Thought Leadership Essays

ITL #262 Fighting misinformation: fake news and the communications industry

By: https://www.ipra.org/dashboard/my_cms/itle/add/ 26/03/2018

In today’s ‘Post Truth’ world of alternative facts and social media bots, PR practitioners must commit to honesty and integrity. By Chris Cartwright.

ITL #261 - People management and the rise of robots: it's all about inspiration

By: Flavia Bonfá 21/03/2018

Technology is transforming the workplace and the global economy. It will also trigger a social revolution for which we must prepare. By Flavia Bonfá.

ITL #260 - Overcoming negativity: how PR can shape the nature of online discourse

By: Amit Misra 13/03/2018

Communication professionals have a big role to play in driving a shift in the tone of public discourse away from cynicism and discourtesy towards a culture of openness and respect. By Amit Misra.