Latest IPRA Thought Leadership Essays:
ITL #303 How to become a sticker on a laptop: turn fans into superfans
Some consumers actively want to become ‘friends’ with brands. The challenge is to deepen connections with them. By Norty Cohen.
By: Norty Cohen 21/01/2019
ITL #302 Quality journalism trumps commoditisation: the difference between ‘news’ and ‘content’
Digital content created by businesses serves a purpose and is often of high quality. However, it is not news and teams producing it should not view real news outlets as an extension of their digital strategy. By Tim Skelton-Smith.
By: Tim Skelton-Smith 14/01/2019
ITL #301 Advocacy communications: lessons from Bulgaria’s rejection of the Istanbul Convention
Advocacy communications within a larger advocacy strategy should always start with strategic framing analysis of major news media sources. By Maria Gergova-Bengtsson and Georgi Ivanov.
By: Maria Gergova 08/01/2019
Latest from the Press Room:
Message from the IPRA President: A toast to new beginnings: January 2019
I hope you all had a great holiday season and I wish you and your families a healthy, happy an...
In a world of fake news IPRA celebrates its 1965 Code of Athens
IPRA, the International Public Relations Association, is proud to recall the 1965 Code of Athe...