IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals in their personal capacity. IPRA aims to advance trusted communication and the ethical practice of public relations. We do this through networking, our code of conduct and intellectual leadership of the profession.
IPRA is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA). IPRA's services enable PR professionals to collaborate and be recognised. Members create content via our Thought Leadership essays, social media and our consultative status with the United Nations. GWA winners demonstrate PR excellence. IPRA welcomes all those who share our aims and who wish to be part of the IPRA worldwide fellowship.
IPRA — leading trust and ethics in global communication
The IPRA Golden World Awards:
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognizes excellence in public relations practice worldwide in a variety of categories. Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations. The Global Contribution Award recognises a campaign with an objective of meeting one of the UN's 17 Sustainable Development Goals. The overall IPRA Grand Prix for Excellence is presented to the entry judged as representing the highest standards that year. While there are many national and regional PR awards, there is only one truly global scheme: the GWA.
Latest IPRA Thought Leadership Essays:
ITL #377 Business understanding for the CCO: four levels, two contexts
There’s far more to a business than its financials. Chief Communications Officers should focus on a broader and more holistic understanding to earn the trust of their top managers. By Anders Monrad Rendtorff.
By: Anders Monrad Rendtorff 29/06/2020
ITL #376 Don’t sleepwalk into AI: PR must diversify roles and support business innovation
Many managers tasked with harnessing the power of Artificial Intelligence (AI) don’t have the experience and framework to understand it. PR needs to upskill to help with decision making and value creation. By Kerry Sheehan.
By: Kerry Sheehan 22/06/2020
ITL #375 Covid-19 in Africa: steering brands through challenging circumstances
Three steps communicators can take to build brands and reputation. By Robyn de Villiers.
By: Robyn de Villier 15/06/2020
Latest from the Press Room:
Message from the IPRA President: Time to work, learn and harvest June 2020
It has been a very busy June. The judging of this year's GWA entries has begun and it will be ...
Introducing online learning for PR professionals
IPRA has entered into an agreement with the PR Training Academy to provide online communicatio...