Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #633   The mesh revolution: a new model for PR in an era of industry contraction

By: Jason Schlossberg 30/06/2025
author"s portrait Conceptual environments where diverse expertise converges in unprecedented ways deliver exceptional results that traditional structures simply cannot achieve. By Jason Schlossberg.

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ITL #632 Accelerating legal encroachment: are lawyers taking over the lead from crisis managers?

By: Dr. Tony Jaques 23/06/2025
author"s portrait The executive group should be reminded that no issue or crisis is ever solely a legal question. By Tony Jaques.

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ITL #631 Responsible guardians: nurturing the NextGen of human intelligence over the artificial

By: Joseph John Nalloor 16/06/2025
author"s portrait Our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial intelligence. By Joseph John Nalloor.

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ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

By: Samantha Strauss 09/06/2025
author"s portrait Gen Zs will hold companies accountable for what they say and even more so, for what they don’t say. By Samantha Strauss.

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ITL #629 Aligning brands with what matters to people: the need for cultural fluency

By: Ron Jabal 02/06/2025
author"s portrait To succeed in today’s communication landscape, PR professionals must become cultural strategists. By Ron Jabal.

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ITL #628 From insights to impact: using op-eds to spread the message

By: Raju Narisett 26/05/2025
author"s portrait How McKinsey finds business audiences where they are, globally. By Raju Narisetti (pictured) and Cait Murphy.

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ITL #627 A transformative force: strategic communication in times of disruption

By: Christoph Schwartz 19/05/2025
author"s portrait The future of PR lies in the intelligent interplay of technology, ethics, and strategic foresight. By Christoph Schwartz.

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ITL #626   How the term 'leader' is holding back businesses: why it's time for non-leaders to step up

By: Sophia Halkidou 12/05/2025
author"s portrait Many businesses unknowingly lose out by overlooking gifted underachievers. By Sophia Halkidou.

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ITL #625   We’re about to lose these “brats” for good: that’s a problem for PR

By: Ayelet Noff 05/05/2025
author"s portrait The news cycle is moving faster than ever before and channels are shifting to appeal to younger generations. PR must rethink how to engage with journalists. By Ayelet Noff.

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ITL #624 Big Brother in the workplace: the need for trust over presenteeism

By: Chris Owen 28/04/2025
author"s portrait Employees will do fantastic work whether they’re sat at an office desk 20 feet from the boss or sat at their kitchen table. By Chris Owen.

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