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Viewing posts from September, 2020

ITL #389 The social sciences: an often-neglected ally for public relations

Insights from social science research still feature all too rarely in public relations activity. By Lucas Bernays Held.

ITL #388 - Edge is in: driving the point home

An edgy communications strategy can be effective at capturing attention. But there are risks to consider. By Tuhina Pandey.

ITL #387  - The decade of do: brand marketing’s new era

The covid-19 crisis reinforces the view that brands and organisations must play an active role in solving the world’s problems. By Richard Brett.
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