IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays and webinars, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #527 Musings about trees and shadows: influencers and reputation
Incorporating digital influence into PR activities continues to pose risks. By Paulo Andreoli
By: Paulo Andreoli 05/06/2023
ITL #526 The year of the polycrisis: bad habits boards need to break
How can businesses steer clear of crisis? A white paper offers some sage advice. By Kate Alexander.
By: Kate Alexander 29/05/2023
ITL #525 From AI to visual storytelling: key trends reshaping B2B PR
Tips on sharpening up B2B PR, and how ‘start-up Steve’ saw his business transformed. By Laura Hawksworth.
By: Laura Hawksworth 22/05/2023
Latest from the Press Room:
Message from the IPRA President: Freedom fighters June 2023
Hello, dear PR enthusiasts from all over the world.
This is my sixth message to you, and it...
Invitation to an IPRA webinar on hybrid media relations: 8 June 2023
I am pleased to invite you to the next in the series of IPRA Thought Leadership webinars. The webinar Ja...