IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #421 Success: what if we only measured it by the state of our relationships?
Good relationships are vital. So how can we measure the state they’re in? By Phil Borge-Slavnich.
By: Phil Borge-Slavnich 10/05/2021
ITL #420 - Rising to the challenge: how CAE maintained employee engagement amid the pandemic
A four-pronged employee empowerment strategy with measurable objectives helped Canadian aerospace technology company CAE keep morale and performance levels high. By Hélène V. Gagnon.
By: Hélène V. Gagnon 03/05/2021
ITL #419 Don’t ‘spray and pray’: slow and simple wins on social
To make a real impact on social at this time of great behavioural change you’ve got to understand your audience. By Katy Howell.
By: Katy Howell 26/04/2021
Latest from the Press Room:
Invitation to an IPRA webinar on internal communications: 17 June
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The ...
AMEC Summit 2021: an invitation to IPRA members
I am pleased to extend an invitation to the AMEC Summit 2021 Communication Accountability:...