Thought Leadership Essays

Viewing posts from June, 2014

Dealing with complexity and contradiction: the difficult (digital) dialogue

There is more to dialogue than feedback loops or two-way symmetrical communication – it is an orientation, which may sit uncomfortably in an organizational setting. By Øyvind Ihlen.

Rise of the deep technical influencers: the transformation of tech PR in the Netherlands

The once potent technology press is now far thinner on the ground. With fewer tech journalists around, well-informed local bloggers have become the key influencers. By Eric Dragt.

Overcoming persistent stereotypes: the battle against LGBT discrimination

Although June is Gay Pride Awareness Month, public relations continues to struggle with LGBT equality. By Richard Waters.

Leading and following: Twitter management for communication pros

To follow or not to follow? What are the best Twitter-handling strategies? By Roger Darnell
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