Latest IPRA Thought Leadership Essays:
ITL #299 - Executing M&A deals: don’t neglect brand strategy
A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch (pictured) and Matt Kucharski.
By: Matt Kucharski 10/12/2018
ITL #298 - Rocked by business scandal: rebuilding trust in Malaysia
High profile corruption scandals like 1MDB have tarnished Malaysia’s image. If perceptions are to change, the country’s big businesses must take reputation management to heart as they set about rebuilding trust. By Liz Kamaruddin.
By: Liz Kamaruddin 03/12/2018
ITL #297 - Communications: no fixed abode
Does it matter where in the organisational structure Communications sits? And what does flexibility of location say about the discipline? By Kristina Blissett.
By: Kristina Blissett 26/11/2018
Latest from the Press Room:
IPRA judges select Grand Prix at Eventiada PR Awards
Eventiada IPRA Golden World Awards (GWA), the largest communications award in Eastern Europe, ...
IPRA reaches out to the newly founded Malawi PR Society
IPRA, the International Public Relations Association, has signed a co-operation agreement with...