Thought Leadership Essays

Public relations and native advertising: hand in hand

Native advertising has exploded onto the scene in recent years as part of the content marketing boom. Is it a threat or an opportunity for the PR industry? By Dale Lovell.
Welcome to IPRA


Authors

Archive

2018
2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: