Viewing posts from March, 2017

ITL #213 Brand purpose: consumer relationships that last

How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common. By Bob Grove.

ITL #212 Fintech: overcoming PR challenges in a fast-evolving sector

Many of the biggest financial services stories are related to advances in technology. However, in the complicated fintech sector, it requires skill to convey impactful messages. By Martina Doherty.

ITL #211 Change communications: achieving commitment to organisational transformation

There are four phases in a change process – awareness, understanding, acceptance and commitment. How can you get your people on board? By Nicole Gorfer.

ITL #210 Respectful, considerate communication: public relations as consciousness-raising

In an era of insensitive and often demeaning discourse, PR practitioners must stand firm in furthering ethical and acceptance-seeking communications. By Michael Fineman.
Welcome to IPRA


Follow IPRA: