Thought Leadership Essays

ITL #695 Lost in translation, found in Shanghai: how Europe's biggest brands can crack China

By: Joshua Van Raalte 14/09/2026
author"s portrait The brands still visible a year after launch are the ones that treated China as a long relationship rather than a single push. By Joshua Van Raalte.

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ITL #195 Media relations: The death of the sell in

By: Joshua Van Raalte 16/11/2016
author"s portrait Once a PR industry norm, phoning journalists to ‘sell in’ press releases has had its day. New skills are needed to deliver effective media relations. By Joshua Van Raalte.

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