Thought Leadership Essays

ITL #220 Choice of words: when should communicators use swag or slang?

Language is evolving faster than ever. As new terms and usages catch on among certain demographic groups, communicators need to think carefully about if and when to use them. By Juan F. Lezama.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: