IPRA | International Public Relations Association

About IPRA:

The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the notion of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.

Today, IPRA is a worldwide organization with members in both established and emerging countries. It is governed by a geographical representative Board and run by an international Secretariat. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council (ECOSOC).

Latest IPRA Thought Leadership Essays:

ITL #306 Data security: reputation risk number one

Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.

By: Philippe Borremans 11/02/2019

ITL #305 How to build a blockchain brand: three storytelling pillars

Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.

By: Saskia Stolper 04/02/2019

ITL #304 - The key to relevance: reputation in the age of activism (and cute kitten videos)

Employees are your best brand advocates, particularly in an environment driven so extensively by social media and word-of-mouth communications. By Marci Kaminsky.

By: Marci Kaminsky 28/01/2019