IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #553 The future of the industry: 10 trends in PR
It’s vital that the public relations industry stays on top of major global trends. By Patrik Schober.
By: Patrik Schober 04/12/2023
ITL #552 Importance of transparent communication and storytelling in building trust and loyalty: insights from customer-centric brands
When a brand tells its story honestly and compassionately, it weaves a narrative that customers can connect with on a personal level. By Rashmi Soni.
By: Rashmi Soni 27/11/2023
ITL #551 Unlocking the power of thought leadership: a guide for PR professionals
Siemens has built a powerful corporate thought leadership strategy on four main principles. By Lynette Jackson.
By: Lynette Jackson 20/11/2023
Latest from the Press Room:
Message from the IPRA President: Closing time December 2023
Dear PR enthusiasts around the world,
The year 2023 is drawing to a close, and with it ...
Invitation to an IPRA webinar on Artificial Intelligence: 14 December 2023
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar PR and A...