IPRA | International Public Relations Association

About IPRA:

The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the notion of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.

Today, IPRA is a worldwide organization with members in both established and emerging countries. It is governed by a geographical representative Board and run by an international Secretariat. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council (ECOSOC).

Latest IPRA Thought Leadership Essays:

ITL #299 - Executing M&A deals: don’t neglect brand strategy

A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch (pictured) and Matt Kucharski.

By: Matt Kucharski 10/12/2018

ITL #298 - Rocked by business scandal: rebuilding trust in Malaysia

High profile corruption scandals like 1MDB have tarnished Malaysia’s image. If perceptions are to change, the country’s big businesses must take reputation management to heart as they set about rebuilding trust. By Liz Kamaruddin.

By: Liz Kamaruddin 03/12/2018

ITL #297 - Communications: no fixed abode

Does it matter where in the organisational structure Communications sits? And what does flexibility of location say about the discipline? By Kristina Blissett.

By: Kristina Blissett 26/11/2018