Thought Leadership Essays

Viewing posts from January, 2023

ITL #509   The tech influencer landscape: an increasing focus on solving society’s biggest challenges

author"s portrait Trends include growth in Cybersecurity influencers driven by the rise of cybercrime, cyberwarfare and a global geopolitical instability. By Borja Iglesias.

ITL #508   Far-flung organizations: keeping communication lines open is vital in messaging

author"s portrait How communications professionals working at corporations and nonprofits can ensure their messaging is on point and balance the needs of staff who are working in different geographic locations on a variety of issues. By Greg Wright

ITL #507 Communication environment within CEE: unfolding the mystery

author"s portrait Central and Eastern markets of Europe are an important part of the marketing and communication world and need to be observed closely. Their potential is not being fully used, which is a big mistake. By Lukasz Wilczynski.

ITL #506 - Sailing in uncharted waters: communications in an era of massive and insufficiently understood changes

author"s portrait The global public relations professional community has the knowledge and wisdom to help provide leadership and guidance in their organizations in helping to resolve the immense challenges in today’s global society. By Dean Kruckeberg.

ITL #505 The power of advocacy: making brands bounce

author"s portrait In the age of Zoom, meeting in person helps build trust, promotes the exchange of ideas, ensures instant clarification when needed, and validates emotions. By Daisy Pack.
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