Thought Leadership Essays

ITL #231 Employee engagement: wrapping communications in a SCARF framework

By: Crispin Manners 31/07/2017

Personalised communication that addresses innate social needs plays a major role in keeping employees happy and productive. By Crispin Manners.

Let your Customers do your PR for you

By: Crispin Manners 20/12/2010

Allowing customers a platform from which to voice their opinions about you can be daunting. However, reviews and recommendation have a massive impact on buying behaviour, says Crispin Manners.