Thought Leadership Essays

ITL #432 What Japanese brands want: strategy and digital

By: Keisuke Maeda 26/07/2021

There is strong demand from Japanese brands for measurable strategic communications and digital support, according to findings from clients at a major PR trade fair. By Keisuke Maeda.

ITL #431 Breaking down barriers: are you thinking globally?

By: Debbie Hindle 19/07/2021

The rise of global content poses some big challenges for communicators and organisations must avoid being held back by their own regional structures and politics. By Debbie Hindle.

ITL #430 Crisis preparedness: opening our eyes to failure

By: Amanda Coleman 12/07/2021

A crisis communication plan is only the start of being crisis prepared. Exercising should not be forgotten. By Amanda Coleman.

ITL #429 Thought leadership in the digital world: escaping the ecosystem of owned media

By: Jörg Pfannenberg 05/07/2021

Many companies are still communicating predominantly in the ecosystem they control and are therefore passing up the opportunity to win over important stakeholders. By Jörg Pfannenberg.