Latest IPRA Thought Leadership Essays:
ITL #306 Data security: reputation risk number one
Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.
By: Philippe Borremans 11/02/2019
ITL #305 How to build a blockchain brand: three storytelling pillars
Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.
By: Saskia Stolper 04/02/2019
ITL #304 - The key to relevance: reputation in the age of activism (and cute kitten videos)
Employees are your best brand advocates, particularly in an environment driven so extensively by social media and word-of-mouth communications. By Marci Kaminsky.
By: Marci Kaminsky 28/01/2019
Latest from the Press Room:
Message from the IPRA President: Increasing business relevance through PR expertise: February 2019
Last month Baku, the beautiful capital city of Azerbaijan, became th...
Back to the future: IPRA reaches out to Dutch Logeion
IPRA, the International Public Relations Association, has signed a co-operation agreement with...