IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #416 Diversity communications: a cultural obligation to educate society
Communication has a critical role in helping to eliminate stigmas and misinterpretations. By Gabrielle Gambrell.
By: Gabrielle Gambrell 05/04/2021
ITL #415 Overcoming digital fatigue: why b2b tech brands must rethink audience engagement
To stand out from the crowd, b2b brands will need to take a leaf out of the b2c marketing playbook and create content that’s more engaging, entertaining and emotive. By Hannah Patel.
By: Hannah Patel 29/03/2021
ITL #414 Embracing change: responding to the trends shaping our industry
Following the massive shocks and upheavals of the last year, communicators must understand and embrace the new rules for a new world. By Neha Jain.
By: Neha Jain 22/03/2021
Latest from the Press Room:
Invitation to an IPRA webinar on Artificial Intelligence
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The ...
IPRA and Croatia in PR co-operation agreement
IPRA, the International Public Relations Association, has signed a partnership agreement with ...