Thought Leadership Essays

Enjoy refreshing

By: David Huerta 01/06/2012

Cross-Cultural Communications and Global PR can all too easily go wrong. Helen Bannigan looks at some awful blunders.

Bridgestone’s Japanese Value Proposition

By: David Huerta 20/12/2010

In a tough economic climate, Bridgestone supported the launch of its eco-friendly passenger tires with an internal communications campaign carefully designed to drive home the message that the new products should be sold on value rather than price. David H