Thought Leadership Essays

Viewing posts from September, 2011

Is There Value in Your Value Proposition?

Some PR agencies get bogged down in value propositions for their own businesses that have little relevance to client needs. Ann Whyte pinpoints where many go wrong.

Keeping Britain Smiling

A recent brand-building campaign for Colgate-Palmolive shows how PR can take a leading role in integrated communications and thereby deliver credible and engaging stories. By Scott Wilson.
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