News

ITL #231 Employee engagement: wrapping communications in a SCARF framework

Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

Let your Customers do your PR for you

Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.
Welcome to IPRA


Authors

Archive

2017
2016
2015
2014
2013
2012
2011
2010
2009
2008
2007
2006
Follow IPRA: