IPRA | International Public Relations Association

About IPRA:

The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the notion of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.

Today, IPRA is a worldwide organization with members in both established and emerging countries. It is governed by a geographical representative Board and run by an international Secretariat. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council (ECOSOC).

Latest IPRA Thought Leadership Essays:

ITL #303 How to become a sticker on a laptop: turn fans into superfans

Some consumers actively want to become ‘friends’ with brands. The challenge is to deepen connections with them. By Norty Cohen.

By: Norty Cohen 21/01/2019

ITL #302 Quality journalism trumps commoditisation: the difference between ‘news’ and ‘content’

Digital content created by businesses serves a purpose and is often of high quality. However, it is not news and teams producing it should not view real news outlets as an extension of their digital strategy. By Tim Skelton-Smith.

By: Tim Skelton-Smith 14/01/2019

ITL #301 Advocacy communications: lessons from Bulgaria’s rejection of the Istanbul Convention

Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.

By: Maria Gergova 08/01/2019