Thought Leadership Essays

Viewing posts from August, 2023

ITL #539   PR and Comms: should they have social impact and social value?

author"s portrait Research finds that PR and Comms professionals wish for a more meaningful, socially relevant profession. By Ana Adi.

ITL #538 Influencing Millennials and Gen Z: a fresh take on PR is required

author"s portrait Through algorithms, AI is shaping a generation that is distinct from any previous generation, and the PR industry must stay on its toes. By C. Lekha.

ITL #537   Corporate museums: their future as a PR asset

author"s portrait The role, function, and future of museums run by corporations. Masahiro Makiguchi (pictured) interviews Naoya Takayanagi.

ITL #536 Strategies for brand dominance: how to achieve enduring success

author"s portrait Brands must stay on top of Communications trends and use a variety of PR techniques to sharpen their competitive edge. By Varghese M Thomas.
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