Thought Leadership Essays

ITL #517   Biodiversity loss: an issue for communications professionals

By: Ava Lawler 27/03/2023

It is imperative that as a profession we urge businesses to think beyond their net zero emissions targets and analyse how their operations depend on nature. By Ava Lawler.

ITL #516 Climate change: can public relations help save the world?

By: Svetlana Stavreva 20/03/2023

IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.

ITL #515 Sustainability and reputation: strategies for a better world

By: Eva Torra 13/03/2023

Thought leaders are mainly made through strategic choices, extensive research and careful planning. By Eva Torra.

ITL #514 - Rebuilding trust in media: creating more nuanced content for social and traditional media

By: Karena Crerar 06/03/2023

Communicators must be ever more careful about where content is placed, tailoring campaigns to platforms of most relevance to clients. By Karena Crerar.