Collision culture: gaining an innovative edge through cross-pollination

Technological change and the lightning speed of global communications are fuelling the creative collision of ideas. Businesses able to spot the cultural trends and make the most of disparate thinking will put themselves at an advantage. By Rachel Bell.

The Swing from Advertising to PR

At a time of message clutter and media fragmentation, PR is proving adept at reaching and engaging with audiences. Rachel Bell considers whether an enhanced role in consumer marketing beckons.
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