Thought Leadership Essays

ITL #217 Sending a frog to Parliament: correcting misconceptions around mental health

By: Hil Berg 24/04/2017

A group of young people facing mental health challenges created an award-winning campaign that fought the stigma of mental illness and changed services for the better. By Hil Berg.

ITL #216 Social Media killed the dark site: re-envisioning online crisis communication

By: Gerry McCusker 18/04/2017

Crisis newsrooms need to mirror the functionality and formats of main news and social media sites so that the audience can interact with fresh, informative incident content. By Gerry McCusker.

ITL #215 President Trump and me: why I still believe in ethical PR

By: Guy Versailles 11/04/2017

In these troubled, divisive times, PR has a vital role to play in bursting ideological bubbles and creating common ground on which people of opposing views can meet. By Guy Versailles.

ITL #214 Decoding technological complexity: India’s emergent B2B communications sector

By: Pia Desai Pasricha 03/04/2017

Increasingly sophisticated small and media sized technology firms are building business in India by providing added value as well as cost savings. By Pia Desai Pasricha.