Thought Leadership Essays

Viewing posts from March, 2023

ITL #517   Biodiversity loss: an issue for communications professionals

author"s portrait It is imperative that as a profession we urge businesses to think beyond their net zero emissions targets and analyse how their operations depend on nature. By Ava Lawler.

ITL #516 Climate change: can public relations help save the world?

author"s portrait IPRA’s Climate Change Communications Guidelines equip PR professionals to better navigate all communications efforts related to climate change issues. By Svetlana Stavreva.

ITL #515 Sustainability and reputation: strategies for a better world

author"s portrait Thought leaders are mainly made through strategic choices, extensive research and careful planning. By Eva Torra.

ITL #514 Rebuilding trust in media: creating more nuanced content for social and traditional media

author"s portrait Communicators must be ever more careful about where content is placed, tailoring campaigns to platforms of most relevance to clients. By Karena Crerar.
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