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About IPRA:

The International Public Relations Association (IPRA) was founded 60 years ago, when in the late 1940s several Dutch and British public relations (PR) practitioners discussed the notion of organizing public relations professionals into a transnational society. The objective was to raise standards of public relations practice worldwide and improve the quality of PR practitioners. IPRA was formally established in London on 1 May 1955.
 
Today, IPRA is a worldwide organization with members in both established and emerging countries. It is governed by a geographical representative Board and run by a Secretariat in the UK. IPRA represents individual professionals, not agencies or companies. IPRA is recognized as an international non-governmental organization by the United Nations and has been granted consultative status by the Economic and Social Council (ECOSOC). 

The IPRA Golden World Awards

The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.

Latest IPRA Thought Leadership Essays:


ITL #274 - A media industry in flux: how it hurts brands, industries and even economies

The embattled media industry faces multiple challenges and, with revenues under pressure, continues to struggle. Cost-cutting has led to a decline in seasoned journalists, which may have dire consequences. By Stella Wink.

By: Stella Wink 18/06/2018



ITL #273 - The tricky subject of money: should clients define budgets upfront for PR agencies?

Agencies must gain clarity early on from clients over approved budgets in order for a workable, mutually beneficial relationship to develop. By David Landis.

By: David Landis 11/06/2018



ITL #272 Mining for trust: five ways to turn around mistrust and disengagement

The mining industry has not proved adept at telling its own story. That needs to change. By Warrick Hazeldine.

By: Warrick Hazeldine 04/06/2018


Latest from the Press Room:

Middle East and Africa: growing in importance in IPRA’s Golden World Awards

After the first round of online judging for the 2018 IPRA Golden World Awards for Excellence (...

12/06/2018

Message from the IPRA President: And the First Results are In! June 2018

This is the time of the year that many devoted IPRA members and judg...

05/06/2018

IPRA extends co-operation to Austria

             

Date: 30 May...

30/05/2018


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