Thought Leadership Essays

Viewing posts from July, 2021

ITL #432 What Japanese brands want: strategy and digital

There is strong demand from Japanese brands for measurable strategic communications and digital support, according to findings from clients at a major PR trade fair. By Keisuke Maeda.

ITL #431 Breaking down barriers: are you thinking globally?

The rise of global content poses some big challenges for communicators and organisations must avoid being held back by their own regional structures and politics. By Debbie Hindle.

ITL #430 Crisis preparedness: opening our eyes to failure

A crisis communication plan is only the start of being crisis prepared. Exercising should not be forgotten. By Amanda Coleman.

ITL #429 Thought leadership in the digital world: escaping the ecosystem of owned media

Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.
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