Thought Leadership Essays

IPRA thought leadership essays deliver relevant content for anyone involved in international communications. They provide insight on the live issues that matter in the fast-changing world of Public Relations.

ITL #644   Upholding integrity: why transparency matters in media relations

author"s portrait When a potential media opportunity arises, inform the client first, provide context and seek their expert input. By Kathryn Goater.

ITL #643   Can we be strategic for a second? Successful partnerships in strategic communications

author"s portrait How an agency partner can truly add value from a strategic communications perspective. By Jon White.

ITL #642 “Placeful PR” from Japan: a local university’s award-winning model for global public relations

author"s portrait Developing place-based PR centered on emotionally rich experiences that amplify belonging and identity. By Koichi Iwasawa.

ITL #641 When the hackers come calling: why cyber crisis communication is now a boardroom imperative

author"s portrait The high-stakes world of cyber crisis communication is rapidly becoming as critical as firewalls and encryption capabilities. By Alexander Fink.

ITL #640 The “changemaker” trap: rethinking the “better future” narrative

author"s portrait When everyone uses the same “changemaker” narrative, it loses power. To regain trust, communicators must recalibrate. By Caterina Cazzola.

ITL #639   Resilience through reputation: adapting to the emerging realities

author"s portrait A strong reputation is more than a defensive shield. It is an engine of growth, resilience, and competitive advantage. By Dennis Larsen.

ITL #638 Rewriting the rules of public relations in Central Africa: the gradual awakening of a diverse Generation Z

author"s portrait In Central Africa, rewriting the rules of public relations cannot happen without a sincere acknowledgment of local dynamics. By Benaja Nkemzikann.

ITL #637 Advanced outreach: evolving to prosper in the personalized news era

author"s portrait Developing a data-driven methodology for media relations which helps bridge trust gaps. By John Digles.

ITL #636 The data-driven storyteller: bridging analytics and narrative

author"s portrait PR thrives at the intersection of data-driven insights and authentic storytelling. By Cortney Stapleton.

ITL #635 Auspicious semiotics: Chinese consumer psychology

author"s portrait Savvy marketers find various ways of tapping into a uniquely Chinese blend of symbolism, language, and superstition. By Edwin So.
Welcome to IPRA


Authors

Archive

July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (4)
May (5)
July (4)
June (5)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (4)
July (5)
June (4)
May (5)
July (3)
June (4)
May (5)
July (4)
June (5)
May (5)
July (5)
June (4)
May (4)
July (4)
June (3)
May (3)
June (8)
June (17)
March (15)
June (14)
April (20)
June (16)
April (17)
June (16)
April (13)
July (9)
April (15)
Follow IPRA: