Latest IPRA Thought Leadership Essays:
ITL #296 - Reputation beyond borders: assessing and mitigating risk
The Jamal Khashoggi story and its global repercussions underline how important it is for multinational organisations to incorporate detailed reputational risk assessment into their strategic planning. By Sheena Thomson.
By: Sheena Thomson 19/11/2018
ITL #295 Quality of thought: a factory approach kills good PR
Too many agencies put profit ahead of creativity while shepherding their people through low cost and often low value cookie-cutter training courses that don’t add any real value. By Guy Walsingham.
By: Guy Walsingham 12/11/2018
ITL #294 - Swimming in a sea of stories: managing and protecting brand reputation in The Middle East
Treating the Middle East as a single, undifferentiated market is a mistake when all is going well. But a one-size-fits-all approach is an even bigger error at times of crisis. By Mohammed El Batta.
By: Mohammed El Batta 05/11/2018
Latest from the Press Room:
Message from the IPRA President: The IPRA Vision - November 2018
Over the course of its 63 years of existence, IPRA has occasionally ...
VR impacting Iranian PR among learnings at 14th international symposium
The next generation of PR specialists use virtual reality for entertainment and educat...