Thought Leadership Essays

Viewing posts from March, 2025

ITL #618 The ‘Campaignification’ of the Global South: the need for a new approach

By: Ian Herbison 17/03/2025
author"s portrait Centrally driven global campaigns can lead to underweighting of the core job of understanding, engaging, and educating stakeholders. By Ian Herbison.

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ITL #617   Sport partnerships: prepare well and play hard

By: Toan Ravenscroft 10/03/2025
author"s portrait Many brands leverage sports partnerships to position themselves and raise their profile. Here are seven steps to achieving maximum communications cut-through. By Toan Ravenscroft.

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ITL #616 Strategic health communication: bridging public relations and global crisis management

By: Yahya Ahmadi 03/03/2025
author"s portrait Great health communications translates detailed medical information into simple language that positively influences people with diverse backgrounds. By Yahya Ahmadi.

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