Thought Leadership Essays

Viewing posts from July, 2019

ITL #328 Global messages, local nuances: the importance of local insights for global brands

Companies must give sufficient power to their local people on the ground so that they are able to implement what makes sense in their markets. By Jennifer Leppington-Clark.

ITL #327 Measurement: the PR profession’s blind spot

PR is yet to properly get to grips with measurement and evaluation, even though it is arguably the most pressing challenge the profession faces. By Jon Meakin.

ITL #326 Still in good shape: who says public relations is dying?

Some pundits suggest PR is in decline. Yet the wide-ranging changes of recent years have brought great opportunities for growth. By Claudia Pritchitt.
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