IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
Latest IPRA Thought Leadership Essays:
ITL #320 Influencer marketing in Nigeria: an increasingly viable ecosystem
After a slow start, influencer marketing is set for strong growth in Nigeria as agencies, brands and influencers begin taking a more sophisticated approach to effective collaboration. By Bidemi Zakariyau.
By: Bidemi Zakariyau 20/05/2019
ITL #319 - Restoring the true sense of words: providing meaning to create connections
Definitions have been distorted and important words have lost their true meaning. Communicators must turn the tide against the twisting and debasement of language. By Delphine Jouenne.
By: Delphine Jouenne 13/05/2019
ITL #318 - Hurdles in communication: adapting and excelling in a fluctuating marketplace
Many hotels and travel operators have learned the hard way that content from an influencer with a large social media following does not necessarily translate into bookings. By Jennifer Hawkins.
By: Jennifer Hawkins 06/05/2019
Latest from the Press Room:
IPRA’s new Gold Paper addresses executive reputation
After an 11-year gap, there’s a fresh addition to the prestigious IPRA Gold Paper series...
IPRA and Bulgarian PR agencies reach accord
IPRA, the International Public Relations Association, has signed a co-operation agreement with...