Thought Leadership Essays

Multinational Vs. Agency Network

Agency selection can be a complicated process. A marketer can choose the network route or the multinational route. Both offer distinct advantages, but what does an independent network have to offer? Nancy Bacher Long weighs up the pros and cons.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: