Thought Leadership Essays

Viewing posts from May, 2026

ITL #678 The real risk of AI in Communications: sameness

By: Jeremy Seow 18/05/2026
author"s portrait When enough people are working from similar prompts and similar outputs, the work begins to converge. You get more content, but less distinction. By Jeremy Seow.

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ITL #677 Communications in complex markets: what global brands still misunderstand about the Middle East

By: Firas Sleem 11/05/2026
author"s portrait In a region as commercially significant and reputationally layered as the Middle East, local communications intelligence should shape the strategy early, not decorate it at the end. By Firas Sleem.

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ITL #676 The switch from agency to client side: bringing a consultant mindset to an in-house role

By: Tal Woliner 04/05/2026
author"s portrait Working at agencies cemented the importance of tying campaigns to outcomes and business results. By Tal Woliner.

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