Thought Leadership Essays

ITL #179 Building influence on strategy: public relations needs a public education campaign

By: Jane Hammond 11/07/2016

Insufficient attention to the importance of strategic corporate public relations may have been a factor in the outcome of the Brexit vote. By Jane Hammond.

ITL #170 Volunteering for the greater good: boosting the profile of PR by assisting Rotary International

By: Jane Hammond 09/05/2016

Rotary International is renowned for its good works. Helping the organisation is an opportunity for IPRA members to support deserving causes while furthering understanding of strategic communications. By Jane Hammond.