Thought Leadership Essays

Viewing posts from April, 2024

ITL #572 My experience transitioning from PR to media: proof that it can go the other way, too

author"s portrait Flipping the Script: “Choose a job you love, and you will never have to work a day in your life”. By Ivan Jaksic.

ITL #571   Humanizing B2B brands in Japan: how to leverage the power of storytelling in PR strategies

author"s portrait Conduct extensive audience research and make sure to use native Japanese copywriters and PR specialists. By Robert Heldt.

ITL #570   Different, yes: bridging the generation gap with open dialogue

author"s portrait Brands must disregard stereotypes as they strive to understand what motivates Generation Z. By Marina Bolanča.

ITL #569 Look inside for the answers: the growing link between reputation and culture

author"s portrait Employees bring the outside in and can act as an early warning signal for emerging issues. By Angela Scaffidi.
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