Thought Leadership Essays

Viewing posts from May, 2024

ITL #577   Tell the truth and tell it fast: crisis communications in an 'always-on' world

author"s portrait Businesses that are prepared, nimble and honest are better able to survive a crisis. By Nicky James.

ITL #576 The appreciation test: artificial communication in the light of evolution

author"s portrait The age of AI in organizational communication has already begun, but there is a test it may never pass. By Jens Seiffert-Brockmann.

ITL #575   Luna's legacy: shaping the Philippine brand with art and unity

author"s portrait The Philippines has strategically leveraged its cultural heritage and artistic expression to enhance its global image. By Teodoro “Junie” S. Del Mundo, Jr.

ITL #574   Pragmatic, ideology-free and a bridge to the Global South: MENA’s new narrative is led by B2B influence

author"s portrait The Gulf region is tapping the power of influence through the credible and confident voices of opinion leaders. By Ashraf Shakah.
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