The shockwaves of Brexit will be felt for a long time to come. What can communications professionals learn from the manner in which the campaign played out? By Simon Lewis.
Kara Alaimo Ph.D
Brand characteristics and local cultural norms both have a bearing on whether and how to adapt your messaging. By Kara Alaimo.
Bryan H. Reber
Sometimes maligned, often misunderstood, the Millennial Generation cannot be ignored. They are the leaders of tomorrow, and increasingly of today. By Bryan Reber.
Consumers in Asia love to record and share their experiences. As such, there are tremendous opportunities for brands to involve them in live events. By Kiri Sinclair.
Even when under pressure from bosses or clients, public relation practitioners have a responsibility to ensure corporate messages are truthful and accurate. By Kirk Hazlett.