Thought Leadership Essays

ITL #671 It’s not what you say, it’s how you say it: crafting truly inclusive communications

By: Samantha Strauss 30/03/2026
author"s portrait Inclusive communications begins long before you write a headline. It starts with audience understanding. By Samantha Strauss.

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ITL #630 Rewriting the PR playbook: what Gen Z employees and consumers are teaching us in Asia

By: Samantha Strauss 09/06/2025
author"s portrait Gen Zs will hold companies accountable for what they say and even more so, for what they don’t say. By Samantha Strauss.

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