The IPRA Golden World Awards
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #260 - Overcoming negativity: how PR can shape the nature of online discourse
Communication professionals have a big role to play in driving a shift in the tone of public discourse away from cynicism and discourtesy towards a culture of openness and respect. By Amit Misra.
By: Amit Misra 13/03/2018
ITL #259 IPRA Golden World Awards: the impact of winning
The IPRA Golden World Awards for Excellence 2018 has opened for entries. What did success mean for last year’s GWA Grand Prix winner Weber Shandwick? By Rob Gray.
By: Rob Gray 27/02/2018
ITL #258 Content Marketing: Measurement and Analysis
To track and measure content marketing effectiveness, marketers should focus on applying metrics in six different areas. By Ina Nikolova.
By: Ina Nikolova 19/02/2018
Latest from the Press Room:
Message from the IPRA President: Enlarging IPRA’s footprint March 2018
Over the last few years, IPRA has steadily enlarged its footprint across the globe by concluding several new cooperation agreements with regional or local PR organisations. At the start, the aim...
More GWA entries expected from Serbia in 2018
IPRA, the International Public Relations Association, has signed a co-operation agreement with the Serbian Public Relations Society. Under the agreement, inter alia, the organis...