Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #701 From attention to influence: what B2B leaders say content can and can’t do

By: Robert Heldt 26/10/2026
author"s portrait New research with 152 business leaders in Japan and Asia-Pacific suggests content is a powerful enabler of influence, but rarely its source. By Robert Heldt.

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ITL #700 The shift is here: why governments must become their own news source

By: Allison J. Fouché 19/10/2026
author"s portrait The City of Atlanta created a digital news platform to deliver timely, accurate and accessible information directly to the people it serves. By Allison J. Fouché.

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ITL #699 Searching for the right innovation: how useful can Artificial Media Intelligence be?

By: Florian Laszlo 12/10/2026
author"s portrait For the Media Intelligence industry the case is clear. AI is there to be used as a tool to perform a service quicker, better and more flexibly. By Florian Laszlo.

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ITL #698 Irish designers: changing how the world sees Ireland

By: Claire Feely 05/10/2026
author"s portrait Ireland's creative reputation is becoming a form of soft power and our visibility internationally across media is notable. By Claire Feely.

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ITL #697 Visible, but are you trusted? The new reputation challenge for South African brands

By: Nkhensani Moyane 28/09/2026
author"s portrait Brands have to give people a reason to believe them, and reputation is revealed when it is tested. By Nkhensani Moyane.

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ITL #696 Beyond tariffs: why strategic communications will shape the success of EU-Mercosur trade

By: Fábio Brandt 21/09/2026
author"s portrait Mercosur will eventually eliminate duties on the great majority of goods imported from the EU. But gaining market access and succeeding in a market are two different things. By Fábio Brandt.

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ITL #695 Lost in translation, found in Shanghai: how Europe's biggest brands can crack China

By: Joshua Van Raalte 14/09/2026
author"s portrait The brands still visible a year after launch are the ones that treated China as a long relationship rather than a single push. By Joshua Van Raalte.

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ITL #694   Unified, not uniform: why global communications needs local expertise

By: Meera Lakhani-Patel 07/09/2026
author"s portrait Our goal should be for every market to bring the same story to life in ways that feel authentic to the audiences it serves. By Meera Lakhani-Patel.

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ITL #693 The Realist vs. The Rebels: Wadds's PR Summer audit meets the What If manifesto

By: Dr. Thomas Stoeckle 31/08/2026
author"s portrait Ding-ding, let the sparring begin! How well do two different positions on PR stand up when facing each other? By Thomas Stoeckle.

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ITL #692 Capital travels: credibility doesn't

By: Alasdair Townsend 24/08/2026
author"s portrait Record money is pouring into Latin America, but a brand's reputation must be earned market by market, and even the AI models won't take a brand's word for it. By Alasdair Townsend.

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