Management Online

Country: China

PR Agency: MSLGROUP, MSL China

Organisation: Perfetti Van Melle Confectionery Co., Ltd

Category: Social Media for PR (Joint Winners)

Country: Kenya

PR Agency: GINA DIN CORPORATE COMMUNICATIONS

Organisation: Kenya Red Cross

Category: Social Media for PR (Joint Winners)

Country: Turkey

Organisation: VODAFONE TURKEY

Category: Sponsorship

Country: Brasil

Organisation: Petrobras

Category: Technology

Country: Bulgaria

PR Agency: Ardency Consulting

Organisation: Atos IT Solutions and Services Bulgaria

Category: Travel and Tourism

Country: Brasil

PR Agency: S2Publicom

Organisation: GOL Linhas Aeras Inteligentes

Category: UN Award

Country: Turkey

Organisation: TURKCELL

Winners 2011


Category: Business to Business

Country: Spain

PR Agency: Torres y Carrera (Spain)

Organisation: University de Santiago de Compostela

Category: Communication research

Country: Germany

PR Agency: Hill & Knowlton (Germany)

Organisation: Nordstream

Category: Community Relations

Country: Malaysia

PR Agency: Weber Shandwick (Malaysia)

Organisation: Youth Asia

Category: Consumer PR for an existing product

Country: USA

PR Agency: Edelman (USA)

Organisation: Starbucks Earth Month

Category: Consumer PR for an existing service (Joint Winner)

Country: China

PR Agency: Weber Shandwick (China)

Organisation: McDonald�s China

Category: Consumer PR for an existing service (Joint winner)

Country: Turkey

Organisation: T�rk Telekom (Turkey)

Category: Corporate communications

Country: Sweden

PR Agency: Prime PR & Electrolux PR Studio (Sweden)

Organisation: Electrolux

Category: Corporate responsibility

Country: Turkey

PR Agency: Absolute Relationship Building (Turkey)

Organisation: Garanti Pension & Life Company

Category: Crisis Management

Country: USA

PR Agency: Weber Shandwick (USA)

Organisation: American Airlines

Category: Digital Media Relations

Country: Germany

PR Agency: fischerAppelt / kempertrautmann

Organisation: Initiative vermisste Kinder

Category: Environmental

Country: Turkey

PR Agency: Lobby PR (Turkey)

Organisation: Aygaz

Category: Financial services and investor relations (Joint Winner)

Country: Poland

PR Agency: Genesis PR (Poland)

Organisation: Emperia Holding

Category: Financial services and investor relations (Joint Winner)

Country: Singapore

PR Agency: Weber Shandwick (Singapore)

Organisation: Sabana REIT

Category: Healthcare

Country: China

PR Agency: Weber Shandwick (China)

Organisation: Pfizer

Category: Integration of traditional and new media

Country: USA

PR Agency: Edelman (USA)

Organisation: National Dairy Council

Category: Internal Communications

Country: South Africa

PR Agency: Marina Penderis (South Africa)

Organisation: Absa

Category: International PR Campaign

Country: Europe

PR Agency: NXP Semiconductors (Europe)

Organisation: NXP Semiconductors

Category: Launch of a new product

Country: Spain

PR Agency: Weber Shandwick (Spain)

Organisation: Opel Spain

Category: Launch of a new service

Country: UK

PR Agency: Lanson�s Communications (UK)

Organisation: Metro Bank

Category: Media Relations

Country: USA

PR Agency: Weber Shandwick (USA)

Organisation: Think About Your Eyes

Category: Online Crisis Communications

Country: USA

PR Agency: Weber Shandwick (USA)

Organisation: American Airlines

Category: PR on a shoestring

Country: UK

PR Agency: Fishburn Hedges (UK)

Organisation: BBC TV Licensing

Category: Public affairs

Country: UK & Belgium

PR Agency: Weber Shandwick (UK & Belgium)

Organisation: Abbot

Category: Reputation and Brand Management Online

Country: Turkey

PR Agency: Capitol Ogilvy Public Relations Worldwide (Turkey)

Organisation: T�rk Telekom

Category: Special Awards

Country: Central and Southeastern Europe

PR Agency: PR Point (Bulgaria)

Organisation: Information Campaign

Category: Special Awards: Creativity

Country: Turkey

Organisation: T�rk Telekom (Turkey)

Category: Sponsorship

Country: UK

PR Agency: Weber Shandwick (UK)

Organisation: EDF Energy

Category: Technology (Joint Winner)

Country: USA

PR Agency: Edelman (US)

Organisation: Adobe Systems Incorporate

Category: Technology (Joint Winner)

Country: Indonesia

PR Agency: Weber Shandwick (Indonesia)

Organisation: Microsoft

Winners 2010


Category: Business-to-business

Country: USA

PR Agency: Edelman

Organisation: Genomatica: Sugar into spandex, through sustainable chemistry

Category: Communication Research

Country: Japan

PR Agency: Dentsu Public Relations Inc.

Organisation: Hokkaido Rice Promotion Committee: Upgrading Hokkaido Rice to "First Class"

Category: Community Relations

Country: Switzerland

PR Agency: Inhouse

Organisation: Nord Stream AG: Community Relations in Nine Countries

Category: Consumer PR for an existing product

Country: Romania

PR Agency: The Practice

Organisation: PHOENIX: Optimism in times of crisis

Category: Consumer PR for an existing service

Country: Poland

PR Agency: inhouse

Organisation: Liberty Direct Poland: Beating the storm � Liberty Direct leads market breakthrough

Category: Corporate responsibility

Country: South Korea

PR Agency: Macoll Communication Consulting

Organisation: Novartis Korea: Transplantation TREE of LIFE Campaign

Category: Digital Media Relations

Country: Sweden

PR Agency: Prime PR

Organisation: SCA Libresse: Make Your Voice Heard

Category: Environmental

Country: Israel

PR Agency: Inhouse

Organisation: Maccabi Health Services: Environmentally-responsible medication disposal

Category: Event management

Country: USA

PR Agency: Edelman

Organisation: Microsoft Xbox 360: Xbox 360 at E3 2009

Category: Healthcare

Country: Russia

PR Agency: SPN Ogilvy

Organisation: The Ministry of Health and Social Development of Russia, the Federal Medical Biological Agency: More Donors � More Life: Building the Social Institution of Blood Donation in Russiax

Category: International PR Campaign

Country: Australia

PR Agency: Inhouse

Organisation: Tourism Queensland: The Best Job in the World

Category: Launch of a new product

Country: India

PR Agency: Corporate Voice|Weber Shandwick

Organisation: Gillette (Procter & Gamble): Shave India Movement

Category: Launch of a new service

Country: Turkey

PR Agency: Inhouse

Organisation: TURKCELL : TALK OF THE TOWN: Turkcell 3G Launch Media Relations

Category: Media Relations

Country: Brazil

PR Agency: Fleishman-Hillard and CDN

Organisation: Brazilian Secretariat of Social Communication of the Presidency of Brazil (SECOM): Green Diplomacy: Brazil�s Success Bridging Developed & Developing Countries at COP15

Category: NGO Campaign

Country: USA

PR Agency: Edelman

Organisation: National Dairy Council: Fuel Up to Play 60

Category: NGO Campaign

Country: UK

PR Agency: Grayling UK

Organisation: Parkinsons UK: Parkinsons UK Brain Donor Appeal

Category: Online Crisis Communications

Country: Brazil

PR Agency: inhouse

Organisation: Petrobras (Petroleo Brasileiro S.A): Facts & Data: pioneering the use of a corporate blog as a tool for strategic communication and transparency during a crisis

Category: Public Sector

Country: Kenya

PR Agency: Apex Communications Ltd

Organisation: Kenya National Bureau of Statistics: 2009 Kenya National Population and Housing Census Campaign � Nipo Natambulika, Count me In!

Category: Public affairs

Country: Poland

PR Agency: GENESIS PR

Organisation: The Association of Employers and Employees of Bookmaking Companies : Change of the taxation rate in the new gambling act of bookmaker companies legally operating in Poland

Category: Publications

Country: Worldwide

PR Agency: beckmanns communications

Organisation: Deutsche Post DHL: Delphi Study - �Delivering Tomorrow � Customer Needs in 2020 and Beyond�

Category: Social Media for PR

Country: Romania

PR Agency: Rogalski Grigoriu Public Relations

Organisation: BCR: Money School

Category: Sponsorship

Country: Europe

PR Agency: Inhouse

Organisation: Nord Stream AG: The Baltic Youth Philharmonic

Category: Technology

Country: Indonesia

PR Agency: IndoPacific Edelman

Organisation: Acer Indonesia: Q4 2009 Campaign: Invasion of Technology

Category: Travel and Tourism

Country: UK

PR Agency: Seventy Seven PR

Organisation: Hotels.com: 2009 Hotels.com Hotels Price Index

Winners 2009


Category: Business to business

Country: The Japan Dairy Council & Dentsu Public Relations

Category: Consumer PR - existing product

PR Agency: Iwanami Shoten, publishers & Dentsu Public Relations

Organisation: Japan for turn the page: redefining the paper dictionary

Category: Consumer PR - existing service

PR Agency: Accor services & G.P. Inforpress

Organisation: Spain for Gustino, health menus for everyone

Category: Corporate communications

PR Agency: Shell International & Fishburn Hedges

Organisation: International for Shell Special Publics Engagement Programme

Category: Corporate responsibility - joint winners

PR Agency: Eczacibasi

Organisation: Turkey for Eczacibasi personal hygiene school program

Category: Corporate responsibility - joint winners

PR Agency: Liberty Direct & Publicis Consultants

Organisation: Rowland, Poland for Taxi with baby car seat on board! - Towards children road safety

Category: Creativity Award

PR Agency: Baiby Yar book & Pleon Talan

Organisation: Ukraine for Baiby Yar book -launch campaign

Category: Crisis management

PR Agency: Stockholm Country Council & Primer PR

Organisation: Sweden for calming the population of stockholm

Category: Environmental

PR Agency: Turk Telekom & Bursay

Organisation: Turkey for a save a Tree, plant a tree

Category: Event management

PR Agency: American Airlines & Weber Shandwick

Organisation: Usa for Pink - ribbon airplanes take the message to the World: American Airilines & Susan G. Komen for the Cure Lifetime Promise Partnership

Category: Financial services & investor relations - joint winners

PR Agency: Weber Shandwick

Organisation: Temasek Holdings (private) Limited: Singapore for Perspectives from a privately- run global Invesment Company: Temasek Holdings Raises the Bar in Public Engagement

Category: Financial services & investor relations - joint winners

PR Agency: Llorente & Cuencua

Organisation: Gas natural: Spain for flower project: Gas Natural & Uni�n Fenosa Merger

Category: Healthcare - joint winners

PR Agency: Weber Shandwick

Organisation: Glaxo SmithKline Hong Kong: Hong Kong for Shall we talk? Acto now! Cervarix Launch Campaign

Category: Healthcare - joint winners

PR Agency: United PR SP. Z 0.0

Organisation: Polish Gastroenterology Foundation: Poland for beat cancer - first nationwide colon cancer raising awarness campaign in Poland

Category: International

PR Agency: Fleishman -Hillard

Organisation: World Hepatitis Alliance: International for Am I Number 12?: World Hepatitis Day 2008

Category: International communications

PR Agency: Weber Shandwick

Organisation: American Airlines: Usa for Fueling Change: American AIrlines Gets Fuel Smart

Category: Launch of a new product

PR Agency: Solid Relations

Organisation: Lipton: Greece for Lipton Linea: You will love your silhouette

Category: Launch of a new product

PR Agency: Slavinsky Art. Gallery

Organisation: Russia for Awaiting the Golden Age - Launch of Slavinsky Art Gallery

Category: Launch of a new service

PR Agency: Weber Shandwick

Organisation: Victoria: Spain for Launch of Victoria sports betting in Spain

Category: Media relations - joint winners

PR Agency: Edelman

Organisation: American Heart Association (AHA)s Go Red for Women (GRFW): USA for Go Red for Women 2008 Untold Stories Campaign

Category: NGO campaign

PR Agency: Oceana

Organisation: Switzerland for Cut the Bait: Its Time to Stop OVerfishining Subsidies

Category: PR on a shoestring

PR Agency: Rogalski Grigoriu Public Relations

Organisation: Chase Corp: Romania for What a fun time to be here!

Category: Public Sector - joint winners

PR Agency: The Queensland Water Commission

Organisation: Australia for target 140: Transforming South East Queenslanders into world class water savers

Category: Public affairs

PR Agency: Weber Shandwick

Organisation: Dispensing Doctors Association: UK for Saving Rural Medical Services

Category: Public sector - joint winners

PR Agency: Weber Shandwick

Organisation: U.S. Army: USA for Dallas Grassroots Initiative

Category: Publications

PR Agency: Finnair & Miltton

Organisation: Finland for Depature 2093: Five Visions of the Future of Flying

Category: Special Commendations: Corporate Responsibility

PR Agency: Edelman Italy

Organisation: Microsoft Italy : For Sicurament Web - surfing safely on the Web

Category: Special Commendations: Corporate communications

PR Agency: Ikon SCS SA

Organisation: National Transplant Organisation: Greece for Ikon SCS -National Transplants Association Gift of life

Category: Special Commendations: Internal Communications

PR Agency: TEO LT, AB Group & Andriuskviciute, Kuras and Partners (UAB ZG34)

Organisation: Lithuana for TEO Project: Save Resources and Change Yourself

Category: Sponsorship

PR Agency: Holcim Serbi & Executive Group

Organisation: Serbia for Sponsoring The Drean House: Holcim Builds ist Corporate Brand in Serbia

Category: Technology

PR Agency: T -Mobile UK & Brands2Life

Organisation: Uk for GDays: Launching the T-Mobile G1

Category: Travel & Tourism

PR Agency: Horizon Comunication Group

Organisation: New Caledonia Tourism (Australia) & Horizon Communication Group, Australia for Positioning New Caledonia as the one best gourmet experiences outside of France

Category: UN Nominees

PR Agency: Turk Telekom & Bersay

Organisation: Turkey for Save a Tree, Plant a Tree

Category: UN Nominees

PR Agency: Dentsu Public Relations Inc

Organisation: The Japan Dairy Council: Japan for Japans milk price problem: the 30-year challenge

Category: UN Nominees

PR Agency: Eczacibasi

Organisation: Eczacibasi: Turkey for Eczacibasi Personal Hygiene School Program

Category: UN Nominees

PR Agency: Edelman Italy

Organisation: Microsoft Italy: Sicuramente web: surfing safely on the Web

Category: UN Nominees

PR Agency: Oceana

Organisation: Switzerland for Cut the Bait: Its Time to Stop Overfishing Subsidies

Category: e-PR / use of Internet

PR Agency: Chase Corp & Rogalski Grigoriu Public Relations

Organisation: Romania for What fun time to be here!

Winners 2008


Category: Business-to-business

Country: UK

PR Agency: Eulogy!

Organisation: Virgin Media Television

Category: Consumer PR for an existing product

Country: USA

PR Agency: Edelman

Organisation: Brita

Category: Consumer PR for an existing service

Country: Turkey

PR Agency: Inhouse

Organisation: Yapi Kredi Emeklilik

Category: Corporate communications

Country: Singapore

PR Agency: Inhouse

Organisation: PUB

Category: Corporate responsibility

Country: UK

PR Agency: Trimedia

Organisation: BT plc

Category: Corporate responsibility

Country: Global

PR Agency: Weber Shandwick

Organisation: YUM! Brands Inc.

Category: Crisis Management

Country: Hungary

PR Agency: Weber Shandwick

Organisation: SaGa Foods

Category: Environmental

Country: Brazil

PR Agency: Ketchum Estrat�gia Assessoria de Comunica��o

Organisation: Amanco

Category: Event management

Country: Australia

PR Agency: The Phillips Group

Organisation: Western Corridor Recycled Water Pty Ltd

Category: Financial services and investor relations

Country: Turkey

PR Agency: Inhouse

Organisation: Turkcell Communication Services

Category: Healthcare

Country: Ireland

PR Agency: Fleishman Hillard

Organisation: Sanofi Pasteur MSD

Category: Internal communications

Country: Netherlands

PR Agency: Inhouse

Organisation: Shell International Exploration & Production

Category: International PR Campaign

Country: Russia

PR Agency: Weber Shandwick

Organisation: Sochi 2014 Bid Committee (Russia)

Category: International PR Campaign

Country: Germany

PR Agency: Fleishman-Hillard

Organisation: Phonak

Category: Launch of a new product

Country: Australia

PR Agency: Horizon Communication Group

Organisation: Hilton Sydney

Category: Launch of a new service

Country: UK

PR Agency: Fleishman-Hillard

Organisation: Intune

Category: Media Relations

Country: USA

PR Agency: Weber Shandwick

Organisation: MAC AIDS Fund

Category: NGO Campaign

Country: USA

PR Agency: Racepoint Group

Organisation: One Laptop Per Child

Category: PR on a shoestring

Country: Turkey

PR Agency: Inhouse

Organisation: Global Tanitim

Category: Public Affairs

Country: UK

PR Agency: Inhouse

Organisation: 4Children

Category: Public Affairs

Country: USA

PR Agency: Winning Strategies

Organisation: ProtectingAmerica.org

Category: Public Sector

Country: USA

PR Agency: Edelman

Organisation: The City of Atlanta

Category: Publications

Country: Hong Kong

PR Agency: GolinHarris

Organisation: Cotton Council International

Category: Sponsorship

Country: Turkey

PR Agency: Inhouse

Organisation: Yapi Kredi Emeklilik

Category: Technology

Country: UK

PR Agency: Weber Shandwick

Organisation: Microsoft UK

Category: Travel and Tourism

Country: UAE

PR Agency: TRACCS

Organisation: Dubai Shopping Festival

Category: e-PR / Use of Internet

Country: Sweden

PR Agency: Prime PR

Organisation: SCA Libresse Sweden

Winners 2007


Category: B2B Marketing - new & established product or service

Country: USA

PR Agency: Weber Shandwick

Organisation: Siemens

Category: Consumer Marketing - new & established product or service

Country: USA

PR Agency: Ketchum

Organisation: Frito-Lay

Category: Corporate Social Responsibility

Country: Poland

PR Agency: Profile

Organisation: PolskaPresse

Category: Emergency/Crisis

Country: Indonesia

PR Agency: Indo Pacific Edelman

Organisation: Securicor Indonesia

Category: Environmental

Country: Hungary

PR Agency: Noguchi Porter Novelli

Organisation: �ko-Pannon Kht

Category: Financial & Investor Relations

Country: Poland

PR Agency: Partner of Promotion

Organisation: Gadu-Gadu S.A.

Category: Healthcare

Country: USA

PR Agency: Edelman

Organisation: American Heart Foundation

Category: Public Service

Country: Bulgaria

PR Agency: IntelDay Solutions

Organisation: Unicef

Category: Travel and Tourism

Country: UK

PR Agency: Fleishman-Hillard

Organisation: Paris - Ile de France

Category: e-PR / Use of Internet

Country: Sweden

PR Agency: -

Organisation: Electrolux

Winners 2006


Category: Advocacy & Lobbying

Country: USA

PR Agency: Edelman

Organisation: Moroccan American Center for Policy

Category: Consumer Marketing - new & established product

Country: USA

PR Agency: Weber Shandwick

Organisation: American Airlines

Category: Consumer Marketing - new & established product or service

Country: USA

PR Agency: Weber Shandwick

Organisation: American Airlines

Category: Consumer Marketing - new & established product or service

Country: UK

PR Agency: Kaizo

Organisation: Accantia

Category: Environmental

Country: Poland

PR Agency: Partner of Promotion

Organisation: Rockwool Poland

Category: Financial and Investor Relations

Country: Russian Federation

PR Agency: "YA Corporation" Communication Group

Organisation: OJSC Seventh Continent

Category: Internal Comunications

Country: USA

PR Agency: Weber Shandwick

Organisation: American Airlines

Category: Media Relations

Country: UK

PR Agency: Harrison Cowley

Organisation: UK Transplant

Category: Overall Winner

Country: USA

PR Agency: Edelman

Organisation: Moroccan American Center for Policy

Category: PR Newswire Crisis Management Award

Country: China

PR Agency: Weber Shandwick

Organisation: Procter & Gamble

Category: Planning

Country: Germany

PR Agency: Hill & Knowlton

Organisation: Wintershall

Category: Printed Materials

Country: Belgium

PR Agency: European Communication Strategies

Organisation: The Electrolux Group

Category: Public Sector

Country: Kenya

PR Agency: Apex Communications

Organisation: Nairobi Water Company

Category: Special Events

Country: UK

PR Agency: Fleishman-Hillard

Organisation: Fellowes

Category: Sponsorship

Country: USA

PR Agency: Edelman

Organisation: Samsung

Category: United Nations Award

Country: Turkey

PR Agency: Zarakol Iletisim

Organisation: H�rriyet

Winners 2005


Category: B2B Marketing - new & established product or service

Country: USA

PR Agency: Burson-Marsteller

Organisation: L-3 Communications Security & Detections Systems (SDS)

Category: Community Relations

Country: Poland

PR Agency: Profile

Organisation: Polskapresse Group

Category: Community Relations

Country: Australia

PR Agency: Burson-Marsteller

Organisation: Comalco, Member of the Rio Tinto Group

Category: Consumer Marketing - new & established product or service

Country: USA

PR Agency: Ketchum West

Organisation: Clorox Company

Category: Consumer Marketing - new & established product or service

Country: USA

PR Agency: Hunter Public Relations

Organisation: 3M

Category: Corporate Social Responsability

Country: Poland

PR Agency: -

Organisation: Telekomunikacja Polska

Category: Emergency / Crisis

Country: USA

PR Agency: Weber Shandwick

Organisation: American Airlines

Category: Enviromental

Country: Russian Federation

PR Agency: "Adrenaline C" PR Agency with OOO

Organisation: Hetek & Metso Minerals

Category: Environmental

Country: UK

PR Agency: Weber Shandwick

Organisation: Save the North Sea

Category: Financial & Investor Relations

Country: Poland

PR Agency: Sigma International (Poland) Ltd

Organisation: PKO BP Bank

Category: Government Sponsored Campaigns

Country: Australia

PR Agency: SOCOM

Organisation: The Northern Territory Government

Category: Healthcare

Country: Japan

PR Agency: Dentsu Public Relations Inc.

Organisation: Eisai Co. and Pfizer Inc.

Category: Internal / Employee Relations

Country: USA

PR Agency: Weber Shandwick

Organisation: American Airlines

Category: Issue Management

Country: USA

PR Agency: Edelman

Organisation: The Recording Academy

Category: Issue Management

Country: USA

PR Agency: -

Organisation: American Red Cross Blood Services Society California

Category: Merger Communications

Country: UK

PR Agency: Weber Shandwick

Organisation: Glenmorangie

Category: Overall Institutional

Country: South Africa

PR Agency: Magna Carta (Pty) Ltd.

Organisation: The South African Reserve Bank

Category: Prescription Medicine

Country: UK

PR Agency: CCA

Organisation: AstraZeneca

Category: Public Service

Country: Russian Federation

PR Agency: Students Group "PROFI", The St. Petersburg State Polytechnical

Organisation: State Duma (The Russian Parliament)

Category: Public Service

Country: Pakistan

PR Agency: Women

Organisation: Pielle Vision 2015 - Lahore

Category: Special Events

Country: USA

PR Agency: Edelman

Organisation: Columbia University of New York City

Winners 2004


Category: B2B Marketing - new & established product or service

Country: USA

PR Agency: Text 100

Organisation: Xerox Corporation

Category: Community Relations

Country: USA

PR Agency: Weber Shandwick

Organisation: Texas Association Against Sexual Assault

Category: Consumer Marketing - new & established product or service

Country: USA

PR Agency: Graham & Associates, Inc.

Organisation: Carmel-by-the-Sea

Category: Consumer Marketing - new & established product or service

Country: Russia

PR Agency: CG Kuzmenkov & Associates

Organisation: American Express

Category: Consumer Marketing - new & established product or service

Country: UK

PR Agency: Kaizo

Organisation: Zimmer

Category: Environmental

Country: Turkey

PR Agency: Inhouse

Organisation: Yapi Kredi Emeklilik (YKE)

Category: Government Sponsored Campaigns

Country: USA

PR Agency: Burson-Marsteller

Organisation: U.S. Bureau of Engraving and Printing

Category: Government Sponsored Campaigns

Country: Australia

PR Agency: QCCN

Organisation: Townsville City Council

Category: Internal/Employee Relations

Country: UK

PR Agency: Fleishman-Hillard

Organisation: GlaxoSmithKline

Category: Issue Management

Country: Spain

PR Agency: Torres y Carrera

Organisation: PSA Peugeot Citro�n

Category: Marketing New & Established Product

Country: Ireland

PR Agency: Edelman

Organisation: Pfizer Consumer Health

Category: Overall Institutional

Country: Japan

PR Agency: Dentsu Public Relations Inc.

Organisation: Japan International Cooperation Agency

Category: Prescription Medicines

Country: UK

PR Agency: Cohn & Wolfe

Organisation: AstraZeneca

Category: Public Affairs

Country: USA

PR Agency: Winning Strategies Public Relations

Organisation: Environmental Defense

Category: Recovery from Crisis

Country: Singapore

PR Agency: In-house

Organisation: Tan Tock Seng Hospital of the National Healthcare Group Singapore

Category: Recovery from Crisis

Country: Russia

PR Agency: SPN Granat Communications Agency

Organisation: Russian Public Relations Association

Category: Special Events

Country: USA

PR Agency: Inhouse

Organisation: IEEE / IEEE-USA

Category: Special Events

Country: USA

PR Agency: Edelman

Organisation: MTD