Thought Leadership Essays
Viewing posts from September, 2011
Linking Arts and Brands
By: Jean-Michel Dumont 05/09/2011
Arts & Culture has become a key communications platform in China and Asia, writes Jean-Michel Dumont.
Nuclear Setbacks Demand Stronger Communication
By: Philip Dewhurst 05/09/2011
The Fukushima disaster has led some countries to re-evaluate their commitment to nuclear energy. Philip Dewhurst believes that the nuclear industry must engage in sustained and proactive communication to allay concerns and promote its advantages.
Crisis Communication in the Era of Social Media
By: Ulrich Gartner 05/09/2011
Social media change the way crisis communication works, but some fundamentals remain the same, says Ulrich Gartner.
Start Afresh when Looking at India
By: Sukanti Ghosh 05/09/2011
The best way to approach India is by first letting go of any perceptions you may have and starting afresh. By Sukanti Ghosh.
Japan’s Post-Disaster Vocabulary
By: Akemi Ichise 05/09/2011
Akemi Ichise analyses how the Japanese media’s use of key words Jishuku (voluntary self-restraint) and Fukko (reconstruction) shifted in the aftermath of the March 11th catastrophe
After the Arab Spring: A New Communications Landscape in the Middle East
By: Sunil John 05/09/2011
Sunil John examines the links between revolutionary political change and the Arab world’s public relations industry
Hacks-To-Flacks Brighten The Dark Side
By: Abigail Levene 05/09/2011
Journalists who make the move into corporate communications often discover they are rather good at it. Abigail Levene explains why many journalists thrive when switching sides
Time for some Blue Sky Thinking?
By: Richard Linning 05/09/2011
We in public relations stand accused of being message manipulators and cannot agree on how our added value should be measured. Richard Linning poses some big questions.
Nord Stream’s PR Pipeline
By: Jens D. Mueller 05/09/2011
A massive energy infrastructure project in the Baltic Sea has been brought in on schedule with the help of a communications programme that successfully managed open dialogue with a large number of interested parties
From Press Spokesperson to Conductor of Dialog
By: Joerg Mueller-Duenow. 05/09/2011
A new self-image of public relations practitioners is emerging as job roles evolve to take account of the changing nature of communications.
