Thought Leadership Essays

Viewing posts from April, 2019

ITL #317 Global requires local: from handshakes to bows and bisous

Working in a demanding international in-house role presents an exciting mix of opportunities and challenges. Here’s a survival guide from the perspective of a VP Global Comms in one of the world’s top auto-makers. By Heather Chambers Knox.

ITL #316 IPRA Golden World Awards 2019: what the judges look for

GWA success brings worldwide recognition and acclaim. But what marks out a great piece of work? Which mistakes should entrants avoid? And why are esteemed communicators so happy to sit in judgment? By Rob Gray.

ITL #315   Healthcare: five trends communicators should watch

Scientific advances and policy changes are driving a transformation in healthcare globally, raising questions about ethics, efficacy and access that communicators need to address. By Jill Dosik.

ITL #314 Rise of the media bots: what robot reporters mean for the future of PR

Media outlets are beginning to use AI-based tools to create editorial content. Where is this leading and how should PR prepare? By Meredith L. Eaton.

ITL #313 Latin America: emerging markets and transforming communication

The LatAm communications landscape has seen tremendous evolution and future prospects look very promising. By Vivian Kobeh.
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