IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #389 The social sciences: an often-neglected ally for public relations
Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.
By: Lucas Bernays 21/09/2020
ITL #388 - Edge is in: driving the point home
An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.
By: Tuhina Pandey 14/09/2020
ITL #387 - The decade of do: brand marketing’s new era
The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.
By: Richard Brett 07/09/2020
Latest from the Press Room:
As the UN turns 75, IPRA urges a global fight on fake news
Fake news is a main and under-recognized challenge that inhibits achieving the UN goals. This ...
LLYC’s campaign on loneliness takes the Grand Prix at the 2020 IPRA Golden World Awards, while Apriori World makes a Global Contribution
The Grand Prix 2020 in the IPRA Golden World Awards for Excellence (GWA), the world’s most pre...