Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #651 Teaching public relations: young PR pros must inspire for good as they aspire for success

By: Christopher D. Cathcart 03/11/2025

How can I help students consider what matters beyond titles, starting salaries, and industry developments? By Christopher D. Cathcart.

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ITL #650 LinkedIn: why it’s non-negotiable for CEOs

By: Stephanie Roberts 27/10/2025

A CEO’s presence on LinkedIn builds credibility, strengthens culture and directly influences talent acquisition and retention. By Stephanie Roberts.

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ITL #649 Industry, HE and next gen communicators: deeper, more deliberate collaboration

By: Anne Gregory PhD 20/10/2025

Many graduates are underprepared for the demands of public relations roles. Educators and industry professionals must collaborate to embed new capabilities within the profession. By Anne Gregory.

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ITL #648 When headlines lie, trust dies: why clickbait is PR’s next big battleground

By: Dustin Chick 13/10/2025

Clickbait should be keeping those of us responsible for managing organisational reputation wide awake at night. More importantly, we should be doing something about it now. By Dustin Chick

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ITL #647 Unlocking sustainability: the transformational power of strategic communication

By: Daniel Silberhorn 06/10/2025

Companies need to integrate sustainability action into their daily business to manage material risks. But how do you achieve that? By Daniel Silberhorn.

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