Thought Leadership Essays

Is PR another dangerous Anglo-Saxon phenomenon?

n an edited extract from his new book, Trevor Morris examines why PR has flourished in Anglo-Saxon cultures and assesses growth prospects for the rest of the world.

Professional But Never a Profession

There are a number of insurmountable hurdles in the way of public relations becoming a profession like law and accountancy, argues Trevor Morris.
Welcome to IPRA


Authors

Follow IPRA: