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About IPRA:

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.

IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.


IPRA — leading trust and ethics in global communication

 


The IPRA Golden World Awards:


The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

Latest IPRA Thought Leadership Essays:


ITL #635 Auspicious semiotics: Chinese consumer psychology

Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.

By: Edwin So 14/07/2025



ITL #634 The strategic role of communication in enhancing a company’s ESG profile: the Amplifon case

Communication must play a central role in enabling ESG success, not merely in promoting achievements after the fact. By Salvatore Ricco.

By: Salvatore Ricco 07/07/2025



ITL #633   The mesh revolution: a new model for PR in an era of industry contraction

Conceptual environments where diverse expertise converges in unprecedented ways deliver exceptional results that traditional structures simply cannot achieve. By Jason Schlossberg.

By: Jason Schlossberg 30/06/2025


Latest from the Press Room:

PR campaigns on land use in Kenya and autism in Turkey are among the winners of the 2025 IPRA Golden World Awards

The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR awards scheme, announces today ...

01/07/2025

Message from the IPRA President: Are we influencers?  June July 2025

Dear friends and colleagues,

 

In today’s fast-evolving communication landscape, the te...

25/06/2025

Human above all – the theme of Slovenia's annual conference

Ethical communication in the era of rapid artificial intelligence development, the future of the public relations ...

29/05/2025


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