Thought Leadership Essays

ITL #293 - Shameless: the death of shame is killing PR

By: Gerry McCusker 29/10/2018

Is being shameless now a widely accepted strategy? And what does that mean for ethical PR and reputation as a calculable metric? By Gerry McCusker.

ITL: #292 - Soft power: catalyst to country branding and foreign direct investment

By: Farzana Baduel 22/10/2018

Museums, educational institutions and tourism play a significant role in shaping international perceptions of a location and can pave the way for investment by foreign businesses. By Farzana Baduel.

ITL #291 -  Defining the curve: the changing nature of India’s PR industry

By: Jaideep Shergill 15/10/2018

Strategy and outcome-focused agencies are benefiting from the massive changes sweeping through India. By Jaideep Shergill.

ITL #290 European Money Quiz: gamifying education to boost financial literacy

By: Raymond Frenken 08/10/2018

The European Banking Federation is using fun online learning on an international scale to teach teenage schoolchildren about debt, compounding interest and other important lessons about saving and borrowing with a view to improving future financial wellbeing. By Raymond Frenken.

ITL #289 - Facing the cameras: shifting the media spotlight from CEO to CCO

By: Guy Esnouf 01/10/2018

Should your Chief Communication Officer* be your chief communications spokesperson? By Guy Esnouf.*Other titles are available