Thought Leadership Essays

Viewing posts from February, 2019

ITL #308 A big step beyond messaging: the importance of communicators challenging business

author"s portrait PR professionals have a role to play in influencing how organisations behave. Agencies and in-house comms teams must become bolder and better at convincing business leaders to implement strategic change. By Jeremy Galbraith.

ITL: #307 - Saving lives in Anguilla: an IPRA Golden World Award winning campaign

author"s portrait Aequitas’ pro bono campaign for the Pure Anguilla Foundation saved lives in the aftermath of Hurricane Irma by putting intense pressure on the UK Government to protect its citizens from disaster – and deservedly won a special IPRA Golden World Award. By Nick Colwill.

ITL #306   Data security: reputation risk number one

author"s portrait Whether we like it or not, data security risks have entered the reputation management and crisis communications field. By Philippe Borremans.

ITL #305 How to build a blockchain brand: three storytelling pillars

author"s portrait Now that much of the initial hype around blockchain has died down, blockchain companies must show their relevance to a broader audience than the tech community. By Saskia Stolper.
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