Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #638 Rewriting the rules of public relations in Central Africa: the gradual awakening of a diverse Generation Z

By: Benaja Nkemzikann 05/08/2025

In Central Africa, rewriting the rules of public relations cannot happen without a sincere acknowledgment of local dynamics. By Benaja Nkemzikann.

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ITL #637 Advanced outreach: evolving to prosper in the personalized news era

By: John Digles 28/07/2025

Developing a data-driven methodology for media relations which helps bridge trust gaps. By John Digles.

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ITL #636 The data-driven storyteller: bridging analytics and narrative

By: Cortney Stapleton 21/07/2025

PR thrives at the intersection of data-driven insights and authentic storytelling. By Cortney Stapleton.

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ITL #635 Auspicious semiotics: Chinese consumer psychology

By: Edwin So 14/07/2025

Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.

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ITL #634 The strategic role of communication in enhancing a company’s ESG profile: the Amplifon case

By: Salvatore Ricco 07/07/2025

Communication must play a central role in enabling ESG success, not merely in promoting achievements after the fact. By Salvatore Ricco.

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ITL #633 The mesh revolution: a new model for PR in an era of industry contraction

By: Jason Schlossberg 30/06/2025

Conceptual environments where diverse expertise converges in unprecedented ways deliver exceptional results that traditional structures simply cannot achieve. By Jason Schlossberg.

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ITL #632 Accelerating legal encroachment: are lawyers taking over the lead from crisis managers?

By: Dr. Tony Jaques 23/06/2025

The executive group should be reminded that no issue or crisis is ever solely a legal question. By Tony Jaques.

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ITL #631 Responsible guardians: nurturing the NextGen of human intelligence over the artificial

By: Joseph John Nalloor 16/06/2025

Our industry owes a responsibility to safeguarding the ‘human intelligence’ of the profession and not let it be overrun by artificial intelligence. By Joseph John Nalloor.

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