News

Viewing posts from December, 2018

ITL #299 - Executing M&A deals: don’t neglect brand strategy

A significant portion of the premium companies pay for an acquisition comes down to the strength of the brand. Yet often the brand conversation happens too late in the process. By Dave Heinsch (pictured) and Matt Kucharski.

ITL #298 - Rocked by business scandal: rebuilding trust in Malaysia

High profile corruption scandals like 1MDB have tarnished Malaysia’s image. If perceptions are to change, the country’s big businesses must take reputation management to heart as they set about rebuilding trust. By Liz Kamaruddin.
Welcome to IPRA


Authors

Follow IPRA: