Viewing posts from September, 2019

ITL #339 A quick text: the real value of SMS to PR practitioners

Given that SMS delivers immediacy and impact, more PR professionals should incorporate it into communications programmes. By Alain Grossbard.

ITL #338 - An alternative to hate filled tribalism: lessons from the swinging 60’s for today

Istanbul’s Mayor was elected to office on a platform of “radical love”, calling to mind the flower-power optimism of a bygone era. Dare we hope for more connection, less confrontation? By Richard Linning.

ITL #337 -  Creating a unified market leader: the role of communications in a merger

Building engagement was critical following the merger that formed specialist housing and care group Anchor Hanover. By Mario Ambrosi.

ITL #336   Peru: on the road to Public Relations maturity

The Peruvian PR sector is considerably smaller than many other South American markets but strong economic growth and increasing professionalism provide firm foundations for future development. By Luis Avellaneda Ulloa.

ITL #335 Thought leadership: into the new

Accenture has introduced a new thought leadership philosophy and process that allows it to shape the narrative of each story and sharpen its angle at an early stage. By Stacey Jones and Jill Kramer.
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