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About IPRA:

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.

IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.


IPRA — leading trust and ethics in global communication

 


The IPRA Golden World Awards:


The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

Latest IPRA Thought Leadership Essays:


ITL #631 Responsible guardians: nurturing the NextGen of human intelligence over the artificial

Our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial intelligence. By Joseph John Nalloor.

By: Joseph John Nalloor 16/06/2025



ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

Gen Zs will hold companies accountable for what they say and even more so, for what they don’t say. By Samantha Strauss.

By: Samantha Strauss 09/06/2025



ITL #629 Aligning brands with what matters to people: the need for cultural fluency

To succeed in today’s communication landscape, PR professionals must become cultural strategists. By Ron Jabal.

By: Ron Jabal 02/06/2025


Latest from the Press Room:

Human above all – the theme of Slovenia's annual conference

Ethical communication in the era of rapid artificial intelligence development, the future of the public relations ...

29/05/2025

IPRA and Cameroon in co-operation agreement

IPRA, the International Public Relations Association, has signed a partnership agreement with the Association Des ...

22/05/2025

Founding Father Tim Traverse-Healy OBE In Memoriam

IPRA pays its respects to Professor Tim Traverse-Healy OBE who died in Surrey on 3 April 2025 at the splendid age ...

20/05/2025


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