Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #642 “Placeful PR” from Japan: a local university’s award-winning model for global public relations

By: Koichi Iwasawa 01/09/2025
author"s portrait Developing place-based PR centered on emotionally rich experiences that amplify belonging and identity. By Koichi Iwasawa.

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ITL #641 When the hackers come calling: why cyber crisis communication is now a boardroom imperative

By: Alexander Fink 25/08/2025
author"s portrait The high-stakes world of cyber crisis communication is rapidly becoming as critical as firewalls and encryption capabilities. By Alexander Fink.

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ITL #640 The “changemaker” trap: rethinking the “better future” narrative

By: Caterina Cazzola 18/08/2025
author"s portrait When everyone uses the same “changemaker” narrative, it loses power. To regain trust, communicators must recalibrate. By Caterina Cazzola.

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ITL #639   Resilience through reputation: adapting to the emerging realities

By: Dennis Larsen 11/08/2025
author"s portrait A strong reputation is more than a defensive shield. It is an engine of growth, resilience, and competitive advantage. By Dennis Larsen.

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ITL #638 Rewriting the rules of public relations in Central Africa: the gradual awakening of a diverse Generation Z

By: Benaja Nkemzikann 05/08/2025
author"s portrait In Central Africa, rewriting the rules of public relations cannot happen without a sincere acknowledgment of local dynamics. By Benaja Nkemzikann.

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ITL #637 Advanced outreach: evolving to prosper in the personalized news era

By: John Digles 28/07/2025
author"s portrait Developing a data-driven methodology for media relations which helps bridge trust gaps. By John Digles.

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ITL #636 The data-driven storyteller: bridging analytics and narrative

By: Cortney Stapleton 21/07/2025
author"s portrait PR thrives at the intersection of data-driven insights and authentic storytelling. By Cortney Stapleton.

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ITL #635 Auspicious semiotics: Chinese consumer psychology

By: Edwin So 14/07/2025
author"s portrait Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.

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ITL #634 The strategic role of communication in enhancing a company’s ESG profile: the Amplifon case

By: Salvatore Ricco 07/07/2025
author"s portrait Communication must play a central role in enabling ESG success, not merely in promoting achievements after the fact. By Salvatore Ricco.

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ITL #633   The mesh revolution: a new model for PR in an era of industry contraction

By: Jason Schlossberg 30/06/2025
author"s portrait Conceptual environments where diverse expertise converges in unprecedented ways deliver exceptional results that traditional structures simply cannot achieve. By Jason Schlossberg.

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