Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #658 Campaigns begin in the boardroom: a framework for strategy

By: Dan Rolle 22/12/2025
author"s portrait Why corporate affairs leaders must redefine the campaign as a driver of organisation-wide impact. By Dan Rolle.

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ITL #657 Earning attention: the new B2B currency

By: Robert Heldt 15/12/2025
author"s portrait Brands must be extremely intentional about creating meaningful, relevant content that addresses their audience's needs, interests and pain points. By Robert Heldt.

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ITL #656 Communication in Latin America: opportunities and curiosities of an expanding market

By: Pedro Cadina 08/12/2025
author"s portrait An in-depth study across the region finds that corporate communications must be intrinsically strategic and integrated. By Pedro Cadina.

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ITL #655 Why the future of AI in comms is still human: and how you can master it

By: Laura Hindley 01/12/2025
author"s portrait If you implement AI without thinking about the human side, you’re going to produce a whole lot of AI slop, destroying both productivity and trust. By Laura Hindley.

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ITL #654 Reputation management: at the board level and crisis response

By: Mohammad Reza Bagheri 24/11/2025
author"s portrait In today’s world, organizational communication is no longer limited to official statements or media interviews. By Mohammad Reza Bagheri.

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ITL #653 Fluent in feeling: the language of cultural intelligence

By: Lavanya Wadgaonkar 17/11/2025
author"s portrait Global communication must empower many voices, each rooted in local context yet aligned with shared purpose. By Lavanya Wadgaonkar.

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ITL #652 When consumers raise their phones: What China’s consumer video activism can teach us

By: Dr. Zizheng Yu 10/11/2025
author"s portrait The rise of short video activism in China reflects new public expectations for responsiveness from corporations and authorities. By Zizheng Yu.

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ITL #651 Teaching public relations: young PR pros must inspire for good as they aspire for success

By: Christopher D. Cathcart 03/11/2025
author"s portrait How can I help students consider what matters beyond titles, starting salaries, and industry developments? By Christopher D. Cathcart.

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ITL #650 LinkedIn: why it’s non-negotiable for CEOs

By: Stephanie Roberts 27/10/2025
author"s portrait A CEO’s presence on LinkedIn builds credibility, strengthens culture and directly influences talent acquisition and retention. By Stephanie Roberts.

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ITL #649 Industry, HE and next gen communicators: deeper, more deliberate collaboration

By: Anne Gregory PhD 20/10/2025
author"s portrait Many graduates are underprepared for the demands of public relations roles. Educators and industry professionals must collaborate to embed new capabilities within the profession. By Anne Gregory.

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