Thought Leadership Essays

ITL #555 Being properly valued: why PR people need to change their behaviour

author"s portrait The PR sector must shift from focusing on what we do, to the business outcome, impact and ROI that matter to the CEO. By Crispin Manners.

ITL #231 Employee engagement: wrapping communications in a SCARF framework

author"s portrait Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

Let your Customers do your PR for you

author"s portrait Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.
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