IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
Latest IPRA Thought Leadership Essays:
ITL #345 Marketing and public relations: crossover or crossed wires?
An integrated communications model can be a hugely effective and efficient way to manage an increasingly complex and interconnected stakeholder universe. By Simon Sproule.
By: Simon Sproule, 11/11/2019
ITL #344 - Emotions and memories: storytelling that draws in the target audience
If a brand can connect with people through a suitable emotional trigger, it becomes more real, infinitely more personal and far more compelling than an advert that bangs on about amazing product features. By Rakhee Lalvani.
By: Rakhee Lalvani 04/11/2019
ITL #343 Bridging the knowledge gap: how to help executives understand the power of PR
Too many senior people on the client side still have only a shaky grasp of what PR is and can do. It’s time to educate them. By Richard Benson.
By: Richard Benson 28/10/2019
Latest from the Press Room:
IPRA endorses Remap - Dubai’s creative communications festival
IPRA is proud to endorse one of our partners latest events, REMAP. This is a Creative Co...
IPRA and Armenia in PR co-operation
IPRA, the International Public Relations Association, has signed a co-operation agreement with...