IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
Latest IPRA Thought Leadership Essays:
ITL #328 Global messages, local nuances: the importance of local insights for global brands
Companies must give sufficient power to their local people on the ground so that they are able to implement what makes sense in their markets. By Jennifer Leppington-Clark.
By: Jennifer Leppington-Clark 15/07/2019
ITL #327 Measurement: the PR profession’s blind spot
PR is yet to properly get to grips with measurement and evaluation, even though it is arguably the most pressing challenge the profession faces. By Jon Meakin.
By: Jon Meakin 08/07/2019
ITL #326 Still in good shape: who says public relations is dying?
Some pundits suggest PR is in decline. Yet the wide-ranging changes of recent years have brought great opportunities for growth. By Claudia Pritchitt.
By: Claudia Pritchitt 01/07/2019
Latest from the Press Room:
IPRA and Ghana in PR co-operation
IPRA, the International Public Relations Association, has signed a co-operation agreement with...
PR campaigns on dementia in Korea and road safety in Latvia join the winners of the 2019 IPRA Golden World Awards
The IPRA Golden World Awards for Excellence (GWA): the world’s most prestigious PR award...